biokleen
Biokleen manufactures plant-based and bio-enzymatic natural cleaning products, including the Bac-Out stain and odor removal line, serving pet owners, families, and chemically sensitive consumers through DTC e-commerce and retail distribution in the US and Sweden.
- Company typePrivate
- Founded1989
- HeadquartersVancouver, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What biokleen does
Biokleen (legal entity Bi-O-Kleen Industries, Inc.) is a manufacturer of natural cleaning products founded in 1989 and headquartered in Gurnee, Illinois. The company produces plant-derived and mineral-based cleaning formulations built around a proprietary bio-enzymatic technology that uses live enzyme cultures to break down organic stains and odors. Its product portfolio spans laundry detergents, dishwashing liquids, surface cleaners, and the Bac-Out sub-line of stain and odor removers targeted at pet owners, families with young children, consumers with chemical sensitivities, and eco-conscious buyers. Products are 3X concentrated, free from chlorine, ammonia, phosphates, optical brighteners, synthetic colors, and artificial fragrances, and carry EPA Safer Choice certification along with Green Seal certification on nine Bac-Out variants.
The business operates a direct-to-consumer e-commerce storefront at biokleenhome.com with FedEx shipping within the 48 contiguous US states, and distributes through local and online retail partners with bulk purchasing options. Retail pricing spans $12.99 to $44.99 per bottle depending on product line and size. In November 2025, Biokleen entered its first major international retail partnership via a framework agreement with Mestergruppen Sverige, placing products in approximately 470 stores in Sweden. The brand is marketed through content-driven channels including blog, email newsletter, organic social on Facebook, Instagram, Twitter, Pinterest, and YouTube, plus earned media placements on NBC's TODAY Show, Women's Health, and Real Simple.
Biokleen operates as a brand within the PurposeBuilt Brands portfolio, alongside Weiman, Green Gobbler, 30 Seconds Cleaners, Mighty Mint, Goo Gone, Gonzo, Magic, Stone Care, and Wrights, sharing a multi-brand storefront and distribution infrastructure. The company is privately held with 11-50 employees and has no disclosed venture or growth equity funding; the legal entity is incorporated in Illinois.
biokleen firmographics
Firmographics- Name
- biokleen
- Legal name
- Bi-O-Kleen Industries, Inc.
- Website
- https://biokleenhome.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biokleen manufactures plant-based and bio-enzymatic natural cleaning products, including the Bac-Out stain and odor removal line, serving pet owners, families, and chemically sensitive consumers through DTC e-commerce and retail distribution in the US and Sweden.
- Ownership category
- akta.pro rank
biokleen industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Eco All-Purpose Cleaners (CRAJAMAM)
- akta.pro secondary industries
- Eco-Friendly & Plant-Based Dishwashing Products (CRAJABAJ), Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB), Eco-Friendly Bathroom & Toilet Cleaners (CRAJAOAE), Odor Eliminators & Neutralizers (Non-fragrance) (CRAJAEAF), Fragrance-Free/Hypoallergenic All-Purpose Cleaners (CRAJAMAN)
Keywords
Where biokleen is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
biokleen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Cleaning Products Sales: Biokleen generates revenue through the direct sale of natural cleaning products including laundry detergents, stain removers, dishwashing liquids, and surface cleaners. Products are sold in various sizes and concentrations through e-commerce and retail channels. The company pioneered ultra-concentrated cleaning products as part of founding core values in 1989.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Laundry Liquid - Free & Clear 64 fl oz (128 HE loads/64 standard loads) |
| Unit Pricing | Pay-as-you-go | Laundry Liquid - Free & Clear 300 Loads |
| Unit Pricing | Pay-as-you-go | Laundry Liquid - Citrus 150 fl oz (300 Loads) |
| Unit Pricing | Pay-as-you-go | Laundry Liquid - Sport 64 fl oz (128 Loads) |
| Unit Pricing | Pay-as-you-go | Bac-Out Carpet Stain + Odor Remover 32 oz. |
| Unit Pricing | Pay-as-you-go | Bac-Out Carpet Stain + Odor Remover Foaming Action Spray 32 fl oz |
| Unit Pricing | Pay-as-you-go | Bac-Out Bathroom Cleaner Lavender & Lime 32 fl oz |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
biokleen product offering
Product offeringCore offering
Biokleen manufactures and sells plant-derived, mineral-based household cleaning products that rely on bio-enzymatic live-enzyme cultures to break down stains and odors. Its offering spans 3X concentrated laundry liquids (Free & Clear, Citrus, Sport), the Bac-Out line of stain and odor removers (carpet, bathroom, pet), dishwashing liquids, and pet/around-the-home cleaners, sold directly to consumers via its website and through retail partners in the U.S. and Sweden.
Differentiator
Problem solved
Functional benefit
Brands
- Bac-Out: Bio-enzymatic cleaning product line for stain and odor removal, including pet stains, carpet cleaning, and bathroom cleaning.
Products and services
- Laundry Liquid - Free & Clear 64 fl oz (128 HE loads / 64 standard loads) Hypoallergenic, Safer Choice certified, fragrance- and dye-free concentrated laundry liquid for HE and standard machines, sold in 64 fl oz size at $17.99 per bottle.
- Laundry Liquid - Free & Clear 300 Loads 3X concentrated hypoallergenic laundry liquid in a 300-load bottle priced at $44.99, designed to reduce packaging waste and shipping energy.
- Laundry Liquid - Citrus 150 fl oz (300 Loads) Safer Choice certified, 3X concentrated laundry liquid with natural citrus essence, sold in 150 fl oz / 300-load bottles at $44.99.
- Laundry Liquid - Sport 64 fl oz (128 Loads) Laundry liquid with enzymes targeting perspiration odors, scented with Lavender Eucalyptus essence, sold in 64 fl oz / 128-load bottles at $21.99.
- Bac-Out Carpet Stain + Odor Remover 32 oz Bio-enzymatic liquid cleaner with live enzyme cultures for tough carpet stains and odors, sold in 32 oz bottles at $12.99.
- Bac-Out Carpet Stain + Odor Remover Foaming Action Spray 32 fl oz Bio-enzymatic foaming spray formulated to cling to vertical surfaces for stain and odor removal, sold in 32 fl oz bottles at $13.99.
- Bac-Out Bathroom Cleaner Lavender & Lime 32 fl oz Bio-enzymatic bathroom cleaner with live enzyme cultures, Lavender & Lime scent, sold in 32 fl oz bottles at $12.99.
Quantifiable outcome
- 3X concentration provides 128 HE loads per 64 fl oz bottle
- +2 more outcomes
Companies that use biokleen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
biokleen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
biokleen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mestergruppen SverigecoreOrganoClick's brand BIOkleen signed a framework agreement with Mestergruppen Sverige to distribute its environmentally certified maintenance products across approximately 470 stores in Sweden. This expands BIOkleen's market presence and makes its eco-friendly products more accessible through Mestergruppen's retail network. This represents BIOkleen's first major international retail distribution partnership.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
biokleen competitors and assessment
Company assessmentBroad incumbents
- Seventh Generation: Unilever-owned leader in plant-based household cleaning and laundry products. Directly competes with Biokleen in eco-friendly laundry detergents and surface cleaners, but operates at vastly larger scale with broader product portfolio across paper, baby, and personal care.
- Mrs. Meyer's Clean Day: SC Johnson-owned brand offering plant-derived dish soaps, laundry detergents, and multi-surface cleaners with garden-inspired fragrances. Direct competitor to Biokleen in natural household cleaning, with significantly larger retail distribution and marketing budget.
Direct peers
- Method Products: Ecover-owned (since 2012) brand specializing in naturally derived, biodegradable cleaning products for dishes, laundry, and surfaces. Closely comparable to Biokleen in positioning, sustainability messaging, and DTC + retail distribution model.
- Ecover: European pioneer in ecological cleaning products with plant-based and mineral ingredients. Directly comparable to Biokleen in formulation philosophy (plant + mineral based) and serves as a strategic benchmark for Biokleen's Sweden and broader European expansion.
- The Honest Company: Jessica Alba-founded company offering plant-based, non-toxic household cleaners alongside baby, beauty, and personal care products. Direct competitor in the 'clean and natural' household category with similar target demographic of health-conscious families.
- Better Life: Plant-based, non-toxic cleaning brand acquired by Seventh Generation (Unilever) in 2021. Comparable to Biokleen in ingredient philosophy and product range (dish, laundry, all-purpose, bathroom), though focuses more on convenience/efficacy claims.
- Puracy: Texas-based maker of plant-based, natural laundry detergents, dish soaps, and household cleaners. Closely comparable to Biokleen in product range, natural ingredient positioning, and DTC-first e-commerce distribution strategy.
- Dr. Bronner's: Family-owned maker of organic, fair trade castile soaps and cleaning products. Comparable to Biokleen in organic/natural positioning, multi-generational brand heritage, and commitment to ingredient transparency, though focused primarily on soap-based products.
Emerging players
- Grove Collaborative: Public DTC company curating and selling natural household and personal care products online. Comparable to Biokleen in target customer (eco-conscious consumer) and DTC distribution model, though functions more as retailer/distributor than direct brand competitor.
Regional players
- Attitude (Bio Spectra): Canadian manufacturer of natural, EWG-verified household cleaners and personal care products. Comparable to Biokleen in natural ingredient positioning and plant-based formulations, but serves primarily the Canadian market with overlap potential in US natural channel retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
biokleen social profiles
Digital presencebiokleen financial estimates
Financial estimateRevenue estimate
Valuation estimate
biokleen leadership team
Management profileNumber of profiles
Profiles1 record
biokleen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
biokleen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about biokleen
What does biokleen do?
Biokleen manufactures and sells plant-derived, mineral-based household cleaning products that rely on bio-enzymatic live-enzyme cultures to break down stains and odors. Its offering spans 3X concentrated laundry liquids (Free & Clear, Citrus, Sport), the Bac-Out line of stain and odor removers (carpet, bathroom, pet), dishwashing liquids, and pet/around-the-home cleaners, sold directly to consumers via its website and through retail partners in the U.S. and Sweden.
Is biokleen a public or private company?
biokleen is a private company. It is classified as corporate owned and is currently operating.
When was biokleen founded?
biokleen was founded in 1989. It employs 11 to 50 people.
Where is biokleen based?
biokleen is headquartered in Vancouver, United States, in the North America region.
How does biokleen make money?
One revenue line is on record: consumer Cleaning Products Sales.
Who are biokleen's main competitors?
Broad incumbents on record are Seventh Generation and Mrs. Meyer's Clean Day. Direct peers are Method Products, Ecover, The Honest Company, Better Life, Puracy and Dr. Bronner's. Grove Collaborative is listed as an emerging player. Attitude (Bio Spectra) is listed as a regional player.
Does biokleen have an API?
No public API is recorded for biokleen.
What industry is biokleen in?
biokleen's product category is Household Cleaning Products. Its primary akta.pro industry code is CRAJAMAM, Natural/Eco All-Purpose Cleaners, with a secondary code of CRAJABAJ, Eco-Friendly & Plant-Based Dishwashing Products. Its NAICS code is 3256 and its SIC code is 2840.