Elizabeth Grant
Elizabeth Grant is a family-owned Canadian luxury skincare manufacturer founded in 1948, selling 116+ SKUs built on its proprietary Torricelumn™ anti-aging compound via DTC e-commerce and TV shopping networks across seven or more countries.
- Company typePrivate
- Founded1948
- HeadquartersScarborough, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elizabeth Grant does
Elizabeth Grant International Inc. is a Canadian-headquartered, family-owned luxury skincare company founded in 1948 in London, England by Elizabeth Grant and now operated by three generations of the founder's family. The company manufactures and retails a 116-SKU portfolio of anti-aging, hydration, brightening, and corrective skincare products built around its proprietary Torricelumn™ compound (algae leaf extract blended with vitamins, proteins, antioxidants, and botanicals), with extension technologies including BioLumaEssence, plant stem cells, and the BlueZone depollution complex. All products are batched and filled in-house at a 124,000 sq ft vertically integrated facility in Toronto, Ontario, enabling small-batch fresh fill and direct quality control from formulation through warehousing.
The company monetizes through unit-priced DTC e-commerce on elizabethgrant.com (with global shipping, free shipping over $99 CAD/USD, and Sezzle installment payments) and through long-tenured live TV shopping partnerships on TSC Canada, QVC Germany, QVC Italy, TVSN Australia, Ideal World UK, and Shop LC, supplemented by curated gift and value sets. The customer base is individual consumers across all skin types, segmented horizontally by concern (aging, dryness, dark spots, redness, sensitivity) and served through multiple specialized lines such as Collagen Re-Inforce 3D, Vitamin C Gold C, Caviar Cellular Recharge, Royale Imperial Honey, Wonder Effect, Professional Institute, and Supreme Cell Vitality. Marketing combines live TV broadcasts, social media (Facebook, Instagram, TikTok, YouTube), content marketing via the Get Into Your Skin blog, and earned media placements in Fashion Magazine, Today (NBC), Yahoo Finance, Reader's Digest, and Martha Stewart. The company is private, has no disclosed external funding rounds, and operates without a public API or AI/ML capability disclosed in the data.
Elizabeth Grant firmographics
Firmographics- Name
- Elizabeth Grant
- Legal name
- Elizabeth Grant International Inc.
- Website
- https://elizabethgrant.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Elizabeth Grant is a family-owned Canadian luxury skincare manufacturer founded in 1948, selling 116+ SKUs built on its proprietary Torricelumn™ anti-aging compound via DTC e-commerce and TV shopping networks across seven or more countries.
- Ownership category
- akta.pro rank
Elizabeth Grant industry classification
Industry- Product category
- Anti-Aging Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Eye & Lip Skincare (CRABAAAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)
Keywords
Where Elizabeth Grant is headquartered
LocationHeadquarters
- HQ city
- Scarborough
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Elizabeth Grant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Online retail sales through company-owned website elizabethgrant.com, selling skincare products directly to consumers globally.
- TV Shopping Channel Sales: Sales generated through television shopping networks including TSC Canada, QVC Germany, QVC Italy, TVSN Australia, Ideal World UK, and Shop LC, where products are demonstrated and sold live on air.
- Gift Sets and Value Bundles: Curated gift and value sets featuring combinations of best-selling products at discounted prices, targeting gift-giving occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium skincare products ranging from entry to luxury price points |
| Unit Pricing | Pay-as-you-go | Travel and gift sets |
| Other | Pay-as-you-go | Sezzle installment payment option |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
Elizabeth Grant product offering
Product offeringCore offering
Elizabeth Grant manufactures and retails premium anti-aging skincare products built around its proprietary Torricelumn™ compound. The company produces cleansers, serums, moisturizers, eye creams, masks, and body care across multiple specialized lines (Torricelumn Absolute, Collagen Re-Inforce 3D, Vitamin C Gold C, Caviar Cellular Recharge, Royale Imperial Honey, Wonder Effect, Professional Institute, Supreme Cell Vitality, and Torricelumn Absolute BlueZone), selling directly to consumers through its own e-commerce site and global TV shopping channels.
Product overview
Elizabeth Grant Skin Care is a Canadian luxury skincare company offering a comprehensive multi-product line centered around their proprietary Torricelumn ingredient. The portfolio spans multiple specialized lines including: the flagship Torricelumn Absolute line with their core BioLumaEssence Technology; the Collagen Re-Inforce 3D line featuring five types of collagen and peptides for anti-aging; the Vitamin C Gold C line with stable vitamin C forms; the Caviar Cellular Recharge line for mature skin; the Royale Imperial Honey collection for sensitive skin; the Wonder Effect line with glycolic acid and retinol; and the Professional Institute line with booster drops. Their products range from cleansers, toners, and serums to moisturizers, eye creams, masks, and body care, all manufactured in-house at their Toronto facility. The company operates primarily through e-commerce and television shopping channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Supreme Essence of Torricelumn Serum The flagship award-winning serum containing Torricelumn™ in its purest concentrated form; designed to plump, rejuvenate, and hydrate skin. Suitable for all skin types and intended for addition to any existing skincare routine.
- Collagen Re-Inforce 3D Line Comprehensive anti-aging skincare line featuring five types of collagen, marine collagen, bio-advanced peptides, and Torricelumn. Includes face creams, eye creams, neck creams, body creams, toners, and lip oils targeting fine lines, wrinkles, and loss of firmness.
- Torricelumn Absolute Line The core skincare line featuring Torricelumn™, BioLumaEssence Technology, and micronutrients to optimize youthful skin appearance. Includes cleansers, moisturizers, serums, eye creams, masks, and lip treatments formulated for all skin types.
- Vitamin C Gold C Line Vitamin C skincare line featuring stable forms including ascorbic acid, magnesium ascorbyl phosphate, and sodium ascorbyl phosphate. Includes serums, creams, cleansers, masks, body products, and dark spot correctors to brighten skin and reduce signs of aging.
- Caviar Cellular Recharge Line Premium skincare line for mature and extra-dry skin combining Torricelumn™, Caviar Extract, and energizing minerals with plant stem cells to jumpstart skin's youthful functions, strengthen barrier, and provide deep nourishment.
- Royale Imperial Honey Collection Soothing collection harnessing pure honey, propolis, and royal jelly combined with Torricelumn™ for intense moisture and comfort. Designed for sensitive, dry, and redness-prone skin, including day creams, night creams, serums, cleansers, and body care.
- Wonder Effect Line High-performance line featuring glycolic acid, retinol, and advanced exfoliation technologies. Includes night concentrates, glycolic masks, toners, and triple-action cleansers for skin renewal and transformation.
- Professional Institute Line Professional-grade skincare line featuring booster drops (collagen, ceramide, niacinamide, hyaluron), hyaluron serums, microdermabrasion face polish, and 24-hour face creams for targeted skin concerns.
- Supreme Cell Vitality Line Multi-tasking hydrating formulas powered by Torricelumn™, ceramides, CoQ10, and bio-advanced peptides. Transforms dull, dry skin into a youthful, radiant complexion with serums, day/night creams, toners, and bath products.
- Torricelumn Absolute BlueZone Line Depolluting and revitalizing skincare line inspired by Blue Zones, featuring Torricelumn™, Oxylance™, Luceane™, Resveratrol, Spirulina, and Canadian Glacial Mineral Water. Includes foaming cleanser, day/night creams, eye cream, hand cream, and face glow serum.
- Gift Sets and Value Sets Curated combinations of best-selling essentials and seasonal favorites at special value pricing, including sets like Summer Glow Duo, Vitamin C Golden Hour Trio, Collagen Rose Quartz Ritual, and Wonder Effect Night Recovery.
- Torricelumn Travel Essentials Kit A curated set of five travel-size best-selling products including Supreme Essence of Torricelumn™, Collagen Re-Inforce 3D Day/Night Creams, Lip Serum, and Hand Cream, presented in a travel bag.
Quantifiable outcome
- 100% of participants saw increase in skin hydration, skin firmness, and skin smoothness; 100% saw decrease in wrinkle depth after 28 days using Supreme Essence of Torricelumn Serum
- +2 more outcomes
Companies that use Elizabeth Grant
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Elizabeth Grant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elizabeth Grant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSC CanadacoreCanadian television shopping channel partnership where Elizabeth Grant products are demonstrated and sold live on scheduled broadcasts.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Elizabeth Grant competitors and assessment
Company assessmentDirect peers
- IT Cosmetics: IT Cosmetics is a treatment-focused skincare and beauty brand that built its initial following through QVC and TV shopping before expanding to Ulta and Sephora. Directly comparable to Elizabeth Grant's TV-shopping-led, clinically-positioned anti-aging strategy.
- Perricone MD: Perricone MD is a premium anti-aging skincare brand with strong QVC presence and clinically-backed proprietary formulations. Comparable to Elizabeth Grant in premium positioning, anti-aging focus, TV shopping distribution, and clinical efficacy claims.
- Murad: Murad is a clinical skincare brand built on patented treatment formulations targeting aging, acne, and skin concerns. Comparable to Elizabeth Grant's treatment-skincare positioning, clinically-validated claims, and premium accessible pricing.
- StriVectin: StriVectin built its brand around a proprietary peptide-based anti-aging compound sold heavily through QVC and prestige retail. Directly comparable to Elizabeth Grant's proprietary-ingredient, TV-shopping-distributed, anti-aging strategy.
- Philosophy: Philosophy is a treatment-oriented skincare brand with strong QVC presence and clinical-grade positioning. Comparable to Elizabeth Grant in premium treatment skincare, TV shopping distribution, and gift-set-driven revenue model.
Emerging players
- Drunk Elephant: Drunk Elephant is a digitally-native premium skincare brand built around proprietary ingredient stories and clean beauty positioning. Comparable to Elizabeth Grant as a competing premium skincare brand, though targeting a younger, digitally-engaged consumer.
Broad incumbents
- Nu Skin: Nu Skin is a global direct-sales skincare and wellness company with heavy TV shopping presence and proprietary anti-aging formulations. Comparable to Elizabeth Grant in proprietary anti-aging technology, multi-channel distribution, and global footprint.
- Mary Kay: Mary Kay is a global direct-sales beauty company with proprietary skincare formulations and multi-decade brand heritage. Comparable to Elizabeth Grant in family-owned structure, multi-generational leadership, proprietary skincare IP, and global distribution.
- Olay: Olay is a mass-market anti-aging skincare brand owned by Procter & Gamble with extensive clinical research and global distribution. Comparable to Elizabeth Grant as a competing anti-aging skincare brand with clinical efficacy claims, though at a much larger scale and broader retail distribution.
- Rodan + Fields: Rodan + Fields is a premium skincare brand founded by dermatologists and distributed through multi-level marketing and direct sales. Comparable to Elizabeth Grant in clinical positioning, premium treatment skincare, and direct-to-consumer distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elizabeth Grant social profiles
Digital presenceElizabeth Grant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elizabeth Grant leadership team
Management profileNumber of profiles
Profiles3 records
Elizabeth Grant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elizabeth Grant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elizabeth Grant
What does Elizabeth Grant do?
Elizabeth Grant manufactures and retails premium anti-aging skincare products built around its proprietary Torricelumn™ compound. The company produces cleansers, serums, moisturizers, eye creams, masks, and body care across multiple specialized lines (Torricelumn Absolute, Collagen Re-Inforce 3D, Vitamin C Gold C, Caviar Cellular Recharge, Royale Imperial Honey, Wonder Effect, Professional Institute, Supreme Cell Vitality, and Torricelumn Absolute BlueZone), selling directly to consumers through its own e-commerce site and global TV shopping channels.
Is Elizabeth Grant a public or private company?
Elizabeth Grant is a private company. It is classified as family owned and is currently operating.
When was Elizabeth Grant founded?
Elizabeth Grant was founded in 1948. It employs 51 to 100 people.
Where is Elizabeth Grant based?
Elizabeth Grant is headquartered in Scarborough, Canada, in the North America region.
How does Elizabeth Grant make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are TV Shopping Channel Sales and gift Sets and Value Bundles.
Who are Elizabeth Grant's main competitors?
Direct peers on record are IT Cosmetics, Perricone MD, Murad, StriVectin and Philosophy. Drunk Elephant is listed as an emerging player. Broad incumbents are Nu Skin, Mary Kay, Olay and Rodan + Fields.
Does Elizabeth Grant have an API?
No public API is recorded for Elizabeth Grant.
What industry is Elizabeth Grant in?
Elizabeth Grant's product category is Anti-Aging Skincare. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAC, Eye & Lip Skincare. Its NAICS code is 456120 and its SIC code is 2844.