What Exampur does

Exampur, operated by Learning Closet Private Limited, is a New Delhi-based direct-to-consumer platform founded in 2018 that prepares Indian students for government and competitive examinations including UPSC, SSC, Banking and Railway recruitment tests. The company sells expert-curated physical study materials (notes and books) alongside digital products (online test series and structured courses), and claims coverage of 100+ exam categories served to 1 Crore+ (10 million+) students. Its technology stack is a proprietary web-based e-commerce storefront at exampurstore.com that also surfaces value-added content features including a current affairs feed, government job vacancy listings, and an order tracking utility.

The business model blends one-time physical-product sales (notes and books delivered across India) with recurring digital revenue from online test series and courses. Distribution is built around accessibility for non-metro and rural buyers: all-India free shipping combined with a Cash on Delivery payment option removes the online-payment friction that limits digital edtech penetration in tier 2/3 markets. Customer acquisition is primarily product-led via organic search, direct navigation, and a WhatsApp support channel, with no third-party marketplace or reseller channel identified. The company reports a 51–100 person headcount.

Strategically, Exampur occupies the low-ARPU, mass-market end of Indian competitive-exam edtech, differentiated by logistics and COD reach rather than technology depth. There is no disclosed AI/ML capability, no proprietary technology partnerships, and no documented corporate development activity. Capital inputs are limited to two funding rounds (2021 and 2023, amounts undisclosed), and the leadership team comprises Founder Vivek Kumar, Co-founder Vardaan Gandhi, and COO Shish Pal Upadhyay.

Name

Exampur

Legal name

Learning Closet Private Limited

Website

https://exampur.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Exampur is a New Delhi-based D2C edtech platform, operated by Learning Closet Private Limited, selling expert-curated notes, books, test series and online courses for 100+ Indian competitive and government job exams, distributed across India via its e-commerce storefront with Cash on Delivery and free shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Physical Study Materials Sales: Sale of printed notes, books and physical study materials for competitive exams including UPSC, SSC, Banking, Railway and other government job examinations. Revenue generated from direct sales through e-commerce platform with Cash on Delivery option.
2. Test Series and Courses: Online test series and courses for competitive exam preparation. Digital products delivered through the platform for exam practice and comprehensive course content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Exampur (Learning Closet Private Limited) sells curated study notes (नोट्स), printed books (किताबें), online test series (टेस्ट सीरीज़), and video courses (कोर्स) for Indian competitive government examinations including UPSC, SSC, Banking, Railway, Teaching, and Police exams. Customers browse exam-wise categories on its e-commerce storefront and content portal and purchase physical materials for doorstep delivery or enroll in digital practice and learning products.

Product overview

Exampur is a unified exam preparation platform offering a comprehensive suite of educational products for competitive exams including UPSC, SSC, Banking, Railway, and other government recruitment tests. The platform operates on a single integrated service model combining Notes, Books, Test Series, and Courses—all designed with exam-focused content curated by top teachers and previous year toppers. Supporting features include Current Affairs updates, Vacancies listings, and Order Tracking. The portfolio emphasizes exam-specific, targeted content with 100+ exam categories covered and 90% question accuracy claimed, delivered across India with free cash-on-delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Notes (नोट्स) Curated study notes covering syllabi of Indian competitive government exams including UPSC, SSC, Banking, Railway, Teaching, and Police examinations, sold to individual aspirants through the Exampur storefront.
• Books (किताबें) Printed books covering subjects and exam syllabi for Indian government competitive examinations, sold to individual aspirants for home delivery.
• Test Series (टेस्ट सीरीज़) Online practice test series simulating Indian government competitive examinations, delivered digitally to aspirants preparing for UPSC, SSC, Banking, Railway, Teaching, and Police exams.
• Courses (कोर्स) Structured online courses providing guided preparation for Indian government competitive examinations, delivered digitally to individual aspirants.

Quantifiable outcome

• 1 Crore+ students served
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drishti IAS: Leading Hindi-medium UPSC Civil Services coaching and study material provider. Competes with Exampur specifically in the UPSC notes/books segment.
• Testbook: Online test series and courses for SSC, Banking, Railway, UPSC and other government exams. Closest product analogue to Exampur in the test-series-led, subscription-driven model.
• Adda247: Government exam preparation platform covering SSC, Banking, Railway, teaching and defence exams via live classes, test series and books. Overlaps directly with Exampur's core exam categories.
• Vision IAS: Established UPSC-focused coaching and study materials brand with national footprint. Comparable to Exampur in the UPSC notes and test-series categories.
• BYJU'S Exam Prep: BYJU's dedicated vertical for government competitive exams (formerly Gradeup), offering test series, courses and study material. Strong direct competitor with deep capital backing.
• Oliveboard: Banking and SSC-focused online test series and courses platform with similar positioning on practice-led prep. Comparable target segments and product mix.
• Unacademy: India's leading online learning platform with a strong UPSC/SSC/Banking vertical, subscription-led live class model. Direct competitor to Exampur for the same aspirant segments and exam categories.

Broad incumbents

• Embibe: AI-led learning platform owned by Reliance Jio covering K-12 and competitive exams with adaptive practice. Broad incumbent with overlap in exam-prep test series and AI-driven personalization.

Emerging players

• ixamBee: Online test series platform for banking, SSC, insurance and government exams with emphasis on previous-year papers. Comparable product to Exampur's test series in similar segments.
• GKToday: Free and paid general knowledge, current affairs and static GK content widely used by SSC/UPSC aspirants. Adjacent content destination with overlapping audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exampur