REW
REW is a Vancouver-based Canadian real estate marketplace that aggregates MLS® listings from boards across BC, Alberta, and Ontario for home buyers, renters, agents, developers, and mortgage brokers, monetizing via agent/developer subscriptions, Marquee premium placements, and partner referrals.
- Company typePrivate
- Founded1978
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What REW does
REW, operating through REW Digital Ltd. and headquartered in Vancouver, British Columbia, is a Canadian real estate marketplace platform that aggregates MLS® listing data under license from multiple regional real estate boards - including Greater Vancouver REALTORS®, Toronto Regional Real Estate Board, Victoria and Vancouver Island Real Estate Boards (VIVA), Realtors Association of Edmonton, Fraser Valley Real Estate Board, Chilliwack & District Real Estate Board, and the CREA MLS® system. Founded in 1978 (operating under the tagline 'Guiding you home since 1978'), the company is a division of Lodestar Media, which sits within the Glacier Media conglomerate. The platform serves four primary customer groups: home buyers and renters (free, self-serve accounts), real estate agents and brokerages (subscription/membership advertising on the REW.one portal), property developers (paid new-construction and pre-sale listings, with 3,741 developments advertised), and mortgage brokers (through the REW Money partner program). Rental supply is augmented by wholly-owned subsidiary RentBoard Canada, with rental traffic reported at over 2 million monthly visitors.
The product surface is a freemium web platform (rew.ca) anchored by an MLS® listing search with map-based filtering, saved searches, listing alerts, and agent-matching, supported by The Guide editorial hub (content marketing), the Marquee premium 30-day featured-listing add-on (claimed to drive 15x more views and 3x faster sales), a separate real estate agents directory, property insights / market data tools, and mortgage calculators. Underlying technology is a standard web stack integrating Google Maps API for geospatial search and licensed feeds from CREA, Pillar 9™, and individual boards; the platform also operates a mobile experience and a dedicated agent portal at app.rew.one.
REW's revenue model is multi-stream and supply-side: (1) recurring agent and developer advertising/membership subscriptions (pricing not publicly disclosed), (2) transaction-style fees for Marquee 30-day featured placements, (3) third-party display advertising from mortgage, insurance, and adjacent real-estate services, and (4) referral economics from the REW Money mortgage partner network. Distribution is entirely digital - direct-to-consumer via rew.ca plus self-serve for agents - and geographic reach currently spans British Columbia, Alberta, and Ontario, with a stated objective of pan-Canadian coverage.
REW firmographics
Firmographics- Name
- REW
- Legal name
- REW Digital Ltd.
- Website
- https://rew.ca
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REW is a Vancouver-based Canadian real estate marketplace that aggregates MLS® listings from boards across BC, Alberta, and Ontario for home buyers, renters, agents, developers, and mortgage brokers, monetizing via agent/developer subscriptions, Marquee premium placements, and partner referrals.
- Ownership category
- akta.pro rank
Where REW is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
REW business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Agent Advertising and Membership: Real estate agents pay for advertising and membership on REW to gain exposure to home buyers and sellers. Agents can create profiles, list properties, and access the agent portal (app.rew.one).
- Marquee Featured Listings: Agents and sellers can pay to feature their listing at the top of search results and map views. Marquee listings enjoy an average of 15x more views than regular listings and are taken off the site an average of three times faster. Featured placement runs for a standard 30-day period.
- Developer Advertising for New Homes: Property developers pay to advertise new construction homes and pre-sale developments on the platform.
- Advertising and Sponsorships: Third-party advertising displayed on the platform, including from mortgage providers, insurance companies, and other real estate-related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account for homeseekers |
| Subscription | Monthly | Agent/Member Advertising (pricing not disclosed) |
| Transaction based/ take rate | Multi-year contract | Marquee Listing Feature (30-day period) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
REW product offering
Product offeringCore offering
REW operates rew.ca, a Canadian online real estate marketplace that aggregates MLS® listings from multiple regional real estate boards across Canada. The platform provides home buyers, sellers, and renters with property search and discovery tools, while offering real estate agents, brokerages, and developers paid advertising, featured listings, lead generation, and marketing services.
Product overview
REW.ca is a Canadian real estate search platform built as a unified consumer portal with modular add-on services. The core product is the MLS® Listings Platform for property search across buy, rent, and new construction categories. Supporting modules include Marquee Listing (premium placement), REW Money (mortgage services), The Guide (editorial content), a Real Estate Agents Directory, and Property Insights (market data). A separate agent-facing platform called REW.one serves real estate professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- REW.ca Property Search Platform
- Marquee Featured Listings
- Rental Search Platform
- Agent Matching Service
- REW Money
- Developer Advertising Program
- REW Marketing Guide
Quantifiable outcome
- Over 2 million monthly visitors to the rental platform
- +2 more outcomes
Companies that use REW
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
REW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
REW partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and key.
- The Canadian Real Estate Association (CREA)coreREW operates in connection with its brokerage that is a member of The Canadian Real Estate Association. CREA certifies real estate professionals who have access to the Multiple Listing Service (MLS®). The partnership provides access to CREA's data distribution facility and listing content, subject to CREA's policies and rules.
- Greater Vancouver REALTORS®coreListing data displayed on REW.ca is used under license and provided under copyright by Greater Vancouver REALTORS® (formerly Real Estate Board of Greater Vancouver). Coverage includes Greater Vancouver area properties.
- Toronto Regional Real Estate Board (TRREB)coreListing data is provided through data license agreements with the Toronto Regional Real Estate Board and subject to copyright by TRREB. Provides GTA and Greater Toronto area listing coverage.
- Victoria and Vancouver Island Real Estate Boards (VIVA)coreListing data is used under license and provided under copyright by the Victoria and Vancouver Island Real Estate Boards. Information is from sources deemed reliable but should not be relied upon without independent verification.
- Realtors Association of Edmonton (RAE)coreListing data is used under license and generated under copyright by the Realtors Association of Edmonton. Provides Edmonton and surrounding area listing coverage.
- Fraser Valley Real Estate BoardcoreListing data is used under license and provided under copyright by the Fraser Valley Real Estate Board. Part of the BC real estate boards coverage.
- Chilliwack & District Real Estate BoardcoreListing data is used under license and provided under copyright by the Chilliwack & District Real Estate Board. Part of the BC real estate boards coverage.
- Lodestar Media (Glacier Media)coreREW is a division of Lodestar Media, which is part of Glacier Media. This is the parent company relationship providing corporate structure and resources.
- Mortgage Brokers and Specialists (REW Money Partners)keyREW Money is a partner program connecting users with top mortgage specialists in their local markets. Partners include The Mortgage Group, Verico Compass Mortgage Group, DLC Modern Mortgage Group, and DLC A.I.M.I. Collective Mortgage Group. These partners help users secure home financing options.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
REW competitors and assessment
Company assessmentDirect peers
- Realtor.ca (CREA): The official Canadian MLS consumer portal operated by the Canadian Real Estate Association. Direct competitor for homeseeker traffic and agent mindshare, and notably controlled by the same organization (CREA) from which REW licenses its listing data.
- Zoocasa: Canadian real estate listings and home valuation platform owned by Ratehub Group. Competes directly with REW.ca for homeseeker traffic across major Canadian metros and offers comparable agent matching and editorial content.
- Property.ca: Toronto-headquartered Canadian real estate portal serving Ontario and other provinces. Overlaps with REW on consumer listing search and agent advertising, particularly in the GTA.
- Zolo (now part of Houseful): Canadian real estate marketplace providing MLS listings, agent directories, and market data. Operates as part of the Houseful platform alongside Ratehub and other consumer finance tools, mirroring REW's bundled listing-plus-mortgage positioning.
- Houseful: Canadian consumer home platform combining listings (formerly Zolo), mortgage comparison (Ratehub), and home services. Competes with REW on the integrated homeseeker journey and bundles similar lead-gen monetization streams.
- Strata.ca: Toronto-focused condominium and strata property listings portal. Competes with REW.ca in the GTA condo segment and offers agent advertising packages to a similar brokerage client base.
Emerging players
- Wahi: Newer Canadian real estate platform offering home listings, market insights, and a 'come together' buyer-seller matching product. Competes with REW for younger and first-time homeseekers in the Greater Toronto Area.
Regional players
- DuProprio: Quebec-focused real estate platform enabling owners to sell without a traditional agent. Adjacent business model to REW in that it serves self-directed sellers, but geographically focused on Quebec rather than BC/Alberta/Ontario.
Broad incumbents
- Zillow: The largest U.S. digital real estate marketplace with listings, agent advertising (Premier Agent), and mortgages (Zillow Home Loans). Operates as a broader incumbent and benchmark for product-led real estate portal models globally, including Canada-adjacent investor interest.
- Realtor.com: Major U.S. residential listings portal operated by Move, Inc., with comparable agent advertising and consumer home search functionality. Not a direct Canadian competitor but a relevant benchmark for category economics and product strategy.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REW social profiles
Digital presenceREW financial estimates
Financial estimateRevenue estimate
Valuation estimate
REW leadership team
Management profileNumber of profiles
Profiles3 records
REW subsidiaries and ownership
Company hierarchySubsidiaries1 record
REW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REW
What does REW do?
REW operates rew.ca, a Canadian online real estate marketplace that aggregates MLS® listings from multiple regional real estate boards across Canada. The platform provides home buyers, sellers, and renters with property search and discovery tools, while offering real estate agents, brokerages, and developers paid advertising, featured listings, lead generation, and marketing services.
Is REW a public or private company?
REW is a private company. It is classified as corporate owned and is currently operating.
When was REW founded?
REW was founded in 1978. It employs 11 to 50 people.
Where is REW based?
REW is headquartered in Vancouver, Canada, in the North America region.
How does REW make money?
Four revenue lines are on record. Agent Advertising and Membership is the primary driver. The others are marquee Featured Listings, developer Advertising for New Homes and advertising and Sponsorships.
Who are REW's main competitors?
Direct peers on record are Realtor.ca (CREA), Zoocasa, Property.ca, Zolo (now part of Houseful), Houseful and Strata.ca. Wahi is listed as an emerging player. DuProprio is listed as a regional player. Broad incumbents are Zillow and Realtor.com.
Does REW have an API?
No public API is recorded for REW.