Streaker Sports

What Streaker Sports does

Streaker Sports is a New York-based direct-to-consumer e-commerce brand founded in 2009 that sells vintage-style sports apparel and accessories through a Shopify storefront. Its catalog spans t-shirts, long sleeves, sweatshirts, shorts, hats, youth wear, and accessories such as stadium banners, organized into collections built around licensed intellectual property — including Peanuts characters (with Collegiate, USA Hockey, LPGA, and Wiffle Ball crossovers), USA Hockey, LPGA, the Smokey Bear / U.S. Forest Service partnership, and apparel for defunct professional leagues such as the ABA, WHA, WFL, and USFL. The company also operates a Collegiate Collection covering 50+ universities accessed through the Collegiate Licensing Company (CLC), with distribution through both the online storefront and physical university campus stores in the United States and Canada.

The business operates on a unit-pricing model with no subscription component, with t-shirts priced at $28-$40, crewnecks at $62-$69, hoodies at $72-$76, and accessories up to $225. Revenue is generated exclusively through one-time consumer transactions on its own storefront plus selective campus store distribution. The company holds no disclosed institutional funding beyond approximately $572K raised across a 2022 seed round ($71,772) and a 2025 round ($500,000), operates with 1-10 employees, and has no AI/ML, API, or proprietary technology stack beyond Shopify. Its core assets are its licensing relationships — most notably its Peanuts, USA Hockey, LPGA, U.S. Forest Service, and CLC partnerships — which together form a defensible IP portfolio but also represent renewal and royalty risk given the company's small scale.

Name

Streaker Sports

Legal name

Streaker Sports

Website

https://streakersports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Streaker Sports is a New York-based DTC e-commerce brand selling vintage-style licensed sports apparel — collegiate, Peanuts, USA Hockey, LPGA, and defunct-league merchandise — through its own Shopify storefront and university campus stores in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Vintage Sports Apparel

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAMABAO

Sports Collectibles, Fan Gear & Licensed Merchandise Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAOAE

Fan Apparel & Wearables Retail (Licensed)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRAMAOAD

Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sports Collectibles, Fan Gear & Licensed Merchandise Retail

SECONDARYCRAMABAF

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Vintage sports apparel
• Collegiate licensed merchandise
• Defunct league clothing
• Licensed character apparel
• Sports lifestyle clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: One-time purchase model for vintage sports apparel including t-shirts, sweatshirts, shorts, hats, and accessories sold through their e-commerce platform. Revenue is generated through individual product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Streaker Sports is a direct-to-consumer sports lifestyle brand that designs, sources, and sells vintage-style apparel and accessories through its Shopify e-commerce storefront. Its catalog spans t-shirts, long sleeve shirts, sweatshirts, shorts, hats, youth/toddler wear, and accessories (including stadium banners) and is organized around licensed sub-brand collections covering 50+ universities, defunct professional leagues (ABA, WHA, USFL, WFL), and co-brands with Peanuts, USA Hockey, LPGA, and Smokey Bear.

Product overview

Streaker Sports is an online e-commerce retailer specializing in vintage sports culture clothing and licensed collegiate merchandise. The company operates as a single unified Shopify-based storefront offering apparel across multiple product categories including t-shirts, long sleeve shirts, sweatshirts, shorts, hats, youth wear, and accessories. The portfolio is organized into licensed sub-brands (Peanuts x Collegiate, Peanuts x USA Hockey, Peanuts x LPGA, Smokey x Collegiate), historic sports collections (Defunct Leagues, USA Hockey, Miracle on Ice, Zamboni), and a core Collegiate Collection spanning over 50 universities. The company facilitates licensing partnerships with major intellectual property holders including Peanuts Worldwide, USA Hockey, U.S. Forest Service (Smokey Bear), and the Collegiate Licensing Company to produce co-branded vintage-style apparel.

Differentiator

Problem solved

Functional benefit

Brands

• Smokey x Collegiate: Wildfire prevention-themed apparel collection in partnership with the U.S. Forest Service featuring Smokey Bear imagery
• Peanuts x Collegiate
• Peanuts x USA Hockey
• Peanuts x LPGA
• Peanuts x Wiffle Ball
• College Vault
• Defunct Leagues

Products and services

• T-Shirts Unisex t-shirts featuring vintage sports designs, collegiate merchandise, defunct league apparel, and licensed partnerships including Peanuts, USA Hockey, and college collections, sold through the Shopify storefront to individual sports fans and alumni.
• Long Sleeve Shirts Long sleeve t-shirts featuring vintage sports, collegiate, and licensed character designs including Peanuts x Collegiate and Zamboni collections.
• Sweatshirts Crewneck sweatshirts and hooded sweatshirts featuring vintage collegiate designs, USA Hockey, Peanuts x Collegiate collaborations, and licensed sports merchandise.
• Shorts Vintage mesh lacrosse shorts and hockey shorts featuring collegiate team designs and historic sports moments.
• Hats and Headwear Vintage knit pom hats, trucker hats, and snapback caps featuring collegiate logos, USA Hockey, and sports team branding.
• Youth and Baby Apparel Youth t-shirts and toddler apparel featuring Peanuts x Collegiate designs, Zamboni, and USA Hockey licensing partnerships, targeted at families.
• Accessories Stadium banners, pennants, and gift cards featuring vintage sports culture and historic hockey moments, sold alongside apparel in the Shopify storefront.
• Peanuts x Collegiate Collection Licensed apparel collection featuring Peanuts characters (Snoopy, Woodstock) combined with collegiate university branding, spanning t-shirts, sweatshirts, and youth wear across 248 products.
• Peanuts x USA Hockey Collection Licensed apparel featuring Peanuts characters (Snoopy as goalie, Woodstock) with USA Hockey branding, including t-shirts, hoodies, hats, and youth sizes.
• Smokey Bear x Collegiate Collection Licensed apparel collaboration with Smokey Bear and the U.S. Forest Service featuring wildfire prevention messaging across collegiate institutions including Oregon State, Montana, Idaho, and NC State.
• Defunct Leagues Collection Vintage apparel featuring defunct professional sports leagues including the American Basketball Association (ABA), World Hockey Association (WHA), USFL, World Football League (WFL), and other historic leagues.
• Collegiate Collection Vintage collegiate apparel featuring over 50 universities including traditional designs and sport-specific merchandise for schools like Syracuse, Ohio State, Michigan, and Penn State.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• University of MontanaminorGTM or Marketing Partner · 5 May 2026Historic co-branding collaboration with Smokey Bear and U.S. Forest Service for licensed merchandise. The limited-time line includes three T-shirts and a crewneck sweatshirt available at the campus store and online, with proceeds benefiting wildfire prevention education.
• Collegiate Licensing Company (CLC)coreChannel Partner/ Reseller/ DistributorCLC facilitated the merchandise collaboration for the Smokey Bear and University of Montana co-branding. CLC is a collegiate licensing partner that helps facilitate merchandise partnerships with universities and sports organizations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• '47 Brand: Direct peer — major licensed headwear and apparel brand producing team, league, and character merchandise across active sports leagues and universities, overlapping with Streaker's collegiate and league fan-gear catalog.
• BreakingT: Direct peer — licensed sports apparel brand producing breakout, player-driven and pop-culture sports merchandise through a DTC Shopify storefront with rapid product drops, mirroring Streaker's licensed sports-lifestyle model.
• Mitchell & Ness: Direct peer — heritage throwback and licensed sports apparel brand selling vintage team jerseys, snapback hats, and apparel across active and defunct leagues, directly competing for the same nostalgic sports customer.
• Rally House: Direct peer — multi-store retailer of licensed collegiate and professional sports apparel, headwear, and memorabilia; competes for the same collegiate sports fan and alumni customer base as Streaker.
• Homage Apparel: Direct peer — DTC vintage-graphic and licensed pop-culture/sports apparel brand offering t-shirts, hoodies, and headwear with retro team, league, and character designs on a similar e-commerce model.
• Sportiqe: Direct peer — licensed collegiate and lifestyle sports apparel brand producing premium vintage-style tees, hoodies, and accessories sold DTC and through select retailers, serving the same nostalgic collegiate sports fan.
• Ebbets Field Flannels: Direct peer — heritage sports apparel brand reproducing vintage and defunct-league jerseys and apparel with strict licensed authenticity, directly overlapping Streaker's defunct-league and throwback niche.
• Retro Brand: Direct peer — licensed throwback sports apparel brand producing vintage team and player merchandise for alumni and fans; positioned similarly in the collegiate-licensed heritage apparel market as Streaker.

Broad incumbents

• Lids: Broad incumbent — largest headwear-focused licensed sports retailer in North America with a significant DTC and physical presence; competes with Streaker's hats, snapbacks, and pom beanies across leagues and universities.
• Fanatics: Broad incumbent — dominant licensed sports merchandise platform offering apparel, headwear, and memorabilia across virtually every major league, school, and athlete; an aggregator that competes with Streaker across most of its catalog.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/streakersports
• Facebookfacebook.com/StreakerSports
• Instagraminstagram.com/streakersports
• LinkedInlinkedin.com/company/streaker-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Streaker Sports