WeAreTeachers

What WeAreTeachers does

We Are Teachers is a digital content platform serving K-12 educators across the United States, providing free classroom resources, lesson plans, printables, and teaching strategies through weareteachers.com. Founded in 2007 and headquartered in Jacksonville, Florida, the company operates a community-driven publishing model built on a network of more than 500 teacher contributors with combined classroom experience of 75+ years. The platform organizes content across 51 topics spanning reading, math, science, classroom management, social-emotional learning, financial literacy, and professional development, with grade-level segmentation for K-5 and 6-12 educators plus a dedicated track for school leaders and administrators.

The company's product portfolio includes the Teacher Picks product endorsement program (covering STEM, Literacy, Tech, SEL, and Classroom Faves categories with a badge system for recognized items), a Giveaways Hub that has distributed over $7M in classroom supplies and prizes since 2007, interactive student games (Word Lab, Brain Dash, CrossyBlock Math, Pet Pals), free downloadable printables and calendars, and segmented email newsletters targeting elementary and secondary educators. The platform is built on a standard web-based content management system with no native mobile application, disclosed API, or proprietary technology stack of note. Distribution occurs entirely through digital channels — the company website, email newsletters, and social media (Facebook, Instagram, Pinterest) — with active SEO investment across teacher-relevant search queries.

We Are Teachers monetizes primarily through sponsored content and brand partnerships rather than user fees, since all core resources are freely accessible. Revenue streams include sponsored articles and content hubs from partners such as Kids4Tech, McGraw Hill, Walmart Foundation, BIC, Solution Tree, Van Andel Institute, and Horace Mann, as well as affiliate commissions generated when teachers purchase through retailer links (EyeBuyDirect, Amazon). The Giveaways Hub operates on a sponsor-funded model where brands provide prize pools in exchange for educator exposure. The company is privately held with no disclosed institutional funding, parent company, subsidiaries, or acquisition activity in the available source data.

Name

WeAreTeachers

Legal name

We Are Teachers

Website

https://weareteachers.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Teachers is a free digital content platform serving K-12 educators with classroom resources, lesson plans, printables, and a teacher-vetted product endorsement program. It monetizes through sponsored content, affiliate commissions, and brand-funded giveaways rather than user fees.

Ownership category

akta.pro rank

Product category

Educational Content & Resources

NAICS

Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Teacher resource platform
• Educational content publishing
• Classroom printables
• Educator community
• K-12 teaching resources

Headquarters

HQ city

Shelton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Sponsored Content & Advertising: Partner brands sponsor articles, hub pages, and educational content. Companies like Kids4Tech, McGraw Hill, and others sponsor specific content sections and educational programs. The site earns commissions on affiliate purchases through discount links.
2. Affiliate Revenue: Commission-based revenue from teacher discount deals and product recommendations. Links to retailers like EyeBuyDirect, Amazon, and others generate affiliate commissions when teachers make purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WeAreTeachers is a digital content platform serving K-12 educators with free classroom resources, lesson plans, printables, teaching strategies, and product endorsements. The platform generates revenue through sponsored content, affiliate partnerships, and a teacher-tested product recommendation program (Teacher Picks), while distributing giveaways totaling over $7M in classroom supplies since 2007.

Product overview

We Are Teachers is a digital content platform for K-12 educators offering free classroom resources, teaching strategies, and support. The core platform at weareteachers.com provides articles, lesson ideas, and inspiration across 51 topics including Reading, Math, Science, Classroom Management, and Social-Emotional Learning. The product portfolio includes free printables (worksheets, rubrics, posters), the Teacher Picks program (product endorsements across STEM, Literacy, Tech, SEL, and Classroom Faves categories), interactive games for students (Word Lab, Brain Dash, CrossyBlock Math), newsletters, and the Giveaways Hub. Notable specific resources include the Brain Break Activity Cards, Teen Summer Paycheck Challenge financial literacy simulation, K-12 AI Literacy Guide, Anchor Charts content, and Summer Learning Resources hub. Partner content includes free math games by PlayMath.org.

Differentiator

Problem solved

Functional benefit

Products and services

• We Are Teachers Website A digital content platform providing free classroom resources, teaching strategies, lesson ideas, and support for K-12 educators across all subjects and grade levels.
• Free Printables Library

Quantifiable outcome

• $895 average annual out-of-pocket spending by U.S. teachers; We Are Teachers giveaways and deals help offset this cost

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kids4TechcoreStrategic or Co-development Partner · 1 January 2026Kids4Tech sponsors financial literacy content including the Teen Summer Paycheck Challenge, providing hands-on budgeting experiences for teens. The partnership creates sponsored educational content around AI, cyber safety, and STEM skills for K-12 students.
• McGraw HillcoreStrategic or Co-development PartnerMcGraw Hill sponsors classroom ideas content and provides free virtual kindness materials for teachers and schools. The partnership supports SEL content creation and teacher resources.
• Walmart FoundationcoreGTM or Marketing PartnerWalmart Foundation partners with We Are Teachers for the Nominate a Teacher sweepstakes program, providing shopping sprees and grants to deserving educators.
• BICcoreGTM or Marketing PartnerBIC sponsors the Clear Teacher Wish Lists program, allowing teachers to submit wish lists for a chance to receive school supplies and classroom essentials.
• Solution TreeminorGTM or Marketing PartnerSolution Tree provides AI education books and resources featured in We Are Teachers AI literacy guides, supporting professional development content for educators.
• Van Andel Institute for EducationminorStrategic or Co-development PartnerVan Andel Institute for Education provides free resources for teaching curiosity and self-direction, featured in We Are Teachers professional development content.
• EyeBuyDirectminorGTM or Marketing PartnerEyeBuyDirect offers teacher discounts of up to 40% on eyewear, promoted through We Are Teachers daily deal content.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Geographic Education: Free educational content and lesson plans for K-12 teachers. Large established publisher with sponsored content/resources comparable to WeAreTeachers' sponsored hub model.
• Scholastic Education: Major educational publisher with teacher-facing digital content, lesson plans, and classroom resources. Larger established player with overlapping content categories (reading, literacy, classroom activities).
• Khan Academy: Free online educational content platform covering K-12 subjects. Larger and better-capitalized (Google-funded) but serves overlapping teacher and student audience with similar free content delivery model.
• IXL Learning (Education.com): Operates Education.com and related K-12 educational resource platforms offering worksheets, lesson plans, and instructional content. Larger incumbent with overlapping teacher resource library.
• PBS Education: Free K-12 educational content platform with lesson plans, videos, and classroom resources. Comparable free, content-driven model serving the same teacher audience.

Direct peers

• Teachers Pay Teachers (TpT): Marketplace and digital library of teacher-created lesson plans, printables, and classroom resources. Most direct peer given similar K-12 educator audience and content marketplace model.
• Edutopia (George Lucas Educational Foundation): Free K-12 teacher resource platform offering instructional strategies and best practices content. Directly comparable as a free, community-driven education content site targeting the same educator audience.
• Common Sense Education: Free K-12 teaching resources, reviews of edtech products, and lesson plans with strong sponsorship/foundation funding. Comparable freemium model and similar content + product endorsement approach.
• EdSurge: Education news and edtech product discovery platform for teachers and administrators. Overlapping audience and content sponsorship model, with community-driven coverage of educational products.
• ReadWriteThink: Free K-12 literacy-focused teaching resources, lesson plans, and classroom materials. Comparable free resource model with similar educator support focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareteachers
• Instagraminstagram.com/weareteachers
• Pinterestpinterest.com/weareteachers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeAreTeachers