Holy Moly

What Holy Moly does

Holy Moly is a UK-based branded food company that manufactures and sells all-natural avocado dips and spreads, including Original Guacamole, Jalapeño & Red Pepper Guacamole, Three Chilli Guacamole, Smashed Avocado for breakfast, and convenience formats such as Minis and Chip & Dip packs. The company was founded in 2016, is headquartered in Milton Keynes, and operates with 11–50 employees. Its products are positioned as a shop-bought alternative to homemade guacamole, emphasising clean-label ingredients (no artificial preservatives, colours, flavours, dairy, or added sugar), vegan and gluten-free formulations, and 2–3 avocados per pack.

The company's core technical and supply-chain differentiator is its 'made at source' production model. Holy Moly produces its dips in Mexico and Colombia using locally grown avocados from volcanic-soil regions, partnering directly with farmers who follow sustainable practices. This eliminates air freight in favour of sea shipping and allows the company to use 'wonky' (blemished or odd-shaped) avocados that would otherwise go to waste, with avocado skins and stones processed into avocado oil. The company holds B Corp certification and owns the registered 'Holy Moly' trademark.

Holy Moly operates a pure retail/wholesale CPG model with no direct-to-consumer online channel. Revenue is generated through one-time sales to UK grocery retailers including Sainsbury's, Tesco, Waitrose, Ocado, Asda, Morrisons, Co-op, Spar, Whole Foods Market, Planet Organic, Abel & Cole, and quick-commerce platform GoPuff. Stated turnover exceeds £13m, making it the UK's second-largest dips brand. In July 2026 the company secured a growth investment from Hans Merensky Holdings (parent of Westfalia Fruit), providing access to global avocado sourcing infrastructure and supporting stated ambitions to become the world's leading avocado brand.

Name

Holy Moly

Legal name

Holy Moly Dips Ltd

Website

https://holymolydips.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Avocado Dips and Guacamole

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Avocado dips
• Guacamole products
• Natural food manufacturing
• Smashed avocado spreads
• Fresh dips brand

Headquarters

HQ city

Bletchley

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Holy Moly generates revenue through the sale of all-natural avocado dips and guacamole products through retail grocery partners. Products include Original Guacamole, Smashed Avocado, Jalapeño & Red Pepper Guacamole, El Grande Guacamole, and Breakfast Avocado. Revenue is one-time transaction based with repeat purchase patterns driven by retail replenishment.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holy Moly manufactures and sells all-natural avocado dips and spreads — including Original Guacamole, Smashed Avocado, Jalapeño & Red Pepper Guacamole, and El Grande Guacamole — produced at source in Mexico and Colombia. The product range is sold exclusively through UK grocery retail partners (Sainsbury's, Tesco, Waitrose, Ocado, Asda, Morrisons, Co-op, Spar, Whole Foods Market, Planet Organic, Abel & Cole) and via GoPuff quick-commerce, targeting health-conscious UK consumers seeking preservative-free natural dips.

Product overview

Holy Moly is a UK-based food brand specializing in all-natural avocado dips and spreads, positioned as shop-bought alternatives that taste homemade. The core product line centres on guacamole varieties (Original, Jalapeño & Red Pepper, Three Chilli) and Smashed Avocado for breakfast/toast applications. The portfolio extends to portion-controlled formats including Guacamole Minis, Smashed Avocado Minis, Chip & Dip packs, and the oversized El Grande/El Grande XL formats. Specialty lines include Breakfast Avocado & Toast and Kids Simply Avocado. A Nacho Chilli Cheese dip also features in recipe pairings. All products emphasize natural ingredients with no artificial preservatives, additives, or nasties, and are produced at source in Mexico and Colombia as part of the company's B Corp commitment to sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Guacamole

Quantifiable outcome

• Turnover exceeding £13m
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Farmers in Mexico and ColombiacoreStrategic or Co-development PartnerDirect partnerships with trusted farmers in Mexico and Colombia ensuring highest quality avocados and ingredients. Partnerships promote sustainable farming practices, fair wages, and ethical sourcing while supporting local communities and preserving the environment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mrs Crimble's: Mrs Crimble's is a UK plant-based and gluten-free brand offering dips, biscuits and snacks in major UK retailers. Comparable as a UK challenger brand in the natural/plant-based dips space with similar clean-label positioning and grocery distribution footprint.
• Eat Real: Eat Real is a UK-based brand of natural, gluten-free snacks and crackers stocked in major UK grocers. Comparable as a UK challenger natural-foods brand with similar retailer footprint, health-conscious positioning, and overlap via the Guacamole Chip & Dip sub-product.
• Strong Roots: Strong Roots is an Irish plant-based frozen-food brand with strong UK grocery presence. Comparable as a challenger natural-foods CPG brand with similar health/planet messaging, B Corp-style positioning, and UK supermarket distribution overlap.

Direct peers

• Wholly Guacamole: Wholly Guacamole is the leading refrigerated avocado dip brand in the US, offering a near-identical product range (guacamole cups and minis) to Holy Moly. Same product format, same category, same health-conscious positioning — making it the most directly comparable peer for product, packaging, and channel strategy.
• Lantana Foods: Lantana Foods is a UK challenger brand specializing in hummus, dips, and bean-based spreads stocked across major UK grocers. It is the closest UK direct peer: same refrigerated dip category, same retailer channels, same natural/clean-label positioning targeting health-conscious UK consumers.
• BFree Foods: BFree Foods is an Irish plant-based brand offering wraps, pizza bases, and dips with a strong UK grocery presence. Comparable as a challenger natural/plant-based CPG brand distributed through major UK retailers with a similar health-conscious consumer target and clean-label ethos.

Broad incumbents

• Sabra Dipping Company: Sabra is the leading branded hummus and refrigerated dip company in North America, jointly owned by PepsiCo and Strauss Group. Comparable as the category-defining broad incumbent in refrigerated dips with similar clean-label, plant-forward branding, but operates at much larger scale and across broader product set.
• Graze: Graze is a UK-born healthy snacking brand (now owned by Mars) with broad distribution across UK supermarkets and a clean-label, natural-ingredients positioning. Comparable as a larger UK natural-foods CPG brand serving similar health-conscious consumers via the same major grocery channels.
• Califia Farms: Califia Farms is a US premium plant-based beverage and dairy-alternative brand with natural, sustainable positioning. Comparable as a broader premium natural-foods CPG brand serving health-conscious consumers with similar clean-label and sustainability-led brand storytelling.
• Del Monte Foods: Del Monte is a major North American packaged fruit and vegetable brand including dips, salsas, and refrigerated produce products. Comparable as a broad incumbent in preserved fruit/vegetable packaged foods with overlapping refrigerated dip product lines at much larger scale.

Market position

Strengths3 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/holymolydips

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holy Moly