Elizabeth Grant

What Elizabeth Grant does

Elizabeth Grant International Inc. is a Canadian-headquartered, family-owned luxury skincare company founded in 1948 in London, England by Elizabeth Grant and now operated by three generations of the founder's family. The company manufactures and retails a 116-SKU portfolio of anti-aging, hydration, brightening, and corrective skincare products built around its proprietary Torricelumn™ compound (algae leaf extract blended with vitamins, proteins, antioxidants, and botanicals), with extension technologies including BioLumaEssence, plant stem cells, and the BlueZone depollution complex. All products are batched and filled in-house at a 124,000 sq ft vertically integrated facility in Toronto, Ontario, enabling small-batch fresh fill and direct quality control from formulation through warehousing.

The company monetizes through unit-priced DTC e-commerce on elizabethgrant.com (with global shipping, free shipping over $99 CAD/USD, and Sezzle installment payments) and through long-tenured live TV shopping partnerships on TSC Canada, QVC Germany, QVC Italy, TVSN Australia, Ideal World UK, and Shop LC, supplemented by curated gift and value sets. The customer base is individual consumers across all skin types, segmented horizontally by concern (aging, dryness, dark spots, redness, sensitivity) and served through multiple specialized lines such as Collagen Re-Inforce 3D, Vitamin C Gold C, Caviar Cellular Recharge, Royale Imperial Honey, Wonder Effect, Professional Institute, and Supreme Cell Vitality. Marketing combines live TV broadcasts, social media (Facebook, Instagram, TikTok, YouTube), content marketing via the Get Into Your Skin blog, and earned media placements in Fashion Magazine, Today (NBC), Yahoo Finance, Reader's Digest, and Martha Stewart. The company is private, has no disclosed external funding rounds, and operates without a public API or AI/ML capability disclosed in the data.

Name

Elizabeth Grant

Legal name

Elizabeth Grant International Inc.

Website

https://elizabethgrant.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Elizabeth Grant is a family-owned Canadian luxury skincare manufacturer founded in 1948, selling 116+ SKUs built on its proprietary Torricelumn™ anti-aging compound via DTC e-commerce and TV shopping networks across seven or more countries.

Ownership category

akta.pro rank

Product category

Anti-Aging Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK)

Keywords

• Anti-aging skincare
• Luxury skin care
• Cosmetic manufacturing
• Tv shopping beauty
• Collagen face creams

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online retail sales through company-owned website elizabethgrant.com, selling skincare products directly to consumers globally.
2. TV Shopping Channel Sales: Sales generated through television shopping networks including TSC Canada, QVC Germany, QVC Italy, TVSN Australia, Ideal World UK, and Shop LC, where products are demonstrated and sold live on air.
3. Gift Sets and Value Bundles: Curated gift and value sets featuring combinations of best-selling products at discounted prices, targeting gift-giving occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Elizabeth Grant manufactures and retails premium anti-aging skincare products built around its proprietary Torricelumn™ compound. The company produces cleansers, serums, moisturizers, eye creams, masks, and body care across multiple specialized lines (Torricelumn Absolute, Collagen Re-Inforce 3D, Vitamin C Gold C, Caviar Cellular Recharge, Royale Imperial Honey, Wonder Effect, Professional Institute, Supreme Cell Vitality, and Torricelumn Absolute BlueZone), selling directly to consumers through its own e-commerce site and global TV shopping channels.

Product overview

Elizabeth Grant Skin Care is a Canadian luxury skincare company offering a comprehensive multi-product line centered around their proprietary Torricelumn ingredient. The portfolio spans multiple specialized lines including: the flagship Torricelumn Absolute line with their core BioLumaEssence Technology; the Collagen Re-Inforce 3D line featuring five types of collagen and peptides for anti-aging; the Vitamin C Gold C line with stable vitamin C forms; the Caviar Cellular Recharge line for mature skin; the Royale Imperial Honey collection for sensitive skin; the Wonder Effect line with glycolic acid and retinol; and the Professional Institute line with booster drops. Their products range from cleansers, toners, and serums to moisturizers, eye creams, masks, and body care, all manufactured in-house at their Toronto facility. The company operates primarily through e-commerce and television shopping channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Essence of Torricelumn Serum The flagship award-winning serum containing Torricelumn™ in its purest concentrated form; designed to plump, rejuvenate, and hydrate skin. Suitable for all skin types and intended for addition to any existing skincare routine.
• Collagen Re-Inforce 3D Line Comprehensive anti-aging skincare line featuring five types of collagen, marine collagen, bio-advanced peptides, and Torricelumn. Includes face creams, eye creams, neck creams, body creams, toners, and lip oils targeting fine lines, wrinkles, and loss of firmness.
• Torricelumn Absolute Line The core skincare line featuring Torricelumn™, BioLumaEssence Technology, and micronutrients to optimize youthful skin appearance. Includes cleansers, moisturizers, serums, eye creams, masks, and lip treatments formulated for all skin types.
• Vitamin C Gold C Line Vitamin C skincare line featuring stable forms including ascorbic acid, magnesium ascorbyl phosphate, and sodium ascorbyl phosphate. Includes serums, creams, cleansers, masks, body products, and dark spot correctors to brighten skin and reduce signs of aging.
• Caviar Cellular Recharge Line Premium skincare line for mature and extra-dry skin combining Torricelumn™, Caviar Extract, and energizing minerals with plant stem cells to jumpstart skin's youthful functions, strengthen barrier, and provide deep nourishment.
• Royale Imperial Honey Collection Soothing collection harnessing pure honey, propolis, and royal jelly combined with Torricelumn™ for intense moisture and comfort. Designed for sensitive, dry, and redness-prone skin, including day creams, night creams, serums, cleansers, and body care.
• Wonder Effect Line High-performance line featuring glycolic acid, retinol, and advanced exfoliation technologies. Includes night concentrates, glycolic masks, toners, and triple-action cleansers for skin renewal and transformation.
• Professional Institute Line Professional-grade skincare line featuring booster drops (collagen, ceramide, niacinamide, hyaluron), hyaluron serums, microdermabrasion face polish, and 24-hour face creams for targeted skin concerns.
• Supreme Cell Vitality Line Multi-tasking hydrating formulas powered by Torricelumn™, ceramides, CoQ10, and bio-advanced peptides. Transforms dull, dry skin into a youthful, radiant complexion with serums, day/night creams, toners, and bath products.
• Torricelumn Absolute BlueZone Line Depolluting and revitalizing skincare line inspired by Blue Zones, featuring Torricelumn™, Oxylance™, Luceane™, Resveratrol, Spirulina, and Canadian Glacial Mineral Water. Includes foaming cleanser, day/night creams, eye cream, hand cream, and face glow serum.
• Gift Sets and Value Sets Curated combinations of best-selling essentials and seasonal favorites at special value pricing, including sets like Summer Glow Duo, Vitamin C Golden Hour Trio, Collagen Rose Quartz Ritual, and Wonder Effect Night Recovery.
• Torricelumn Travel Essentials Kit A curated set of five travel-size best-selling products including Supreme Essence of Torricelumn™, Collagen Re-Inforce 3D Day/Night Creams, Lip Serum, and Hand Cream, presented in a travel bag.

Quantifiable outcome

• 100% of participants saw increase in skin hydration, skin firmness, and skin smoothness; 100% saw decrease in wrinkle depth after 28 days using Supreme Essence of Torricelumn Serum
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• TSC CanadacoreChannel Partner/ Reseller/ DistributorCanadian television shopping channel partnership where Elizabeth Grant products are demonstrated and sold live on scheduled broadcasts.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• IT Cosmetics: IT Cosmetics is a treatment-focused skincare and beauty brand that built its initial following through QVC and TV shopping before expanding to Ulta and Sephora. Directly comparable to Elizabeth Grant's TV-shopping-led, clinically-positioned anti-aging strategy.
• Perricone MD: Perricone MD is a premium anti-aging skincare brand with strong QVC presence and clinically-backed proprietary formulations. Comparable to Elizabeth Grant in premium positioning, anti-aging focus, TV shopping distribution, and clinical efficacy claims.
• Murad: Murad is a clinical skincare brand built on patented treatment formulations targeting aging, acne, and skin concerns. Comparable to Elizabeth Grant's treatment-skincare positioning, clinically-validated claims, and premium accessible pricing.
• StriVectin: StriVectin built its brand around a proprietary peptide-based anti-aging compound sold heavily through QVC and prestige retail. Directly comparable to Elizabeth Grant's proprietary-ingredient, TV-shopping-distributed, anti-aging strategy.
• Philosophy: Philosophy is a treatment-oriented skincare brand with strong QVC presence and clinical-grade positioning. Comparable to Elizabeth Grant in premium treatment skincare, TV shopping distribution, and gift-set-driven revenue model.

Emerging players

• Drunk Elephant: Drunk Elephant is a digitally-native premium skincare brand built around proprietary ingredient stories and clean beauty positioning. Comparable to Elizabeth Grant as a competing premium skincare brand, though targeting a younger, digitally-engaged consumer.

Broad incumbents

• Nu Skin: Nu Skin is a global direct-sales skincare and wellness company with heavy TV shopping presence and proprietary anti-aging formulations. Comparable to Elizabeth Grant in proprietary anti-aging technology, multi-channel distribution, and global footprint.
• Mary Kay: Mary Kay is a global direct-sales beauty company with proprietary skincare formulations and multi-decade brand heritage. Comparable to Elizabeth Grant in family-owned structure, multi-generational leadership, proprietary skincare IP, and global distribution.
• Olay: Olay is a mass-market anti-aging skincare brand owned by Procter & Gamble with extensive clinical research and global distribution. Comparable to Elizabeth Grant as a competing anti-aging skincare brand with clinical efficacy claims, though at a much larger scale and broader retail distribution.
• Rodan + Fields: Rodan + Fields is a premium skincare brand founded by dermatologists and distributed through multi-level marketing and direct sales. Comparable to Elizabeth Grant in clinical positioning, premium treatment skincare, and direct-to-consumer distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/egskincare
• Facebookfacebook.com/egskincare
• Instagraminstagram.com/egskincare
• TikToktiktok.com/@egskincarehq
• Xx.com/EGSkincare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elizabeth Grant