What Melon does

DEPT Agency, operating through the legal entity DEPT Holding B.V., is a Netherlands-based independent digital agency founded in 2015 that has scaled to approximately 4,000 employees across five continents with an evenly split 50/50 technology-and-marketing workforce composition. The firm serves enterprise clients in five primary verticals — Banking, Financial Services & Insurance; Consumer Packaged Goods; Health; Retail & Commerce; and Tech, Media & Telecom — delivering services through five solution lines: AI Transformation, Brand & Media, Commerce, Customer Experience, and Tech & Data. AI Transformation is decomposed into four methodologies: Growth Invention Flywheel, Future of the Customer Journey, Future of Work, and Agentic Engineering.

DEPT's revenue model is professional services — consultancy and implementation engagements priced on a quote basis with no public pricing disclosure. Distribution runs through direct enterprise field sales supported by seven regional clusters (DACH, Nordics, Netherlands, UK & Ireland, Latin America, India, Australia & Oceania) and partnerships with Adobe, Google, Optimizely, Salesforce, Shopify Plus, and NVIDIA. The firm has retained four acquired boutique agencies (Basic/DEPT, Dogstudio/DEPT, Hello Monday/DEPT, Studio Dumbar/DEPT) as wholly-owned sub-brands. In 2026, DEPT launched DEPTIFY, an AI orchestration platform for the agentic era that connects tools, data, and workflows — marking the company's first explicit move into a platform product alongside its services business. DEPT reports 50% of revenue as AI-enabled, 15+ years of AI experience, and consecutive Webby Agency of the Year awards in 2022, 2023, and 2024.

Name

Melon

Legal name

DEPT Holding B.V.

Website

https://melonusa.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

DEPT Agency is a Netherlands-headquartered independent digital agency with ~4,000 employees across five continents, delivering AI transformation, brand & media, commerce, customer experience, and tech & data services to enterprise clients in BFSI, CPG, health, retail, and tech/media verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Agency Services: Full-service digital transformation agency providing AI transformation, brand & media, commerce, customer experience, and tech & data services to enterprise clients. Services are delivered through consultancy and implementation engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

DEPT is a full-service digital agency that delivers AI transformation, brand & media, commerce, customer experience, and tech & data services to enterprise brands through consultancy and implementation engagements. The company sells the proprietary DEPTIFY AI orchestration platform alongside specialized service methodologies (Growth Invention Flywheel, Future of the Customer Journey, Future of Work, Agentic Engineering) for clients in BFSI, CPG, Health, Retail & Commerce, and Tech, Media & Telecom verticals.

Product overview

DEPT is a digital agency platform providing marketing and technology services through a portfolio of solutions. The core product is DEPTIFY, an AI orchestration platform for the agentic era. Service offerings include AI Transformation (consultancy and delivery), Brand & Media, Customer Experience, Commerce, and Tech & Data. AI Transformation encompasses specific methodologies including Growth Invention Flywheel, Future of the Customer Journey, Future of Work, and Agentic Engineering. Notable client projects include Signs (AI-powered sign language education) and Talking Portraits (AI-powered interactive portraits). The company operates as a unified platform with specialized agencies (Basic/DEPT, Dogstudio/DEPT, Hello Monday/DEPT, Studio Dumbar/DEPT) under its umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• DEPTIFY: AI orchestration platform for the agentic era that connects tools, data, and workflows through an agentic orchestration layer unifying briefing, strategy, content, media, measurement, and learning.

Products and services

• DEPTIFY AI orchestration platform for the agentic era that connects tools, data, and workflows through an agentic layer unifying briefing, strategy, content, media, measurement, and learning. Sold to enterprise clients seeking to coordinate AI tools and data without a walled garden.
• AI Transformation Consultancy and delivery services helping businesses turn the AI shift into growth, including AI strategy, transformation, and implementation for enterprise clients across multiple verticals.
• Brand & Media Brand building from identity to full-funnel media, all powered by AI, for enterprise brands seeking differentiated market positioning and high-performing media campaigns.
• Customer Experience Transforms complex, fragmented customer journeys into seamless experiences that keep customers coming back, using AI-enabled design and technology implementation.
• Commerce Increases sales and strengthens brand presence for current and future commerce needs through digital commerce strategy, platform implementation, and optimization for enterprise retail clients.
• Tech & Data Futureproofs platforms and unlocks the full value of data for enterprise clients through technology strategy, platform engineering, and data enablement services.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• AdobecoreTechnology or IntegrationTechnology partnership providing Adobe marketing and experience cloud solutions integration as part of DEPT's digital transformation services.
• GooglecoreTechnology or IntegrationStrategic technology partnership with Google for advertising, cloud, and analytics integrations supporting DEPT's marketing and AI transformation services.
• OptimizelycoreTechnology or IntegrationTechnology partnership for Optimizely's digital experience platform enabling experimentation and personalization capabilities within DEPT's customer experience offerings.
• SalesforcecoreTechnology or IntegrationSalesforce partnership providing CRM, marketing cloud, and commerce cloud integration capabilities as part of DEPT's customer experience and commerce solutions.
• Shopify PluscoreTechnology or IntegrationShopify Plus partnership for e-commerce platform implementation and optimization supporting DEPT's commerce growth services for enterprise retail clients.
• NVIDIAcoreTechnology or IntegrationNVIDIA Partner Agency status, enabling DEPT to leverage NVIDIA's AI and GPU technologies for advanced AI transformation and agentic engineering implementations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accenture Song: Accenture's digital creative, marketing, and experience services arm; competes directly with DEPT for enterprise AI, customer experience, and commerce transformation mandates at global scale.
• Publicis Sapient: Publicis Groupe's digital business transformation arm; directly competes with DEPT on AI transformation, commerce, and customer experience engagements for large enterprise clients.
• Deloitte Digital: Deloitte's creative digital consultancy; competes with DEPT on integrated digital strategy, marketing, and technology engagements for global enterprise accounts.
• Globant: Globally distributed digital and cognitive transformation firm combining engineering and design; comparable to DEPT's 50/50 tech-and-marketing model and enterprise delivery.
• Capgemini Invent: Capgemini's digital innovation and transformation consultancy; competes with DEPT on enterprise digital, customer experience, and AI-enabled business transformation programs.
• Huge: Global experience-led agency competing with DEPT on customer experience, brand, and commerce engagements for large ambitious brands.
• R/GA (IPG): IPG-owned digital agency known for product, brand, and experience work; directly comparable to DEPT's brand & media and customer experience offerings.

Broad incumbents

• WPP (VML / Ogilvy): Largest global advertising holding company with VML, Ogilvy, and GroupM; offers overlapping digital, brand, media, and commerce capabilities at scale as part of a broader portfolio.
• EPAM Systems: Large digital engineering and platform services firm; competes with DEPT on the tech & data, AI engineering, and commerce platform implementation side of enterprise transformation mandates.

Emerging players

• Sword Group: European-headquartered digital transformation and engineering services firm with growing creative and AI offerings, partially overlapping with DEPT's tech & data and AI transformation practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/deptagency
• Instagraminstagram.com/deptagency/?hl=en
• TikToktiktok.com/@deptagency
• Xx.com/_melonusa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Melon