What Widex does

Widex is a Danish hearing aid manufacturer founded in 1956, now operating as a flagship brand within WS Audiology A/S, the privately-held group formed in 2018 from the merger of Widex and Sivantos/Signia. The company designs and produces digital hearing aids and supporting accessories (apps, charging systems, streaming devices, tinnitus therapy features, and maintenance products) for individuals with mild to profound hearing loss and tinnitus, distributed exclusively through authorized hearing care professionals — licensed audiologists and dispensers — across more than 100 countries. Widex's global headquarters and main production facility are in Lynge, Denmark (wind- and solar-powered since 2010), with regional operating entities including Widex USA, AB Widex (Sweden), and WS Audiology CZ s.r.o. (Czech Republic); Jan Makela serves as Group CEO of WS Audiology.

Widex's core technology stack is built around proprietary sound-processing IP: the PureSound platform with ZeroDelay technology for natural, low-latency sound; the AI-powered Allure platform spanning RIC, BTE, and ITE form factors with hands-free Bluetooth and app-based personalization; the SmartRIC hearing aid with an L-shaped directional microphone design for speech-in-noise and wind reduction; and specialized tinnitus therapies (SoundRelax and Zen fractal tones) for sound therapy. Personalization is delivered through TruAcoustics (per-ear-canal adaptation) and Sensogram (in-situ hearing assessment), with the Widex Allure App and Moment App providing user controls and AI-assisted personalization on iOS and Android. Supporting accessories — SoundConnect (USB audio streaming), SoundAssist, PerfectDry Lux (drying/cleaning station), and the Allure Portable Charger — extend the ecosystem.

Commercially, Widex generates revenue primarily from one-time sales of FDA-registered hearing aid hardware through the authorized professional channel, supplemented by hardware sales of accessories and recurring engagement through companion apps. Pricing is set at the dealer level and is not publicly disclosed; the company explicitly refuses to supply unauthorized online retailers and voids warranties for non-fitted purchases, treating the professional fitting relationship as core to the value proposition. The U.S. go-to-market was restructured in October 2025 when Widex and sister brand Signia unified their commercial and sales teams under WS Audiology with a double-digit headcount investment, redesigned territories, and the new WSA Partnership Plus program launching Q1 2026.

Name

Widex

Legal name

WS Audiology A/S

Website

https://widex.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Widex is a Danish hearing aid manufacturer founded in 1956, operating as a flagship brand under WS Audiology. It designs AI-powered digital hearing aids and accessories — including the Allure platform, SmartRIC, and tinnitus sound therapy — sold exclusively through licensed audiologists in 100+ countries.

Ownership category

akta.pro rank

Product category

Hearing Aids

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Eye, Ear & Nasal Care (HLAIADAF)

Keywords

• Hearing aids
• Hearing care devices
• Tinnitus management
• Hearing aid accessories
• Digital hearing technology

Headquarters

HQ city

Lynge

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Aid Sales (Professional Channel): Widex sells hearing aids exclusively through authorized hearing care professionals (audiologists, dispensers) who provide professional fitting and maintenance. End-users must purchase through an authorized dealer to receive warranty coverage and full product benefits. The company does not supply hearing aids to retailers that do not provide face-to-face diagnostics, counseling, selection, fitting, and maintenance.
2. Hearing Aid Accessories: Widex sells accessories including the SoundAssist, SoundConnect, chargers, batteries, and other peripherals through the same authorized dealer network, providing ongoing accessory revenue from the existing customer base.
3. Apps and Digital Services: Widex offers companion mobile apps (Allure App, Moment App) for hearing aid control and personalization. These apps support the core hearing aid product and are available for compatible iOS and Android devices.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Widex designs, manufactures, and sells digital hearing aids and related accessories (apps, streaming devices, chargers) featuring proprietary technologies such as PureSound with ZeroDelay, AI-powered personalization via the Allure platform, Bluetooth connectivity, and fractal-tone tinnitus therapy (SoundRelax, Zen). All products are FDA-registered medical devices sold exclusively through authorized hearing care professionals who provide diagnostics, fitting, and ongoing maintenance.

Product overview

Widex is a hearing aid manufacturer under WS Audiology offering a portfolio of hearing aids and accessories. The core product lines include the Allure Platform (encompassing AI RIC, RIC, BTE, and ITE form factors), SmartRIC with directional microphones, and Moment hearing aids with PureSound technology. Supporting accessories include the Allure App and Moment App for personalization, SoundConnect for computer streaming, Sound Assist for enhanced connectivity, and PerfectDry Lux for maintenance. Widex also offers tinnitus management through SoundRelax and Zen fractal tone technologies. The company provides online hearing test services and professional fitting tools like Sensogram and TruAcoustics for personalized hearing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Widex Allure: AI-powered hearing aid platform featuring RIC, BTE, and ITE models with Bluetooth connectivity and personalized sound settings
• Widex SmartRIC
• Widex Moment
• Widex PureSound
• Widex SoundRelax
• Widex Zen
• Widex Sound Assist
• Widex SoundConnect
• Widex Allure App
• Widex Moment App
• WSA Partnership Plus

Products and services

• Widex Allure AI RIC R D Receiver-in-canal hearing aid with Clarity Boost feature, providing natural hearing for everyday life with easily accessible support in noisy situations. Designed for individuals with hearing loss, fitted by audiologists.
• Widex Allure RIC R D Receiver-in-canal hearing aid built on the Allure platform, enabling users to embrace life fully with advanced sound processing for individuals with hearing loss.
• Widex Allure BTE R D Behind-the-ear hearing aid bringing Allure platform sound quality to people with mild to profound hearing loss, with rechargeable battery options.
• Widex Allure ITE R D In-the-ear hearing aid offering hands-free Bluetooth connectivity, easy-to-use app, and intuitive charger for users with hearing loss.
• Widex SmartRIC Hearing aid with innovative L-shaped design featuring directional microphones for improved speech focus in noisy environments and advanced wind noise reduction for outdoor use.
• Widex Moment Hearing aid line featuring PureSound technology for natural sound processing and ZeroDelay technology for minimal sound delay, designed for individuals with hearing loss.
• Widex Allure App Mobile application (iOS/Android) for creating personalized sound settings, checking battery status, accessing AI assistants for support, and controlling Widex Allure hearing aid features.
• Widex Moment App Mobile application (iOS/Android) allowing users to control and personalize their Widex Moment hearing aids based on individual preferences.
• Widex Sound Assist Companion accessory device that connects to Widex hearing aids to enhance sound pickup, microphone streaming, and connectivity in everyday situations.
• Widex SoundConnect USB dongle enabling high-quality audio streaming from computers directly to Widex hearing aids, providing seamless audio for video calls and media consumption.
• Widex PerfectDry Lux Hearing aid drying and cleaning station that dries and cleans hearing aids and ear molds in 3 hours using heat-free technology.
• Widex Allure Portable Charger Portable charging station for Widex Allure hearing aids, holding more than four full charges with 30-minute fast charge capability.

Quantifiable outcome

• Widex hearing aids are estimated to help approximately 466 million people with hearing loss globally (WHO data)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature12 records

Partnerships

One partnership is on record.

• Signia (WS Audiology)coreChannel Partner/ Reseller/ Distributor · 20 October 2025Widex and Signia, both brands under WS Audiology, unified and expanded their U.S. commercial and sales teams with a double-digit investment in headcount and redesigned territories. The restructuring provides hearing care professionals with a single point of contact for both brands, streamlined operations for ordering and billing, and a new WSA Partnership Plus program launching Q1 2026. The move preserves each brand's distinct sound philosophy while capturing growth potential in the U.S. hearing care market.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Starkey Hearing Technologies: U.S. privately-held hearing aid manufacturer competing in the premium and OTC segments with brands like Genesis AI. Direct rival to Widex in custom-fitted digital hearing aids and AI personalization.
• GN Group (ReSound, Beltone, Jabra): Danish parent of ReSound and Beltone hearing aids plus Jabra consumer audio. Direct rival to Widex in smart, Bluetooth-enabled digital hearing aids distributed through hearing care professionals.
• Signia (WS Audiology sister brand): Widex's sister brand under WS Audiology A/S. Sells premium digital hearing aids (e.g., Styletto, Insio, Motion) through the same professional channel, with overlapping product roadmap and now unified US sales infrastructure.
• Sonova (Phonak, Unitron): Swiss global leader in hearing instruments with Phonak and Unitron brands. Directly competes with Widex in premium digital hearing aids, cochlear implants, and wireless accessories via professional audiologist channels worldwide.
• Demant (Oticon, Bernafon, Sonic, Philips Hearing Solutions): Danish hearing healthcare group with Oticon as the flagship premium brand alongside Bernafon and Sonic. Competes head-to-head with Widex in digital hearing aids and hearing implants sold through audiologists.

Emerging players

• Apple (AirPods Pro 2 hearing aid features): Added clinical-grade hearing test and hearing aid features to AirPods Pro 2 in 2024. Represents a tech-giant entrant that could compress demand for entry-level hearing aids globally.
• Sony (CRE-C10, CRE-E10 OTC hearing aids): Entered the FDA-cleared OTC hearing aid market leveraging its consumer-electronics retail footprint. Threatens Widex at the entry-level price tier and on retail availability.
• Eargo: U.S.-based DTC and OTC hearing aid company focused on virtually invisible, self-fitting devices sold direct-to-consumer. Represents the emerging OTC/DTC channel that competes with Widex's professional-only model at lower price points.
• Bose (Hearphones / SoundControl): Consumer audio giant that launched FDA-cleared SoundControl hearing aids. Brings consumer-electronics brand power and DTC distribution to hearing assistance, posing channel-disruption risk to Widex.

Broad incumbents

• WS Audiology A/S (parent): Danish parent conglomerate formed in 2018 from the merger of Widex and Sivantos/Signia. Houses both Widex and Signia hearing aid brands and competes across all price tiers and global markets.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/widex
• YouTubeyoutube.com/@widexdk
• Facebookfacebook.com/WidexHQ
• LinkedInlinkedin.com/company/widex
• Instagraminstagram.com/widexhearing_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Widex