INRO Software
INRO Software, founded in Montreal in 1984 and acquired by Bentley Systems in 2011, develops multimodal transportation planning, demand modeling, and traffic simulation software marketed as Bentley OpenPaths for MPOs, DOTs, transit agencies, and transportation consultancies worldwide.
- Company typePrivate
- Founded1984
- HeadquartersWestmount, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What INRO Software does
INRO Software is a Canadian transportation planning and modeling software firm founded in Montreal in 1984 by Michael Florian. The company develops multimodal transportation network modeling, travel demand forecasting, and traffic simulation software, with its products now marketed under the Bentley OpenPaths brand following its 2011 acquisition by Bentley Systems (NASDAQ: BSY). The OpenPaths product suite comprises five integrated applications: AGENT (activity-based demand modeling with ML-based automated calibration), EMME (urban/regional transportation forecasting), CUBE (multimodal transport planning), DYNAMEQ (dynamic traffic assignment and traffic simulation), and CityPhi (mobility data visualization and animation via a Python API).
The platform serves metropolitan planning organizations (MPOs), state and national departments of transportation (DOTs), transit agencies, toll road operators, mobility service providers, and transportation consulting firms. Documented deployments include Transport for London, City of Edmonton, Réseau de transport de la Capitale, Beijing Municipal Institute of City Planning & Design, WSP Canada, CitiME Consultancy, Maricopa Association of Governments, and Urban Mass Transit Company, spanning Canada, the United States, the United Kingdom, the United Arab Emirates, and China.
INRO generates revenue through Bentley OpenPaths subscription licenses (Advanced starting at $9,951/year, Ultimate starting at $12,877/year), the Virtuoso Subscription channel for SMB and mid-market buyers, perpetual licenses with SELECT maintenance, term licenses, enterprise agreements for global organizations, and paid training services. Distribution occurs via direct enterprise sales, the Virtuosity eStore for self-serve, and a global network of authorized channel and training partners. Following the 2011 acquisition, INRO Software operates as a product line within Bentley Systems rather than as a standalone commercial entity, with the brand maintained primarily for continuity with the installed base of transportation planning professionals.
INRO Software firmographics
Firmographics- Name
- INRO Software
- Legal name
- INRO Software
- Website
- https://inrosoftware.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- INRO Software, founded in Montreal in 1984 and acquired by Bentley Systems in 2011, develops multimodal transportation planning, demand modeling, and traffic simulation software marketed as Bentley OpenPaths for MPOs, DOTs, transit agencies, and transportation consultancies worldwide.
- Ownership category
- akta.pro rank
INRO Software industry classification
Industry- Product category
- Transportation Planning & Modeling Software
- NAICS
- Automotive Equipment Rental and Leasing (5321), Support Activities for Transportation (488)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
Keywords
Where INRO Software is headquartered
LocationHeadquarters
- HQ city
- Westmount
- HQ country
- Canada
- HQ region
- North America
Markets served
INRO Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Subscription): Annual 12-month subscription licenses (Virtuoso Subscription) providing access to OpenPaths software with included training and auto-renewals. Available through Bentley eStore with no contract required.
- Software Licenses (Perpetual): One-time purchase perpetual licenses with annual SELECT maintenance subscription. Includes 24/7/365 technical support, learning resources, license pooling for multiple computers, and ability to exchange licenses for other software annually.
- Term Licenses: Flexible term licensing allowing organizations to pay for what they use without upfront cost of perpetual license purchase. Part of the SELECT maintenance program.
- Enterprise Agreements: Global pricing and access for large organizations with in-depth requirements, including comprehensive portfolio access, implementation services, training, and technical support.
- Training Services: Paid training catalog offering product training at any level, available through Virtuosity training center and training partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | OpenPaths Advanced - Core transport modeling capabilities |
| Subscription | Annual | OpenPaths Ultimate - Advanced demand and simulation |
| Subscription | Annual | Virtuoso Subscription |
| One time/ perpetual license | Multi-year contract | Perpetual License with SELECT |
| Subscription | Annual | Enterprise Plan |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
INRO Software product offering
Product offeringCore offering
INRO Software develops and sells multimodal transportation planning, travel demand modeling, and traffic simulation software, now marketed as the Bentley OpenPaths suite. The platform combines strategic demand forecasting (trip-based, tour-based, and activity-based modeling) with operational traffic simulation (dynamic traffic assignment) for metropolitan planning organizations, departments of transportation, transit agencies, and consulting firms. The suite includes CUBE, EMME, AGENT, DYNAMEQ, and CityPhi applications available through subscription, perpetual, term, and enterprise licensing.
Product overview
Bentley OpenPaths is a comprehensive transportation planning, modeling, and analysis platform available in two editions: Advanced ($9,951) includes OpenPaths CUBE, OpenPaths EMME, and OpenPaths CityPhi for multimodal transport modeling and classic travel demand modeling. The Ultimate edition ($12,877) adds OpenPaths AGENT for advanced demand modeling including ABM, data fusion, and automated model calibration, plus OpenPaths DYNAMEQ for traffic simulation and dynamic traffic assignment.
Differentiator
Problem solved
Functional benefit
Products and services
- Bentley OpenPaths (Advanced Edition) Comprehensive transportation planning, modeling, and analysis platform (Advanced tier) including CUBE, EMME, and CityPhi, providing multimodal transport modeling and classic travel demand modeling for MPOs, DOTs, transit agencies, and consultants.
- Bentley OpenPaths (Ultimate Edition) Top-tier OpenPaths edition bundling Advanced capabilities with AGENT (ABM, data fusion, automated calibration) and DYNAMEQ (traffic simulation and dynamic traffic assignment) for full strategic and operational planning.
- Bentley OpenPaths AGENT Modern travel demand modeling software that forecasts mobility decisions at any level of detail from zones to individuals, supporting activity-based, tour-based, and classic trip-based modeling with machine-learning-driven automated model calibration.
- Bentley OpenPaths EMME Complete transportation forecasting application for planning urban, regional, and national movement of people, providing traffic, public transit, and multimodal network and demand modeling with Python APIs and a visual control flow system.
- Bentley OpenPaths CUBE Multimodal transport planning software used to develop and apply predictive multimodal transportation models simulating how changes in infrastructure, operations, technology, and demographics impact movement and accessibility.
- Bentley OpenPaths DYNAMEQ Traffic simulation and dynamic traffic assignment (DTA) software for transport planning and traffic management studies, simulating vehicles with car-following, lane changing, and gap acceptance models for realistic traffic behavior.
- Bentley OpenPaths CityPhi Mobility animation studio providing an API to produce data visualizations, interactive animations, and analytics about mobility and location, turning movement data into dynamic scenes with fifteen visual layers.
Quantifiable outcome
- Brought additional 1.5 million people within 45 minutes of Central London through Elizabeth Line planning using OpenPaths EMME
Companies that use INRO Software
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
INRO Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
INRO Software partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
INRO Software competitors and assessment
Company assessmentDirect peers
- Aimsun (Yunex Traffic): Aimsun provides microscopic, mesoscopic, and macroscopic traffic simulation software that directly competes with INRO's DYNAMEQ dynamic traffic assignment capabilities, serving transportation planning agencies and consulting firms globally.
- Citilabs: Citilabs (now part of Bentley Systems alongside INRO) offers Cube and Streetlytics transportation modeling software, directly overlapping with INRO's product portfolio and creating a sister-competitor dynamic within Bentley's transportation stack.
- PTV Group: PTV Group's Visum (macroscopic transport planning) and Vissim (microscopic traffic simulation) are the most direct competitors to INRO's CUBE/EMME and DYNAMEQ products, serving the same MPO, DOT, and transit agency customers with comparable multimodal modeling and traffic simulation capabilities.
- Caliper Corporation: Caliper's TransCAD is a long-established direct competitor in travel demand modeling and transportation GIS, targeting the same government and consulting customer base as INRO with overlapping trip-based and activity-based modeling capabilities.
Emerging players
- KLD Engineering: KLD Engineering develops the DTA tools and DynusT/FastTrans activity-based modeling software used by transportation agencies, providing a more specialized and academic alternative to INRO's AGENT and DYNAMEQ offerings.
Broad incumbents
- Autodesk: Autodesk's Civil 3D and InfraWorks transportation design software compete with INRO for transportation engineering budget within the same DOT and consulting customers, though focused more on design than demand modeling and simulation.
- ESRI: ESRI's ArcGIS platform includes the Network Analyst and transportation extensions that compete with INRO's planning and routing capabilities, particularly in agencies that standardize on the ESRI GIS ecosystem for transportation applications.
- Trimble: Trimble's transportation and infrastructure software (formerly包括 Novapoint/Tekla Civil) competes with INRO for transportation planning and asset management budgets within DOTs and large engineering consultancies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
INRO Software social profiles
Digital presenceINRO Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
INRO Software leadership team
Management profileNumber of profiles
INRO Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INRO Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INRO Software
What does INRO Software do?
INRO Software develops and sells multimodal transportation planning, travel demand modeling, and traffic simulation software, now marketed as the Bentley OpenPaths suite. The platform combines strategic demand forecasting (trip-based, tour-based, and activity-based modeling) with operational traffic simulation (dynamic traffic assignment) for metropolitan planning organizations, departments of transportation, transit agencies, and consulting firms. The suite includes CUBE, EMME, AGENT, DYNAMEQ, and CityPhi applications available through subscription, perpetual, term, and enterprise licensing.
Is INRO Software a public or private company?
INRO Software is a private company. It is classified as corporate owned and is currently acquired.
When was INRO Software founded?
INRO Software was founded in 1984. It employs 11 to 50 people.
Where is INRO Software based?
INRO Software is headquartered in Westmount, Canada, in the North America region.
How does INRO Software make money?
Five revenue lines are on record. Software Licenses (Subscription) is the primary driver. The others are software Licenses (Perpetual), term Licenses, enterprise Agreements and training Services.
Who are INRO Software's main competitors?
Direct peers on record are Aimsun (Yunex Traffic), Citilabs, PTV Group and Caliper Corporation. KLD Engineering is listed as an emerging player. Broad incumbents are Autodesk, ESRI and Trimble.
Does INRO Software have an API?
Yes. Bentley OpenPaths CityPhi provides a Python API to produce data visualizations, interactive animations, and analytics about mobility and location. Developers can create applications using native Python libraries, incorporate the tool into modern Python data science workflows using Jupyter Notebook with a reactive UI, and develop analytics and visual treatments.
What industry is INRO Software in?
INRO Software's product category is Transportation Planning & Modeling Software. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting. Its NAICS code is 5321 and its SIC code is 7372.