Pallet Track

What Pallet Track does

Pallet-Track is a UK palletised freight distribution network founded in 2004 (with firmographic records showing 2002) and headquartered in Wolverhampton. It operates a shareholder-member model connecting independent haulage companies into a unified national platform, with 90+ shareholder members covering 110+ UK locations and three strategically located hubs (Central, Northern, Southern) for consolidation and line-haul. The network moves 4 million+ pallets annually and claims to save 64 million miles per year through hub consolidation.

The underlying technology stack centres on a centralised hub-and-spoke operating system with end-to-end tracking (10 scans per shipment from collection to delivery), real-time ETA windows, an API integration platform for members, and a PhotoPOD proof-of-delivery feature that captures images at the final point of delivery. More recently, Pallet-Track has deployed AI-powered forklift safety technology using computer vision and anomaly detection to identify harsh braking and driver drowsiness, an initiative that won the Safety in Logistics Initiative of the Year at Logistics UK's Logistics Awards 2025.

Commercially, the company serves two distinct customer groups. Its primary B2B segment is independent UK hauliers and transport providers, who join as shareholder members paying recurring membership fees for access to the network, technology, and shared standards. Its secondary segment is businesses sending palletised freight (from one-off SMB users via the Pallet-TrackGO self-serve portal to enterprise shippers via direct sales), generating transaction-fee revenue across next-day, economy, European, time-specific, tail-lift, and Saturday delivery services. The company became the first carbon certified pallet network in the UK in 2024 and operates as part of the northstarr group.

Name

Pallet Track

Legal name

Pallet-Track Ltd

Website

https://pallet-track.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Pallet-Track is a UK palletised freight distribution network that connects 90+ independent haulage companies as shareholder members across 110+ UK locations. It serves both hauliers (via membership) and shippers (via the Pallet-TrackGO portal and direct sales), delivering 4M+ pallets annually through three consolidated hubs.

Ownership category

akta.pro rank

Product category

Palletised Distribution Network / Freight Forwarding

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Interregional/Long-Haul LTL Network Carriers (TLADAEAC)

akta.pro secondary industry

National/Regional LTL General Freight Carriers (TLADAEAA)

Keywords

• Pallet distribution network
• Palletised freight services
• Haulage network solutions
• Freight forwarding services
• Logistics network services

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Shareholder Membership Network Fees: Haulage companies join as shareholder members, paying fees for access to the nationwide network, technology, and support systems. Members benefit from pooled resources, shared standards, and collaborative growth opportunities.
2. Palletised Freight Transportation: Revenue generated from transporting palletised freight across the UK network. Shipments include next-day delivery, economy delivery, European delivery, time-specific delivery, tail-lift delivery, and Saturday delivery services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pallet-Track operates a UK-wide palletised distribution network that connects independent haulage companies as shareholder members and provides nationwide freight movement services for businesses. The network moves 4 million+ pallets annually through three strategically located hubs, offering next-day, economy, European, time-specific, tail-lift, and Saturday delivery with real-time tracking, PhotoPOD proof of delivery, and an AI-enabled integration platform. Shippers access the service via the Pallet-TrackGO portal for one-off shipments or via direct sales for regular volumes, while hauliers join as shareholder members to access pooled demand, infrastructure, and visibility technology.

Product overview

Pallet-Track operates as a UK-wide palletised distribution network comprising the core Pallet-Track platform and Pallet-TrackGO web portal for ad-hoc shipments, supported by a Members Portal for shareholder access. The network delivers multiple service types including Next-Day Delivery, Economy Delivery, European Delivery, Time-Specific Delivery, Tail-lift Delivery, and Saturday Delivery. Key technology features include PhotoPOD proof-of-delivery with photos and a real-time tracking system that scans shipments at every stage with notifications. The network also employs AI-powered safety technology in warehouse operations.

Differentiator

Problem solved

Functional benefit

Brands

• Pallet-TrackGO: A convenient web-based portal for sending occasional palletised shipments, powered by the same network of Shareholder Members

Products and services

• Pallet-Track Network UK-wide palletised distribution network connecting independent shareholder hauliers with businesses needing reliable palletised freight movement, with end-to-end traceability, real-time tracking, and PhotoPOD proof of delivery.
• Pallet-TrackGO Web-based online portal for sending occasional palletised shipments, providing instant quotes, real-time pricing, and access to the same network of Shareholder Members.
• Members Portal Online portal for Shareholder Members providing instant access to operations manuals, communications library, sales and marketing toolkits, brand assets, marketing collateral, and an interactive depot finder map.
• Next-Day Delivery Pallets collected and delivered the next working day with high standards and consistent reliability across the UK network.
• Economy Delivery Pallets collected and delivered from two working days onwards, offering cost savings without compromising service standards.
• European Delivery Ship palletised goods to destinations across Europe with the same process and visibility as UK shipments, handling cross-border complexity.
• Time-Specific Delivery Guaranteed delivery within a specified time window to meet particular customer requirements.
• Tail-lift Delivery Delivery service using vehicles equipped with tail-lifts to safely load or unload goods where no forklift is available at the delivery point.
• Saturday Delivery Premium weekend delivery service for shipments requiring delivery over the weekend or that cannot wait until Monday.

Quantifiable outcome

• 4 million+ pallets delivered annually
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• northstarr groupcoreStrategic or Co-development PartnerParent company providing financial stability, technology investment, and ambitious vision. Pallet-Track is part of northstarr group, a collaborative organisation bringing together best-in-class businesses for interconnected supply chain solutions.
• Midlands Air Ambulance CharityflagshipOthersCharitable partnership with pledged £150,000 fundraising goal by end of 2028 for critical care car funding. Raised over £21,000 in first six months of 2026 and nearly £100,000 over three years. Recognised with Corporate Partnership Award 2025.
• Logistics UKcoreStrategic or Co-development PartnerIndustry body partnership evidenced through Pallet-Track's AI safety technology winning Logistics UK's Logistics Awards 2025 Safety in Logistics Initiative of the Year.
• Sqrrl SolutionsminorGTM or Marketing PartnerFlexible warehousing company co-sponsoring Pallet-Track's Best Use of Technology award at annual Shareholder Gala.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Palletline: UK pallet distribution network with similar shareholder-member structure and consolidation hub model. Direct competitor serving overlapping shipper segments across the UK.
• APC Overnight: UK parcel and pallet delivery network connecting independent owner-drivers through a hub system. Comparable network-based distribution model with strong UK coverage and similar target customers.
• The Pallet Network (TPN): UK pallet network competitor with similar model — independent haulier members consolidated through regional hubs for next-day palletised delivery. Operates in the same niche as Pallet-Track.
• Pall-Ex: UK palletised distribution network operating a similar hub-and-spoke model with independent shareholder members. Direct competitor to Pallet-Track for UK pallet freight, comparable scale and service offering.
• Palletways: One of the largest UK and European pallet networks, now owned by UPS. Directly comparable hub-and-spoke pallet distribution model with member hauliers across multiple European countries — a key competitor and potential benchmark for Pallet-Track's European expansion.

Broad incumbents

• Whistl: UK delivery management company offering parcel, mail and freight services. Broader incumbent that overlaps with Pallet-Track in UK door-to-door distribution for businesses, though Whistl's portfolio extends beyond pallets.
• XPO Logistics: Global LTL and freight transportation incumbent with meaningful UK and European LTL operations. Larger portfolio player competing for the same palletised LTL freight that Pallet-Track arranges.
• Hermes / Evri: UK parcel delivery incumbent with a hub-and-spoke network serving B2B and B2C shippers. While focused on parcels rather than pallets, it competes for UK business shipping budgets and could encroach on palletised freight at smaller shipment sizes.
• DHL Freight: Pan-European road freight provider offering groupage, LTL and full-truckload services. Broad incumbent competing with Pallet-Track in European pallet delivery and cross-border freight movement.
• DX Group: Established UK freight and parcel delivery incumbent offering next-day services and freight forwarding. Larger and broader portfolio than Pallet-Track but overlaps in UK next-day freight and document/parcel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PalletTrack
• Facebookfacebook.com/PalletTrackUK
• LinkedInlinkedin.com/company/pallet-track-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pallet Track