DeWils Industries

What DeWils Industries does

DeWils Industries is a third-generation, family-owned custom cabinetry manufacturer founded in 1959 and headquartered in Vancouver, Washington. The company produces made-to-order residential cabinetry across three construction series — Designer (American-style framed), Expressions (furniture-style inset), and Horizons (European frameless) — supported by an extensive catalog of door styles, wood species, stain and paint finishes, and accessories. Materials include Pacific Northwest-sourced sustainable hardwoods (Alder, Cherry, Hickory, Maple, Walnut, White Oak, among others) and proprietary laminate collections (Fenix nanotechnology matte, Luxe high-gloss polyester, Metro textured laminate). All wood components — doors, trim, mouldings, and accessories — are produced in-house at the Vancouver facility, and all wood species are priced equivalently with no premium-species upcharge.

The business operates a dealer-only go-to-market model, selling exclusively through a network of independent authorized dealers and design professionals who handle specification, design consultation, and installation for end homeowners. Pricing is quote-based per project, with premium features (plywood case construction, dovetail drawers, Blum soft-close hardware, hand-rubbed stains) included as standard. The company supports dealers with product literature, co-op advertising, regularly scheduled training, and customer service representatives who previously worked on the factory floor. Marketing leverages an extensive online gallery (79+ projects), blog content authored by in-house designers, active social channels, downloadable buyer resources, and industry event participation including KBIS 2025 and High Point Market.

Revenue is generated one project at a time through custom cabinetry sales, with no disclosed financials, no external funding, and no public listing. Customer segments are residential homeowners (kitchen, bath, home office, pantry, great room, side bar applications) and the dealer/design professional channel that serves them. The company is operating, family-controlled through three generations, and pursuing measured expansion via product line extension (notably the 2025 paint palette and Fenix/Luxe/Metro material collections) and active dealer recruitment rather than geographic or channel diversification.

Name

DeWils Industries

Legal name

DeWils Industries

Website

https://dewils.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

DeWils Industries is a third-generation, family-owned custom cabinetry manufacturer founded in 1959 in Vancouver, WA, producing made-to-order residential cabinets across three construction series and selling exclusively through independent authorized dealers and design professionals.

Ownership category

akta.pro rank

Product category

Custom Residential Cabinetry

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Wood Mouldings, Millwork & Trim (IMADADAG), Windows, Doors & Millwork Distribution (CRAOAFAI)

Keywords

• Custom cabinetry manufacturing
• Kitchen bath cabinets
• Frameless inset cabinets
• Wood cabinet door styles
• Residential cabinetry products

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Cabinetry Sales: DeWils manufactures and sells custom cabinetry through a network of independent authorized dealers. The company produces made-to-order cabinets in three construction series (Designer, Expressions, Horizons) with extensive customization options including door styles, wood species, finishes, and accessories. Orders ship complete with no partials or back orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

DeWils Industries manufactures made-to-order custom residential cabinetry through three construction series (Designer American-style framed, Expressions furniture-style inset, and Horizons European-style frameless), using Pacific Northwest-sourced sustainable hardwoods and advanced laminate materials. Orders ship complete with no partials or back orders, and the company sells exclusively through a network of independent authorized dealers who provide design consultation and installation. Premium standard features including plywood case construction, dovetail drawers, Blum soft-close hardware, and hand-rubbed stains are included in base pricing across all wood species.

Product overview

DeWils Industries is a third-generation, family-owned custom cabinetry manufacturer offering three distinct product series: Designer Series (American-style framed cabinetry), Expressions Series (furniture-style inset cabinetry), and Horizons Series (European-style frameless cabinetry). The product portfolio includes multiple material collections (Fenix Matte, Luxe High Gloss, Metro Textured Laminate) and natural wood species sourced from the Pacific Northwest. The company offers extensive door style options across six construction types, hand-rubbed stain finishes, paint colors (including a new 2025 palette), and accessories including organizational systems, hoods, and wine storage. DeWils emphasizes heirloom quality with premium standard features including plywood case construction, dovetail drawers, Blum soft-close hardware, and sustainable certified wood suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• DeWils Fine Cabinetry: The primary commercial brand name under which DeWils Industries markets its custom cabinetry products. The brand emphasizes craftsmanship, quality materials, and heirloom-quality premium standard features.

Products and services

• Designer Series Cabinetry American-style framed cabinetry with a solid wood face frame attached to the cabinet box, providing strength and stability with a classic, clean appearance. One of three core construction methodologies offered by DeWils.
• Expressions Series Cabinetry Inset cabinetry with doors and drawers set flush within the cabinet frame, offering furniture-style refined aesthetics with precise craftsmanship and timeless elegance.
• Horizons Series Cabinetry European-style frameless cabinetry eliminating the face frame for a sleek, modern appearance with maximized interior storage space and minimalist aesthetic.
• Fenix Matte Collection Cabinetry featuring nanotechnology matte finish with extreme durability, soft touch, anti-fingerprint properties, and thermal healing of small scratches. Available in 16 colors including Beige Arizona, Bianco-Alaska, Nero Ingro, Grigio Londra, and Verde Comodoro.
• Luxe High Gloss Collection Cabinetry with high-gloss polyester finish featuring 22+ solid and textural colors with ultra-high gloss, stain-resistant impact, and scratch-resistant properties.
• Metro Textured Laminate Collection Cabinetry in textured laminate offering stain and fade resistance with the look and feel of weathered wood. Available in 24+ colors including Tyburn, Stratos Pinea, Pebble Beach, and City Oak.
• Pacific Northwest Natural Wood Species Solid wood cabinetry components crafted from Pacific Northwest-sourced sustainable hardwoods including Alder, Bamboo, Cherry, Hickory, Knotty Alder, Mahogany, Maple, Red Oak, Walnut, and White Oak. All wood is selected, milled, sanded, and built in-house with nothing imported.
• Horizons Series with Fenix (HGTV Featured) Combination offering pairing the Horizons Series frameless cabinets with Fenix matte finish, providing modern sophistication for contemporary kitchen designs. Featured on HGTV's Brother vs. Brother.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KraftMaid Cabinetry: KraftMaid is a MasterBrand semi-custom cabinet brand sold through Lowe's and independent dealers with extensive customization. Comparable to DeWils in customization breadth and dealer presence, though at higher volume and lower average price point.
• MasterBrand Cabinets: MasterBrand is the largest US cabinet manufacturer (parent of KraftMaid, Kemper, Diamond, Decora, Omega, etc.), offering semi-custom and custom cabinetry through dealer and big-box channels. Direct overlap with DeWils in the custom/semi-custom kitchen and bath segment but at significantly larger scale and broader geographic reach.

Direct peers

• Canyon Creek Cabinet Company: Canyon Creek is a Pacific Northwest-based (Spokane, WA) custom and semi-custom cabinet manufacturer offering frameless and framed construction through dealers. Geographic and product-line overlap with DeWils makes it a particularly close regional peer in the Pacific Northwest.
• Kemper Cabinetry: Kemper is a MasterBrand semi-custom cabinet line selling through independent dealers and home center partnerships, offering multiple wood species and door styles. Comparable to DeWils' entry-level custom offerings, though at lower price points and broader distribution.
• Decora Cabinetry: Decora is a MasterBrand semi-custom cabinet line focused on dealer showrooms with extensive finish and door style options. Comparable to DeWils in dealer-channel go-to-market and customization depth, though at a slightly lower price tier than DeWils' premium custom offering.
• Omega Cabinetry: Omega is a MasterBrand-owned premium full-custom cabinet manufacturer selling through independent dealers with extensive door style, finish, and wood species options. Closely comparable to DeWils in construction series, dealer-only distribution model, and premium feature positioning.
• Showplace Cabinetry: Showplace is a Midwest-based semi-custom cabinet manufacturer serving independent dealers with multiple wood species, finishes, and door styles. Comparable to DeWils in dealer-channel distribution and customization architecture, though smaller scale and different regional focus.
• Medallion Cabinetry: Medallion is a custom and semi-custom cabinet manufacturer distributed through independent dealers with multiple construction styles, finishes, and wood species. Comparable to DeWils in dealer-channel custom positioning and product breadth.
• Rutt HandCrafted Cabinetry: Rutt is a premium hand-crafted custom cabinet manufacturer with dealer distribution, multiple wood species, and traditional/inset construction options. Directly comparable to DeWils' Expressions inset series and overall premium custom positioning.
• Wood-Mode Fine Custom Cabinetry: Wood-Mode is a long-established American custom cabinet manufacturer offering made-to-order cabinetry through designer-dealer channels. Comparable to DeWils in heirloom-quality positioning, custom craftsmanship, and dealer-supported premium residential focus.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dewilscustomcabinetry
• Instagraminstagram.com/dewilscustomcabinetry/?hl=en
• Pinterestpinterest.com/dewilscabinetry
• LinkedInlinkedin.com/company/dewils-industries

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeWils Industries