Madroña Vineyards

Name

Madroña Vineyards

Legal name

Madroña Vineyards

Website

https://madronavineyards.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Camino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Winery direct-to-consumer + wholesale: Predominantly DTC (tasting room, wine club shipments, on-site pickup) with limited restaurant/retail placement.

Core offering

Madroña Vineyards is a family-owned, estate-grown winery that produces wine from 26+ varietals across three family-owned mountain vineyards at approximately 3,000 feet elevation in the El Dorado County Appellation. It sells its wines direct-to-consumer through a tasting room, an online shop, and four wine clubs (SRC, ROCs, WOW, Plus 8), with limited wholesale placement in select restaurants and retailers, and a satellite label called Rucksack Cellars.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Range: Madroña's second label; originally used in 1988 and revived during the 2020 pandemic for a 2017 Zinfandel released as a 'community winery' value offering ($84/case versus $1000/bottle list price).
• M-Series
• El Tinto
• Quintet

Products and services

• Hillside Collection wines Estate-grown, varietal wines carefully crafted to complement a wide range of foods, sourced from the three El Dorado Appellation vineyards; designed for everyday meals and casual occasions.
• Signature Collection wines Reserve, handcrafted, and artistically blended wines that showcase the finest fruit from Madroña's three vineyard properties; successful expressions of varietal style, character, and quality.
• Single Vineyard wines Small-lot offerings sourced from a single estate vineyard (Madroña, Enyé, or Sumu-Kaw) that highlight unique varietal characteristics and terroir; traditionally bottled unfined and unfiltered.
• Specialty wines Special bottlings of uncommon varietals (e.g., Fiore, Blanc de Blancs), produced on a limited basis by the winemaker.
• New-World Port Port-styled wine made from a blend of seven estate-grown Portuguese varieties; one of the first wines Madroña ever made.
• Special Release Club (SRC) wine club Quarterly wine club delivering 4 different wines per shipment, including reds, whites, rosés, and the occasional dessert wine, at 20% discount; released in February, June, and October.
• Red Only Connoisseurs (ROCs) wine club Quarterly red-only wine club delivering 2 bottles of 2 different red varieties (one for now, one to cellar), at 20% discount; released in February, June, and October.
• Wild over Whites (WOW) wine club Quarterly white-wine and rosé wine club delivering 4 bottles of high-elevation whites and rosés per shipment, at 20% discount; released in February, June, and October.
• Plus 8 wine club Add-on wine club delivering 8 additional bottles selected by Paul Bush on top of the 4-bottle standard club selection, at 25% discount; reflects what Paul is drinking now.
• Tasting room experience Seated wine tasting experience at the Camino, California tasting room, open daily 11am–5pm; two flights (6 tastes total) at $15/person with $5 redeemable on wine purchase; indoor and outdoor seating, pet and family friendly.
• Rucksack Cellars wine line Satellite label of Madroña Vineyards launched in 2015, with all wines priced at $24/bottle; focused on varietals such as Barbera, Pinot Noir, Chenin Blanc, and Cabernet Franc.
• Crystal Range second-label Zinfandel (2017 vintage) Revival of Madroña's Crystal Range second label; 2017 Crystal Range Zinfandel released as a special 'community winery' value offering at $84/case during the 2020 pandemic.
• M-Series wines (Maggie's wines) Lower-alcohol, European-style wine line made by Maggie Bush; initial releases include 2019 M-Series Riesling and 2019 M-Series Cabernet Franc.
• 2021 Hillside Riesling (first-ever bottling) First-ever bottling of the Hillside Riesling from the 2021 vintage, released in March 2022.
• 2019 Hillside Shiraz/Cabernet 2019 Hillside Shiraz/Cabernet release featured at the May 2022 Open House tasting event.
• 2020 Rucksack Cellars Barbera Futures 2020 Rucksack Cellars Barbera futures offering featured at the May 2022 Open House tasting event.

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Tours & Wine (river cruise)GTM or Marketing Partner

Recent moves6 records

Expansion highlights5 records

Direct peers

• Miraflores Winery: El Dorado County / Pleasant Valley-area family winery with estate vineyards and a tasting room. Comparable on micro-winery scale, estate-grown varietals, and DTC/hospitality-driven revenue model.
• Boeger Winery: Family-owned El Dorado County winery with estate vineyards and a tasting room in the Apple Hill/Pleasant Valley area. Closest direct comparable by region, family ownership profile, DTC focus, and varietal breadth.
• Lava Cap Winery: Family-owned El Dorado County estate winery with on-site tasting room and wine club, situated in the Sierra Foothills. Directly comparable on geography, estate-grown model, and DTC/wine-club revenue mix.
• Sierra Vista Vineyards & Winery: El Dorado County estate winery with multiple estate sites and a tasting room; comparable on small-family-winery scale, estate-grown positioning, and regional DTC focus.
• Crystal Basin Cellars: Small El Dorado County family winery with estate production and a tasting room. Closely comparable by family-ownership structure, regional DTC reliance, and small-team operations.
• C.G. Di Arie Vineyard & Winery: Sierra Foothills estate winery with estate-grown varietals and a tasting room. Comparable on small-scale estate production, DTC focus, and El Dorado-adjacent positioning.

Regional players

• Drytown Cellars: Sierra Foothills (Amador County) winery within an hour of Madroña, producing estate and sourced wines with a tasting room. Comparable on Sierra Foothill varietal mix and DTC/hospitality model, with overlapping but distinct regional customer base.

Broad incumbents

• Ironstone Vineyards: Larger Sierra Foothills (Calaveras County) winery with estate production, large-scale tasting room, and event-driven tourism. Comparable on Sierra Foothill varietals and DTC/hospitality model but at meaningfully greater scale and brand reach.
• Rombauer Vineyards: Multi-region, family-rooted California winery with a strong DTC/wine-club engine and tasting-room program. Comparable on the wine-club-as-recurring-revenue thesis and DTC-first distribution, though at materially larger scale.

Others

• El Dorado Winery Association: Regional trade association in which Madroña is a strategic member, coordinating Passport Weekends and shared marketing. Relevant ecosystem peer that signals regional competitive context and shared customer-acquisition channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MadronaVineyards
• Instagraminstagram.com/madronavineyards
• Xx.com/madronavineyard
• LinkedInlinkedin.com/company/madrona-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madroña Vineyards