Detur
Detur is a Scandinavian online travel agency selling package holidays (charter flights plus hotels) to consumers in Sweden, Denmark, and Norway, with departures from major Nordic airports to Mediterranean and North African destinations.
- Company typePrivate
- Founded1993
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Detur does
Detur is a Scandinavian online travel agency (OTA) that sells package holidays combining charter flights with hotel accommodation to leisure consumers in Sweden, Denmark, and Norway. Its website (detur.se) operates a direct-to-consumer booking experience with country-specific sub-brands (Detur Sverige, Detur Denmark) and supports both Swedish and English languages. The product portfolio spans core dynamic package holidays, last-minute deals, all-inclusive offers, group trips, summer 2026 family holidays, and newly launched winter 2026/27 packages to the Egyptian Red Sea (Hurghada and Sharm el Sheikh). Destinations served include Albania, Bulgaria, Cyprus, Egypt, Greece, Morocco, Poland, Spain, and Turkey.
The platform is built on the Goodwin Soft / Aventura travel technology stack, with the booking widget exposing dynamic packaging, multi-airport departure selection (Stockholm-Arlanda, Stockholm-Skavsta, Gothenburg-Landvetter, Malmö-Sturup, Copenhagen-Kastrup, and Oslo-Gardermoen), charter-date highlighting, configurable room/occupancy and flight-class logic, and TripAdvisor rating overlays. Differentiating functional features include a price guarantee (Prisgaranti), included checked baggage, and charter-only departure filtering. No public API, SDK, mobile app, or proprietary data assets are documented; the technical footprint is therefore best characterized as a configured third-party OTA platform with regional customization rather than a proprietary technology business.
Detur monetizes on a transaction-based take rate on each package holiday sold through its own website, with no disclosed subscription, advertising, B2B, or ancillary fee streams. The go-to-market is digital-only, with the website as the primary acquisition channel driven by organic and direct search. The company is privately held, with no disclosed ownership, investors, funding rounds, headcount, financial figures, leadership team, or industry recognition in the source material.
Detur firmographics
Firmographics- Name
- Detur
- Website
- https://detur.se
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Detur is a Scandinavian online travel agency selling package holidays (charter flights plus hotels) to consumers in Sweden, Denmark, and Norway, with departures from major Nordic airports to Mediterranean and North African destinations.
- Ownership category
- akta.pro rank
Detur industry classification
Industry- Product category
- Online Travel Agency
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- SIC
- Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Tour/Activities/Attractions Reservation Systems (THALADAG)
Keywords
Where Detur is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Detur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain
Revenue model
- Package Holiday Sales: Revenue generated from selling bundled fly + hotel package holidays to consumers. Customers purchase complete vacation packages including charter flights and accommodation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Package holidays with dynamic pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Detur product offering
Product offeringCore offering
Detur is a Scandinavian online travel agency that sells package holidays combining charter flights and hotel accommodation directly to consumers in Sweden, Denmark, and Norway. The offering bundles flights from multiple Scandinavian airports (Stockholm-Arlanda, Göteborg-Landvetter, Malmö-Sturup, Copenhagen-Kastrup, Oslo-Gardemoen, Stockholm-Skavsta) with hotel stays at Mediterranean and North African destinations, with checked baggage and a price guarantee included as standard.
Product overview
Detur is a Scandinavian online travel agency offering a unified package holiday booking platform. The core product is a package holiday service combining flights and hotels to Mediterranean and North African destinations. Supporting product lines include last-minute deals, all-inclusive offers, and group travel packages. The company operates primarily in Sweden, Denmark, and Norway, serving customers searching for charter-style vacations to destinations across Albania, Bulgaria, Cyprus, Egypt, Greece, Morocco, Poland, Spain, and Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Detur Package Holidays A travel booking platform offering package holidays combining charter flights and hotels to destinations including Albania, Bulgaria, Cyprus, Egypt, Greece, Morocco, Poland, Spain, and Turkey, for Scandinavian leisure consumers in Sweden, Denmark, and Norway.
- Last-Minute Deals (Sista minuten) Discounted last-minute package holiday offers for spontaneous Scandinavian travelers seeking reduced-price fly + hotel deals.
- All-Inclusive Offers (All inclusive erbjudanden) Pre-packaged all-inclusive holiday packages including accommodation, meals, and beverages at participating hotels for Scandinavian travelers.
- Group Trips (Gruppresor) Group travel packages designed for organized groups traveling together to various Mediterranean and North African destinations.
- Summer Holiday Trips 2026 (Sommarlovsresor 2026) Family-oriented summer vacation packages for the 2026 season, with published price guarantee and included checked baggage.
- Egypt Winter Trips 2026/27 (Hurghada & Sharm el Sheikh) Winter holiday packages to Egyptian Red Sea destinations Hurghada and Sharm el Sheikh, with direct charter flights from Stockholm-Arlanda, Göteborg-Landvetter, and Copenhagen-Kastrup.
Companies that use Detur
Customer profileSegments1 record
Ideal customer profiles1 record
Detur technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Detur partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Detur competitors and assessment
Company assessmentDirect peers
- Apollo (DER Touristik Nordic): Swedish-headquartered Nordic tour operator selling charter-based package holidays to Mediterranean and long-haul destinations. Competes head-to-head with Detur on family charter packages from the same Swedish departure airports.
- TUI Nordic: European charter giant operating TUI fly Nordic and TUI hotels, with package holidays to essentially the same destinations as Detur (Greece, Spain, Turkey, Egypt). Direct peer in Scandinavian charter package holidays with substantially larger scale.
- Ving (Vinggruppen): Largest Nordic charter package operator (part of Norwegian group's tour operator division). Sells fly + hotel packages to the same Scandinavian leisure customers from the same departure airports, with overlapping Mediterranean and Egypt destinations — the closest direct competitor to Detur.
- Fritidsresor: Long-established Swedish charter operator (originally Thomas Cook Nordics, now under new ownership) selling package holidays to Mediterranean and long-haul destinations. Overlapping target market and product configuration with Detur.
- Solresor: Swedish tour operator focused on charter package holidays to Mediterranean beach destinations. Directly comparable product offering (fly + hotel) to Scandinavian leisure travelers from similar departure cities.
- Star Tour (Vinggruppen): Swedish charter operator within the Vinggruppen family, focused on value-oriented package holidays. Competes with Detur on price-sensitive Scandinavian leisure travelers seeking fly + hotel Mediterranean packages.
- Airtours: German-headquartered tour operator with Nordic distribution, selling charter-style package holidays. Comparable product offering and partial overlap with Detur's destination and customer mix.
Broad incumbents
- Booking.com: Global OTA offering flight + hotel packages across all of Detur's destinations and more. While not charter-specialized, it competes for the same Scandinavian leisure wallet with massive scale, brand awareness, and aggregator economics.
- Expedia: Global online travel platform with package holiday offerings across European and North African destinations. Competes indirectly with Detur for online Scandinavian package bookings.
Regional players
- Sembo: Nordic OTA owned by Booking Holdings, focused on travel packages and dynamic packaging in Scandinavian markets. Comparable booking-platform model and target geography to Detur.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Detur social profiles
Digital presenceDetur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detur leadership team
Management profileNumber of profiles
Detur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detur
What does Detur do?
Detur is a Scandinavian online travel agency that sells package holidays combining charter flights and hotel accommodation directly to consumers in Sweden, Denmark, and Norway. The offering bundles flights from multiple Scandinavian airports (Stockholm-Arlanda, Göteborg-Landvetter, Malmö-Sturup, Copenhagen-Kastrup, Oslo-Gardemoen, Stockholm-Skavsta) with hotel stays at Mediterranean and North African destinations, with checked baggage and a price guarantee included as standard.
Is Detur a public or private company?
Detur is a private company. It is classified as unknown and is currently operating.
When was Detur founded?
Detur was founded in 1993. It employs 101 to 250 people.
Where is Detur based?
Detur is headquartered in Stockholm, Sweden, in the Europe region.
How does Detur make money?
One revenue line is on record: package Holiday Sales.
Who are Detur's main competitors?
Direct peers on record are Apollo (DER Touristik Nordic), TUI Nordic, Ving (Vinggruppen), Fritidsresor, Solresor, Star Tour (Vinggruppen) and Airtours. Broad incumbents are Booking.com and Expedia. Sembo is listed as a regional player.
Does Detur have an API?
No public API is recorded for Detur.
What industry is Detur in?
Detur's product category is Online Travel Agency. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THALADAG, Tour/Activities/Attractions Reservation Systems. Its NAICS code is 561520 and its SIC code is 4522.