Betts Company

What Betts Company does

Betts Company is a privately held, sixth-generation family-owned industrial manufacturer and aftermarket service operator headquartered in Fresno, California, tracing its founding to 1868 when William Michael Betts I established the first spring manufacturer west of the Mississippi in San Francisco. Following the September 2024 sale of its BettsHD division to High Bar Brands, Betts Company today operates two core divisions: Betts Spring Manufacturing, which custom-designs and produces coil, leaf, extension, torsion, and sway-bar springs plus wire forms for transportation, defense, aerospace, medical, and automotive customers with in-house engineering resources covering FEA, rapid prototyping, and PPAP; and Betts Truck Parts & Service, which stocks approximately 10,000 heavy-duty vehicle SKUs and provides parts, installation, and repair services (including a hydraulic cylinder repair specialty for refuse and dump trucks from Heil, McNeilus, Labrie, and Bridgeport) across eight branches spanning the Western United States.

The company monetizes primarily through B2B hardware sales of custom and catalog springs and aftermarket truck parts, supplemented by professional service revenue (labor charges for installation and repair), with quote-based and contract pricing typical of the industry. Its manufacturing footprint in Fresno is built around proprietary or state-of-the-art equipment — an in-house-developed Betts Spring Cycle Tester, a Swiss-designed shot peener that compresses a multi-week production cycle into three days, a Bennett Mahler Aqua Grinder 1200, a Komatsu OBS200S 220-ton press, and a Haas CNC lathe — and is supported by ISO 9001:2015 and ISO 14001:2015 certifications audited by DNV, which gate access to defense and aerospace demand.

Distribution is overwhelmingly direct and domestic through the eight BTPS branches and dedicated engineering/sales teams at Betts Spring Manufacturing, with no international sales footprint identified. Go-to-market relies on enterprise field sales augmented by industry events (NHRA Wininternationals sponsorships), customer review collection via Listen360, and an unusually deep workforce-development footprint through the Central Valley FAME chapter (founding member), CTEC internships, and WyoTech career fairs — all of which double as recruiting channels in a constrained Central Valley labor market.

Name

Betts Company

Legal name

Betts Company

Website

https://betts1868.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

251–500 employees

Short description

Betts Company is a sixth-generation, family-owned industrial manufacturer and aftermarket service operator that designs and produces custom springs and components (via Betts Spring Manufacturing) and distributes heavy-duty truck parts and repair services across eight Western U.S. branches (via Betts Truck Parts & Service), serving fleets, owner-operators, municipalities, and defense/aerospace/medical customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Betts Spring Manufacturing - Custom Springs: Custom design and manufacture of coil springs, compression springs, extension springs, torsion springs, leaf springs, and wire forms for transportation and industrial sectors. Revenue is generated through product sales with engineering services (custom design, prototyping, FEA, PPAP, first article samples) bundled or charged separately.
2. Betts Truck Parts & Service - Parts Distribution & Repair: Leading service and parts provider for owner/operators and fleets across the western United States, stocking nearly 10,000 quality replacement parts. Provides installation and repair services for commercial vehicles including suspension, steering, brake, and hydraulic cylinder repair. Revenue from parts sales and service/labor charges.
3. professional_services: Comprehensive vehicle maintenance and repair services including suspension, steering, brake, hydraulic cylinder repair (specializing in refuse trucks and dump trucks), and installation services provided by Betts Truck Parts & Service across multiple branch locations.
4. BettsHD - Spray Suppression Products: Heavy-duty spray suppression and safety-related products including metal fenders, mud flap hangers, and roll-off refuse fenders for tractor and trailer applications. BettsHD was acquired by High Bar Brands in September 2024 but Betts Company retains investment.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Betts Company custom designs and manufactures coil, leaf, torsion, and extension springs and wire forms for transportation, defense, aerospace, medical, and automotive applications through its Betts Spring Manufacturing division, supported by in-house engineering (custom design/redesign, rapid prototyping, FEA, PPAP, first article samples). Through its Betts Truck Parts & Service division, the company stocks nearly 10,000 quality replacement parts and provides direct installation, repair, and hydraulic cylinder repair services for commercial vehicles across eight branches in the Western United States, serving owner-operators, national and regional fleets, and municipalities. The BettsHD spray-suppression products division was sold to High Bar Brands in September 2024; Betts Company retains an investment stake while continuing to operate its two remaining divisions independently.

Differentiator

Problem solved

Functional benefit

Brands

• Betts Spring Manufacturing: Custom designs and manufactures coil and leaf springs for transportation and other industrial applications since 1868. Offers custom design, rapid prototyping, finite element analysis (FEA), PPAP, and first article production samples.
• Betts Truck Parts & Service
• BettsHD

Products and services

• Custom Spring Manufacturing (Betts Spring Manufacturing) Custom design and manufacture of coil springs, compression springs, extension springs, torsion springs, leaf springs, and wire forms for transportation, defense, aerospace, medical, and automotive OEMs; includes engineering services (custom design, rapid prototyping, FEA, PPAP, first article samples).
• Heavy-Duty Truck Parts Distribution (Betts Truck Parts & Service) Distribution of approximately 10,000 quality replacement parts for commercial heavy-duty trucks and trailers, supplied to owner-operators, national and regional fleets, and municipalities across the Western U.S.
• Commercial Vehicle Repair and Installation Services (Betts Truck Parts & Service) Professional installation and repair services for commercial vehicles, covering suspension, steering, brake, and hydraulic cylinder repair at eight branches across the Western United States.
• Hydraulic Cylinder Repair Shop (San Leandro) Specialist hydraulic cylinder repair services exclusively located at the San Leandro branch, focused on refuse trucks and dump trucks for major OEMs including Heil, McNeilus, Labrie, and Bridgeport.
• Refuse Fender Product Line (BettsHD with Featherwing) Refuse fenders custom-designed for roll-on/roll-off trucks, with tandem and tri-axle application coverage, developed and produced with manufacturing partner Featherwing for the waste management sector.

Quantifiable outcome

• Shot peening production time reduced from over two weeks to three days with new Swiss-designed equipment
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor, core and major divestiture.

• ATRO PartsminorGTM or Marketing Partner · 28 March 2026Betts TPS partnered with ATRO Parts as a cosponsor at the 65th Lucas Oil NHRA Winternationals at Pomona Raceway. ATRO has a full sponsorship with Shawn Reed Racing, and Betts TPS joined as cosponsor for added brand visibility alongside ATRO Parts and Shawn Reed Racing.
• Shawn Reed RacingminorGTM or Marketing Partner · 28 March 2026Betts TPS cosponsored Shawn Reed Racing (which has a full sponsorship with ATRO Parts) at the NHRA Winternationals. The sponsorship provided regional heavy truck customer visibility and announcer shout-outs for Betts TPS.
• Central Valley FAME (Federation for Advanced Manufacturing Education)coreStrategic or Co-development Partner · 30 October 2024Betts Company is a founding member of the Central Valley FAME Chapter, the first FAME chapter in California and the only one west of the Rockies. Operated by the National Association of Manufacturers (NAM) Manufacturing Institute, FAME combines technical instruction with hands-on experience to prepare students for skilled maintenance technician careers. Betts Company is part of a coalition of manufacturers, educators, and community partners creating training pathways.
• High Bar Brands (HBB)major divestitureOthers · 5 September 2024High Bar Brands, a Minnesota-based provider of commercial vehicle solutions, acquired BettsHD division from Betts Company in September 2024. BettsHD product lines including metal fenders and mud flap hangers retain their brand name under HBB. Betts Company (led by Bill Betts) remains invested in the BettsHD brand under HBB while continuing to operate Betts Spring Manufacturing and Betts Truck Parts & Service independently. BettsHD was represented by DCA Partners and Downey Brand LLP in the transaction; HBB was represented by TAFT LLP.
• FeatherwingcoreStrategic or Co-development Partner · 27 March 2024Featherwing is a manufacturing partner for BettsHD, collaborating on the development and production of refuse fenders specifically designed for roll-on/roll-off trucks. BettsHD and Featherwing together offer refuse fenders for tandem and tri-axle applications, expanding BettsHD's product portfolio in the waste management sector.
• Top Refuse and Dump Truck Manufacturers (Heil, McNeilus, Labrie, Bridgeport)coreChannel Partner/ Reseller/ Distributor · 3 July 2023Betts Truck Parts & Service hydraulic cylinder repair shop specializes in servicing equipment from top refuse and dump truck manufacturers including Heil, McNeilus, Labrie, and Bridgeport. These are the primary equipment brands whose cylinders BTPS repairs.
• WyoTechcoreStrategic or Co-development Partner · 18 May 2023WyoTech is one of the country's premier technical training institutes based in Laramie, WY. Betts Truck Parts & Service participates in WyoTech Career Fairs, interviews students from Diesel Programs, and tours WyoTech's state-of-the-art training facility. The partnership supports recruiting skilled technicians for the truck parts and service division.
• CTEC (Career Technical Education Charter)coreStrategic or Co-development Partner · 8 May 2023CTEC is a career technical education program that creates multiple pathways for students in grades 9-12, infusing construction and manufacturing disciplines into education. Betts Company concluded its 2022-2023 CTEC Internship Program with eight interns completing the program at the company's facility. The Manufacturing pathway provides students skills in maintenance mechanic, electrician, HVAC, welding, fabrication, and robotics.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Rush Enterprises: Largest Peterbilt dealer network in North America with integrated parts, service, and body shop operations across multiple states. A broader incumbent relative to Betts Truck Parts & Service because it combines OEM dealership, parts, and service at much greater scale.
• MW Industries: Diversified manufacturer of springs, fasteners, and specialty components serving aerospace, medical, automotive, and industrial customers. A larger, multi-brand incumbent with overlapping spring and engineered-component offerings to Betts Spring Manufacturing.
• Barnes Group (Associated Spring): Diversified industrial/aerospace manufacturer (including Associated Spring), producing engineered components such as springs, washers, and retaining rings globally. A larger incumbent with overlapping product categories to Betts Spring Manufacturing but operating across a much broader industrial portfolio.

Direct peers

• FleetPride: Largest independent heavy-duty truck parts distributor in North America with a multi-state branch network and broad service offering. Directly comparable to Betts Truck Parts & Service's regional parts distribution and repair model, though at meaningfully larger scale.
• Century Spring: Stock and custom spring manufacturer with a wide catalog of compression, extension, torsion, and wire forms serving industrial and transportation markets. Closely comparable to Betts Spring Manufacturing's custom spring and wire form product lines.
• Lee Spring: Long-established U.S. custom and stock spring manufacturer (coil, compression, extension, torsion) serving transportation, aerospace, medical, and industrial customers. Directly comparable to Betts Spring Manufacturing's custom-spring business, with overlapping FEA/custom design services.
• Velocity Vehicle Group: Daimler Truck dealer network in the Western U.S. with extensive parts and service operations, including commercial vehicle maintenance and hydraulic repair. Directly comparable to Betts Truck Parts & Service in region and in service mix.
• Premier Truck Group: Multi-brand commercial truck dealer group with full-service parts, repair, and maintenance operations across several U.S. regions. Directly comparable to Betts Truck Parts & Service in truck parts/service delivery, with broader OEM brand coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCsAm4oLX9_Eda0xnDmF0U_Q
• Facebookfacebook.com/bettscompany
• LinkedInlinkedin.com/company/betts-spring-company
• Instagraminstagram.com/bettscompany
• Xx.com/bettscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betts Company