Medallion Cabinetry
Medallion Cabinetry is a U.S. manufacturer of near-custom kitchen and bath cabinetry, operating as a division of Cabinetworks Group. It sells three product tiers — Silver, Gold, and Platinum — exclusively through a nationwide dealer network serving homeowners, builders, and design professionals.
- Company typePrivate
- Founded1969
- HeadquartersWaconia, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Medallion Cabinetry does
Medallion Cabinetry is a U.S. manufacturer of near-custom kitchen and bath cabinetry, operating as a division of privately-held Cabinetworks Group, headquartered at 20000 Victor Pkwy, Livonia, Michigan. The company organizes its catalog into three product tiers — Silver (entry-level full and half-overlay framed), Gold (mid-tier with hand-applied finishes and enhanced construction), and Platinum (premium inset construction) — spanning over 100 door styles, 8 wood species (Cherry, Hickory, Knotty Alder, Maple, Oak, Quartersawn Oak, Rustic Maple, and Paint Grade), and a finish portfolio that includes oven-cured stains and hand-applied specialty finishes.
Medallion sells exclusively through a third-party U.S. dealer network of showrooms that handle quoting, measurement, installation, and after-sales service; there is no direct-to-consumer channel and pricing is dealer-set and not publicly disclosed. End-customers are individual homeowners undertaking kitchen and bath renovations, with interior and kitchen design professionals serving as both specifying influencers and a structured feedback loop into product development; builders and contractors represent a secondary, non-primary segment. Marketing is concentrated in organic social (Facebook, Instagram, Pinterest, YouTube), the Houzz professional directory, a dealer-locator tool on the website, a 'Design Refined' blog, and room-gallery content.
The company's January 2026 brand refresh — 'Capturing the art of living well' — anchors a Product Premiere featuring the Harlan flat panel door, expanded quartersawn oak, Onyx and Matte Gold metal door finishes, and the Gossamer mid-taupe stain, alongside functional storage solutions (pet food station, vanity mirror with pull-out storage, tall pocket door cabinet, built-in microwave cabinet). As a non-reporting division of a private parent, Medallion has no independent capital structure, fundraising history, or standalone financials in the public record.
Medallion Cabinetry firmographics
Firmographics- Name
- Medallion Cabinetry
- Legal name
- Cabinetworks Group
- Website
- https://medallioncabinetry.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Medallion Cabinetry is a U.S. manufacturer of near-custom kitchen and bath cabinetry, operating as a division of Cabinetworks Group. It sells three product tiers — Silver, Gold, and Platinum — exclusively through a nationwide dealer network serving homeowners, builders, and design professionals.
- Ownership category
- akta.pro rank
Medallion Cabinetry industry classification
Industry- Product category
- Kitchen Cabinetry
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)
- akta.pro secondary industry
- Custom Cabinet Design & Build (HSAPAIAA)
Keywords
Where Medallion Cabinetry is headquartered
LocationHeadquarters
- HQ city
- Waconia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Medallion Cabinetry business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Cabinet Sales: Medallion Cabinetry generates revenue through the sale of kitchen and bath cabinets across three product tiers: Silver (entry-level), Gold (mid-range), and Platinum (premium inset). Products are sold through a dealer network to homeowners, builders, and design professionals.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Medallion Cabinetry product offering
Product offeringCore offering
Medallion Cabinetry manufactures near-custom residential kitchen and bath cabinetry organized into three tiered product lines: Silver (entry-level), Gold (mid-range), and Platinum (premium inset). The company offers over 100 door styles, multiple wood species including maple, cherry, oak, hickory, knotty alder, quartersawn oak, and rustic maple, and extensive paint, stain, and hand-applied specialty finish options. Products are sold exclusively through an authorized dealer network that handles sales, measurement, installation, and service.
Product overview
Medallion Cabinetry is a cabinet manufacturer offering near-custom cabinetry organized into three product lines: Silver (entry-level), Gold (mid-tier), and Platinum (premium). The company provides over 100 door styles, extensive finish options (paints, stains, and hand-applied specialty finishes), and various wood species including Maple, Cherry, Oak, Hickory, Knotty Alder, Quartersawn Oak, and Rustic Maple. Product construction options include full overlay, half overlay, and inset. The 2026 Product Premiere introduced new products including the Harlan flat panel door, expanded quartersawn oak options, new Onyx and Matte Gold metal finishes, Gossamer mid-taupe stain, and functional storage solutions. Additional offerings include bath collections (Portico, Solare, Galleria, Mezza), decorative hardware, range exhaust hoods, kitchen islands, and specialized storage solutions for baking, pantry, cleaning, and office organization. The company is a division of Cabinetworks Group headquartered in Livonia, Michigan.
Differentiator
Problem solved
Functional benefit
Products and services
- Silver Product Line Entry-level cabinetry line offering full-overlay and half-overlay framed construction with sought-after door styles, popular finishes, and curated customization options targeted at homeowners seeking quality and affordability.
- Gold Product Line Mid-tier cabinetry line with a broad palette of finishes and hand-applied techniques, enhanced construction, and innovative customization capabilities for more demanding design applications.
- Platinum Product Line Premium cabinetry line featuring distinctive, timeless inset construction, personalized modifications, specialty finishes, and artistic enhancements uniting premium style with enduring classic looks.
- Silverline and Forte Collection Accessible cabinetry line within the Silver tier featuring half overlay construction, Shaker-style doors, and budget-conscious options such as the Scranton door and various white finishes, with the Forte Collection adding on-trend furniture-style decorative legs and corbels.
- Bath Collection Bathroom cabinet collections offering coordinated silhouettes (Portico, Solare, Galleria, Mezza) for residential bath design ranging from classic architectural to contemporary styling.
- Kitchen Islands Customizable kitchen island solutions tailored to unique spaces and specific homeowner needs, available through the product line configuration tools.
- Range Exhaust Hoods Decorative range hoods in plain and shiplap styles, complemented by transitional corbels and furniture-style legs for cohesive kitchen design.
- Decorative Hardware Cabinet knobs, pulls, and decorative hardware accessories for finishing kitchen and bath installations.
Companies that use Medallion Cabinetry
Customer profileSegments3 records
Ideal customer profiles3 records
Medallion Cabinetry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Medallion Cabinetry partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Medallion Cabinetry competitors and assessment
Company assessmentDirect peers
- KraftMaid: KraftMaid is one of the largest semi-custom kitchen cabinet brands in the U.S., sold through independent dealers and home center channels with a multi-tier portfolio that overlaps directly with Medallion's Silver/Gold/Platinum positioning.
- Fabuwood: Fabuwood is a fast-growing semi-custom cabinet brand that has rapidly expanded dealer showrooms in the U.S., competing directly with Medallion on mid-tier semi-custom kitchen and bath cabinetry.
- Diamond Cabinetry: Diamond (MasterBrand) is a U.S. semi-custom cabinetry brand distributed through dealers with overlapping kitchen and bath offerings across multiple price points, directly competitive with Medallion's dealer-channel model.
- Wellborn Cabinet: Wellborn is a U.S. semi-custom cabinet manufacturer with multiple product tiers and a strong dealer showroom model, serving the same homeowner and builder segments as Medallion.
- Omega Cabinetry: Omega is a premium semi-custom cabinetry brand focused on full-overlay and inset construction with designer-driven finishes — closely comparable to Medallion's Platinum tier in construction philosophy and dealer distribution.
- Kemper: Kemper, a MasterBrand Cabinets brand, sells semi-custom kitchen and bath cabinetry through independent dealers with comparable door style and finish breadth to Medallion's portfolio.
- Wood-Mode: Wood-Mode is a premium custom and semi-custom cabinetry brand sold through designers and dealers, with comparable emphasis on inset construction, hand-applied finishes, and design professional relationships.
- Showplace Cabinetry: Showplace is a semi-custom kitchen and bath cabinetry manufacturer selling through independent dealers with comparable door style variety, finish options, and premium construction types including inset.
Broad incumbents
- MasterBrand Cabinets: MasterBrand is the largest U.S. residential cabinet manufacturer, housing KraftMaid, Kemper, Diamond, and Decora. It is the dominant scaled incumbent in Medallion's space and the most relevant parent-level peer to Cabinetworks Group.
Emerging players
- CliqStudios: CliqStudios is a direct-to-consumer semi-custom kitchen cabinet brand that bypasses traditional dealers with online ordering, representing an emerging distribution model that competes for Medallion's mid-tier customer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Medallion Cabinetry social profiles
Digital presenceMedallion Cabinetry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medallion Cabinetry leadership team
Management profileNumber of profiles
Medallion Cabinetry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medallion Cabinetry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medallion Cabinetry
What does Medallion Cabinetry do?
Medallion Cabinetry manufactures near-custom residential kitchen and bath cabinetry organized into three tiered product lines: Silver (entry-level), Gold (mid-range), and Platinum (premium inset). The company offers over 100 door styles, multiple wood species including maple, cherry, oak, hickory, knotty alder, quartersawn oak, and rustic maple, and extensive paint, stain, and hand-applied specialty finish options. Products are sold exclusively through an authorized dealer network that handles sales, measurement, installation, and service.
Is Medallion Cabinetry a public or private company?
Medallion Cabinetry is a private company. It is classified as corporate owned and is currently operating.
When was Medallion Cabinetry founded?
Medallion Cabinetry was founded in 1969. It employs 1,001 to 5,000 people.
Where is Medallion Cabinetry based?
Medallion Cabinetry is headquartered in Waconia, United States, in the North America region.
How does Medallion Cabinetry make money?
One revenue line is on record: cabinet Sales.
Who are Medallion Cabinetry's main competitors?
Direct peers on record are KraftMaid, Fabuwood, Diamond Cabinetry, Wellborn Cabinet, Omega Cabinetry, Kemper, Wood-Mode and Showplace Cabinetry. MasterBrand Cabinets is listed as a broad incumbent. CliqStudios is listed as an emerging player.
Does Medallion Cabinetry have an API?
No public API is recorded for Medallion Cabinetry.
What industry is Medallion Cabinetry in?
Medallion Cabinetry's product category is Kitchen Cabinetry. Its primary akta.pro industry code is CRAIAFAA, Kitchen Cabinets & Custom Millwork Showrooms, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 33711 and its SIC code is 2590.