Pollos Frisby
Pollos Frisby is a privately held Colombian quick-service restaurant chain founded in 1973, specializing in breaded fried chicken across 50+ Colombian cities via dine-in, proprietary app, web, phone, and third-party delivery (Rappi, DIDI), with international dark-kitchen expansion into Spain targeting the Colombian diaspora.
- Company typePrivate
- Founded1973
- HeadquartersBogotá, Colombia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pollos Frisby does
Pollos Frisby (legal entity FRISBY S.A. BIC) is a privately held Colombian quick-service restaurant chain founded in 1973 and headquartered in Dosquebradas, Risaralda, specializing in breaded fried chicken (pollos apanados) prepared in-house. The company operates 1,001-5,000 employees across more than 50 Colombian cities — including Bogotá, Medellín, Cali, Barranquilla, Cartagena, Pereira, Bucaramanga, and Manizales — through company-owned dine-in restaurants with dine-in, takeout, drive-thru, and order-ahead pickup (Sin Fila) capabilities. Its customer base is primarily individual Colombian consumers, with a secondary family-oriented segment served through the Frisby Kids loyalty program for children aged 0-12.
The underlying technology stack is a multi-channel ordering platform comprising a proprietary mobile application (iOS, Android, Huawei AppGallery), an e-commerce website (frisby.com.co), telephone ordering (Telefrisby), a social-media chatbot (Bot Frisby), and third-party delivery integrations with Rappi and DIDI. Payment processing flows through gateways supporting PSE debit, credit/debit cards, datafono terminals, and cash on delivery; web and app analytics run on Google Analytics and Facebook Pixel. Sauce supply is anchored by supplier relationships with Griffith Foods (Griffith, QBCO, and JuanCamole proprietary sauce lines).
Frisby's revenue model is transactional: one-time food sales at restaurants and through delivery, plus delivery surcharges (e.g., $17,700-$17,900 COP table-service combos at $19,900 COP delivery), augmented by promotional pricing tiers such as the Noches Felices 2026 evening combos ($40,000-$65,000 COP). The company is pursuing international expansion through a separate legal entity, Frisby España SL, which won exclusive EU trademark rights in March 2026 and launched delivery-only dark-kitchen operations in Madrid and Barcelona in July 2026 under a two-year Uber Eats exclusivity agreement, targeting the Colombian diaspora with a planned five-store footprint by end-2026 and twelve by December 2027.
Pollos Frisby firmographics
Firmographics- Name
- Pollos Frisby
- Legal name
- FRISBY S.A. BIC
- Website
- https://frisby.com.co
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pollos Frisby is a privately held Colombian quick-service restaurant chain founded in 1973, specializing in breaded fried chicken across 50+ Colombian cities via dine-in, proprietary app, web, phone, and third-party delivery (Rappi, DIDI), with international dark-kitchen expansion into Spain targeting the Colombian diaspora.
- Ownership category
- akta.pro rank
Pollos Frisby industry classification
Industry- Product category
- Quick-Service Fried Chicken Restaurants
- NAICS
- Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
Keywords
Where Pollos Frisby is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Pollos Frisby business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food Sales: One-time transaction revenue from sale of prepared food items at restaurants and through delivery orders.
- Delivery Fees: Additional charges applied to delivery orders, with surcharges for home delivery service.
- Third-Party Platform Commissions: Revenue generated through sales on Rappi and DIDI delivery platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Combo Desvare/Recargado - Basic breaded chicken combo with sides and drink |
| Unit Pricing | Pay-as-you-go | Noches Felices Promotional Combos |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Pollos Frisby product offering
Product offeringCore offering
Pollos Frisby operates a Colombian quick-service restaurant chain specializing in breaded fried chicken (pollos apanados) and combo meals sold through company-owned dine-in restaurants, proprietary digital ordering channels (mobile app, website, phone, chatbot), drive-thru lanes, and third-party delivery platforms (Rappi, DIDI). The chain serves 50+ Colombian cities and operates a children's loyalty program (Frisby Kids) targeting families, with international expansion underway via delivery-only dark kitchens in Spain under a separate Frisby España entity.
Product overview
Pollos Frisby is a Colombian fried chicken restaurant chain operating as a unified platform-plus-services model. The core offering consists of food products (fried chicken, combos, and regional menu items) distributed through multiple channels: a consumer-facing e-commerce website (frisby.com.co), a mobile application (Frisby App available on iOS, Android, and Huawei), telephone ordering (Telefrisby), chatbot ordering (Bot Frisby), and third-party delivery platforms (Rappi, DIDI). Additional service features include Sin Fila (order-ahead pickup), Drive Thru, and dine-in restaurant service across 55+ Colombian cities. The company operates a children's loyalty program (Club Frisby Kids) and has expanded internationally through dark kitchen operations in Spain under a separate entity (Frisby España) serving the Colombian diaspora market via Uber Eats.
Differentiator
Problem solved
Functional benefit
Brands
- Frisby Kids: A loyalty program for children aged 0-12 years that delivers benefits, birthday gifts, and special event activations.
Products and services
- Frisby Mobile App Proprietary mobile application available on iOS, Android, and Huawei AppGallery that enables individual customers to browse the menu, place delivery or pickup orders, track orders, and access promotions.
- Combo Desvare Value combo meal including 5 pieces of breaded chicken breast or breaded thigh, 2 arepas, choice of soup or beans, personal rice portion, and soda, priced at approximately $17,700-$17,900 COP for dine-in/takeout and $19,900 COP for delivery.
- Combo Recargado Value combo meal including chicken fillet, personal cabbage salad, personal rice portion, 3 arepas, and soda, priced at approximately $17,700-$17,900 COP for dine-in/takeout and $19,900 COP for delivery.
- Noches Felices 2026 Evening Combos Limited-time evening promotional combos available from 6:00 PM to 11:59 PM, including Fristodontes ($50,300-$53,000 COP), Frisnacks ($55,000-$57,500 COP), Nashville-style burger combos ($63,000-$65,000 COP), Friburritos ($40,000-$43,000 COP), and 8-piece family packs ($56,000-$59,500 COP).
Quantifiable outcome
- 45-minute approximate delivery time
Companies that use Pollos Frisby
Customer profileSegments2 records
Ideal customer profiles2 records
Pollos Frisby technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Pollos Frisby partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Uber EatscoreTwo-year exclusivity agreement with Uber Eats for dark kitchen operations in Spain (Madrid and Barcelona), enabling delivery-only services through the Uber Eats platform. This partnership is part of Frisby España's strategy to dominate digital storefronts for the Colombian diaspora market.
- RappicoreThird-party food delivery platform partnership in Colombia, enabling customers to order Frisby products through the Rappi app.
- DIDIcoreThird-party food delivery platform partnership in Colombia, enabling customers to order Frisby products through the DIDI app.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
Pollos Frisby competitors and assessment
Company assessmentDirect peers
- KFC Colombia: KFC Colombia is the most direct competitor to Frisby as a fried chicken QSR operating in the same Colombian cities with a similar dine-in and delivery model. Both compete for the same core occasion (chicken QSR) with comparable price points and family-oriented positioning.
- El Corral: El Corral is a leading Colombian QSR chain founded in 1983, specializing in hamburgers with comparable national footprint and multi-channel ordering. It is one of Frisby's closest domestic peers in scale, brand recognition, and Colombian-origin positioning.
- Crepes & Waffles: Crepes & Waffles is a Colombian-origin full-service restaurant chain with a comparable national footprint, headcount scale, and Colombian brand-building pedigree. Although its cuisine differs (crepes/waffles vs fried chicken), it operates in the same Colombian premium-casual dining category.
- Archie's Colombia: Archie's is a Colombian restaurant chain with similar national multi-city presence and family-friendly positioning. It directly competes with Frisby for Colombian casual dining occasions and household visits.
- Popeyes Louisiana Kitchen: Popeyes is a global fried chicken QSR brand with category specialization similar to Frisby's. While its LATAM presence is more limited, the brand concept — bone-in/spicy fried chicken as a menu anchor — is the most directly comparable concept globally.
Broad incumbents
- McDonald's Colombia: McDonald's operates a broad Colombian QSR footprint across the same cities as Frisby with significantly larger marketing budgets and supply chain scale. As a global incumbent, it competes for the same QSR occasions and delivery demand.
- Pizza Hut Colombia: Pizza Hut Colombia is a multinational QSR competitor with similar dine-in and delivery distribution across major Colombian cities. It competes for the same family-occasion and delivery occasions as Frisby.
- Taco Bell (Colombia / Yum! Brands): Taco Bell is a Latin QSR concept from Yum! Brands (KFC's parent) operating across Colombia. It overlaps directly with Frisby's Latin QSR category and competes with Frisby in shared trade areas, particularly via Friburritos and similar menu items.
Emerging players
- Buffalo Wild Wings: Buffalo Wild Wings is a U.S. chicken-focused casual dining concept with comparable specialty chicken positioning. Although primarily U.S.-based, it represents the same single-protein QSR thesis Frisby executes in Colombia.
Regional players
- Juan Valdez Café: Juan Valdez is a Colombian-origin F&B brand with international expansion experience (including in the U.S. and Spain). It serves as a useful comparable for understanding how a Colombian F&B brand translates to international markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pollos Frisby social profiles
Digital presencePollos Frisby compliance and trust
Trust signalCompliance3 records
Pollos Frisby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pollos Frisby leadership team
Management profileNumber of profiles
Pollos Frisby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pollos Frisby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pollos Frisby
What does Pollos Frisby do?
Pollos Frisby operates a Colombian quick-service restaurant chain specializing in breaded fried chicken (pollos apanados) and combo meals sold through company-owned dine-in restaurants, proprietary digital ordering channels (mobile app, website, phone, chatbot), drive-thru lanes, and third-party delivery platforms (Rappi, DIDI). The chain serves 50+ Colombian cities and operates a children's loyalty program (Frisby Kids) targeting families, with international expansion underway via delivery-only dark kitchens in Spain under a separate Frisby España entity.
Is Pollos Frisby a public or private company?
Pollos Frisby is a private company. It is classified as unknown and is currently operating.
When was Pollos Frisby founded?
Pollos Frisby was founded in 1973. It employs 1,001 to 5,000 people.
Where is Pollos Frisby based?
Pollos Frisby is headquartered in Bogotá, Colombia, in the Latin America region.
How does Pollos Frisby make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are delivery Fees and third-Party Platform Commissions.
Who are Pollos Frisby's main competitors?
Direct peers on record are KFC Colombia, El Corral, Crepes & Waffles, Archie's Colombia and Popeyes Louisiana Kitchen. Broad incumbents are McDonald's Colombia, Pizza Hut Colombia and Taco Bell (Colombia / Yum! Brands). Buffalo Wild Wings is listed as an emerging player. Juan Valdez Café is listed as a regional player.
Does Pollos Frisby have an API?
No public API is recorded for Pollos Frisby.
What industry is Pollos Frisby in?
Pollos Frisby's product category is Quick-Service Fried Chicken Restaurants. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5810.