FamilyBiz

What FamilyBiz does

FamilyBiz (legal entity: פמילי ביז אחזקות בע״מ) is an Israeli financial-technology company that operates a consumer mobile application for personal and family financial management. The app, available on iOS App Store and Google Play, aggregates data from connected bank accounts, credit cards, insurance policies, pension funds, investments, and mortgages into a single dashboard, using open-banking infrastructure licensed by the Israel Securities Authority so that data is collected without user bank credentials. Core functionality includes cash-flow (תזרים) tracking with customizable goals, transaction categorization, family-shared financial views, and Smart Alerts that flag spending anomalies and product-switching opportunities. Premium features (₪349.90/year) add expected-transactions forecasting, real-time pension and insurance portfolio refresh, customizable categories, and an optimal-mortgage structuring tool. The company also operates a B2B Financial Clearinghouse (מסלקה פיננסית) sub-service for financial advisors and insurance agents, priced at ₪30 per client report after 5 free reports.

The business model combines a freemium consumer subscription with B2B per-report pricing, partner-driven distribution (Histadrut benefit clubs, Obli, Meitav, Fair), affiliate/lead-generation revenue share from third-party financial providers, and a structured Ambassador referral program (₪10–₪50 per converted user, capped at ₪3,500/year). Distribution is direct-to-consumer via app stores and owned digital channels (blog, newsletter, podcast, Facebook community, Instagram/LinkedIn/YouTube), supplemented by employer benefit-club partnerships. FamilyBiz is headquartered in Hod HaSharon, Israel, holds a Financial Information Service Provider license from the Israel Securities Authority, and is certified under the Public Trust (תו אמון הציבור) standard administered by the Emun organization; data is hosted on AWS. The company is small (1–10 employees), privately held, and operates exclusively in Israel with no disclosed external funding rounds.

Name

FamilyBiz

Legal name

פמילי ביז אחזקות בע״מ

Website

https://familybiz.co.il

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

FamilyBiz is an Israeli consumer fintech that operates a freemium mobile app aggregating bank, credit card, insurance, pension, and mortgage data via open banking. It serves Israeli individuals and families directly, and financial advisors through a B2B clearinghouse product.

Ownership category

akta.pro rank

Product category

Personal Finance Management

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro industry

PRIMARYFSAAADAN

Family Office Technology & Data (Portfolio, Reporting, Cybersecurity)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAAADAD

Family Office Administration & Operations (Accounting, Reporting, Payroll)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

Keywords

• Personal finance management
• Open banking aggregation
• Family financial planning
• Budget tracking app
• Financial wellness tools

Headquarters

HQ city

Hod Hasharon

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Subscription: Freemium model with a free base tier offering core functionality (bank accounts, credit cards, insurance, cash flow management, expense/income tracking) and a paid Premium tier (₪349.90 per year) unlocking advanced features including: expected transactions forecast, pension/insurance portfolio updates, custom cash flow start date, custom spending categories, customizable home screen, and mortgage optimization builder. Premium is also available at subsidized rates through partner programs (e.g., ₪75 for 6 months via Histadrut's Bayt Hadasha club). Revenue is subscription-based, recurring annually with auto-renewal.
2. Financial Clearing B2B Reports: B2B service targeting financial advisors and agents. Provides 5 free initial financial reports per client, then ₪30 per additional report. Advisors use the platform to efficiently generate comprehensive client financial reports.
3. Ambassador Program Rewards: Referral-based growth mechanism. Ambassadors receive ₪10 per new user who signs up via their referral link, plus an additional ₪40 if the referred user purchases a Premium subscription (max ₪50 per referral, capped at ₪3,500 per calendar year). While this is a cost for the company, it drives customer acquisition.
4. Partner Revenue Share / Affiliate Commissions: FamilyBiz offers partner benefit programs and receives referral fees or revenue share from third-party financial product providers (e.g., Obli for rental guarantees, insurance companies, investment management firms like Meitav). The company discloses it receives compensation ('הקבוצה מתוגמלת') for referred customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

FamilyBiz is a freemium mobile application that automatically aggregates personal and family financial data from Israeli banks, credit card companies, insurance providers, and pension funds using open banking infrastructure licensed by the Israel Securities Authority. It provides a unified dashboard with cash flow management, expense/income goal tracking, smart personalized alerts, family-shared financial management, insurance and pension portfolio tracking, and mortgage optimization tools. A separate B2B financial clearinghouse service generates comprehensive client financial reports for financial advisors.

Product overview

FamilyBiz is a consumer fintech mobile application providing personal and family financial management in Israel. The product is offered as a single app with a free Base tier and a paid Premium subscription tier (₪349.90/year). The core application aggregates financial data from connected bank accounts, credit cards, pensions, and insurance policies via open banking, and provides cash flow monitoring, expense/income tracking, and Smart Alerts. Premium unlocks advanced capabilities including Cash Flow Forecasting, Pension Portfolio Integration, Optimal Mortgage Structuring, and customizable dashboard. The platform also includes a Financial Clearinghouse (מסלקה פיננסית) sub-service for financial advisors, an Ambassador referral program, and partner integrations including insurance brokers and Obli for rental guarantees. The company also offers special pricing through Histadrut labor union benefits club and Beyit Haatzmaut (בהצדעה) club partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• FamilyBiz Mobile App Free mobile application for individual consumers and families in Israel that aggregates financial data from bank accounts, credit cards, insurance policies, pension funds, mortgages, and investments into a unified dashboard. Includes cash flow management with customizable income/expense goals, automatic transaction categorization, smart personalized alerts, family-shared management, insurance tracking by renewal date, pension portfolio tracking, and mortgage comparison tools. Built on open banking infrastructure licensed by the Israel Securities Authority.
• Financial Clearinghouse (מסלקה פיננסית) B2B financial clearinghouse service for Israeli financial advisors, insurance agents, and accountants. Aggregates and presents a client's complete financial picture — bank accounts, credit cards, insurance policies, and pensions — in a unified report format that advisors use to save time on manual report preparation. Pricing: 5 free reports per new client, then ₪30 per additional report.

Quantifiable outcome

• Users report gaining control over their personal spending and making better financial decisions through visibility into spending patterns
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• Discount Bank (Bank Discounter)coreTechnology or IntegrationFamilyBiz has a formal open banking data-sharing partnership with Discount Bank (ח.צ. 520007030, Bank Discounter). Under this partnership, FamilyBiz collects and aggregates financial data from Discount Bank customer accounts on behalf of users, with explicit user authorization. The partnership is documented in FamilyBiz's terms of service and includes data collection, user notification obligations, and data usage limitations.
• Amazon Web Services (AWS)coreTechnology or IntegrationFamilyBiz stores all user financial data on Amazon Web Services (AWS) cloud infrastructure at the highest security standards. User data is encrypted and stored exclusively on FamilyBiz's systems — not transferred to any external party without active user request.
• Emun - Public Trust OrganizationmoderateStrategic or Co-development PartnerFamilyBiz has received the Public Trust (תו אמון הציבור) certification from the Emun organization, a non-profit established in 2006 that promotes fairness norms in the Israeli economy. The organization conducts periodic penetration testing simulating hacker attacks on FamilyBiz's systems. FamilyBiz is also represented on the open banking forum of the Bank of Israel.
• Israel Securities Authority (רשות לניירות ערך)coreTechnology or IntegrationFamilyBiz holds a Financial Information Service Provider license (רישיון מתן שירות מידע פיננסי) from the Israel Securities Authority, which enables the company to collect financial data from banks and credit card companies through open banking without requiring user passwords. This is a regulatory prerequisite for FamilyBiz's core data aggregation functionality.
• Obli (FinTech - Rental Guarantee)minorGTM or Marketing PartnerFamilyBiz partners with Obli, a FinTech company providing digital rental guarantees without deposits, offering FamilyBiz users a special benefit (1 month free commission on guarantees of 12+ months with coupon code 'familygift'). FamilyBiz receives referral compensation for users who sign up through the partnership link.
• Family Business Insurance Agency (עסק משפחתי סוכנות לביטוח (2016) בע"מ)coreImplementation/ SI/ Consulting PartnerThe insurance and pension services within the FamilyBiz platform are provided by 'Family Business Insurance Agency (2016) Ltd', a licensed insurance agency with professional insurance knowledge and agreements with leading Israeli insurance companies. The agency provides objective, professional insurance and pension advice tailored to user needs. The agency is partially owned by a FamilyBiz shareholder, disclosed to and approved by FamilyBiz's board.
• Meitav (investment management)minorGTM or Marketing PartnerFamilyBiz offers a benefit for Meitav investment management services, presenting Meitav Manager (investment portfolio management starting from ₪25,000) as an investment option to FamilyBiz users.
• Fair (mutual funds)minorGTM or Marketing PartnerFamilyBiz presents Fair mutual funds as an investment benefit option accessible through the platform's financial product comparison features.
• PayBox / Bit (payment apps)minorGTM or Marketing PartnerFamilyBiz uses PayBox and Bit as payment methods for ambassador program rewards, disbursing ₪10-40 per referral through these Israeli payment apps.
• Buyme (gift voucher platform)minorGTM or Marketing PartnerFamilyBiz offers Buyme gift vouchers as an alternative payment method for ambassador program rewards, providing flexibility for users who prefer vouchers over payment app transfers.
• Bank of Israel - Open Banking ForummoderateStrategic or Co-development PartnerFamilyBiz participates in the Open Banking Forum (פורום הפינטקים לבנקאות פתוחה) of the Bank of Israel as a member advocating for and supporting the open banking initiative from its inception.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mint (Intuit): Long-standing consumer PFM platform owned by Intuit, offering free bank aggregation, budgeting, and bill tracking. Overlaps with FamilyBiz's core free-tier proposition, but as part of Intuit's broader financial software portfolio rather than a focused family-finance niche.
• MoneyLion: Consumer fintech offering bank account aggregation, credit building, and lending alongside PFM features. Comparable to FamilyBiz's data aggregation and financial optimization positioning, but operates a much broader financial product portfolio including credit and lending.

Direct peers

• YNAB (You Need a Budget): Subscription-based personal budgeting tool centered on zero-based budgeting, goal tracking, and connected bank accounts. Comparable to FamilyBiz's cash flow management and expense/income goal-tracking features, monetized via annual subscription.
• Cleo: AI-driven consumer financial assistant that connects to bank accounts to deliver personalized spending insights, alerts, and product recommendations. Comparable to FamilyBiz's recommendation engine and Smart Alerts, with a similar freemium-to-premium consumer monetization approach.
• Empower: US-based personal financial dashboard and wealth management platform (formerly Personal Capital) that aggregates bank, credit card, investment, and retirement accounts. Directly comparable to FamilyBiz's open-banking-powered unified financial dashboard with a freemium tier and paid advisory services.
• Rocket Money: Consumer PFM app that connects bank accounts to track spending, find subscriptions, and negotiate bills, monetizing via premium subscriptions and partner referral fees. Directly comparable to FamilyBiz's freemium + partner revenue share model and similar Smart Alerts-style optimization features.
• Monarch Money: Subscription-based personal finance aggregator that consolidates bank, credit card, investment, and crypto accounts into a unified dashboard with collaborative family features. Closely matches FamilyBiz's positioning around unified financial views and shared family management on a paid subscription model.
• Tarya: Israeli personal finance management platform offering household budgeting, expense tracking, and financial product comparison. Operates in the same Israeli PFM market as FamilyBiz with overlapping product categories and a similarly Hebrew-language consumer focus; Tarya is even displayed as a partner logo on the FamilyBiz website.

Others

• Tink: European open banking platform owned by Visa providing account aggregation and PSD2-compliant data connectivity to financial apps. Functionally similar enabling infrastructure to FamilyBiz's licensed Israeli open banking stack, illustrating the regulatory and technology model FamilyBiz operates within.
• Plaid: Open banking infrastructure provider that connects consumer applications to bank APIs. Plaid is the underlying enabling layer for aggregators like FamilyBiz; not a direct competitor but the primary global model for the open-banking data aggregation FamilyBiz performs under an Israeli license.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTzRvsARXSxj_o__LWqSBlQ
• Facebookfacebook.com/FamilyBiz.co.il
• LinkedInlinkedin.com/company/familybiz
• Instagraminstagram.com/familybiz_app
• Xx.com/FamilyBiz_app

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyBiz