Pace Runners, Inc.
Pace Runners is a privately held regional logistics carrier founded in 1997, providing customized ground transportation (courier, middle mile, final mile, pool distribution, and cold chain) across 20+ U.S. states for B2B shippers in automotive, healthcare, and retail e-commerce.
- Company typePrivate
- Founded1997
- HeadquartersBirmingham, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pace Runners, Inc. does
Pace Runners, Inc. is a privately held, asset-light regional logistics carrier founded in 1997 (evolving from the original Integrity Dash entity) and headquartered in Bessemer, Alabama. The company provides customized ground transportation solutions across an integrated service stack that includes courier (express point-to-point), middle mile (DC-to-DC and cross-docking), final mile (B2B and B2C residential delivery), pool distribution (consolidated multi-shipper retail delivery), shifted freight (flexible scheduling), and specialized verticals such as Pace MD for medical/pharmaceutical logistics. Operations span approximately 20+ U.S. states across the Southeast, South Central, Midwest, and Mid-Atlantic, supported by 15+ documented operational locations including Bessemer, Atlanta, Charlotte, Dallas, Memphis, and Nashville. Customers served include manufacturers, retailers (e.g., Floor & Décor), distributors, e-commerce shippers, and healthcare/pharmaceutical networks (e.g., outpatient pharmacy networks and Davis Delivery).
The technology stack centers on IRIS, Pace's proprietary shipment management and tracking platform, augmented by third-party integrations: Route4Me for route optimization (cited as enabling up to 20% fuel reduction and 10-15% transportation cost savings), Dispatch Science for carrier management and business intelligence, and Akuratemp for IoT-validated temperature-controlled packaging and real-time cold chain visibility. The workforce is hybrid, combining W-2 employee drivers with a 1099 independent contractor network recruited through [email protected]. GTM is sales-led and enterprise-oriented, with a dedicated direct sales team (1-866-410-7222, [email protected]) handling multi-year contract negotiations, larger implementations requiring cross-functional coordination (IT, Sales, Central Dispatch, Customer Service, Operations, Recruiting, HR, Accounting, Executive Leadership), and custom-built logistics solutions.
The business model is primarily transaction-based (per-shipment courier, middle mile, final mile, and pool distribution fees) supplemented by recurring dedicated-route subscriptions for customers with recurring lanes (e.g., automotive parts delivery, retail store replenishment). Pricing is quote-based and not publicly disclosed. The company is founder/CEO-led under Matt Lawrence, with no disclosed external funding, private equity, or venture capital backing, and operates as a community-engaged regional LSP with 25+ years of operating history and ECA/CLDA industry association memberships.
Pace Runners, Inc. firmographics
Firmographics- Name
- Pace Runners, Inc.
- Legal name
- PACE Runners Inc.
- Website
- https://pace-usa.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pace Runners is a privately held regional logistics carrier founded in 1997, providing customized ground transportation (courier, middle mile, final mile, pool distribution, and cold chain) across 20+ U.S. states for B2B shippers in automotive, healthcare, and retail e-commerce.
- Ownership category
- akta.pro rank
Pace Runners, Inc. industry classification
Industry- Product category
- Ground Transportation Logistics
- SIC
- Trucking (No Local) (4213), Transportation Services (4700)
- akta.pro primary industry
- Hotshot / Sprinter Van / Straight Truck Expediting (TLADANAE)
- akta.pro secondary industry
- Pharmaceutical Cold-Chain Delivery (2–8°C / CRT) (TLAAAJAC)
Keywords
Where Pace Runners, Inc. is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Pace Runners, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Logistics and Freight Services: Core revenue from comprehensive logistics services including courier, middle mile, final mile, pool distribution, and specialized freight solutions for B2B and B2C customers.
- Dedicated Route Services: Recurring revenue from dedicated route operations for customers including automotive parts delivery and retail store inventory replenishment.
- B2C Final Mile Delivery: Revenue from business-to-consumer parcel delivery services launched in 2020, including sort and delivery capacity from pool points for residential deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom logistics solutions built to order |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pace Runners, Inc. product offering
Product offeringCore offering
Pace Runners is a multi-regional logistics services provider offering customized ground transportation solutions including courier, middle mile, final mile, pool distribution, and shifted freight services. The company operates across 20+ US states via 40+ operational locations, serving B2B shippers (manufacturers, retailers, distributors, e-commerce companies) and providing B2C residential final mile deliveries. Specialized offerings include Pace MD for temperature-controlled healthcare/pharmaceutical logistics and Pace Fusion, an integrated multi-service logistics solution.
Product overview
Pace Runners, Inc. operates as a customized logistics solutions provider offering an integrated platform of freight and delivery services. The company was originally founded in 1997 (originally as Integrity Dash) and has grown into a multi-regional carrier. The product portfolio centers around a suite of transportation and logistics services including IRIS (web-based logistics management platform), Courier (express delivery), Middle Mile (regional freight transport), Final Mile (last-leg delivery to end recipients), Pool Distribution (consolidated retail delivery), Shifted Freight (flexible scheduling), Pace Fusion (integrated multi-service solution), and Pace MD (medical/pharmaceutical logistics). The services serve diverse industries including automotive parts, pharmaceuticals/life sciences, retail e-commerce, and general freight. The company operates across multiple U.S. states with pool points and distribution facilities, providing both B2B and B2C final mile capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- IRIS: Internal logistics management and tracking platform used by Pace for shipment tracking and operational management
- Pace Fusion
- Pace MD
- The Pace Foundation
Products and services
- Courier Express custom delivery service for time-sensitive shipments, typically involving smaller packages and direct point-to-point delivery for business shippers requiring urgent transport.
- Middle Mile Transportation logistics service handling freight movement between distribution centers, cross-docking facilities, and regional hubs, connecting first-mile pickup to final-mile delivery.
- Final Mile Last-leg delivery service from distribution centers or retail locations directly to end recipients' doorsteps, including B2B (business to business) and B2C (business to consumer) residential deliveries.
- Pool Distribution Consolidation service where multiple shipments from different shippers are combined into single deliveries to retail stores, optimizing transportation efficiency and reducing costs for retail parcel delivery.
- Shifted Freight Flexible freight transportation service that accommodates shifting or changing delivery schedules and routes based on dynamic customer requirements.
- Pace Fusion Integrated logistics solution combining multiple Pace services (courier, middle mile, final mile, pool distribution) into a unified customized offering for customers with complex shipping needs.
- Pace MD Medical and pharmaceutical delivery service providing specialized logistics for healthcare industry shipments including temperature-controlled transport for cold chain logistics.
- IRIS Platform Web-based logistics management and shipping tool used for tracking, managing shipments, and coordinating delivery operations across Pace's service network; accessible to customers via online login.
Quantifiable outcome
- Route optimization can reduce fuel usage up to 20% and save 10-15% of original transportation costs
Companies that use Pace Runners, Inc.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Pace Runners, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Pace Runners, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Route4MecoreRoute4Me is a route optimization technology provider that Pace utilizes to achieve improved route density, reduce miles driven, and increase capacity utilization in final mile operations. The partnership supports Pace's sustainability initiatives and operational efficiency.
- Dispatch SciencecoreDispatch Science provides carrier management technology that enhances Pace's delivery of great client experience by focusing on local and regional carrier needs. Referenced in Forbes article featuring Pace Director of Business Intelligence Patrick McCarty.
- Davis DeliveryminorDavis Delivery is an integrated health network delivery partner serving patients with medical and pharmaceutical deliveries. Pace works collaboratively with Davis Delivery on enhanced patient experiences, with exemplary service demonstrated when a driver stayed with a fallen patient until help arrived.
- First Light ShelterminorFirst Light Shelter is a Center for Homeless Women and Children in downtown Birmingham. The Pace Foundation provides financial contributions supporting day-to-day operations and team members volunteer by providing meals and hosting activities for guests.
- Special Equestrians of BirminghamminorSpecial Equestrians enriches lives of people with physical, cognitive, or emotional challenges through therapeutic horseback riding. The Pace Foundation provides annual financial contributions and sponsors a horse named Max, as well as their annual Boots and Black-Tie Gala and Celebrity Golf Tournament.
- Brother Bryan MissionminorBrother Bryan Mission ministers to economically, emotionally, and spiritually impoverished men in central Alabama. The Pace Foundation supported their expansion efforts.
- First Light Virtual GalaminorThe Pace Foundation was presenting sponsor of the 2021 First Light Virtual Gala benefiting First Light Shelter in Birmingham, AL.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Pace Runners, Inc. competitors and assessment
Company assessmentDirect peers
- OnTrac (now part of UPS): Regional parcel delivery carrier (acquired by UPS) focused on ground residential delivery in the West and now expanding. Comparable to Pace's B2C final mile service launched in 2020.
- Forward Air: Provider of expedited freight and final mile/omnichannel logistics services. Pace's courier, middle mile, and final mile segments compete most directly with Forward Air's expedited and last-mile portfolio.
- Estes Express Lines: Privately held regional LTL carrier with a heavy Southeastern presence and full-state coverage. Directly comparable on middle mile, pool distribution, and B2B final mile.
- AAA Cooper Transportation: Regional LTL carrier concentrated in the Southeast and South Central US. Highly comparable regional footprint and customer base to Pace's middle mile and B2B final mile services.
- Southeastern Freight Lines: Regional less-than-truckload carrier headquartered in the Southeast US serving a similar multi-state footprint with comparable B2B shipper focus. Directly comparable regional LTL competitor to Pace's middle mile and pool distribution business.
- RXO Logistics: Asset-light third-party logistics provider with last-mile delivery and brokerage. Pace's final mile and B2C service lines compete most directly with RXO's last-mile offerings.
- R+L Carriers: Privately held, family-run LTL and truckload carrier with strong regional Southeast US density. Similar mid-market profile, multi-regional coverage, and contract-driven B2B service mix.
- Saia: Public LTL carrier with strong southeastern and Texas density. Comparable multi-regional service mix to Pace's middle mile and customer base.
- Old Dominion Freight Line: Public LTL carrier with a dense Southeastern network and strong operational discipline. Pace's middle mile and pool distribution services compete on overlapping lanes with Old Dominion.
Broad incumbents
- ArcBest: Multi-mode logistics provider combining LTL (ABF Freight) with truckload brokerage and managed transportation. Operates more broadly but competes with Pace across multiple service lines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pace Runners, Inc. social profiles
Digital presencePace Runners, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Runners, Inc. leadership team
Management profileNumber of profiles
Profiles13 records
Pace Runners, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Runners, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Runners, Inc.
What does Pace Runners, Inc. do?
Pace Runners is a multi-regional logistics services provider offering customized ground transportation solutions including courier, middle mile, final mile, pool distribution, and shifted freight services. The company operates across 20+ US states via 40+ operational locations, serving B2B shippers (manufacturers, retailers, distributors, e-commerce companies) and providing B2C residential final mile deliveries. Specialized offerings include Pace MD for temperature-controlled healthcare/pharmaceutical logistics and Pace Fusion, an integrated multi-service logistics solution.
Is Pace Runners, Inc. a public or private company?
Pace Runners, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Runners, Inc. founded?
Pace Runners, Inc. was founded in 1997. It employs 101 to 250 people.
Where is Pace Runners, Inc. based?
Pace Runners, Inc. is headquartered in Birmingham, United States, in the North America region.
How does Pace Runners, Inc. make money?
Three revenue lines are on record. Logistics and Freight Services are the primary driver. The others are dedicated Route Services and B2C Final Mile Delivery.
Who are Pace Runners, Inc.'s main competitors?
Direct peers on record are OnTrac (now part of UPS), Forward Air, Estes Express Lines, AAA Cooper Transportation, Southeastern Freight Lines, RXO Logistics, R+L Carriers, Saia and Old Dominion Freight Line. ArcBest is listed as a broad incumbent.
Does Pace Runners, Inc. have an API?
No public API is recorded for Pace Runners, Inc..
What industry is Pace Runners, Inc. in?
Pace Runners, Inc.'s product category is Ground Transportation Logistics. Its primary akta.pro industry code is TLADANAE, Hotshot / Sprinter Van / Straight Truck Expediting, with a secondary code of TLAAAJAC, Pharmaceutical Cold-Chain Delivery (2–8°C / CRT). Its SIC code is 4213.