Oticon Medical

What Oticon Medical does

Oticon Medical is a medical device company specializing in bone anchored hearing systems (BAHS) and bone conduction solutions for patients with conductive/mixed hearing loss, single-sided deafness, chronic ear infections, atresia, and microtia. Originally established as the cochlear implant division of Danish hearing healthcare conglomerate Demant A/S, the company was acquired by Australia's Cochlear Limited in May 2024 and now operates as a subsidiary under Cochlear's corporate umbrella, with a dual legal structure (Oticon Medical AB in Askim, Sweden and Oticon Medical A/S in Smørum, Denmark) and offices including a regional US headquarters in Somerset, New Jersey. Oticon Medical serves audiologists and ENT surgeons across 25+ countries, supporting an installed base of approximately 20,000 users with a team of 300+ hearing experts.

The product portfolio spans three bone conduction platforms. The Ponto System is a percutaneous solution using the Ponto implant with either the Ponto 5 SuperPower (fitting range up to 65 dB HL) or Ponto 5 Mini sound processor. The Sentio System is an active transcutaneous solution pairing the Sentio Ti implant with the Sentio 1 Mini processor. Ponto Instant is a non-surgical line comprising Softband 5, Instant HearBand, and Instant SoundConnector wearables. Core proprietary technologies include OpenSound Optimizer for feedback prevention, OpenSound Navigator for 360-degree sound and speech prioritization, and minimally invasive surgical techniques MIPS and MONO that enable procedures in under 30 minutes under local anesthesia. Accessories (ConnectClip, EduMic, TV Adapter 3.0, Remote Control 3.0) and the Oticon Companion app on iOS and Android extend the ecosystem.

Revenue is generated primarily through hardware sales of implants and sound processors distributed via B2B clinical channels: ENT surgeons perform surgical implantation while audiologists prescribe, fit, and program devices. Pricing is not publicly disclosed and is handled through local representatives, with insurance and Medicare coverage varying by market. The go-to-market is hybrid — B2B sales to hearing care professionals combined with direct-to-consumer patient education, candidate screening, and non-surgical trial options through Ponto Instant and Softband 5.

Name

Oticon Medical

Legal name

Oticon Medical AB

Website

https://oticonmedical.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Oticon Medical develops bone anchored hearing systems (Ponto, Sentio, Ponto Instant) for patients with conductive/mixed hearing loss or single-sided deafness, selling via audiologists and ENT surgeons across 25+ countries as a Cochlear Limited subsidiary since May 2024.

Ownership category

akta.pro rank

Product category

Bone Anchored Hearing Systems (BAHS)

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)

Keywords

• Bone anchored hearing systems
• Cochlear implant solutions
• Bone conduction hearing
• Hearing implant devices
• Auditory medical devices

Headquarters

HQ city

Ballerup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Bone Anchored Hearing Systems (BAHS): Sale of complete bone anchored hearing systems including implants, sound processors, and accessories. Revenue is generated from medical device sales through audiologists, ENT surgeons, and hearing clinics who prescribe and implant the systems for patients with hearing loss.
2. Sound Processors: Sale of proprietary sound processors (Ponto 5 SuperPower, Ponto 5 Mini, Sentio 1 Mini) and accessories including Softband, Instant HearBand, Instant SoundConnector, ConnectClip, EduMic, TV Adapter, and Remote Control.
3. Replacement Parts and Accessories: Sales of replacement batteries, battery doors, safety lines, and other consumable/accessory products for existing users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Oticon Medical designs, manufactures, and sells bone anchored hearing systems (BAHS) and bone conduction sound processors used to treat conductive/mixed hearing loss and single-sided deafness. The product portfolio spans the percutaneous Ponto System, the transcutaneous Sentio System, and the non-surgical Ponto Instant family (Softband, Instant HearBand, Instant SoundConnector), supported by wireless accessories such as ConnectClip, EduMic, and the Oticon Companion app.

Product overview

Oticon Medical offers a comprehensive bone anchored hearing systems (BAHS) portfolio designed for people with conductive/mixed hearing loss or single-sided deafness. The product portfolio includes three main systems: Ponto Instant (non-surgical trial and long-term solutions including Softband 5, Instant HearBand, and Instant SoundConnector), Ponto System (percutaneous implant solution with Ponto 5 SuperPower and Ponto 5 Mini sound processors), and Sentio System (transcutaneous solution with Sentio Ti implant and Sentio 1 Mini sound processor). Supporting wireless accessories include ConnectClip for smartphone streaming, EduMic for educational settings, TV Adapter 3.0, and Remote Control 3.0, all controlled via the Oticon Companion app. Key technologies include OpenSound Navigator for 360-degree speech understanding and OpenSound Optimizer for feedback prevention. The company was acquired by Cochlear Limited in May 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Ponto: Bone anchored hearing system brand including Ponto 5 SuperPower and Ponto 5 Mini sound processors
• Sentio
• Ponto Instant

Products and services

• Ponto 5 SuperPower Abutment-level sound processor for the percutaneous Ponto System with fitting range up to 65 dB HL. Features OpenSound Optimizer feedback prevention and OpenSound Navigator 360-degree sound processing. Streams directly to iPhone and connects via ConnectClip to Android and other devices. For patients with conductive/mixed hearing loss or single-sided deafness prescribed by audiologists and ENT surgeons.
• Ponto 5 Mini Compact percutaneous sound processor for the Ponto System with fitting range up to 45 dB HL. Delivers Ponto sound quality in a smaller form factor with OpenSound Optimizer and OpenSound Navigator. For patients seeking a discreet percutaneous option.
• Ponto Implant Small titanium bone anchored hearing implant with abutment that transmits sound vibrations from the Ponto sound processor through the bone to the inner ear. MRI Conditional — can remain in place during MRI scans under specific conditions. Used in MIPS and MONO minimally invasive surgical procedures.
• Ponto Instant Non-surgical bone conduction hearing portfolio providing trial and long-term alternatives to Ponto implant surgery. Includes Softband 5, Instant HearBand, and Instant SoundConnector wearable options that work with Ponto sound processors. For patients who wish to trial sound processors before surgery or who cannot or do not want an implant.
• Softband 5 Soft, comfortable headband for wearing Ponto sound processors without surgery. Available in two adjustable sizes with eight color options. Suitable for children of all ages and adults who wish to trial sound processors or cannot or do not want an implant.
• Instant HearBand Discreet behind-the-head wearable for Ponto Instant non-surgical bone conduction hearing. Available in Small, Medium, and Large sizes with replaceable ear hooks and front tips. Provides a discreet trial or long-term non-surgical option for Ponto sound processor users.
• Instant SoundConnector Accessory for Ponto Instant that attaches to headwear (such as caps) to hold the Ponto sound processor in place. Designed for children, teens, and adults wanting a sporty outdoor style. Allows users to wear their sound processor on the go.
• Sentio 1 Mini Smallest transcutaneous sound processor available, designed for ages 12 and above. Combines with the Sentio Ti implant via magnetic retention. Features OpenSound Optimizer and OpenSound Navigator, streams directly to iPhone (MFi), uses ConnectClip for Android. IP57 dust and water resistant.
• Sentio Ti Implant Smallest transcutaneous implant designed for the Sentio System. Placed under the skin in contact with the skull bone, with the sound processor held in place by magnets. Procedure typically takes less than an hour under general anesthesia. MRI Conditional. Low daily care requirements once healed.
• ConnectClip Wireless audio streaming accessory that pairs with Ponto and Sentio sound processors, converting them into a high-quality Bluetooth headset for hands-free smartphone calls and music. Also connects to TV, radio, and laptop. Manufactured by Oticon A/S.
• EduMic Wireless microphone accessory for educational settings that delivers clear, direct audio from the teacher's voice to Ponto or Sentio sound processors. Minimizes noise, distance, and echo. Supports jack mode, FM mode, and telecoil mode for teleloop systems. Range up to 65 feet with 10-hour battery life. Manufactured by Oticon A/S.
• TV Adapter 3.0 Wireless TV streaming accessory that connects to TV via TOSLINK, RCA, mini jack, or SCART audio outputs and streams TV audio directly to paired Ponto and Sentio sound processors. Supports pairing with multiple Oticon devices simultaneously. Manufactured by Oticon A/S.
• Remote Control 3.0 Discreet handheld remote accessory for adjusting volume, switching programs, and muting Ponto and Sentio sound processors. Operates within 1.8 meter range without requiring line of sight. Uses two AAAA batteries with approximately one-year battery life. Manufactured by Oticon A/S.
• Oticon Companion App Smartphone application for iPhone, iPad, iPod touch, and Android devices that offers intuitive control over Ponto and Sentio sound processors. Provides volume adjustment, program switching, battery monitoring, TV streaming control, and a Find My Hearing Aid feature for locating lost devices.

Quantifiable outcome

• 30% improved quality of life for Ponto patients
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Oticon A/ScoreTechnology or IntegrationOticon A/S manufactures wireless accessories (ConnectClip, EduMic, TV Adapter 3.0, Remote Control 3.0, Oticon Companion App) that are compatible with and distributed through Oticon Medical's sound processors. These products provide seamless connectivity, audio streaming, and remote control functionality across both Oticon and Oticon Medical hearing devices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cochlear Limited: Australian global leader in cochlear implants and bone conduction hearing systems (Baha). Acquired Oticon Medical in May 2024 and now overlaps directly in percutaneous BAHS, making it both the parent and most direct competitor across the bone conduction portfolio.
• Sonova: Swiss hearing healthcare parent of Phonak, Advanced Bionics, and Unitron — a broad incumbent offering conventional hearing aids, cochlear implants, and bone conduction devices that overlaps with every layer of Oticon Medical's portfolio.
• Oticon (Oticon A/S / Demant): Sister hearing aid brand under the former parent Demant A/S. While focused on conventional hearing aids rather than BAHS, it shares wireless accessory platforms (ConnectClip, EduMic, Remote Control) and the Oticon Companion app with Oticon Medical.
• Demant A/S: Former parent of Oticon Medical and owner of Oticon, Bernafon, and Sonic hearing aid brands. Remains an adjacent hearing healthcare conglomerate with overlapping distribution and shared R&D heritage.
• GN Hearing (GN Store Nord): Danish hearing aid group (ReSound, Jabra) competing broadly in hearing care. While GN does not currently focus on bone anchored systems, it is a key regional incumbent in the same Danish/Nordic hearing technology cluster.
• Widex: Denmark-based hearing aid manufacturer; part of WS Audiology alongside Signia. Conventional hearing aid competitor addressing the broader hearing-loss market adjacent to bone conduction indications.
• WS Audiology (Signia / Widex): Singapore-headquartered hearing aid group formed from the Sivantos and Widex merger, owner of Signia and Widex brands. A broad incumbent in hearing care channels where Oticon Medical's audiologist customers operate.

Direct peers

• MED-EL: Austria-based hearing implant company competing in cochlear implants and bone conduction solutions (including the Bonebridge active transcutaneous system) — a head-to-head competitor for Oticon Medical's Ponto and Sentio across ENT surgical channels.
• Advanced Bionics (Sonova): Cochlear implant subsidiary of Swiss hearing care group Sonova. Competes in the same implantable hearing category served by Oticon Medical, with overlapping clinical evidence and surgeon-channel go-to-market.

Emerging players

• Earlens: US-based developer of a non-surgical light-driven contact hearing device. Represents an emerging non-surgical alternative for sensorineural and mixed hearing loss, conceptually adjacent to Oticon Medical's Ponto Instant non-surgical expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oticonmedical
• YouTubeyoutube.com/user/OticonMedical
• Facebookfacebook.com/OticonMedical
• LinkedInlinkedin.com/company/oticon-medical
• Instagraminstagram.com/oticonmedical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oticon Medical