What Eisma Media Groep does

Eisma Media Groep is a privately-held Dutch B2B publishing group operating as Koninklijke Eisma B.V. from Leeuwarden with a secondary office in Doetinchem. The company has been in continuous operation since 1874 and holds the Royal (Koninklijke) designation, reflecting its historical standing in Dutch media. It runs four wholly-owned operating divisions: a B2B trade publishing arm (Koninklijke Eisma), educational publishing (Eisma Edumedia), a Christian publishing subsidiary (Jongbloed Christelijke Media), and services arms (Studio Eisma and Eisma Content Marketing). Its technology footprint centers on a conventional publishing and content management platform that supports more than 40 specialized trade magazine brands, several digital platforms, and a portfolio of recurring industry events.

The portfolio spans ten B2B verticals — Agri & Feed, Bouw (Construction), Grafimedia, Industrie, Logistiek, Luchtvaart, Mobiliteit, Paarden (Equestrian), Trade, and Sport — with flagship titles including Aannemer, Architectuur.NL, Bouwwereld, Aandrijftechniek, Bulk, Metaal Magazine, Recycling International, Warehouse Totaal, Bestelauto, TTM.nl, Piloot en Vliegtuig, Horses.nl, and De Voetbaltrainer. The education division publishes classical-language textbooks (Pallas, Palladion, Parnassus, Minerva, Caput Mundi, Fortuna) plus modern-language titles (Library Engels for vmbo and havo-vwo, Station Nederlands vmbo) for the Dutch secondary curriculum. Customers include individual professional subscribers (e.g., engineers, contractors, fleet operators), Dutch secondary schools and teachers (e.g., VMBO 't Venster), and advertising clients ranging from SMBs (Bert van Pol Reclame) to technical enterprises (Aandrijf Technisch Buro).

The business model combines four revenue streams: (i) recurring print and digital subscriptions to B2B trade publications, (ii) advertising within publications and on owned digital platforms brokered via a dedicated ad sales platform (adverterenbijeisma.nl), (iii) one-time license revenue from Dutch secondary-school textbooks sold via Eisma Edumedia, and (iv) professional-services revenue from content marketing engagements via Eisma Content Marketing and creative services via Studio Eisma. Pricing is quote-based and not publicly disclosed. Distribution is multi-channel across direct subscriptions, self-serve digital platforms, subsidiary channels (Jongbloed for Christian markets, Education platform), and a recurring events portfolio (Print & Sign Awards, E-Truck Experience, Nationale Houtbouwprijs). The company is family-controlled, with no external private equity, venture, or public-market participation disclosed.

Name

Eisma Media Groep

Legal name

Koninklijke Eisma B.V.

Website

https://eismamediagroep.nl

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

101–250 employees

Short description

Eisma Media Groep is a Dutch privately-held, Royal-designated B2B publishing group operating 40+ trade magazines across construction, industry, mobility, agriculture, and logistics, alongside Dutch secondary-school textbooks and content marketing services.

Ownership category

akta.pro rank

Product category

Trade Publishing

NAICS

Periodical Publishers (513120), Book Publishers (51313), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

General ESL/EFL Coursebooks & Integrated Skills Series (EDAGAHAA), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

Keywords

• B2B trade publishing
• Professional magazines
• Educational textbooks
• Specialized business media
• Dutch trade press

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Publications and Magazines: Revenue generated from specialized trade publications and professional magazines across industries including construction, industry, mobility, agriculture, and graphics. Includes both print and digital subscription models.
2. Educational Materials: Sales of educational textbooks and learning materials for Dutch secondary education (vmbo, havo-vwo) in subjects including Dutch, English, Greek, and Latin.
3. Advertising: Revenue from advertising within publications and on digital platforms for B2B audiences.
4. Content Marketing Services: Eisma Content Marketing subsidiary provides content marketing services to businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eisma Media Groep (operating as Koninklijke Eisma B.V.) is a Dutch publishing company that produces specialized B2B trade magazines and digital platforms across verticals such as construction, industry, mobility, agriculture, logistics, recycling, graphics, aviation, equestrian, and sports. In parallel, its Eisma Edumedia division publishes educational textbooks in Dutch, English, Greek, and Latin for Dutch secondary schools (vmbo, havo-vwo), supplemented by service divisions for content marketing and creative production.

Product overview

Eisma Media Groep (Koninklijke Eisma) is a Dutch B2B publishing company providing business-to-business knowledge and communication services alongside educational publications. The portfolio operates as a multi-brand platform with two main divisions: B2B professional publications spanning industries including construction, industry, mobility, agriculture, graphics/media, logistics, aviation, equestrian, trade, and sports; and educational publishing through Eisma Edumedia offering classical language textbooks (Latin, Greek) and modern language learning materials (Dutch, English) for Dutch secondary education. The company also operates service divisions including Studio Eisma (creative services), Eisma Content Marketing (content solutions), and Jongbloed Christelijke Media (Christian publishing). With over 40 magazine brands and digital platforms, the company serves professionals across diverse industries with specialized trade publications and provides learning materials to Dutch secondary schools.

Differentiator

Problem solved

Functional benefit

Brands

• Studio Eisma: Creative and design services division
• Eisma Content Marketing
• Eisma Edumedia
• Jongbloed Christelijke Media

Products and services

• De Molenaar B2B trade magazine for the agricultural milling and animal feed industry serving feed production professionals.
• Het Schaap B2B trade magazine focused on sheep farming and the sheep industry.
• Petfood Magazine B2B trade magazine covering the pet food industry and market developments.
• Aannemer B2B construction industry magazine targeting contractors and building professionals.
• Architectuur.NL Dutch architecture magazine covering architectural trends, projects, and professionals.
• Bouwwereld B2B construction industry magazine serving the broader building sector.
• Eisma's Schildersblad Trade magazine for painting and coating professionals in the construction industry.
• Glas in Beeld Trade magazine focused on glass and glazing industry professionals.
• Het Houtblad Trade magazine covering the wood and timber industry for wood processing and construction professionals.
• Houtwereld Trade publication serving the wood and timber sector with industry news and trends.
• Installatie Trade magazine for installation and building services professionals including HVAC and electrical.
• Interieurbouw Magazine for interior construction and fitting-out professionals.
• Klusvisie Magazine for DIY and hardware retail professionals serving the home improvement sector.
• SchildersVAK.nl Online platform for painting and coating professionals providing digital resources and industry information.
• SchildersVakkrant Trade newspaper for painting and coating industry professionals.
• Sign Benelux Leading trade magazine for the sign and visual communication industry in the Benelux region.
• PRINTmatters Trade magazine covering printing industry trends, technology, and business developments.
• Aandrijftechniek Trade magazine for drive and transmission technology professionals in industrial settings.
• Bulk Trade magazine covering bulk material handling and processing industry.
• Metaal Magazine Trade magazine for metalworking and metal fabrication industry professionals.
• PompNL Trade magazine for pumping technology and fluid handling industry in the Netherlands.
• Recycling International International trade magazine covering global recycling industry news and developments.
• Recycling Magazine Benelux Regional trade magazine covering recycling industry within the Benelux countries.
• Warehouse Totaal Trade magazine for logistics and warehouse management professionals.
• Piloot en Vliegtuig Aviation magazine for pilots and aviation enthusiasts covering aircraft and flight topics.
• Bestelauto Trade magazine covering commercial van and light commercial vehicle industry.
• TTM.nl Digital platform covering transport, technology, and mobility news for the logistics sector.
• De Paardenkrant – Horses.nl Leading equestrian news platform combining print and digital formats for the horse industry.
• Horses.nl Online equestrian news and information platform serving the Dutch horse community.
• Ondernemersmagazine EXTRA Entrepreneur magazine providing business insights and management content for business owners.
• VOER. Magazine covering animal feed and nutrition for livestock professionals.
• Marktvisie Trade magazine providing market insights for industry professionals.
• De Voetbaltrainer Magazine for football coaches and trainers providing coaching techniques and sports management content.
• Caput Mundi Educational textbook covering Roman history and culture for secondary education.
• Fortuna, Romeinse taal en cultuur Educational textbook on Roman language and culture for classical language education.
• Library, Engels voor het vmbo English language teaching textbook designed for Dutch vmbo (pre-vocational secondary education) students.
• Library, Engels voor havo-vwo English language teaching textbook for Dutch havo-vwo (higher secondary education) students.
• Minerva Educational textbook covering classical studies for secondary education.
• Palladion, Griekse literatuur en cultuur Educational textbook on Greek literature and culture for classical studies education.
• Pallas, Griekse taal en cultuur Educational textbook on Greek language and culture for secondary education.
• Parnassus, Latijnse literatuur en cultuur Educational textbook on Latin literature and culture for secondary education.
• Station, Nederlands voor het vmbo Dutch language teaching textbook for vmbo (pre-vocational secondary education) students.
• Timmerfabrikant Trade magazine for timber manufacturers and wood processing professionals.
• Jongbloed Christelijke Media Christian publishing division offering books, Bibles, and magazines for religious education and devotions.
• Eisma Content Marketing Content marketing services division providing branded content and marketing solutions for B2B clients.
• Studio Eisma Creative studio division offering design, production, and media services.
• Eisma Edumedia Educational media subsidiary focused on digital and print learning materials for secondary education.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ThiemeMeulenhoff: Dutch educational publisher of secondary education materials (vmbo, havo, vwo); directly comparable to Eisma Edumedia in producing curriculum textbooks for Dutch secondary schools, including language subjects.
• Noordhoff Uitgevers: Major Dutch educational publisher for secondary education; directly comparable as a publisher of curriculum-aligned textbooks for vmbo/havo/vwo, including language and core subjects, competing in the same schoolbook adoption cycles.
• Malmberg (Sanoma Learning): Leading Dutch educational publisher (part of Sanoma Learning) producing textbooks and digital learning materials for primary and secondary education; a direct peer in Dutch secondary textbook publishing including language subjects.
• VNU Media / DPG Media: Large Dutch media conglomerate with both consumer and B2B trade publishing heritage; directly comparable as a Dutch-language multi-vertical media operator competing for B2B advertising and subscription share.
• Springer Media / Uitgeverij Springer: Dutch academic and educational publisher (part of Springer Nature); directly comparable to Eisma Edumedia in providing textbooks and learning content for Dutch secondary and higher education markets.

Broad incumbents

• Sanoma: Nordic-headquartered media and learning company combining consumer media with substantial K–12 learning and educational publishing operations; comparable as a multi-vertical European media company with an educational publishing arm.
• Bonnier: Sweden-based family-controlled media group spanning B2B trade publications, consumer media, and books; highly comparable to Eisma's family-controlled, multi-title B2B publishing operating model in the European context.
• Wolters Kluwer: Dutch-headquartered global professional information, compliance, and education publisher; directly comparable in operating model (B2B vertical content + educational publishing) though at vastly greater scale and international reach.
• Reed Business / RELX: UK/global B2B information and events group with deep trade-publication heritage; comparable as a multi-vertical B2B content and events operator serving professional audiences across industries.
• Informa plc: Global B2B media, events, and information group operating trade publications and industry events across many of the same verticals (construction, transport, industry) as Eisma; comparable as a multi-vertical B2B information and events operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eisma-media-groep
• Xx.com/eismabouwmedia
• Facebookfacebook.com/eismamediagroep

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eisma Media Groep