Name

Noordhoff Uitgevers

Legal name

Noordhoff Uitgevers B.V.

Website

https://www.noordhoff.nl

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Software Publishers (513210), Educational Services (611)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industries

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Interdisciplinary/General Education & Study Skills (EDAGABAN), Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Educational publishing
• Digital learning platforms
• Primary education textbooks
• Secondary education materials
• Vocational education methods

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Physical textbooks and workbooks: Sale of printed educational textbooks and workbooks across all education levels (primary, secondary, vocational, higher). Paper-based learning materials are a core product line, sold via school suppliers (primary) and direct webshop (secondary/MBO).
2. Digital learning licenses: Annual or multi-year licenses for digital learning platforms (SEP, PEP/Junior Cloud, Studiemeister). Includes access to digital learning environments, AI features (Guido Chatbot, AI feedback), and supplementary digital content.
3. FLEX bundles (book + digital): Combined offering of physical workbooks plus digital license (FLEX model). This hybrid package is the preferred delivery format for secondary education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Noordhoff Uitgevers is the largest educational publisher in the Netherlands, developing and selling curriculum-aligned textbooks, workbooks, and digital learning materials for primary, secondary, vocational (MBO), and higher (HBO) education. Its offering blends printed learning materials with digital learning environments (SEP, Junior Cloud/PEP, Studiemeister) under a FLEX paper-plus-digital model, supplemented by AI-powered features such as the Guido Chatbot and AI feedback on open questions, distributed via school suppliers, its own webshop, and direct account management.

Product overview

Noordhoff Uitgevers is the largest educational publisher in the Netherlands, offering a comprehensive portfolio of learning solutions across primary (basisonderwijs), secondary (voortgezet onderwijs), vocational (mbo), and higher education (hoger onderwijs), as well as healthcare (Noordhoff Zorg) and business (Noordhoff Business). The portfolio includes subject-specific textbook series (Getal & Ruimte, Nieuw Nederlands, Stepping Stones), digital learning platforms (SEP for secondary/VET, PEP/Junior Cloud for primary, Studiemeister for higher education), reading series (Lijsters, Blackbirds), reference atlases (De Bosatlas, De Grote Bosatlas FLEX), and specialized products like Noordhoff Academy, Hogeschooltaal, and Codename Future. The company employs blended learning approaches combining print textbooks with digital licenses and AI-powered features including the Guido Chatbot in Studiemeister. Products are distributed through webshop, school suppliers (for primary), and direct ordering for secondary education.

Differentiator

Problem solved

Functional benefit

Brands

• Noordhoff Zorg: Healthcare education learning solutions including AskMe, Studytube, ZorgPad Professional, ZorgPad Zorg & Welzijn, and ZorgPad Plug & Play
• Noordhoff Business
• Noordhoff Academy
• De Bosatlas
• Lijsters
• Blackbirds
• Junior-lijn
• Hogeschooltaal
• Codename Future
• Junior Cloud

Products and services

• Getal & Ruimte Mathematics textbook method for secondary education (voortgezet onderwijs), one of Noordhoff's flagship subject methods alongside Moderne Wiskunde, available in FLEX paper-plus-digital format.
• Moderne Wiskunde Mathematics textbook method for secondary education, competing with Getal & Ruimte.
• Nieuw Nederlands Dutch language textbook method for secondary education, with companion Nieuw Nederlands Literatuur for literature studies.
• Stepping Stones English language textbook method for secondary education, with companion Blackbirds reading series.
• Junior-lijn primary education methods Product family for primary education (basisonderwijs) comprising six methods with consistent structure: Getal & Ruimte Junior (math), Nieuw Nederlands Junior (Taal, Spelling, Lezen), Stepping Stones Junior (English), Wijzer! series (Geography, History, Science & Technology, Traffic, World orientation), and Plein Junior (world orientation).
• NU series (MBO) Comprehensive vocational education (MBO) series covering generic subjects (NU Nederlands, NU Rekenen, NU Engels, NU Burgerschap) and sector-specific programs (NU Commercieel, NU Financieel, NU Juridisch, NU Pedagogisch Werk, NU Retail, NU Rekenen Retail, NU Techniek Bouw en Infra) plus keuzedelen like Ondernemend gedrag in je loopbaan.
• De Bosatlas atlas series Iconic Dutch atlas brand including De Grote Bosatlas FLEX (secondary, paper-plus-digital), De Junior Bosatlas (primary), and specialized atlases such as Bosatlas van Weer en Klimaat (published 2021-11-02, ISBN 978-90-01-27845-8, €29.99).
• Bosatlas van Weer en Klimaat Specialized atlas on weather and climate covering extreme weather, future scenarios, and effects on nature, humans and economy, priced at €29.99 (ISBN 978-90-01-27845-8, 120 pages).
• Lijsters reading series Dutch graded reading series for primary (bao), secondary and MBO, featuring readers at different proficiency levels.
• Blackbirds reading series English graded reading series for secondary education and MBO featuring popular youth books at levels A2 and B1, including classics and contemporary titles. Individual books start at €7.49 with discounted class sets available.
• SEP digital learning environment Digital learning environment for secondary education (voortgezet onderwijs) and vocational education (MBO), hosting subject methods, digital testing, AI-supported feedback on open questions, and integration with Kennisnet for data processing compliance.
• Junior Cloud (PEP) digital learning environment Digital learning environment for primary education (basisonderwijs) hosting all Junior-lijn methods and digital tools, powered by Infinitas Technology B.V.
• Studiemeister digital learning environment Digital learning environment for higher education where Noordhoff acts as data controller, offering academic content across management, marketing, economics, law and other domains, plus the Guido Chatbot AI tutor and AI-supported feedback on open questions. Technology provided by Infinitas Technology B.V., chatbot by Futurewhiz B.V.
• Noordhoff Zorg healthcare education solutions Healthcare education sub-brand offering learning solutions including AskMe, Studytube, ZorgPad Professional, ZorgPad Zorg & Welzijn, and ZorgPad Plug & Play, plus consultancy services for healthcare organizations.
• Noordhoff Business Business publishing division offering management books and the Beter Schrijven (Better Writing) professional writing resource for business professionals.
• START knowledge platform Knowledge platform for higher education providing academic resources and study materials across management, marketing, communication & languages, economics, law, social studies, teacher training, science, technology, and personal development.
• Hogeschooltaal Dutch language proficiency testing and training service for higher education institutions, offered through DigiTaalbedrijf B.V.
• Codename Future Future-oriented educational content series for MBO covering citizenship (Burgerschap), career (Loopbaan), entrepreneurial behavior (Ondernemend gedrag), and Dutch language (Nederlands).

Quantifiable outcome

• Blended learning yields the highest learning outcomes for most students compared to purely digital or purely paper-based approaches
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• EdukansminorOthersNoordhoff partners with Edukans, a non-profit organization that creates educational opportunities for children and young people globally (Ethiopia, Ghana, Kenya, Malawi, Uganda). Edukans focuses on teacher training, parent engagement, community involvement, and learning materials. This is a CSR/sponsorship partnership aligned with Noordhoff's social impact mission.
• JINCminorOthersNoordhoff is a partner of JINC, a non-profit helping children from low-opportunity neighborhoods in the Netherlands reduce their distance to the labor market. JINC organizes projects including Bliksemstages (flash internships), sollicitatietraining (job interview training), and Baas van morgen (Boss for a Day). Noordhoff employees participate in these projects, and the director donates a day as 'boss'.
• HeutinkcoreChannel Partner/ Reseller/ DistributorHeutink is an authorized school supplier for Noordhoff primary education methods (basisonderwijs). Tel: 0548-53 66 66. Heutink handles ordering and delivery of primary school materials for schools in their network, ensuring correct materials are delivered efficiently.
• Reinders OisterwijkcoreChannel Partner/ Reseller/ DistributorReinders Oisterwijk is an authorized school supplier for Noordhoff primary education methods. Tel: 013-528 84 35. Acts as a distribution partner handling order processing and delivery of primary school learning materials.
• de Rolf groepcoreChannel Partner/ Reseller/ DistributorDe Rolf groep is an authorized school supplier for Noordhoff primary education methods. Tel: 088 410 1020. Serves as a distribution partner for primary school learning materials across its network.
• Infinitas Technology B.V.coreTechnology or IntegrationInfinitas Technology B.V. is a wholly-owned subsidiary of Infinitas Learning Holding B.V. (parent of Noordhoff). It provides the technology infrastructure for Noordhoff's digital learning platforms (Studiemeister and SEP). Data processing for these platforms occurs in the European Economic Area or in the US under the EU-US Data Privacy Framework.
• Futurewhiz B.V.coreTechnology or IntegrationFuturewhiz B.V. is a subsidiary of Infinitas Learning Holding B.V. and provides the Guido Chatbot AI function for Studiemeister. The chatbot delivers AI-powered study guidance to students. Data processing occurs in the European Economic Area.
• Infinitas Learning InternationalcoreOthersInfinitas Learning International is the parent company of Noordhoff Uitgevers B.V. Noordhoff's privacy policy is managed in conjunction with Infinitas Learning International's Data Protection Officer (DPO) located in Utrecht.
• Anthesis (formerly Climate Neutral Group)minorOthersAnthesis is an international specialist in sustainable business operations and CO2 compensation. Noordhoff has worked with Anthesis since 2009 to compensate CO2 emissions through Gold Standard projects, currently investing in Houtovens (wood stoves) in Kenya.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malmberg: Malmberg is one of the largest Dutch educational publishers, part of Sanoma Learning, and competes directly with Noordhoff across primary, secondary, and vocational education with textbook methods and digital learning platforms.
• ThiemeMeulenhoff: ThiemeMeulenhoff is a major Dutch educational publisher offering textbook methods and digital learning environments for primary, secondary, and vocational education, directly overlapping Noordhoff's core product portfolio.
• Zwijsen: Zwijsen is a Dutch educational publisher specializing in primary education literacy and language methods, competing directly with Noordhoff's Nieuw Nederlands Junior and reading series.
• Boom Uitgevers: Boom Uitgevers is a Dutch publisher with a growing presence in educational and academic publishing, overlapping with Noordhoff's higher education and secondary segments.

Regional players

• Eisma Edumedia: Eisma Edumedia is a Dutch publisher focused on vocational (MBO) and professional education, competing with Noordhoff's NU series in the MBO segment.
• Cornelsen Verlag: Cornelsen is a major German educational publisher offering textbook methods and digital learning platforms across all school levels; it is a comparable European peer with similar product structure though focused on the German market.

Broad incumbents

• Pearson: Pearson is a global educational publisher with K-12 and higher education textbook and digital learning portfolios; it is a broader incumbent whose assessment and digital capabilities (e.g., Pearson+) overlap with Noordhoff's content-plus-platform model.
• Sanoma Learning: Sanoma Learning is the European K-12 learning division of Sanoma, parent of Malmberg, and offers a comparable blended learning portfolio across multiple European countries, making it a broader incumbent counterpart to Noordhoff's domestic leadership.
• Oxford University Press (Education): Oxford University Press Education publishes textbooks and digital resources for primary, secondary, and higher education globally, including English language learning methods that overlap with Noordhoff's Stepping Stones and Blackbirds series.

Emerging players

• Kahoot!: Kahoot! is a digital learning platform for K-12 and higher education with AI features, representing a digital-native emerging player whose platform model overlaps with Noordhoff's SEP and StudieMeister offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noordhoff
• Instagraminstagram.com/noordhoff.nl
• Xx.com/noordhoff
• Facebookfacebook.com/noordhoff.uitgevers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noordhoff Uitgevers