Apollo Travel Group

What Apollo Travel Group does

Apollo Travel Group is a Stockholm-headquartered Nordic travel agency and tour operator founded in 1986, serving approximately one million travellers annually across Sweden, Denmark, Norway, Finland, and the Netherlands with a workforce of around 400. The company operates as a division of REWE Group's DERTOUR Group, the largest Central European tourism conglomerate. Apollo distributes pre-packaged charter holidays, sun vacations, city breaks, standalone flights, flexible scheduled-airline packages, cruises, ski trips, themed tours, and villa rentals through five localized websites, a mobile app, phone sales, and a dedicated B2B/group sales desk with departures from 15+ Nordic airports.

The company's product platform rests on a proprietary hotel concept called Apollo Mondo (85 hotels across nine sub-brands such as Family, Duo, Local, Selected, Villas, Boutique, One of a Kind, and Urban) that is exclusively bookable through Apollo, supplemented by 375 all-inclusive properties, 98 family hotels, 78 adult-only hotels, 163 beachfront hotels, and 1,437 villas. The Apollo Sports sub-brand offers training holidays and sports hotels quality-assured by the Swedish Olympic Committee, with Olympic-standard facilities at Playitas-powered resorts. Technology infrastructure consists of a multi-language, multi-country e-commerce platform supporting package booking, real-time pricing calendars, hotel search, and a customer account portal (Mitt Apollo). Key third-party integrations include Klarna for installment payments and Klarna-style installments, plus distribution partnerships with MSC Cruises, Royal Caribbean, Celebrity Cruises, Solmar Villas, TEMA, and Playitas.

Apollo's revenue model is overwhelmingly transactional, driven by per-booking margins on package holidays, standalone flights, cruises, villas, and themed tours. Pricing is dynamic by destination, season, departure airport, and booking timing; packages to Greece start at 3,198 SEK per person and premium destinations such as Madeira from 6,998 SEK. Apollo has achieved its fourth consecutive Travelife sustainability certification, supports EU package travel law protection on bookings, and cross-promotes through sister brands Lime Travel and Golf Plaisir.

Name

Apollo Travel Group

Legal name

Apollo

Website

https://apollo.se

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Apollo Travel Group is a Stockholm-based Nordic tour operator serving roughly one million travellers annually across five markets with charter packages, sun holidays, cruises, ski trips, and a proprietary 85-hotel Apollo Mondo concept, operating as a division of REWE Group's DERTOUR Group.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Transportation Services (4700)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Group Leisure Retail Travel Agencies (THAKABAJ), Adventure & Active Travel Agencies (THAKABAD), Online Cruise Agencies & Cruise Booking Platforms (THAKAKAB)

Keywords

• Package holidays
• Charter flights
• Sports travel
• Hotel concepts
• Group travel

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays (Charterresor): Apollo's primary revenue stream consists of pre-packaged holiday bundles combining chartered flights and hotel accommodation. These include summer charters, winter sun packages, last-minute deals, and seasonal promotions. Prices range from approximately 3,198 SEK per person for budget destinations (Greece) to 6,998 SEK for premium destinations (Madeira). The package includes personal service, optional add-ons such as transfers, excursions, travel insurance, and is protected by package travel law (paketreselagen).
2. Flight Tickets (Flygbiljetter): Standalone flight bookings to popular destinations including both charter and regular airlines. Customers can purchase one-way or return tickets from Swedish regional airports. Flights are available from 498 SEK per person per leg, with pricing varying by destination, season, and availability.
3. Cruise Packages: Fully packaged cruise holidays including flights, at least one hotel night, the cruise itself, and full board on the ship. Apollo partners with MSC Cruises, Royal Caribbean, and Celebrity Cruises for itineraries in the Mediterranean, Caribbean, Canary Islands, and from New York and Dubai. Optional dryckespaket (beverage packages), excursions, and additional hotel nights can be added.
4. TEMA Themed Tours: Through partnership with TEMA (Temaresor), Apollo offers themed tours including guided round trips, food and wine tours, hiking trips, and safari experiences worldwide. Led by Swedish-speaking TEMA guides, these tours include flights, accommodation, selected meals, and entrance fees. Apollo earns a margin on bookings as the distribution partner.
5. Ski and Winter Sports Travel: Ski travel packages including flights, accommodation, transfer, and lift passes to selected ski resorts. Apollo Sports offers guided group ski trips to Japan, Canada, and Europe, as well as self-guided packages to Albania, Georgia, and other destinations. Pricing varies by resort and season.
6. Last-Minute Deals (Sista Minuten): Discounted package holidays departing within 90 days, offered at reduced prices to fill remaining capacity. These represent a yield management mechanism to optimize occupancy rates on charter flights and hotel inventory.
7. Villa Rentals: Semester villa bookings through two concepts: Solmar Villas (1,300+ villas through a prize-winning villa operator) and Apollo Mondo Villas (handpicked through local partners). Villas feature private pools, gardens, and proximity to beaches. Protected by package travel law.
8. Group Travel Services: Specialized group bookings including training camps, corporate trips, workcations, class trips, large family gatherings, and friend trips. Minimum 10 persons for group rates. Revenue generated through service fees, package margins, and group discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Apollo Travel Group is a Nordic tour operator and travel agency that sells package holidays, charter flights, hotel accommodations, cruises, and sports-oriented travel experiences to consumers in Sweden, Denmark, Norway, Finland, and the Netherlands. It operates under multiple consumer-facing brands (Apollo, Xtravel, Flygstolen, Lime Travel) and a dedicated group travel brand (Apollo Group Travel), and develops its own proprietary hotel concept (Apollo Mondo). Revenue is generated primarily through selling its own packaged travel products and distributing partner travel products to end customers.

Product overview

Apollo Travel Group operates as a diversified travel agency platform offering a comprehensive portfolio of travel products through both its primary Apollo brand and sub-brands. The core offerings include charter packages (Charterresor), sun vacations (Solresor), city breaks (Weekendresor), flights (Flygbiljetter), and flexible package tours (Flexibla paketresor), alongside specialized segments like sports travel (Apollo Sports), ski trips, cruises, group travel, and themed tours. The company operates its own hotel concepts through Apollo Mondo (85 properties including Family, Duo, Local, Selected, Villas, Boutique, One of a Kind, and Urban sub-categories) and Apollo Sports (sports hotels powered by Playitas). Accommodation options span All Inclusive hotels (375 properties), family hotels (98), adult-only hotels (78), beach hotels (163), and vacation villas (1,437). Partnerships include TEMA for themed tours, cruise lines (MSC, Royal Caribbean, Celebrity), and payment integration with Klarna. The company is part of REWE Group's DERTOUR Group division and serves the Nordic markets (Sweden, Denmark, Norway, Finland, Netherlands).

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Mondo Family: Family-focused hotel concept with children's club Club Polly & Mino, swim school, and family-friendly facilities
• Apollo Mondo Duo
• Apollo Mondo Local
• Apollo Mondo Selected
• Apollo Mondo Villas
• Apollo Mondo Boutique
• Apollo Mondo One of a Kind
• Apollo Mondo Urban
• Kids Sports Academy
• Apollo Sports Solo
• Apollo Sports 60+

Products and services

• Apollo Package Holidays Pre-packaged leisure holidays combining charter flights, hotel accommodation and transfers, sold to Nordic consumers under the main Apollo brand.
• Apollo Sports Sports-themed package holidays including golf, ski, running, cycling and other active leisure trips for Nordic sports enthusiasts, combining flights, accommodation and sports-specific services.
• Apollo Group Travel Group travel service for clubs, associations and companies, organizing end-to-end group trips including flights, transfers, accommodation and on-site logistics.
• Apollo Mondo Hotels Proprietary hotel concept developed in partnership with hoteliers, offered as part of Apollo's package holidays and providing a differentiated in-resort product.
• Xtravel Lower-priced charter and package holidays targeted at price-sensitive Nordic consumers.
• Flygstolen Charter-flight and package holiday offering within the Apollo Travel Group brand portfolio for Nordic travelers.
• Lime Travel Sub-brand of Apollo Travel Group offering tailored holiday products within the group's multi-brand portfolio.
• Apollo Cruises Cruise holidays sold by Apollo Travel Group as part of its broader leisure travel portfolio for Nordic consumers.
• Ski Holidays Winter ski package holidays combining flights, transfers and ski accommodation, sold to Nordic consumers.
• Charter Flights Charter flight seats operated and sold by Apollo Travel Group, typically bundled into package holidays for Nordic travelers.
• Hotels & Accommodations Hotel and accommodation-only products sold by Apollo Travel Group to Nordic consumers, including Apollo Mondo hotels and partner hotels at various destinations.

Quantifiable outcome

• Fourth consecutive Travelife sustainability certification demonstrates measurable environmental and social responsibility progress
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Temaresor (TEMA)coreStrategic or Co-development PartnerApollo partnered with TEMA (Temaresor), Nordens äldsta arrangör of experience-focused themed tours since 1971, to broaden its product portfolio. TEMA offers round trips, food and wine tours, hiking trips, and safari experiences worldwide, led by Swedish-speaking guides. TEMA tours are marketed and distributed through Apollo's website and sold as Apollo TEMA products.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorApollo partners with MSC Cruises as a distributor of MSC cruise packages, which include flights, hotel nights, the cruise itself, and full board. For MSC Cruises bookings, the beverage package is included in the package price. Apollo sells these packages as complete holiday bundles to its Nordic customer base.
• Royal CaribbeancoreChannel Partner/ Reseller/ DistributorApollo distributes Royal Caribbean cruise packages to Nordic customers, including Mediterranean, Caribbean, and New York departure cruises. Packages include flights, hotel nights, and cruise. Beverage packages and excursions are purchased separately through Royal Caribbean's own platform.
• Celebrity CruisesminorChannel Partner/ Reseller/ DistributorApollo distributes Celebrity Cruises packages alongside its MSC and Royal Caribbean offerings, providing Nordic customers access to the Celebrity Cruises product line through Apollo's booking platform.
• Solmar VillascoreChannel Partner/ Reseller/ DistributorSolmar Villas is a prize-winning villa operator offering approximately 1,300 villas globally. Apollo distributes Solmar Villas alongside its own Apollo Mondo Villas through the same booking interface. All villa bookings through Apollo are protected by package travel law.
• Playitas (Powered by Playitas)coreStrategic or Co-development PartnerApollo Sports partners with Playitas as the exclusive Nordic distributor of 'Powered by Playitas' sports hotels in Gran Canaria (Monte Feliz), Limnos (Porto Myrina), and Rhodos (Levante). These hotels offer Olympic-standard training facilities including gyms, pools, tennis/padel courts, and led training sessions (25–35 per day). The partnership includes Sivota Retreat and Aqua Vista (Hurghada).
• Swedish Olympic Committee (Sveriges Olympiska Kommitté)coreStrategic or Co-development PartnerApollo Sports has a formal partnership with the Swedish Olympic Committee for quality assurance of its sports hotels. The Committee endorses Apollo Sports facilities and training programs as meeting Olympic standards for sports training. This endorsement differentiates Apollo Sports from competitors and builds trust among serious athletes.
• Lime TravelminorChannel Partner/ Reseller/ DistributorLime Travel (limetravel.se) is a sister brand of Apollo operating under the Apollo/REWE Group umbrella, focusing on budget-conscious travelers. Apollo cross-links to Lime Travel from its main site.
• Golf PlaisirminorChannel Partner/ Reseller/ DistributorGolf Plaisir (golfplaisir.se) is a sister brand under the Apollo/REWE Group ecosystem, specializing in golf travel packages. Apollo cross-promotes Golf Plaisir alongside its own golf and sports offerings for customers seeking golf-specific holidays.
• Out Of BoundsminorChannel Partner/ Reseller/ DistributorOut Of Bounds is a golf travel specialist partner referenced alongside Golf Plaisir for Apollo's golf holiday offerings, targeting Nordic golfers seeking international golf destinations.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Resia: Resia is a Swedish travel agency chain offering package holidays, charter trips, and bespoke travel services to Swedish consumers. It competes directly with Apollo in the Swedish retail travel agency market across both physical offices and online channels.
• Fritidsresor: Fritidsresor is TUI Nordic's Swedish charter holiday brand, operating in the same charter + hotel + flight package market as Apollo with overlapping destinations and customer segments. It is one of Apollo's most direct Swedish-market competitors.
• Detur: Detur is a charter holiday operator with strong presence in the Swedish and Nordic markets, focused on Turkey, Greece, and other Mediterranean destinations. It directly competes with Apollo for Nordic sun-holiday demand and charter capacity.
• Ving (TUI Nordic): Ving is TUI Group's Nordic charter holiday brand, directly competing with Apollo across Sweden, Norway, and Denmark on package holidays, charter flights, and sun/beach destinations. It is the closest direct peer by product mix, customer profile, and geographic coverage in the Nordics.

Others

• DERTOUR Group: DERTOUR Group is Apollo's parent division within REWE Group, the largest Central European tourism conglomerate. While not a competitor, it is the closest sibling brand and shares hotel inventory, charter capacity, and operational infrastructure with Apollo.

Broad incumbents

• Booking Holdings: Booking Holdings (Booking.com, Priceline, Agoda, KAYAK) is the world's largest online travel agency and Apollo's most significant distribution and pricing competitor. Nordic consumers increasingly use Booking.com for both accommodation and flight bundling, directly challenging Apollo's charter-package model.
• TUI Group: TUI Group is the world's largest integrated tourism group, parent of Ving and Fritidsresor that compete head-on with Apollo in the Nordic region. As a broad incumbent, TUI offers a wider portfolio (cruises, hotels, airlines) but competes with Apollo across the same charter holiday product line.
• Expedia Group: Expedia Group operates Expedia, Hotels.com, Vrbo, and Trivago — major OTA platforms competing with Apollo for Nordic leisure travel demand. While not a Nordic specialist, Expedia captures significant share of dynamic-packaging bookings that substitute for Apollo's pre-built charter packages.

Emerging players

• Sembo: Sembo is a Nordic online travel agency (part of the eTRAVELi group) offering hotels, flights, and packages across Scandinavian markets. It represents the OTA-style competition to Apollo's bundled charter-holiday model and has grown rapidly among Nordic digital-first travellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApolloSverige

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo Travel Group