Caliper Corporation

What Caliper Corporation does

Caliper Corporation is a privately held GIS and transportation software company founded in 1983 and headquartered at 1172 Beacon Street, Newton, Massachusetts. The company develops mapping, travel demand modeling, and traffic simulation software used by businesses, government agencies, metropolitan planning organizations (MPOs), departments of transportation, and state legislatures across the United States and more than 20 international markets.

The product portfolio centers on four platforms: Maptitude (desktop and cloud-based business mapping with HERE map data integration and, in the 2026 release, an AI-powered natural language assistant for Maptitude Online); TransCAD (a GIS-based travel demand modeling tool supporting GTFS editing, activity-based modeling, discrete choice, and vehicle routing); TransModeler (microscopic, mesoscopic, and hybrid traffic simulation with dynamic traffic assignment and 3D visualization via Unity); and Maptitude for Redistricting, which is used by a majority of US state legislatures. Underlying technology includes a proprietary map engine (rebuilt in Maptitude 2026 with up to 5.8x faster rendering), the GISDK open-source API and a .NET API for extensibility, and HERE/NAVTEO data integrations for geocoding and routing. Five US patents protect traffic data management and modeling methods.

Revenue is generated through one-time perpetual software licenses ($795 to $18,000+ per product), annual subscriptions for Maptitude Online and Enterprise ($795–$1,095 per year), sales of geographic and demographic data products, and training and professional services. Distribution combines enterprise field sales (direct line +1 617-527-4700, [email protected]), a self-serve e-commerce store at www2.caliper.com/store, and direct government procurement including a 5-year IDIQ contract with the Federal Highway Administration. Customers range from Fortune 50 enterprises (AutoNation, Wayfair) and consulting firms (Eyeon Consulting) through state and municipal governments (Florida DOT, Colorado DOT, Utah DOT, Maricopa Association of Governments, Florida Legislature, Berkeley, Los Angeles) down to SMBs and individual users reached through product-led free trials. The company is self-sustaining and privately owned, with no disclosed venture capital or private equity backing, and has operated continuously for over 40 years.

Name

Caliper Corporation

Legal name

Caliper Corporation

Website

https://caliper.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Caliper Corporation is a privately held Newton, Massachusetts GIS software firm founded in 1983 that develops Maptitude business mapping, TransCAD travel demand modeling, TransModeler traffic simulation, and Maptitude for Redistricting for businesses, state legislatures, MPOs, and DOTs worldwide.

Ownership category

akta.pro rank

Product category

Geographic Information Systems (GIS) Software

akta.pro primary industry

Location Intelligence, Analytics & Geospatial BI (BPAMANAE)

akta.pro secondary industries

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC), Geospatial BI & Location Analytics (HDAEAMAK)

Keywords

• GIS mapping software
• Transportation planning software
• Traffic simulation software
• Business mapping software
• Redistricting software

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: One-time perpetual license sales for Maptitude desktop software, TransCAD, and TransModeler. Customers pay upfront for permanent license with optional maintenance.
2. Subscription Licensing: Annual subscription model for Maptitude Online (cloud-based) and Maptitude Enterprise versions. Recurring revenue from annual renewals.
3. Geographic Data Products: Sales of supplementary geographic data including country packages, census data, business location data, healthcare data, and traffic count data.
4. Training and Professional Services: Web-based and classroom training for Maptitude, TransCAD, and TransModeler. Custom virtual training and consulting services available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Caliper Corporation develops and sells GIS, mapping, and transportation planning software for businesses, government agencies, and metropolitan planning organizations. Its core offerings include Maptitude (desktop and cloud-based business mapping), TransCAD (travel demand modeling and transportation planning combining GIS with discrete choice and ABM), TransModeler (microscopic and mesoscopic traffic simulation with 3D Unity visualization), and Maptitude for Redistricting (used by the majority of U.S. state legislatures). The company also sells geographic data packages for 20+ countries and provides training and professional consulting services.

Product overview

Caliper Corporation offers a portfolio of mapping, GIS, and transportation software solutions. The core products include Maptitude (desktop and cloud-based business mapping), TransCAD (transportation planning and travel demand modeling), and TransModeler (traffic simulation). These products are offered as standalone solutions with various add-ons including Maptitude for Redistricting, TransModeler SE for traffic impact analysis, Country Packages for international mapping, and specialized data products. Maptitude serves business analytics and market analysis use cases, TransCAD focuses on transportation planning with GTFS support and ABM capabilities, while TransModeler provides microscopic and mesoscopic traffic simulation with 3D visualization. The company also provides development tools including GISDK and .NET API for customization.

Differentiator

Problem solved

Functional benefit

Brands

• Maptitude: Business mapping and GIS software for understanding markets, optimizing operations, and strategic planning.
• TransCAD
• TransModeler
• TransModeler SE

Products and services

• Maptitude All-in-one desktop business mapping and GIS software that lets users understand markets, optimize operations, and plan strategically through data visualization, demographic and business data analysis, and territory, route, and site location optimization. Used by thousands of companies from Fortune 50 to small businesses.
• Maptitude Online Cloud-based web mapping platform for business providing online mapping software with desktop map sharing for Country Packages. Includes an AI-powered assistant that processes natural-language queries to create data maps.
• Maptitude for Redistricting Specialized redistricting software used by state legislatures, political parties, county and regional governments, city and local governments, educational institutions, and public interest groups to create and manage electoral district boundaries.
• TransCAD Travel demand modeling software combining GIS and transportation modeling tools to understand travel demand and optimize transit and freight flows. Supports GTFS import/export, discrete choice modeling, activity-based modeling (ABM), and integration with HERE/NAVTEQ map data.
• TransModeler Advanced traffic simulation software providing microscopic, mesoscopic, and hybrid simulation for transportation systems analysis. Includes Dynamic Traffic Assignment (DTA), connected/automated vehicle simulation, and 3D visualization via Unity gaming engine integration.
• TransModeler SE Traffic impact analysis software providing high-fidelity microscopic traffic simulation for completing comprehensive traffic impact studies in one package. Integrates with Highway Capacity Software (HCS) for HCM analysis.

Quantifiable outcome

• 5.8x faster map rendering in Maptitude 2026
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Open Geospatial Consortium (OGC)minorStrategic or Co-development Partner · 10 February 2016Associate member of OGC since 2016, supporting open geospatial standards and interoperability.
• Federal Highway Administration (FHWA)coreStrategic or Co-development PartnerSelected by FHWA to lead AI travel forecasting project. Long-standing relationship with 5-year IDIQ contract to support FHWA planning activities. HEPGIS web application developed for FHWA demonstrating transportation planning data.
• HERE (HERE North America, LLC)coreTechnology or IntegrationHERE map data integrated into Maptitude products. HERE data used for country packages providing accurate address locating, superior street visualization, and robust routing capabilities. Navteq data also available for TransCAD.
• USGS CoalitionminorStrategic or Co-development PartnerMember of USGS Coalition supporting geospatial data initiatives and standards.
• McTrans Center (University of Florida)minorStrategic or Co-development PartnerCollaboration with McTrans to integrate TransModeler with HCS software, enabling users to launch TransModeler directly from HCS for traffic simulation visualization.
• Florida DOTcoreStrategic or Co-development PartnerTraffic modeling solutions partnership with Florida Department of Transportation for state transportation planning initiatives.
• Colorado Department of TransportationcoreStrategic or Co-development PartnerTraffic simulation and DTA services for C-470 managed lanes project including revenue forecasting and tolling policy analysis.
• Utah DOTcoreStrategic or Co-development PartnerPartner on 2019-2050 Statewide Long Range Transportation Plan development, providing travel modeling and database applications.
• Maricopa Association of Governments (MAG)coreStrategic or Co-development PartnerDevelopment of region-wide microsimulation DTA model covering Maricopa and Pinal Counties for metropolitan transportation planning.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bentley Systems: Bentley offers OpenRoads, LEGION (pedestrian simulation), and CUBE (transportation modeling) targeting the same state DOT and infrastructure engineering buyers as Caliper's transportation portfolio. It is a broad infrastructure software incumbent with overlapping transportation simulation use cases.
• Esri: Esri is the dominant enterprise GIS platform provider (ArcGIS) serving government, transportation, and commercial customers globally. It is comparable to Caliper as the incumbent category leader that Maptitude and TransCAD compete against for the same GIS and location intelligence buyers.

Others

• HERE Technologies: HERE is both a partner (powers Caliper's country packages) and an adjacent mapping and location platform serving automotive, logistics, and enterprise customers. It is comparable as a geospatial data and platform provider but operates at significantly larger scale as a broad incumbent.
• TomTom: TomTom is a mapping and location technology provider serving automotive, fleet, and enterprise customers with map data and APIs. It is comparable as a geospatial data and routing platform that overlaps with Caliper's transportation planning and HERE-integrated offerings.

Direct peers

• PTV Group: PTV Group provides Visum (travel demand modeling) and VISSIM (microscopic traffic simulation), the closest direct competitors to Caliper's TransCAD and TransModeler. Both serve MPOs, DOTs, and transportation consultancies with comparable planning and simulation capabilities.
• INRO Software: INRO's Emme is a travel demand modeling platform directly comparable to TransCAD, used by MPOs and transportation agencies worldwide. Both products compete for the same planning organization budgets and consulting partner ecosystem.
• Precisely (MapInfo): Precisely's MapInfo Pro is a long-standing desktop GIS product historically competing head-to-head with Maptitude for business mapping and location analytics users across enterprise and government segments. Both serve similar analyst personas with comparable desktop GIS workflows.

Emerging players

• QGIS: QGIS is the leading open-source desktop GIS platform, providing free mapping and spatial analysis capabilities that compete on price with Maptitude. It targets budget-conscious government, academic, and SMB users who might otherwise buy Caliper's products.
• CARTO: CARTO is a cloud-based location intelligence and spatial analytics platform serving enterprise customers with retail, logistics, and CPG use cases. It overlaps with Maptitude's territory, site selection, and demographic analysis offerings in the business mapping segment.
• Mapbox: Mapbox is a cloud-native mapping and location platform serving developers, logistics, and enterprise customers with modern APIs and SDKs. It competes with Maptitude for business mapping and location intelligence buyers who prefer cloud-first, API-driven alternatives to desktop GIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Maptitude
• GitHubgithub.com/Caliper-Corporation
• YouTubeyoutube.com/user/MappingWithMaptitude
• Facebookfacebook.com/182153389550
• LinkedInlinkedin.com/company/caliper-corporation
• Instagraminstagram.com/maptitude

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caliper Corporation