Murphy Insurance Agency
Murphy Insurance Agency is a family-owned, independent insurance broker founded in 1937, representing 25 insurance carriers with access to 100+ additional carriers. It serves individuals, families, and small-to-medium businesses across Massachusetts and five other New England states through six physical offices.
- Company typePrivate
- Founded1940
- HeadquartersHudson, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Murphy Insurance Agency does
Murphy Insurance Agency (D.F. Murphy Insurance) is a privately held, family-owned independent insurance agency founded in 1937 (one source in the input references 1940 as the founding date) and headquartered in Hudson, Massachusetts. The firm operates as an independent broker, directly appointing 25 insurance carriers with access to 100+ additional carriers, and distributes both personal and commercial lines through six physical offices across Massachusetts: Hudson, Bolton, Groton, Harvard, Marlborough (designated the Operations Center), and Medway. The agency is licensed to write business in six states — Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, and Vermont — and serves individuals, families, and small-to-medium businesses through a mix of phone (toll-free 800-222-8711 plus per-office lines), in-person office service, and online quote request channels.
The business model is commission-based brokerage: revenue is generated from carrier commissions on policies sold and serviced, with some agency-billed payment arrangements that produce float income on held premiums. Pricing is fully quote-based, determined by individual risk profiles and the carrier selected; no standardized pricing or tiered plans are published. The product portfolio spans core personal lines (auto, homeowners, condominium, renters, umbrella, boat, life, disability, long-term care, flood, mobile home, recreational vehicle, wedding/event, jewelry/valuables) and commercial lines (commercial property, business liability, commercial auto, workers' compensation, bonds, employee benefits, business owner policy, commercial package policy, business continuation planning). The agency also operates ten named industry specialty programs targeting antique dealers, banking/financial institutions, contractors, construction, farm/agriculture, manufacturing, restaurants, religious institutions, solar contractors, and technology businesses.
Technology infrastructure is limited to industry-standard third-party tools: a CSR24-provided client portal and mobile app branded "Murphy Insurance 24," online quote request forms, an ePayPolicy payment integration for agency-billed premiums, and standard website/marketing tools. No proprietary technology platform, patents, trademarks, AI/ML capabilities, mobile-app production systems, API, or SDK infrastructure is disclosed. Go-to-market relies on inbound phone, walk-in office traffic, online quote forms, an active content-marketing blog (publishing 2023-2026), organic social media on Facebook, X, Instagram, and LinkedIn, customer-review solicitation, and Trusted Choice referral network affiliation. The agency is privately held by a founding family; no funding rounds, M&A activity, leadership changes, parent company, subsidiaries, regulatory actions, or public-ownership events are disclosed.
Murphy Insurance Agency firmographics
Firmographics- Name
- Murphy Insurance Agency
- Legal name
- D. F. Murphy Insurance
- Website
- https://dfmurphy.com
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Murphy Insurance Agency is a family-owned, independent insurance broker founded in 1937, representing 25 insurance carriers with access to 100+ additional carriers. It serves individuals, families, and small-to-medium businesses across Massachusetts and five other New England states through six physical offices.
- Ownership category
- akta.pro rank
Murphy Insurance Agency industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Murphy Insurance Agency is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Murphy Insurance Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: As an independent insurance agency, Murphy Insurance earns commissions from insurance carriers for policies sold and serviced. Commission rates are not publicly disclosed and vary by carrier and policy type. The agency also offers agency-billed payment options for some policies, generating float income on held premiums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | All insurance products are quoted on an individualized basis; no tiered pricing structure is published. |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Murphy Insurance Agency product offering
Product offeringCore offering
Murphy Insurance Agency is a family-owned independent insurance brokerage representing 25 insurance companies with access to over 100 carriers, selling and servicing personal lines (auto, home, life, umbrella, boat) and commercial lines (property, liability, workers' comp, commercial auto, employee benefits) policies to individuals, families, and businesses across Massachusetts and the broader New England region. The agency earns commissions from carriers for policies placed and provides ongoing servicing, claims advocacy, and policy management through six physical offices, phone, online quote tools, and a client portal/mobile app.
Product overview
Murphy Insurance Agency is an independent insurance agency representing 25 insurance companies with access to over 100 carriers, offering a comprehensive portfolio of personal and business insurance products. The agency provides a unified service model centered on the Murphy Insurance 24 Client Portal and Mobile App for policy management, supported by online quote request tools and a dedicated Claims Center. Their personal insurance offerings include auto, homeowners, umbrella, life, disability, long-term care, boat, and renters coverage. Business insurance products encompass commercial property, liability, workers' compensation, employee benefits, commercial auto, bonds, and industry-specific programs. The agency operates across Massachusetts, Connecticut, Maine, New Hampshire, Rhode Island, and Vermont through six physical office locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage including bodily injury, personal injury protection, collision, comprehensive, and additional coverage options for cars, motorcycles, and recreational vehicles, offered to individual consumers across New England.
- Homeowners Insurance Property insurance protecting homes, condominiums, and rental properties against damage, weather, theft, and other covered situations, sold to individual homeowners and property owners.
- Personal Umbrella Insurance
Companies that use Murphy Insurance Agency
Customer profileSegments3 records
Ideal customer profiles2 records
Murphy Insurance Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Murphy Insurance Agency partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Chubb InsurancecoreChubb is one of the 25 insurance companies represented by Murphy Insurance Agency as an independent agency. Murphy sells and services Chubb insurance products to customers.
- Liberty MutualcoreLiberty Mutual is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Mapfre InsurancecoreMapfre Insurance is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Norfolk & Dedham GroupcoreNorfolk & Dedham Group is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- NGM Insurance Company (Main Street America Group)coreNGM Insurance Company is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Plymouth Rock AssurancecorePlymouth Rock Assurance is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Preferred MutualcorePreferred Mutual is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Quincy MutualcoreQuincy Mutual is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Safety InsurancecoreSafety Insurance is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Travelers InsurancecoreTravelers Insurance is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Union MutualcoreUnion Mutual is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Vermont MutualcoreVermont Mutual is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Foremost Insurance GroupcoreForemost Insurance Group is one of the insurance carriers represented by Murphy Insurance Agency as an independent agency.
- Trusted ChoiceminorTrusted Choice is an independent insurance agency network affiliation that provides Murphy Insurance with brand credibility, referral network access, and industry best-practice resources.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Murphy Insurance Agency competitors and assessment
Company assessmentDirect peers
- Cross Insurance: Maine-headquartered independent insurance agency operating across New England with personal, commercial, and benefits lines. Closely comparable to Murphy in regional scope, independent agency model, and product breadth.
- FBinsure: Rhode Island-based independent insurance agency serving personal and commercial customers across New England. Comparable mid-size independent agency footprint and multi-carrier representation model.
- Hilb Group: Massachusetts-based mid-market insurance brokerage built through rollup of regional independent agencies. Directly comparable agency-of-agencies model serving personal and commercial lines across the Northeast.
- The Rowley Agency: Massachusetts-based independent insurance agency offering personal and business coverage. Similar New England independent agency positioning and multi-carrier representation.
- Butler & Messier Insurance: Long-standing Rhode Island independent insurance agency with personal, commercial, and benefits practices. Comparable regional independent agency profile and customer mix.
Broad incumbents
- Brown & Brown Insurance: Large national insurance brokerage with retail division serving personal and commercial lines. Comparable agency model but at significantly greater scale and geographic reach.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with extensive retail agency operations. Comparable core function (insurance placement and advisory) but broader portfolio and global scale.
- Acrisure: Large insurance brokerage aggregator built through acquisition of regional independents. Relevant as a competitive acquirer and a model for the rollup trajectory available to mid-size independent agencies like Murphy.
- USI Insurance Services: Large national insurance brokerage with strong middle-market and employee benefits practices. Comparable personal/commercial/benefits mix but materially larger scale.
Emerging players
- Lemonade: Digital-first consumer insurance carrier using AI-driven underwriting and direct-to-consumer distribution. Comparable product categories (home, renters, life) but competing through a disintermediated model that threatens traditional agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Murphy Insurance Agency social profiles
Digital presenceMurphy Insurance Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murphy Insurance Agency leadership team
Management profileNumber of profiles
Murphy Insurance Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murphy Insurance Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murphy Insurance Agency
What does Murphy Insurance Agency do?
Murphy Insurance Agency is a family-owned independent insurance brokerage representing 25 insurance companies with access to over 100 carriers, selling and servicing personal lines (auto, home, life, umbrella, boat) and commercial lines (property, liability, workers' comp, commercial auto, employee benefits) policies to individuals, families, and businesses across Massachusetts and the broader New England region. The agency earns commissions from carriers for policies placed and provides ongoing servicing, claims advocacy, and policy management through six physical offices, phone, online quote tools, and a client portal/mobile app.
Is Murphy Insurance Agency a public or private company?
Murphy Insurance Agency is a private company. It is classified as family owned and is currently operating.
When was Murphy Insurance Agency founded?
Murphy Insurance Agency was founded in 1940. It employs 51 to 100 people.
Where is Murphy Insurance Agency based?
Murphy Insurance Agency is headquartered in Hudson, United States, in the North America region.
How does Murphy Insurance Agency make money?
One revenue line is on record: insurance Commissions.
Who are Murphy Insurance Agency's main competitors?
Direct peers on record are Cross Insurance, FBinsure, Hilb Group, The Rowley Agency and Butler & Messier Insurance. Broad incumbents are Brown & Brown Insurance, Arthur J. Gallagher & Co., Acrisure and USI Insurance Services. Lemonade is listed as an emerging player.
Does Murphy Insurance Agency have an API?
No public API is recorded for Murphy Insurance Agency.
What industry is Murphy Insurance Agency in?
Murphy Insurance Agency's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.