What Sportiqe does

Sportiqe is a privately held apparel company founded in 2006 and headquartered in Tempe, Arizona, operating under the "We Own Comfort" brand positioning. The company designs, manufactures, and distributes comfort-focused lifestyle clothing — primarily hoodies, t-shirts, joggers, and accessories — through both a direct-to-consumer e-commerce storefront at sportiqe.com and a B2B wholesale platform at sportiqewholesale.com. Its core product technology centers on a proprietary signature tri-blend "Comfy Fleece" fabric used in the flagship Olsen Hoodie line, complemented by 100% cotton French terry (Drake Hoodie) and premium 220g cotton jersey (Duke Tee) constructions.

The business model combines DTC unit sales (tees priced at $24–$33, hoodies at $55.50–$109, joggers at $51–$68, accessories and gift cards from $25) with a wholesale and licensing division that produces custom-decorated apparel for corporate, resort, professional sports league, music, and entertainment clients. Named enterprise partners include the NBA, NHL, MLS, Major League Pickleball, Nintendo, and Mercedes-Benz, alongside limited-edition collaborations with music icons such as Frank Sinatra, Billy Joel, Willie Nelson, Elton John, and 2Pac housed under the Center Field sub-brand. Same-day fulfillment for championship merchandise is enabled through a 2025 partnership with DoorDash, and the e-commerce platform is built on Shopify with broad payment-processor support.

Sportiqe claims to have served over 5 million customers across 11 shipping countries (US, UK, Canada, Australia, France, Germany, Greece, Italy, Netherlands, Poland, Spain) and holds Certified B Corporation status. The company operates with 11–50 employees, has been bootstrapped primarily through a single disclosed $700,000 funding round in May 2017, and is led by co-founder and CEO Matt Altman. Marketing relies on email, owned content ("We Own Comfort" blog), organic social, paid display (AdRoll), and partnership co-marketing. The company has no disclosed AI/ML capabilities and is not a technology-native business; strategic differentiation rests on fabric quality, licensed sports and entertainment IP, and brand storytelling.

Name

Sportiqe

Legal name

Sportiqe LLC

Website

https://sportiqe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportiqe is a Tempe, Arizona-based private apparel brand founded in 2006 that designs and sells comfort-focused hoodies, t-shirts, and joggers through DTC e-commerce, wholesale, and licensed sports and entertainment collaborations with the NBA, NHL, MLS, Nintendo, and Mercedes-Benz.

Ownership category

akta.pro rank

Product category

Lifestyle Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Lifestyle apparel
• Licensed sportswear
• Wholesale apparel
• Comfort fabrics
• Custom-decorated apparel

Headquarters

HQ city

Tempe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer Retail: E-commerce sales through sportiqe.com, selling apparel directly to consumers. Products include hoodies, t-shirts, bottoms, and accessories with prices ranging from $20-$110+
2. Wholesale: B2B wholesale channel through sportiqewholesale.com for custom-decorated apparel serving corporate, resort, professional sports, music, and entertainment sectors

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sportiqe designs, manufactures, and sells comfort-focused lifestyle apparel, including hoodies, t-shirts, joggers, tanks, hats, and accessories built around proprietary tri-blend Comfy Fleece, cotton French terry, and 220g cotton jersey fabrics. The company sells directly to consumers via its sportiqe.com Shopify storefront and to businesses through a wholesale program at sportiqewholesale.com offering custom-decorated apparel for corporate, resort, professional sports, music, and entertainment clients, complemented by licensed collaborations with the NBA, NHL, MLS, Major League Pickleball, Nintendo, and Mercedes-Benz.

Product overview

Sportiqe is a direct-to-consumer apparel brand (We Own Comfort™) operating a unified e-commerce platform built on Shopify. The core portfolio centers on comfort-focused casual wear including the flagship Olsen Collection (hoodies, crewnecks, joggers), men's and women's t-shirts, and accessories. The product line is organized around signature fabric technology (Signature Tri-Blend Comfy Fleece) with sub-brands including the Center Field Collection (music/sports crossovers with MLB teams and artists), NBA Licensed Olsen Collection, and Billy Joel x Knicks collaboration. The company also operates a wholesale division (sportiqewholesale.com) for custom-decorated B2B apparel across corporate, resort, sports, music, and entertainment sectors. With over 5 million customers served and B Corp certification, Sportiqe emphasizes comfort-first design for modern lifestyle wear.

Differentiator

Problem solved

Functional benefit

Brands

• Center Field Collection: A collection featuring collaborations with iconic brands and personalities, including Frank Sinatra x New York Yankees, Willie Nelson x Houston Astrodome, and other limited-edition drops celebrating sports and music culture.

Products and services

• Olsen Hoodie
• Drake Hoodie
• Men's Duke Tee
• Olsen Collection
• Center Field Frank Sinatra x NYY Olsen Hoodie
• Center Field x Frank Sinatra Tee
• Center Field Collection
• Bottoms
• Hats & Accessories
• Men's T-Shirts
• Women's Tops
• Wholesale Program
• NBA Olsen Collection
• Billy Joel x Knicks Collection

Quantifiable outcome

• 5M+ customers served worldwide
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• DoorDashcoreGTM or Marketing Partner · 16 June 2025DoorDash partnership enables same-day delivery of NBA Championship apparel, allowing customers to receive championship merchandise within hours of purchases through DoorDash's delivery network
• NBAcoreStrategic or Co-development Partner · 16 June 2025Official apparel partner enabling licensed NBA merchandise including team-specific Olsen Hoodies for all 30 NBA teams. Partnership allows same-day delivery of championship apparel through DoorDash
• Major League PickleballcoreStrategic or Co-development Partner · 16 June 2025Sportiqe named Official Apparel Partner of Major League Pickleball, providing branded merchandise and apparel for the league
• NHLflagshipStrategic or Co-development PartnerWholesale partnership providing licensed NHL merchandise as part of Sportiqe's professional sports vertical
• MLSflagshipStrategic or Co-development PartnerWholesale partnership providing licensed MLS merchandise as part of Sportiqe's professional sports vertical
• NintendoflagshipStrategic or Co-development PartnerWholesale partnership for Nintendo-branded merchandise as part of Sportiqe's entertainment licensing portfolio
• Mercedes-BenzflagshipStrategic or Co-development PartnerCorporate and resort apparel partnership with Mercedes-Benz providing branded merchandise for automotive luxury brand

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vuori: Vuori is a premium comfort-focused athletic and lifestyle apparel brand based in California, with a direct-to-consumer-first model and proprietary performance fabrics. It is the closest direct competitor to Sportiqe's 'We Own Comfort' positioning, targeting the same active-lifestyle consumer with hoodies, joggers, and tees at similar price points.
• Rhone: Rhone is a premium men's activewear and lifestyle apparel brand selling directly to consumers and through wholesale. Its focus on versatile, comfort-driven apparel and licensed sports partnerships (e.g., NFL, MLS alumni) closely parallels Sportiqe's licensed sports/lifestyle hybrid model.
• Marine Layer: Marine Layer is a comfort-first apparel brand emphasizing soft fabrics, sustainability, and lifestyle tees/hoodies. It shares Sportiqe's premium comfort fabric story and DTC-plus-wholesale distribution, and competes for similar casual, lifestyle-oriented consumers.
• Outerknown: Outerknown is a sustainability-led apparel brand with B Corp-style credentials, founded by surf legend Kelly Slater. Its positioning around ethical sourcing and casual comfort apparel closely mirrors Sportiqe's certified B Corp / comfort-first brand identity.
• '47 Brand: '47 Brand is a licensed sports headwear and apparel company with major league partnerships (MLB, NFL, NBA, NHL, MLS). It is a direct comparable in the licensed sports merchandise and lifestyle apparel space Sportiqe occupies.

Emerging players

• Tracksmith: Tracksmith is a premium running-lifestyle apparel brand with a strong narrative around heritage, quality fabrics, and community. While narrower (running-focused), it competes in the same premium comfort apparel space as Sportiqe with a similar DTC model.
• Faherty Brand: Faherty is a premium lifestyle apparel brand with strong comfort, sustainability, and limited-edition drop narratives. It is comparable to Sportiqe in the comfort-lifestyle apparel positioning and operates similar DTC and wholesale channels.

Broad incumbents

• Champion (Hanesbrands): Champion is a long-established athletic apparel brand with deep wholesale and licensed sports partnerships across NCAA, NBA, and other leagues. It competes broadly with Sportiqe in the hooded sweatshirt and licensed sports apparel categories.
• Lululemon: Lululemon is the dominant premium athleisure brand with a global DTC footprint, proprietary fabrics, and large marketing budget. While much larger, it competes for the same premium comfort-conscious consumer that Sportiqe targets with its Comfy Fleece products.
• Nike: Nike is the global sportswear incumbent with deep licensing relationships across NBA, NFL, and other major leagues. As a broad incumbent, it represents the scale player whose licensed partnerships and brand marketing power dwarf Sportiqe's, defining the ceiling of competition in licensed sports apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sportiqe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportiqe