ROAM Data
ROAM Data is a Boston-based m-commerce platform that provides mobile POS software (ROAMpay X5), an EMV payment gateway, and a pre-certified SDK for iOS and Android, serving small businesses, restaurant franchisees, and direct-selling consultants primarily through a white-label partnership with Ingenico.
- Company typePrivate
- Founded2005
- HeadquartersBoston, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ROAM Data does
ROAM Data is a Boston-based mobile commerce (m-commerce) platform founded in 2005 that enables businesses to accept and manage payments via mobile point-of-sale (mPOS) technology. The company builds software and integration infrastructure for EMV chip, NFC/contactless, and magstripe payment acceptance on smartphones and tablets, with its product suite centered on the ROAMpay X5 smart point-of-sale application, the EMV Gateway for routing transactions to major U.S. payment processors, the ROAMmerchant centralized management portal, and a pre-certified mPOS EMV SDK for iOS and Android developers.
The underlying technology stack is API-first: a single integration through the EMV Gateway connects to all major U.S. acquiring hosts, and the pre-certified SDK removes the cost and complexity of the EMV certification process for any developer building payment acceptance into a mobile app. The product surface is complemented by a range of compatible mPOS card readers, allowing the offering to be deployed as a turnkey hardware-plus-software solution.
ROAM generates revenue through three streams: recurring software licensing for ROAMpay X5 and ROAMmerchant, transaction-based fees from EMV Gateway routing, and hardware sales of mPOS card readers. Its go-to-market is dual-channel: a developer-facing SDK distribution motion for iOS and Android, and a core OEM/white-label partnership with Ingenico that embeds ROAM's mCommerce stack into Ingenico's global mPOS solutions across SMB, restaurant franchise, and direct-selling verticals. The customer base is led by small business owners needing portable payment acceptance, with additional reach into restaurant franchisees requiring multi-location management and direct selling consultants conducting in-person field sales.
ROAM Data firmographics
Firmographics- Name
- ROAM Data
- Website
- http://www.roamdata.com/index.php
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ROAM Data is a Boston-based m-commerce platform that provides mobile POS software (ROAMpay X5), an EMV payment gateway, and a pre-certified SDK for iOS and Android, serving small businesses, restaurant franchisees, and direct-selling consultants primarily through a white-label partnership with Ingenico.
- Ownership category
- akta.pro rank
ROAM Data industry classification
Industry- Product category
- Mobile Point of Sale (mPOS) Software
- akta.pro primary industry
- mPOS & SoftPOS (Tap-to-Phone) Solutions (FSAMADAB)
Keywords
Where ROAM Data is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
ROAM Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Software Licensing: Licensing of ROAMpay X5 point of sale application and ROAMmerchant management platform to merchants and enterprise clients
- Transaction Processing: EMV Gateway routing transactions to payment processors, generating transaction-based fees from payment routing services
- Hardware Sales: Sale of mPOS card readers compatible with the full range of ROAM payment solutions
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ROAM Data product offering
Product offeringCore offering
ROAM Data provides a mobile point-of-sale (mPOS) technology platform consisting of the ROAMpay X5 smart POS application, the EMV Gateway for routing EMV, NFC/contactless, and magstripe transactions to U.S. payment processors, and the ROAMmerchant centralized business management portal. The offering also includes a pre-certified mPOS EMV SDK for iOS and Android developers and a range of compatible mPOS card readers, enabling businesses and developers to deploy secure mobile payment acceptance.
Product overview
ROAM Data provides a comprehensive mPOS (mobile Point of Sale) solution suite consisting of the ROAMpay X5 point-of-sale application, EMV Gateway for processor connectivity, and ROAMmerchant management portal. These products work together as an integrated mCommerce solution providing hardware, applications, tools and services for global mPOS deployments across vertical markets. The offering is enhanced by a pre-certified mPOS EMV SDK for iOS and Android, enabling third-party developers to integrate EMV payment acceptance into their mobile apps, and supported by compatible mPOS card readers.
Differentiator
Problem solved
Functional benefit
Brands
- ROAMpay™ X5: Smart point of sale application that ensures a seamless checkout experience for merchants
- ROAMmerchant
Products and services
- ROAMpay X5
Companies that use ROAM Data
Customer profileSegments3 records
Ideal customer profiles4 records
ROAM Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ROAM Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IngenicocoreROAM Data provides its mCommerce solution (including ROAMpay X5 application, EMV Gateway, and ROAMmerchant management portal) as a white-label offering through Ingenico's mPOS platform. This enables Ingenico to offer complete hardware, applications, tools and services supporting global mPOS deployments for businesses across vertical markets.
Recent moves1 record
Expansion highlights4 records
ROAM Data competitors and assessment
Company assessmentBroad incumbents
- Verifone: Verifone is an established global payments-terminal manufacturer and increasingly offers software and gateway services. As a payments hardware incumbent and Ingenico competitor, it overlaps with ROAM's mPOS + gateway combination in the broader merchant payments stack.
- Worldpay: Worldpay is a major global merchant acquirer offering terminals, gateway services, and developer APIs. Its processor-side role overlaps with ROAM's EMV Gateway functionality, particularly for ISVs needing single-integration processor connectivity.
- Lightspeed Commerce: Lightspeed provides cloud POS and payments for retail and hospitality merchants, with an mPOS-adjacent offering through its hardware and integrated payments stack. It competes with ROAM in retail and restaurant franchise verticals at a broader scale.
Emerging players
- BBPOS: BBPOS designs and manufactures mobile card readers and mPOS hardware used by many software platforms and acquirers, including in partnership-led deployments. It is a relevant peer for ROAM's mPOS card reader business, though it focuses on hardware OEM rather than full software stacks.
Direct peers
- Clover (Fiserv): Clover is a leading SMB POS and mPOS platform owned by Fiserv, offering hardware, software, and processing to restaurants and retailers. It directly competes with ROAMpay X5 and the Ingenico white-label stack in the multi-location SMB segment.
- Toast: Toast is a leading cloud-based POS and payments platform purpose-built for restaurants, with multi-location features similar to those ROAM markets to restaurant franchisees. It is a direct vertical competitor in ROAM's restaurant franchise segment.
- Stripe Terminal: Stripe Terminal provides mPOS hardware alongside Stripe's payment processing, with developer-friendly SDKs and APIs that overlap with ROAM's SDK-centric, API-first approach. Both target ISVs and platforms embedding payments into mobile apps.
- SumUp: SumUp offers affordable EMV chip-and-PIN card readers and a mobile POS app for small merchants globally. The company's mPOS hardware-plus-software-plus-processing model closely mirrors ROAM's offering.
- Block (Square): Square is the most direct mPOS competitor, offering card readers, POS software, and integrated payment processing to SMBs across the same verticals ROAM serves. Both companies focus on mobile-first, EMV/NFC-capable payment acceptance for small merchants.
- PayPal Zettle: PayPal Zettle (formerly iZettle) provides mPOS hardware and a mobile POS app with integrated PayPal payments, targeting small businesses across Europe and the Americas. It overlaps with ROAM in both SMB mobile checkout and developer extensibility.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
ROAM Data social profiles
Digital presenceROAM Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROAM Data leadership team
Management profileNumber of profiles
Profiles4 records
ROAM Data funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROAM Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROAM Data
What does ROAM Data do?
ROAM Data provides a mobile point-of-sale (mPOS) technology platform consisting of the ROAMpay X5 smart POS application, the EMV Gateway for routing EMV, NFC/contactless, and magstripe transactions to U.S. payment processors, and the ROAMmerchant centralized business management portal. The offering also includes a pre-certified mPOS EMV SDK for iOS and Android developers and a range of compatible mPOS card readers, enabling businesses and developers to deploy secure mobile payment acceptance.
When was ROAM Data founded?
ROAM Data was founded in 2005. It employs 51 to 100 people.
Where is ROAM Data based?
ROAM Data is headquartered in Boston, United States, in the North America region.
How does ROAM Data make money?
Three revenue lines are on record. Software Licensing is the primary driver. The others are transaction Processing and hardware Sales.
Who are ROAM Data's main competitors?
Broad incumbents on record are Verifone, Worldpay and Lightspeed Commerce. BBPOS is listed as an emerging player. Direct peers are Clover (Fiserv), Toast, Stripe Terminal, SumUp, Block (Square) and PayPal Zettle.
Does ROAM Data have an API?
Yes. The mPOS EMV SDK provides iOS & Android SDKs for EMV payment acceptance integration. It includes libraries to handle transaction flow and EMV certification, enabling quick market entry. The SDK also offers Boarding & reporting APIs for merchant boarding integration and gateway reporting data access for transaction data or analytics. Developer documentation is at partner.ingenico.com.
What industry is ROAM Data in?
ROAM Data's product category is Mobile Point of Sale (mPOS) Software. Its primary akta.pro industry code is FSAMADAB, mPOS & SoftPOS (Tap-to-Phone) Solutions.