ProSieben
ProSieben is a flagship German free-to-air commercial TV channel operated by Seven.One Entertainment Group under ProSiebenSat.1 Media SE, distributing proprietary entertainment formats, US series, and NFL sports rights to German-speaking audiences in Germany and Austria via the Joyn streaming platform and linear broadcast.
- Company typePrivate
- Founded1984
- HeadquartersMunich, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What ProSieben does
ProSieben is a major German free-to-air commercial television channel founded in 1984, operating as the flagship entertainment brand of the publicly listed ProSiebenSat.1 Media SE group (Frankfurt Stock Exchange; KKR is the largest shareholder following a controlling-stake acquisition in 2018). Day-to-day operations are managed through Seven.One Entertainment Group GmbH, headquartered at Medienallee 7, 85774 Unterföhring, Germany, with an additional Munich office at Hollerithstraße 3, D-81829. The channel is one of Germany's leading private broadcasters and reaches German-speaking audiences in Germany and Austria via linear TV and the Joyn streaming platform.
ProSieben's content portfolio centers on proprietary entertainment IP — Germany's Next Topmodel, The Masked Singer, Joko & Klaas gegen ProSieben, Galileo, taff, TV total, Schlag den Star, and Beauty and the Nerd — supplemented by US series (Grey's Anatomy, Young Sheldon, 9-1-1 Notruf L.A.) and premium sports rights including a core strategic NFL partnership signed in November 2022 alongside RTL. Distribution spans linear broadcast and the Joyn platform across web, iOS, Android, Smart TV, Amazon Fire TV, Huawei, and Sky devices, with centralized authentication via the 7Pass identity service, payment processing through Stripe, PayPal, Amazon Pay, and PPRO, and a community layer powered by inSided.
The business model combines free ad-supported streaming (the primary revenue stream), paid subscription tiers (Joyn+ for ad-free access and Joyn HD Paket for HD quality), and sports broadcasting rights monetization. Joyn consolidates the group's seven free-to-air channels — ProSieben, SAT.1, Kabel Eins, sixx, ProSieben MAXX, SAT.1 GOLD, and Kabel Eins Doku — into a unified streaming destination. Recent product investment has focused on AI-driven personalization and engagement, including the 2023 GNTM Topshot generative AI photo feature, 2024 Algolia-powered AI search with dynamic re-ranking, and a 2025 AI chatbot built on Google's Gemini model via Google Cloud.
ProSieben firmographics
Firmographics- Name
- ProSieben
- Legal name
- Seven.One Entertainment Group GmbH
- Website
- https://prosieben.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ProSieben is a flagship German free-to-air commercial TV channel operated by Seven.One Entertainment Group under ProSiebenSat.1 Media SE, distributing proprietary entertainment formats, US series, and NFL sports rights to German-speaking audiences in Germany and Austria via the Joyn streaming platform and linear broadcast.
- Ownership category
- akta.pro rank
ProSieben industry classification
Industry- Product category
- Television Broadcasting & Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Generalist Live Streaming Platforms (Multi-Category) (MPACACAA)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
Where ProSieben is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
ProSieben business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Advertising Revenue: Free ad-supported streaming with commercial breaks before and during content. Revenue generated from advertisers targeting viewers.
- Subscription (Joyn+ and Joyn HD): Premium subscription tiers offering ad-free viewing and HD content. Available through direct subscription or via third-party platforms.
- Sports Broadcasting Rights: Revenue from broadcasting premium sports content like NFL games, attracting viewers and advertisers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with advertising |
| Subscription | Monthly | Joyn HD Package |
| Subscription | Monthly | Joyn+ Package |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
ProSieben product offering
Product offeringCore offering
ProSieben is a major German commercial free-to-air television broadcaster that distributes entertainment, series, movies, and sports content via the Joyn streaming platform operated by Seven.One Entertainment Group GmbH. It offers free ad-supported live TV and on-demand streaming across web, mobile apps, Smart TVs, and streaming devices, with premium subscription tiers (Joyn+ and Joyn HD Paket) providing ad-free HD viewing. Content includes proprietary German formats such as Germany's Next Topmodel and The Masked Singer, international series, and exclusive NFL sports programming.
Product overview
ProSieben operates primarily through the Joyn streaming platform (a joint venture with Discovery), offering free ad-supported streaming of live TV channels (ProSieben, SAT.1, Kabel Eins, sixx, ProSieben MAXX, SAT.1 GOLD, Kabel Eins Doku) and on-demand content including original formats (Germany's Next Topmodel, The Masked Singer, Joko & Klaas gegen ProSieben, Beauty and the Nerd), international series (Grey's Anatomy, Young Sheldon), movies, and sports. The platform includes a free ad-supported tier and premium subscriptions (Joyn+, Joyn HD Paket) for enhanced viewing experiences. Joyn is accessible via web browsers, iOS/Android mobile apps, Smart TVs, and streaming devices (Amazon Fire TV). Premium features include AI-powered personalization and recommendations, an AI chatbot for content discovery and customer support, generative AI photo features (GNTM Topshot), and accessibility options. Authentication is managed through 7Pass, ProSiebenSat.1's central identity service.
Differentiator
Problem solved
Functional benefit
Products and services
- Joyn Streaming Platform Streaming platform offering free ad-supported live TV, on-demand series and movies, and premium subscription tiers. Available via web, iOS, Android, Smart TVs, Amazon Fire TV, Huawei, and Sky devices for German-speaking audiences.
- Joyn+ Premium Subscription Monthly paid subscription providing ad-free or ad-reduced streaming access to Joyn's on-demand and live content, available directly or through third-party platforms.
- Joyn HD Paket Monthly subscription tier delivering HD video quality streaming with reduced advertising for Joyn viewers.
- ProSieben TV Channel German free-to-air commercial television channel featuring entertainment shows, series, movies, and live events, distributed via linear broadcast and through the Joyn streaming platform.
- SAT.1 TV Channel German free-to-air television channel featuring entertainment programming, available via linear broadcast and Joyn streaming.
- Kabel Eins TV Channel German free-to-air television channel available via Joyn streaming with general entertainment programming.
- sixx TV Channel German free-to-air television channel with a focus on female-oriented programming, available via Joyn streaming.
- ProSieben MAXX TV Channel German free-to-air television channel with male-oriented programming, available via Joyn streaming.
- 7Pass Central authentication and identity management service provided by ProSiebenSat.1 Digital Data GmbH for user login and credential management across Joyn and related ProSiebenSat.1 properties.
Companies that use ProSieben
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
ProSieben technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability11 records
Feature3 records
ProSieben partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NFL (National Football League)coreThe NFL partnered with ProSieben and RTL in Germany to broadcast American football content. ProSieben broadcast the first-ever regular-season NFL game in Germany on November 13, 2022 at the Allianz Arena in Munich. The league has continued returning to Germany, with games in Frankfurt hosting over 100,000 fans in 2023 and plans for 2024. This partnership provides ProSieben with unique premium sports content to attract viewers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
ProSieben competitors and assessment
Company assessmentDirect peers
- Netflix: Global SVOD leader with a substantial German subscriber base and growing slate of German-language originals. Directly competes with Joyn+ for paid streaming subscriptions in the German market.
- Amazon Prime Video: Bundled SVOD service from Amazon with a sizable Germany presence including Live TV channels and exclusive sports (Thursday Night NFL). Competes for both subscription revenue and sports rights in DACH.
- Disney+: Major global SVOD competitor with growing German-market penetration and strong franchise content (Marvel, Star Wars, National Geographic). Competes directly with Joyn+ for premium streaming subscribers.
- Paramount+ (Paramount Global): Global SVOD service distributed in Germany often via Sky bundles. Competes for premium entertainment and sports subscribers in the German market.
- DAZN: Global sports-focused streaming service with strong German subscriber base for Bundesliga, Champions League, and other premium sports. Competes for sports-content advertising and subscription wallet.
- Sky Deutschland: Premium pay-TV and streaming operator in Germany offering Sky Q, Sky Sport, and Sky Show. Competes for sports viewers and premium entertainment subscribers, and integrates with Joyn app on Sky devices.
- RTL Group: RTL Group is Europe's leading commercial broadcaster, operating flagship German channels (RTL, VOX, ntv, Nitro) and the RTL+ streaming platform. It is the most direct head-to-head competitor to ProSieben in German free-to-air TV and ad-supported streaming.
Broad incumbents
- ARD: Germany's main public-service broadcasting consortium (Das Erste, regional channels, Mediathek). Competes for viewer share in linear and on-demand but is funded by public Rundfunkbeitrag rather than advertising.
- ZDF: Germany's largest public-service broadcaster with ZDF Mediathek streaming. Competes for linear-TV share and on-demand viewers in Germany; non-ad-funded but competes for total viewing time.
Regional players
- MagentaTV (Deutsche Telekom): Deutsche Telekom's IPTV and streaming bundle (MagentaTV, MagentaSport) offering linear channels and on-demand. Telco-bundled entertainment offering that overlaps with Joyn distribution and competes for German household entertainment spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ProSieben social profiles
Digital presenceProSieben compliance and trust
Trust signalCompliance5 records
ProSieben financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProSieben leadership team
Management profileNumber of profiles
Profiles6 records
ProSieben subsidiaries and ownership
Company hierarchySubsidiaries9 records
ProSieben funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProSieben M&A and investment
M&A and investmentM&A
Investments7 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProSieben
What does ProSieben do?
ProSieben is a major German commercial free-to-air television broadcaster that distributes entertainment, series, movies, and sports content via the Joyn streaming platform operated by Seven.One Entertainment Group GmbH. It offers free ad-supported live TV and on-demand streaming across web, mobile apps, Smart TVs, and streaming devices, with premium subscription tiers (Joyn+ and Joyn HD Paket) providing ad-free HD viewing. Content includes proprietary German formats such as Germany's Next Topmodel and The Masked Singer, international series, and exclusive NFL sports programming.
Is ProSieben a public or private company?
ProSieben is a private company. It is classified as corporate owned and is currently operating.
When was ProSieben founded?
ProSieben was founded in 1984. It employs 5,001 to 10,000 people.
Where is ProSieben based?
ProSieben is headquartered in Munich, Germany, in the Europe region.
How does ProSieben make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are subscription (Joyn+ and Joyn HD) and sports Broadcasting Rights.
Who are ProSieben's main competitors?
Direct peers on record are Netflix, Amazon Prime Video, Disney+, Paramount+ (Paramount Global), DAZN, Sky Deutschland and RTL Group. Broad incumbents are ARD and ZDF. MagentaTV (Deutsche Telekom) is listed as a regional player.
Does ProSieben have an API?
No public API is recorded for ProSieben.
What industry is ProSieben in?
ProSieben's product category is Television Broadcasting & Streaming. Its primary akta.pro industry code is MPACACAA, Generalist Live Streaming Platforms (Multi-Category), with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 51621 and its SIC code is 7822.