Broadleaf

What Broadleaf does

Broadleaf Results, founded in 1965 and headquartered in Williamsville, New York, is a US-focused workforce solutions company and a member of the Aleron Group of companies. It operates as a Managed Service Provider (MSP) for the contingent workforce, complemented by four adjacent core services: Employer of Record (EOR), Independent Contractor Compliance (ICC), Statement of Work and Procurement Management, and Vendor Management System (VMS) consulting, with Recruitment Process Outsourcing (RPO) offered through sister company Acara Solutions. The technology layer consists of platform-agnostic VMS expertise (Beeline, SAP Fieldglass, Workday VNDLY, Elevate) backed by talent technology and analytics that convert program data into workforce intelligence, rather than a proprietary software product.

Broadleaf is WBENC-certified as a Women's Business Enterprise and serves Fortune 500 and mid-market organizations across advanced manufacturing, energy and utilities, semiconductor, aerospace and defense, financial services, and healthcare/life sciences. The company differentiates through custom-built (non-templated) programs, a curated network of 1,500+ supplier partners, and the ability to route 100% of managed spend as WBE expenditure for clients with supplier-diversity mandates. Quantified outcomes include a Net Promoter Score of 74, a 92% supplier satisfaction rate, and case-study results such as $1.7M in client savings and a 31% reduction in time-to-fill.

Revenue mechanics are anchored in a supplier-funded MSP model in which suppliers bear 100% of program cost as a percentage of invoices; EOR and ICC generate service fees for payroll, benefits administration, and compliance management; VMS consulting is engagement-based. The go-to-market is consultative direct sales led by CEO Lynne Marie Finn (formerly General Counsel of Aleron) and President Brian Christel (transitioned from Acara Solutions in 2025), supported by content marketing, regional events, and the WBENC value proposition rather than product-led or self-serve channels.

Name

Broadleaf

Legal name

Broadleaf Results

Website

https://broadleafresults.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Broadleaf Results is a US-based workforce solutions company and Aleron Group member delivering managed service provider (MSP), employer of record, independent contractor compliance, SOW, and VMS consulting to Fortune 500 and mid-market organizations across manufacturing, energy, semiconductor, aerospace and defense, financial services, and healthcare.

Ownership category

akta.pro rank

Headquarters

HQ city

Williamsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Service Provider (MSP) Services: Broadleaf serves as the primary MSP partner managing an organization's entire contingent or temp labor processes from beginning to end, including facilitating requisitions, coordinating interviews, overseeing hiring and onboarding, sending invoices, processing payments, and examining program trends through data and analytics. The company generates revenue through management fees, often structured as supplier-funded programs where suppliers bear program costs as a percentage of their invoices.
2. Employer of Record (EOR) Services: Broadleaf serves as the statutory employer for clients' indirect hires, taking full ownership of payroll, benefits administration, and worker classification. Revenue is generated through service fees for payroll processing, benefits administration, and compliance management.
3. Independent Contractor Compliance (ICC): Compliance programs that evaluate each worker against current federal and state standards, identifying risk before it escalates. Offers classification recommendations and equips teams with clarity for confident decisions.
4. Statement of Work (SOW) and Procurement Management: Validates and manages consultant and contractor relationships, delivering better cost control, risk mitigation, and visibility from engagement through payment.
5. Vendor Management System (VMS) Selection and Implementation: Platform-agnostic expertise helping clients choose the right VMS, configure it to their needs, and manage it seamlessly. They provide vendor-neutral guidance regardless of platform chosen.
6. Recruitment Process Outsourcing (RPO): RPO services are provided through Acara Solutions, a fellow Aleron company, offering comprehensive and flexible talent acquisition solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Broadleaf Results is a managed service provider that runs organizations' contingent workforce programs end-to-end, including supplier management, requisitions, interviews, hiring, onboarding, invoicing, payments, and analytics. Its portfolio spans MSP, Employer of Record, Independent Contractor Compliance, Statement of Work management, and platform-agnostic Vendor Management System consulting, with RPO delivered through sister company Acara Solutions.

Product overview

Broadleaf Results is a workforce solutions company that delivers total talent management services through a portfolio of integrated core offerings. Founded in 1965 and headquartered in Williamsville, New York, Broadleaf is a WBENC-certified Women's Business Enterprise serving Fortune 500 through mid-size companies across the United States. The product portfolio centers on five core services: (1) Managed Service Provider (MSP) — the flagship offering that centralizes management of an organization's entire contingent workforce lifecycle including supplier relationships, contract workers, ICs, and SOW vendors, handling requisitions through invoicing and analytics; (2) Employer of Record (EOR) — where Broadleaf becomes the statutory employer for indirect hires, owning payroll, benefits, and classification; (3) Independent Contractor Compliance (ICC) — evaluating worker classification against federal and state standards to mitigate misclassification risk; (4) Statement of Work and Procurement Management — bringing transparency and cost control to SOW-based consultant and contractor engagements; and (5) Vendor Management System (VMS) — platform-agnostic consulting for VMS selection, configuration, and management. Additionally, Recruitment Process Outsourcing (RPO) is available through sister company Acara Solutions as part of the Aleron Group of companies. The services are designed to work together under a total talent management approach, allowing organizations to optimize their entire workforce — whether contingent, permanent, or contractor-based.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Service Provider (MSP)

Quantifiable outcome

• Net Promoter Score of 74, demonstrating high client satisfaction
• +5 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Aleron GroupcoreOthersAleron Group is the parent company of Broadleaf Results. Broadleaf is a member of the Aleron Group of companies, which includes workforce solutions providers. The relationship provides strategic alignment and shared services across the Aleron family of brands.
• TalentRisecoreStrategic or Co-development PartnerTalentRise is described as Broadleaf's 'sister company' and 'partner organization.' They specialize in executive search and talent consultation services. TalentRise was established as an industry disruptor and was acquired by Aleron Group. Joint collaboration includes workforce management consulting and talent advisory services. Representatives from TalentRise co-present at industry events like HR Tech Conference.
• Acara SolutionscoreStrategic or Co-development PartnerAcara Solutions is a fellow Aleron company providing Recruitment Process Outsourcing (RPO) services. The companies have integrated their offerings, with Broadleaf directing RPO inquiries to Acara. Acara achieved organizational success under Brian Christel's leadership before his transition to Broadleaf as President.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Workday VNDLY: Cloud VMS acquired by Workday, serving enterprise contingent workforce programs. Similar dynamic to Beeline/Fieldglass — Broadleaf is an implementation partner but Workday-VNDLY-enabled competitors contest the same enterprise deals.
• SAP Fieldglass: Enterprise VMS platform from SAP used in contingent workforce management. Broadleaf implements Fieldglass for clients but Fieldglass-enabled MSPs compete against Broadleaf for managed program delivery.
• Beeline: Leading independent VMS technology provider. Broadleaf partners with Beeline for VMS implementation but competes indirectly as clients evaluate Beeline-managed programs vs. Broadleaf's MSP overlay.

Direct peers

• Randstad Sourceright: Global MSP and total talent management arm of Randstad. Directly competes with Broadleaf in enterprise MSP, RPO, and SOW engagements for Fortune 500 contingent workforce programs.
• Hays Talent Solutions: Global MSP and workforce solutions provider. Competes with Broadleaf in enterprise contingent workforce and RPO programs, with broader international reach.
• ManpowerGroup Talent Solutions: Workforce solutions arm of ManpowerGroup offering MSP, RPO, and talent advisory. Directly competes with Broadleaf in enterprise and mid-market total talent programs.
• Pontoon Solutions: Major MSP and contingent workforce provider owned by Adecco. Competes head-to-head with Broadleaf for enterprise MSP programs and SOW management engagements.
• KellyOCG: Outsourced workforce solutions arm of Kelly Services. Offers MSP, RPO, and talent advisory services that directly overlap Broadleaf's enterprise portfolio.
• Cielo: Major RPO and talent acquisition partner. Competes with Broadleaf/Acara for enterprise RPO engagements and increasingly bundles MSP-adjacent services.
• AMS (Alexander Mann Solutions): Global RPO and talent acquisition provider. Overlaps with Broadleaf's RPO offering (delivered via Acara) and competes for enterprise outsourcing RFPs.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broadleaftalent
• Facebookfacebook.com/broadleafresults
• LinkedInlinkedin.com/company/broadleaf-results
• Instagraminstagram.com/broadleaftalent

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadleaf