Countfire
Countfire is a cloud-based SaaS platform that automates takeoff and estimating from PDF construction drawings for electrical, lighting, fire sprinkler, security, data/AV and mechanical estimators, monetised via per-seat subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Countfire does
Countfire Ltd, incorporated in England and Wales in 2012, is a bootstrapped, founder-owned SaaS company headquartered in Wimbledon, London. It provides cloud-based automated takeoff and estimating software for construction industry estimators, initially built around electrical work and subsequently expanded to lighting, fire sprinkler, security and fire alarm, data/AV, and mechanical estimating sectors.
The platform comprises three integrated modules — Takeoff, Estimate, and Spec Compare — built on Amazon Web Services and accessed via browser on PC or Mac. Differentiated functionality centres on computer-vision-based symbol counting across multi-page PDF drawings, in-built accuracy checks, specification change detection, zone-based quantity splitting, multiplayer cloud collaboration, and Excel export of client-ready quotes. The product is purpose-built by a team that includes former electrical estimators, which the company uses to argue for vertical depth versus generic takeoff tools.
The company monetises via per-estimator subscription billing (with onboarding fees and a 7-day free trial), supplemented by a referral programme paying £250 per converted customer. It sells primarily through a product-led, self-serve trial motion, with named enterprise customers including T Clarke, Mitie, Siemens, Wesco, Graybar, Anixter, Johnson Controls and Chubb alongside numerous SMB references; support is delivered in both the UK and the US (phone +1 650 374 0432). Back-office integrations include Stripe, Chargebee, GoCardless, Xero, Dropbox, Intercom and Calendly. Review-platform signals (Capterra 4.8 stars, G2 High Performer Winter 2025) and an active hiring footprint suggest ongoing traction, though no external funding rounds or revenue figures are disclosed.
Countfire firmographics
Firmographics- Name
- Countfire
- Legal name
- Countfire Ltd
- Website
- https://countfire.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Countfire is a cloud-based SaaS platform that automates takeoff and estimating from PDF construction drawings for electrical, lighting, fire sprinkler, security, data/AV and mechanical estimators, monetised via per-seat subscriptions.
- Ownership category
- akta.pro rank
Where Countfire is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Countfire business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: Cloud-based software subscription service. Customers pay recurring fees for access to the Countfire platform including takeoff tools, estimating features, and specification comparison. Pricing is based on team size (number of estimators). Service includes onboarding fee and monthly/annual billing options. The company offers a referral program where partners earn £250 per qualified referral.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per estimator subscription model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Countfire product offering
Product offeringCore offering
Countfire sells a cloud-based SaaS platform that automates quantity takeoff from PDF construction drawings and produces client-ready estimating outputs for professional construction estimators. The platform is purpose-built for six construction verticals — electrical, lighting, fire sprinkler, security & fire alarm, data/AV, and mechanical — and combines automated symbol counting, intelligent pricing, specification comparison, and cloud-based collaboration in a browser-delivered product accessible on PC or Mac with no software download required.
Product overview
Countfire is a cloud-based platform providing three integrated software modules for construction estimating: Takeoff (automated symbol counting from PDF drawings), Estimate (intelligent pricing and Excel quote generation), and Spec Compare (specification change visualization). The platform serves multiple sectors including electrical, lighting, fire sprinkler, security & fire alarm, data & AV, and mechanical estimating. All modules are purpose-built for construction industry estimators and feature built-in accuracy checks, cloud-based collaboration, and Excel export capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Takeoff Automated takeoff software that counts electrical, lighting, fire sprinkler, security, data/AV, and mechanical symbols across multiple PDF drawings simultaneously, with in-built accuracy checks and the ability to split quantities by zone or system type. Designed for construction estimators and estimating teams who need to perform quantity takeoffs 10x faster than manual methods.
- Estimate Intelligent estimating software that automatically prices estimate items based on regularly used items and exports professional, client-ready Excel quotes. Supports splitting quantities to fit pricing breakdowns and zones. Built for estimators preparing tender submissions.
- Spec Compare Specification comparison tool that compares specifications side-by-side to easily visualise client changes at a glance, helping estimators identify tender amendments and specification updates without manual comparison.
Quantifiable outcome
- 10x faster electrical takeoffs compared to manual counting methods
- +4 more outcomes
Companies that use Countfire
Customer profileNamed customers26 records
Segments6 records
Ideal customer profiles1 record
Countfire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Countfire partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Countfire competitors and assessment
Company assessmentBroad incumbents
- Trimble Accubid: Electrical and mechanical estimating products within Trimble's construction software portfolio. Comparable to Countfire on electrical takeoff/estimating workflows but bundled into a much larger AEC suite.
- Bluebeam (Nemetschek): PDF-based markup, measurement, and takeoff tool widely used across AEC, owned by Nemetschek. Overlaps with Countfire on PDF takeoff but serves a broader audience beyond MEP estimators.
- Procore: End-to-end construction management platform expanding into preconstruction and takeoff. Adjacent to Countfire's buyer (general and specialty contractors) and a potential aggregator/challenger for takeoff workflows.
- ConstructConnect: Preconstruction platform covering bid management, takeoff (via PlanSwift), and project data. Comparable to Countfire as an upstream channel for estimators and as owner of a directly competing takeoff product.
- Autodesk Construction Cloud: Broad AEC software suite including takeoff, quantification, and estimating capabilities (e.g., Autodesk Takeoff). Competes with Countfire at the upper end of the market via deep integration with design tools and BIM.
Direct peers
- McCormick Systems: Long-standing electrical and mechanical estimating software for contractors. Comparable to Countfire in serving electrical and mechanical estimators with takeoff-and-price workflows.
- Stack: Cloud-based construction takeoff and estimating platform for MEP and specialty trades. Closely aligned with Countfire on cloud delivery, trade focus, and target estimator persona.
- Esticom: Cloud takeoff and estimating software purpose-built for MEP and specialty contractors. Direct competitor to Countfire on SaaS takeoff for electrical, mechanical, and fire/security trades.
- ConEst Software: Electrical and MEP estimating software used by contractors to perform takeoffs and build bids. Directly comparable to Countfire on the electrical-estimating workflow and target buyer (electrical contractors).
- PlanSwift: Construction takeoff software originally built for trade-specific quantity takeoffs from digital drawings. The closest direct competitor in product category — on-screen takeoff for estimators — and now owned by ConstructConnect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Countfire social profiles
Digital presenceCountfire compliance and trust
Trust signalCompliance1 record
Countfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Countfire leadership team
Management profileNumber of profiles
Profiles10 records
Countfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Countfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Countfire
What does Countfire do?
Countfire sells a cloud-based SaaS platform that automates quantity takeoff from PDF construction drawings and produces client-ready estimating outputs for professional construction estimators. The platform is purpose-built for six construction verticals — electrical, lighting, fire sprinkler, security & fire alarm, data/AV, and mechanical — and combines automated symbol counting, intelligent pricing, specification comparison, and cloud-based collaboration in a browser-delivered product accessible on PC or Mac with no software download required.
Is Countfire a public or private company?
Countfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Countfire founded?
Countfire was founded in 2012. It employs 11 to 50 people.
Where is Countfire based?
Countfire is headquartered in London, United Kingdom, in the Europe region.
How does Countfire make money?
One revenue line is on record: subscription SaaS.
Who are Countfire's main competitors?
Broad incumbents on record are Trimble Accubid, Bluebeam (Nemetschek), Procore, ConstructConnect and Autodesk Construction Cloud. Direct peers are McCormick Systems, Stack, Esticom, ConEst Software and PlanSwift.
Does Countfire have an API?
No public API is recorded for Countfire.