Friendly Dental

What Friendly Dental does

Friendly Dental Group is a multi-location dental practice operator founded in 1999 in Charlotte, North Carolina, and operated by local dentists. The company runs 28 clinics across North and South Carolina — 15 within the Charlotte metro and additional sites in Concord, Gastonia, Harrisburg, Indian Trail, Kannapolis, Matthews, Monroe, Mooresville, Pineville, Durham, Winston-Salem, Rock Hill, and Indian Land — staffed by 80+ practicing doctors that include general dentists, orthodontists, oral surgeons, and pediatric dentists. The group also owns Oral Surgery Associates of Charlotte as a wholly-owned subsidiary, enabling integrated specialty care.

Its service portfolio spans general dentistry (check-ups, cleanings, fillings, dentures), oral surgery (extractions, dental implants, All-on-4 full-arch restoration), orthodontics (traditional braces and Invisalign with Preferred Provider status), pediatric dentistry, cosmetic dentistry (crowns, veneers, teeth whitening), and endodontics (root canals). Supporting technology is conventional practice infrastructure rather than proprietary AI or platform IP: real-time online scheduling via a partnership with LocalMed, telehealth-light website booking, and standard dental equipment. Procedures are delivered in-clinic rather than through a software product.

The business model is predominantly fee-for-service dental practice revenue, augmented by a recurring VIP Dental Discount Program ($275/year primary member, $175/year per family member) for uninsured patients, plus third-party financing through CareCredit. Marketing is direct-to-consumer via the Friendly Dental Group website, organic social (Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok), community events, and patient referrals. The group accepts most major dental insurance, files claims on patients' behalf, and serves both insured and uninsured segments, with 36,436 new patients added in the most recent year reported and over 1.2 million cumulative patients served.

Name

Friendly Dental

Legal name

Friendly Dental Group

Website

https://friendlydentalgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Friendly Dental Group is a Charlotte-based, dentist-owned dental practice network operating 28 clinics across North and South Carolina, serving insured and uninsured individual and family patients with general dentistry, orthodontics, oral surgery, pediatric, cosmetic, and implant services.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE), Orthodontic Group Practices (HLABAKAC), Pediatric Dentistry Group Practices (HLABAKAD), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Multi-location dental services
• General dentistry care
• Orthodontics and Invisalign
• Oral surgery implants
• Family dental practice

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Dental Services - Fee for Service: Traditional fee-for-service dental procedures including general dentistry, orthodontics, oral surgery, pediatric dentistry, cosmetic dentistry, and endodontics. Revenue generated from individual patient visits and procedures.
2. VIP Dental Discount Program: Annual membership program offering discounted dental services at all locations. $275/year for primary member, $175/year for family members. Covers all dental procedures including dentures ($75-$950 range).
3. Dental Insurance Processing: Accepts most major dental insurance plans and files insurance claims as a convenience to patients. Accepts FSA and HSA accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Friendly Dental Group is a multi-location dental practice network that provides a comprehensive range of dental services across general dentistry, orthodontics (braces and Invisalign), oral surgery (including All-on-4 implants), pediatric dentistry, cosmetic dentistry, and endodontics. It serves individual patients and families at 28 locations across North and South Carolina through walk-in visits, scheduled appointments, and emergency same-day services, supplemented by an annual VIP Discount Program for uninsured patients.

Product overview

Friendly Dental Group is a multi-location dental practice network offering comprehensive dental care services across North and South Carolina. The company operates 28 locations (with 15 in Charlotte) and provides a full range of dental services including General Dentistry, Oral Surgery, Orthodontics (Braces & Invisalign), Pediatric Dentistry, Cosmetic Dentistry, Endodontics, Dental Implants, and Dentures. The practice also offers a VIP Discount Program as an alternative financing option for uninsured patients. Services are delivered through a team of over 80 practicing doctors across all locations, with a focus on affordability and accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive dental care for individual and family patients including teeth cleanings, gum disease treatment, fillings, cavity checks, root canals, and smile makeovers.
• Orthodontics (Braces & Invisalign) Orthodontic treatment including traditional braces and clear aligners (Invisalign and Invisalign Teen) for teeth straightening, with monthly payment plans from $79.99.
• Oral Surgery Oral surgical procedures including tooth extractions (including wisdom teeth), dental implants, bone grafting, and All-on-4 full-arch restorations performed by oral surgeons.
• Pediatric Dentistry Specialized dental care for children and adolescents delivered by pediatric dentists in a fun, friendly environment, including Invisalign Teen and age-appropriate treatments.
• Cosmetic Dentistry Aesthetic dental treatments including crowns, veneers, teeth whitening, and smile makeovers to improve appearance of teeth.
• Endodontics (Root Canals) Root canal treatments performed by endodontists to save damaged or infected natural teeth.
• All-On-4 Dental Implants Permanent full-arch tooth replacement using four strategically placed implants, providing same-day results for patients missing most or all of their teeth.
• Dental Implants Permanent tooth replacement solutions including single dental implants, All-on-4 full-arch replacements, and subperiosteal implants, delivered with bone grafting support from Oral Surgery Associates of Charlotte.
• Full & Partial Dentures Custom-fitted removable dental appliances for patients missing some or all of their teeth.
• Check-up & Cleaning Preventive dental examinations and professional cleanings to maintain oral health.
• Teeth Whitening Professional teeth whitening treatment; complimentary whitening is offered to all new patients as an acquisition incentive.
• Crowns & Veneers Custom dental restorations including crowns (caps) and porcelain veneers for tooth protection and aesthetic enhancement.
• Dental Fillings Tooth-colored fillings and restorative treatments for cavities and tooth damage.
• Dental Extractions Tooth extraction services including wisdom teeth removal performed with care.
• VIP Discount Program In-house annual dental discount plan for uninsured patients offering discounted rates on all dental procedures at $275/year for primary member and $175/year per family member, including dentures in the $75-$950 range.

Quantifiable outcome

• Over 1.2 million total patients served historically
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LocalMedcoreTechnology or Integration · 1 June 2018Real-time dental scheduling platform that allows patients to view available schedules and book appointments in real-time. Helps connect with existing and new patients through integrated appointment booking.
• Oral Surgery Associates of CharlottecoreStrategic or Co-development PartnerPartnership to provide natural-looking and fully-functional permanent dental implants. Oral Surgery Associates provides bone grafting procedures for patients whose jawbone has become thin or soft, enabling comprehensive implant services.
• CareCreditcoreChannel Partner/ Reseller/ DistributorHealthcare financing credit card accepted for dental procedures. Flexible payment options with no annual fee available for entire family, enabling patients to afford comprehensive dental care.
• Academy of General DentistryminorOthersProfessional membership and affiliation organization for general dentists
• NC Dental SocietyminorOthersState dental society membership for North Carolina dentists
• AA OrthodontistsminorOthersAmerican Association of Orthodontists membership for orthodontic specialists
• ADA (American Dental Association)minorOthersAmerican Dental Association membership supporting professional standards and continuing education
• NC Missions of MercyminorOthersFree dental clinic program providing care to underserved populations in North Carolina

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Brands: National DSO supporting affiliated offices under multiple brands offering comprehensive dental care and affordability programs, comparable in model and consumer focus.
• Pacific Dental Services: Large DSO supporting multi-specialty dental offices across the US, comparable in its comprehensive in-house service and technology-enabled scheduling approach.
• Aspen Dental: National dental support organization operating hundreds of branded offices offering general, cosmetic, and denture services with membership/financing options, directly comparable to Friendly Dental's multi-location model.
• Heartland Dental: One of the largest US DSOs supporting affiliated general and specialty dental practices, mirroring Friendly Dental's group-practice structure at national scale.

Regional players

• Western Dental & Orthodontics: Large multi-location dental and orthodontic provider with in-house discount/membership plans, similar business model but concentrated in the western US rather than the Carolinas.
• Coast Dental: Southeast US network of affiliated general and specialty dental offices, comparable multi-location model serving a nearby but distinct regional footprint.

Direct peers

• Great Expressions Dental Centers: Multi-state group of general and specialty dental offices offering ortho, oral surgery, and pediatric care, closely matching Friendly Dental's multi-specialty regional model.
• Dental Care Alliance: Southeast-focused DSO supporting affiliated multi-specialty dental practices, highly comparable in geography and service breadth to Friendly Dental.
• Affordable Dentures & Implants: North Carolina-headquartered network specializing in dentures and implants including full-arch solutions, overlapping directly with Friendly Dental's implant and denture services in the same region.
• North American Dental Group: Multi-state DSO operating branded general and specialty dental offices with membership plans, structurally similar to Friendly Dental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dentistcarolina
• YouTubeyoutube.com/channel/UCLS88z8AEwKO7vTuJBkBgVA
• Facebookfacebook.com/friendlydentalgroupcharlottewhitehall
• LinkedInlinkedin.com/company/friendly-dental-group
• Instagraminstagram.com/friendlydentalgroup_/?hl=en
• TikToktiktok.com/@friendlydentalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendly Dental