What Splicky does

Splicky GmbH is a Berlin-based demand-side platform (DSP) that enables programmatic advertising buying across five media channels: Mobile, Desktop, Digital Out-of-Home (DOOH), Connected TV (CTV), and Audio. Founded in 2009 and headquartered at Körtestr. 10, 10967 Berlin, the company operates a proprietary Real-Time Advertising (RTA) bidding stack with machine-learning-driven optimization on performance KPIs such as visits, completion rates, installs, and in-app transactions. Its platform supports advanced targeting parameters including location, time, weather, and audience segments, and offers a Drive-to-Store measurement capability delivered through partnerships with Adsquare and Swiss TX Group. The platform integrates with a broad set of supply-side partners including Hivestack, OpenX, Magnite, Microsoft Advertising, AdsWizz, and Zattoo, and is registered with the IAB Transparency and Consent Framework (Vendor ID 252).

Splicky's commercial model combines a self-service platform with a managed-service offering, both priced on a usage-based TKP (cost per mille) basis with prepaid budget loading, supplemented by CPC-based buying via algorithmic optimization. The company serves advertising agencies, direct advertisers/brands, and trading desks primarily across the DACH region (Germany, Austria, Switzerland), with approximately 200 agency and advertiser customer relationships. Historically Splicky operated as the advertising technology division of Goldbach Group AG (a TX Group company), providing preferred programmatic access to Goldbach and Tamedia media inventory. Effective December 31, 2025, Splicky was acquired by Copenhagen-based DSP Adform, and the company is now operated as part of the Adform Group.

Name

Splicky

Legal name

Splicky GmbH

Website

https://splicky.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

Splicky is a Berlin-based programmatic advertising DSP offering multichannel ad buying across Mobile, Desktop, DOOH, CTV, and Audio for agencies and advertisers in the DACH region. Founded in 2009 and acquired by Adform in December 2025.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform (DSP)

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Demand-side platform
• Programmatic advertising
• Multichannel ad buying
• Real-time bidding
• Digital out-of-home

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Platform Fees: Platform generates revenue through advertising fees when customers place ads. Pricing based on TKP (cost per mille/thousand impressions). Advanced algorithms also enable CPC-based buying. Customers preload account with budget (Guthaben) and are charged as campaigns run.
2. Managed Service Support: Full-service support option where Splicky staff manage campaigns on behalf of customers, complementing the self-service platform model

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Splicky operates a Demand-Side Platform (DSP) that enables programmatic, real-time bidding (RTA) on ad impressions across five media channels — Mobile, Desktop, Digital Out-of-Home (DOOH), Connected TV (CTV), and Audio. The platform is offered via self-service registration with prepaid budget or as a fully managed service, serving advertising agencies, direct advertisers/brands, and trading desks in the DACH region with machine-learning-driven KPI optimization and Drive-to-Store footfall measurement.

Product overview

Splicky is a programmatic advertising demand-side platform (DSP) offering multichannel advertising capabilities across five channels: DOOH (Digital Out-of-Home), Mobile, Desktop, Connected TV (CTV), and Audio. The platform is built around a unified Splicky DSP core that provides real-time bidding technology, advanced targeting (location, time, audience, weather), and machine learning-powered campaign optimization. Key features include Drive-to-Store measurement for footfall attribution, supporting both self-service and managed service models. Founded in 2009 and headquartered in Berlin, Splicky was acquired by Adform in December 2025 to expand its DACH market presence and omnichannel capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Splicky DSP A demand-side platform (DSP) enabling programmatic advertising across multiple media channels (Mobile, Desktop, DOOH, CTV, Audio), providing real-time bidding technology, advanced targeting (geo, time, weather, audience), machine-learning-driven campaign optimization, and both self-service and managed-service delivery for agencies and advertisers in the DACH region.
• DOOH (Digital Out-of-Home) Advertising Programmatic digital out-of-home advertising channel on Splicky's DSP, enabling real-time delivery of ads on digital signage at roadside, highway, rail, airport, office, retail, hotel, taxi, and parking locations, with location-based, weather-driven, and audience-segment targeting.
• Mobile Advertising Programmatic mobile advertising channel supporting banner, native, rich media, and video ads across in-app and mobile web. Features GPS, operating-system, and weather-based targeting plus drive-to-store measurement via Adjust and Kochava integrations.
• Desktop Advertising

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• AdformcoreOthers · 18 December 2025Adform, a Copenhagen-based demand-side platform, acquired Splicky (the advertising technology division of Goldbach Group AG) announced December 18, 2025 with closing planned December 31, 2025. Transaction planned to close pending standard conditions. Acquisition adds approximately 200 customer relationships and specialized DOOH capabilities to Adform's omnichannel platform.
• Goldbach Group AGcoreOthersFormer parent company. Splicky was the advertising technology division of Goldbach Group AG, a leading media marketer in Switzerland, Austria, and Germany. Partnership provided programmatic access to Goldbach and Tamedia media inventory.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Microsoft Advertising (formerly Xandr): Microsoft's programmatic ad platform, integrated with MSN/Outlook inventory and LinkedIn. Splicky explicitly partners with Microsoft Advertising, indicating direct functional overlap in DSP capabilities.
• Amobee: DSP offering cross-channel programmatic including CTV, DOOH and audio for agencies and brands. Comparable mid-market/enterprise DSP positioning to Splicky, with broader geographic reach.
• Amazon DSP: Amazon's demand-side platform leveraging first-party commerce and Prime Video/IMDb TV data. Increasingly active in DOOH and CTV, directly overlapping Splicky's channel breadth.
• Google Display & Video 360 (DV360): Google's enterprise DSP integrated with the wider Google Ads ecosystem. Competes with Splicky in display, mobile, CTV and audio buying, particularly for agencies and large advertisers operating across DACH.

Direct peers

• The Trade Desk: Independent omnichannel DSP competing head-to-head across display, mobile, CTV, audio and DOOH. Most direct functional competitor to Splicky's multichannel proposition globally.
• MediaMath: Independent omnichannel DSP serving agencies and advertisers globally with a similar self-service/managed-service GTM motion to Splicky, including DOOH capabilities.
• Adform: Copenhagen-headquartered DSP and adtech stack. Acquired Splicky in Dec 2025; directly comparable in omnichannel programmatic buying (display, video, CTV, DOOH) and overlapping DACH/Nordic customer base.

Others

• Hivestack: Global programmatic DOOH supply-side platform and one of Splicky's SSP/integration partners. Operates the inverse side of the DOOH programmatic transaction but competes for the same DOOH advertising budgets.

Emerging players

• Vistar Media: Programmatic DOOH specialist providing demand-side tools, similar to Splicky's DOOH module. Highly relevant as a focused DOOH DSP competing for the same omnichannel buyers.

Regional players

• Platform161: Amsterdam-based independent DSP with strong DACH/Nordic agency focus and self-service programmatic tooling — directly comparable to Splicky's regional, mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3356556
• Xx.com/SplickyDSP
• Facebookfacebook.com/223111301202534

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splicky