Helena Chemical

What Helena Chemical does

Helena Agri-Enterprises, LLC is a U.S. agricultural inputs formulator and distributor operating across 42 states with more than 6,000 employees and reported sales exceeding $7 billion in 2023, ranking second in the CropLife 100. The company sells crop protection chemicals, crop nutrition products, adjuvants, seed treatments, water management inputs, and specialty products to row-crop growers and to eight non-agricultural verticals — golf, lawn care, sports turf, ornamental/nursery, industrial vegetation management, pest control, forestry, and aquatics. Helena is a wholly-owned subsidiary of Marubeni Corporation (Japan), which acquired it in 1987.

The company's competitive backbone combines proprietary formulation technologies (ENC and Konduit), a digital agronomy platform branded AGRIntelligence (data collection, tissue testing via Extractor, water analysis via AquaLenz, and prescription fertility), and an integrated manufacturing, distribution, and application stack. Helena Industries (est. 2006) is one of the largest U.S. chemical toll manufacturers, formulating and packaging more than 1,000 products for 50+ corporations across agriculture, home and garden, industrial chemicals, and commercial applications. Diversified Applications, Inc. (2015) provides aerial application; Helena Products Group (1994) houses R&D at Memphis; and SSI, LLC (1998 JV with Software Solutions of IL) sells the Agvance back-office platform to ag retailers.

Helena's business model is sales-led and channel-heavy: four regional business units (North, South, East, West) sell through 121 acquired ag retail outlets, company-employed field sales representatives, custom application services, the Helena Agri Hub online portal, and a separate Helena Industries toll-manufacturing B2B line. Recent launches include the Testament corn/soybean herbicide (March 2026) and OAFP Calculator v2.0 (2026, adding dry-fertilizer modeling), signaling continued product pipeline investment rather than a pricing-model shift.

Name

Helena Chemical

Legal name

Helena Agri-Enterprises, LLC

Website

https://helenaagri.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Helena Agri-Enterprises is a U.S. agricultural and specialty chemical formulator and distributor serving row-crop growers across 42 states plus golf, turf, forestry, pest control, and aquatics verticals, operating 6,000+ employees, 121 retail locations, and toll-manufacturing services under Marubeni Corporation ownership.

Ownership category

akta.pro rank

Product category

Agricultural Chemicals and Crop Inputs

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Crop Protection Formulations (EC, SC, WG, WP, SL) (AFABAIAA)

akta.pro secondary industries

Adjuvant & Tank-Mix Additive Manufacturing (surfactants, oils, drift control) (AFABAIAE), Contract Warehousing, Blending & Distribution for Agrochemicals (bulk handling, IBC/drum management) (AFABAIAL), Formulation R&D, Scale-Up & Tech Transfer Services (AFABAIAJ)

Keywords

• Crop protection products
• Crop nutrition products
• Agricultural adjuvants
• Digital agronomy services
• Chemical toll manufacturing

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Product Sales: Sale of crop protection products (herbicides, fungicides, insecticides), crop nutrition products, adjuvants, seed treatments, and specialty products for turf, ornamental, and professional markets
2. Formulation and Packaging Services: Chemical manufacturing and toll manufacturing services through Helena Industries, providing formulation and packaging solutions to diverse markets including agriculture, home and garden, industrial chemicals and commercial applications. Serves over 50 corporations worldwide, supporting production of more than 1,000 products
3. Application Services: Custom application services including ground application and aerial application through Diversified Applications, Inc., providing professional and reliable application services for crops
4. Digital Agronomy Services: Digital farming solutions and agronomic services including AGRIntelligence data platform, Extractor tissue analysis, AquaLenz water testing, and prescription fertility programs

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Helena Agri-Enterprises develops, formulates, and distributes agricultural chemicals including crop protection (herbicides, fungicides, insecticides), crop nutrition products (fertilizers, micronutrients, and specialty nutritional formulations built on proprietary ENC and Konduit Formulation Technologies), adjuvants, and seed treatments. The company also provides custom ground and aerial application services through Diversified Applications Inc., chemical toll manufacturing for over 50 corporations through Helena Industries, and digital agronomy solutions via the AGRIntelligence platform, supported by tools such as AquaLenz water analysis, Extractor tissue testing, and the OAFP Calculator.

Product overview

Helena Agri-Enterprises is one of the nation's foremost agronomic providers offering a comprehensive portfolio of crop inputs, application technology, manufacturing, and data solutions. The core offering spans agricultural products (crop protection, crop nutrition, adjuvants, seed treatments, organic products, water management, formulation technologies) and specialty products (serving golf, lawn care, sports turf, ornamental/nursery, industrial vegetation management, pest control, forestry, aquatics industries). Key proprietary platforms include AGRIntelligence (digital agronomy), FieldLink (knowledge hub with blog, podcast, market reports), and Helena Agri Hub (customer portal). The company operates Helena Enhanced Products as its proprietary product sub-brand, and maintains related entities including Helena Industries (chemical toll manufacturing) and SSI/Agvance (agricultural retail software). Products are distributed through 42 states with over 6,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Helena Products Group (HPG): Proprietary products division with laboratory, R&D, and training center for agricultural technology discovery
• AGRIntelligence
• FieldLink
• Helena Agri Hub
• Helena Industries
• Rx360
• CornWise
• BeanWise
• AlmondWise
• GrapeWise

Products and services

• Crop Protection Products Broad portfolio of agricultural chemicals including herbicides, insecticides, and fungicides for controlling weeds, pests, and diseases in row crops and specialty crops, sold to commercial growers and professional markets.
• Crop Nutrition Products Fertilizer and nutritional products including macronutrients, micronutrients, and specialty nutritional formulations built on proprietary ENC and Konduit Formulation Technologies for crop health and yield optimization.
• Agricultural Adjuvants Adjuvants that enhance the effectiveness of fertilizers and pesticides by improving deposition, spreading, penetration, and retention on target surfaces, including Grounded, Cohort, and water conditioning product lines.
• Seed Treatments Products for treating seeds to protect against pests and diseases and enhance early-season crop development, sold to growers and seed companies.
• Testament Herbicide Corn and soybean herbicide combining three modes of action for early-season weed control in row crop production.
• Resurge Low-dust humic acid granule providing the highest concentration of humic acids from specific ore sources, engineered to improve soil quality, nutrient efficiency, and plant growth with fast release of active ingredients.
• Exploit Foliar-applied plant physiological activator formulated with Goëmar that strengthens flower structures by increasing polyamine production, enhancing pollination and fruit set. Contains nitrogen, boron, and molybdenum.
• Brexil CBZ Foliar nutritional providing calcium, boron, and zinc with LPCA chelation for maximum foliar uptake, designed to improve flowering and post-harvest bud formation in tree crops, grapes, and citrus.
• Megafol 3-0-8 foliar nutrient supplement containing nitrogen and potassium with precision plant extracts that strengthens crop vitality and aids recovery from stresses including excess moisture, heat, drought, cold, or herbicide injury.
• Utilize 5-0-0 foliar nutrient system formulated with Goëmar that boosts crop energy by increasing polyamine and chlorophyll production, enhancing photosynthesis and uptake of soil- and foliar-applied nutrients.
• Cohort Adjuvant Adjuvant designed for use with herbicides requiring AMS, combining multiple adjuvant technologies in one low-rate liquid product for faster, more complete weed control. Approved for use with Liberty Ultra, the first ESA-compliant herbicide label.
• AGRIntelligence Digital Agronomy Platform Comprehensive digital agronomy platform providing data collection, analysis, and recommendations to help growers make informed decisions on their operations across field trials, tissue analysis, water analysis, and prescription fertility.
• AquaLenz Water Analysis Advanced water analysis system providing customized color-coded reports on water quality factors (hardness, iron, carbonates, pH, sodium, Total Dissolved Solids) that impact pesticide and fertilizer efficacy, with AquaLenz Spray and AquaLenz Irrigation variants.
• Extractor Plant Tissue Testing Plant tissue testing service under AGRIntelligence that provides comprehensive nutrient analysis to guide fertility planning and identify deficiencies for in-season corrections.
• CornWise Agronomic Program Agronomic insights program helping corn growers maximize yield through tissue analysis, nutritional planning, and crop protection recommendations.
• BeanWise Agronomic Program Agronomic insights program helping soybean growers maximize yield through data-driven recommendations and crop management strategies.
• GrapeWise Agronomic Program Season-long plan from Helena providing educational tools, agronomic information, and expert recommendations to maximize grape yields through the right tools at the right time throughout the growing season.
• AlmondWise Agronomic Program Season-long plan from Helena providing educational tools, agronomic information, and expert recommendations to maximize almond yields through the right tools at the right time throughout the growing season.
• Helena Industries Chemical Toll Manufacturing Chemical toll manufacturing service providing formulation and packaging solutions for over 50 corporations worldwide, supporting production of more than 1,000 products across agriculture, home and garden, industrial chemicals, and commercial applications.
• Diversified Applications Aerial Application Services Professional and reliable aerial application services for acres requiring specialized services, delivered through wholly-owned subsidiary Diversified Applications, Inc.
• OAFP Calculator Organically Activated Fertilizer Program Calculator co-developed with Horizon Ag-Products. Powered by over 30 years of Helena field trial data, university research, and grower side-by-sides to help growers calculate fertilizer efficiencies and potential yield gains.

Quantifiable outcome

• 15% improvement in nitrogen efficiency and 20% improvement in phosphate and potassium efficiency when adding Helena products to fertilizer programs, proven with over 30 years of data
• +2 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles10 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Software Solutions Integrated (SSI)coreStrategic or Co-development PartnerJointly owned entity created in 1998 between Helena and Software Solutions of IL. SSI's Agvance software platform revolutionizes back office management for ag retailers, producing more efficiency and better customer service. EnergyForce tools also provided.
• Horizon Ag-ProductscoreStrategic or Co-development PartnerCo-developed the Organically Activated Fertilizer Program (OAFP) Calculator, combining Horizon products (Hydra-Hume, Fertilink, NutrAsyst, NUE-plex, Resurge) with Helena's data and sales support. Calculator powered by over 30 years of field trial data.
• Strategic Trading Advisors (Jody Lawrence)minorGTM or Marketing Partner22-year strategic partnership providing daily market commentary with over 7,000 subscribers in 33 states and 3 countries. Jody Lawrence travels the country giving 60-70 marketing meetings per year through this partnership with Helena.
• BASFminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner. Helena distributes BASF products for aquatic applications.
• BayerminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner.
• SyngentaminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner.
• NufarmminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution partner. Also a forestry management partner.
• SeProminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner.
• AtticusminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner.
• UPLminorChannel Partner/ Reseller/ DistributorAquatic vegetation management distribution and manufacturing partner.
• CortevaminorChannel Partner/ Reseller/ DistributorForestry and tree management distribution and manufacturing partner.
• ArborjetminorChannel Partner/ Reseller/ DistributorForestry and arbor care management distribution and manufacturing partner.
• EnvuminorChannel Partner/ Reseller/ DistributorForestry and tree management distribution and manufacturing partner.
• FMCminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• Bell LabsminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• BioSafeminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• BioWorksminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• Catch MasterminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• Rockwell LabsminorChannel Partner/ Reseller/ DistributorPest control management distribution and manufacturing partner.
• AlligareminorChannel Partner/ Reseller/ DistributorIndustrial vegetation management distribution and manufacturing partner.
• AlbaughminorChannel Partner/ Reseller/ DistributorIndustrial vegetation management distribution and manufacturing partner.
• Pursell Agri-TechminorChannel Partner/ Reseller/ DistributorPartnership for controlled release fertilizer in ornamental and nursery segment.
• OHPminorChannel Partner/ Reseller/ DistributorOrnamental and nursery management distribution and manufacturing partner.
• Quali ProminorChannel Partner/ Reseller/ DistributorOrnamental and nursery management distribution and manufacturing partner.
• SeprominorChannel Partner/ Reseller/ DistributorOrnamental and nursery management distribution and manufacturing partner.
• Rapids WarehousingminorStrategic or Co-development PartnerSeparate business unit established in 2020 to serve unique needs of commercial agrichemical and adjuvant manufacturing clients. Strategically positioned near Helena Industries' manufacturing facilities in Cordele, Georgia and Des Moines, Iowa, offering seamless integration with manufacturing operations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GROWMARK: Federated ag retail cooperative serving farmers and landowners across North America with crop protection, crop nutrition, seed, grain, and energy products. Comparable in scale and product mix to Helena, with overlapping geographic coverage in the Midwest.
• Nutrien Ag Solutions: Retail arm of Nutrien Ltd., the world's largest crop inputs provider, operating hundreds of ag retail locations across the U.S. with crop protection, crop nutrition, seed, and digital agronomy. Most direct comparable to Helena in terms of national footprint, product breadth, and grower services.
• CHS Inc. Largest U.S. agribusiness cooperative, with energy, agronomy, and grain operations including a broad U.S. agronomy retail footprint selling crop nutrients, crop protection, and seed. Comparable to Helena at the national retail scale, though owned by farmer-members rather than a conglomerate parent.
• WinField United (Land O'Lakes): Crop input retail and wholesale business of Land O'Lakes, Inc., serving growers with crop protection, nutrition, seed, and the Answer Plot / WinField United agronomy platform. Directly comparable as a farmer-owned national ag retailer competing for the same row-crop grower wallet.
• Simplot (JR Simplot Company): Privately held agribusiness with crop inputs, specialty fertilizers, and a U.S. retail footprint serving row-crop and specialty growers. Comparable to Helena as another privately held, multi-segment ag input distributor and formulator.
• Wilbur-Ellis: Privately held agribusiness with U.S. retail operations in crop protection, crop nutrition, and seed, plus specialty businesses in aquaculture, turf, and forestry. Closely comparable to Helena's diversified specialty market portfolio (golf, lawn care, forestry, aquatics).

Broad incumbents

• FMC Corporation: Global crop protection chemical manufacturer with a portfolio of branded insecticides and herbicides. Comparable to Helena as a Helena distribution partner and a competing supplier whose direct-sales and channel strategies affect Helena's positioning.
• Corteva Agriscience: Global crop protection and seed manufacturer with branded retail-facing offerings. Comparable to Helena as both a Helena distribution partner and a manufacturer moving increasingly direct to grower; represents competitive overlap in proprietary products and digital agronomy.
• Bayer Crop Science: Global crop protection and seed manufacturer whose branded herbicides, fungicides, and seed treatments are distributed by Helena. Overlaps as a manufacturer partner and as a competitor via direct-to-grower initiatives and Climate FieldView.

Regional players

• Ravensdown: Farmer-owned New Zealand cooperative selling fertilizer, crop protection, and agronomy services. Comparable in business model to Helena's crop nutrition and advisory offering but operates in Australasia rather than the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HelenaAgri
• YouTubeyoutube.com/@helenaagri
• Facebookfacebook.com/HelenaAgri
• LinkedInlinkedin.com/company/helena-chemical-company
• Instagraminstagram.com/helenaagri

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helena Chemical