SA Capital Partners

What SA Capital Partners does

SA Capital Partners, LLC is a privately held financial services firm founded in 2018 and headquartered in New York City, with a secondary office in Schaumburg, Illinois. The firm provides mergers and acquisitions advisory and capital raising services exclusively to lower middle market small businesses — a segment that the company identifies as underserved because traditional bulge bracket and boutique investment banks impose deal minimums and percentage-based fees that are economically inaccessible to smaller companies. Its core offerings are organized into four service lines: capital raising (connecting business owners with outside investors), business sales advisory, buy-side acquisition advisory, and corporate advisory including business growth and investor readiness services.

The firm operates on a flat-fee pricing model rather than the percentage-based fees typical of investment banks, and offers a 100% satisfaction guarantee. Its primary distribution asset is a curated network spanning hundreds of Private Equity Groups, Venture Capital Groups, Family Offices, Investment Banks, and alternative Lenders, which the firm leverages to introduce small business clients to capital sources. No proprietary technology platform is publicly disclosed; the firm references use of AI-driven analytics tools in service delivery but does not name specific models, vendors, or in-house capabilities.

Revenue is generated through professional services fees across the four service lines, sourced primarily through direct client engagement, partner referrals, and inbound inquiries via its website. The firm is led by CEO and President Maz Pawar. It has accumulated credibility assets including a Better Business Bureau A+ rating and multiple industry recognitions (Finance Monthly Game Changers 2020, Business Sight Visionary Leaders 2020, Acquisition International 2021, Best of Chicago 2019). The firm's customer base is exclusively SMBs, with individually named testimonial clients such as Sträva Craft Coffee in the beverage vertical.

Name

SA Capital Partners

Legal name

SA Capital Partners, LLC

Website

https://sacapitalpartnersllc.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

SA Capital Partners, LLC is a private New York-based financial advisory firm that provides flat-fee M&A advisory and capital raising services exclusively to lower middle market small businesses, connecting them with a network of hundreds of private equity, venture capital, family office, and lender partners.

Ownership category

akta.pro rank

Product category

M&A Advisory and Capital Raising Services

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Loan Brokers (6163)

akta.pro primary industry

Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE)

akta.pro secondary industries

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC), Corporate Finance & Capital Advisory (BPAHADAB), Private Credit & Direct Lending Fundraising Placement (FSAEALAE)

Keywords

• Mergers and acquisitions advisory
• Capital raising services
• Middle market banking
• Small business advisory
• Corporate financial consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Financial Advisory and M&A Services: Fees for mergers & acquisitions advisory and capital raising services for lower middle market businesses. The firm charges flat fees rather than large percentage-based fees like traditional investment banks, providing an alternative to traditional investment banking for small businesses.
2. Capital Raising Advisory: Revenue from helping small businesses raise capital by connecting them with investors and providing tools and guidance through the capital raising process.
3. Corporate Advisory Services: Fees for consulting and advisory services including business growth advisory, owner advisory, and business/investor readiness services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

SA Capital Partners is a financial services firm that delivers mergers & acquisitions advisory and capital raising services for lower middle market small businesses. The firm offers four integrated service lines — Raising Capital, Selling Business, Acquiring Other Businesses, and Corporate Advisory — connecting clients to a network of Private Equity Groups, Venture Capital Groups, Family Offices, Investment Banks, and alternative lenders, and charging flat fees rather than percentage-based investment banking fees.

Product overview

SA Capital Partners operates as an innovative financial services firm offering a unified suite of services specifically designed for lower middle market businesses. The core offerings include four integrated service lines: Raising Capital (connecting business owners with investors and outside funding sources), Selling Business (advisory services for business exits andMaximizing sale value), Acquiring other businesses (buy-side M&A advisory with target identification and capital raising support), and Corporate Advisory (consulting for business growth, owner advisory, and investor readiness). These services work together to provide small business owners with alternatives to traditional investment banking, featuring simplified self-guided services, expert knowledge, and connections to their network of Private Equity Groups, Venture Capital Groups, Family Offices, investment Banks, and other Lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Raising Capital Capital raising services for lower middle market small businesses, providing tools and guidance to secure funding from outside sources and connecting business owners with investors from the firm's network.
• Selling Business Sell-side M&A advisory services that help business owners understand their company's value, develop realistic asking prices, and develop strategies to maximize sale proceeds through proper planning and market positioning.
• Acquiring Other Businesses Buy-side M&A advisory services that help identify potential acquisition targets, provide market research, and offer tools to raise capital for acquisitions by lower middle market business clients.
• Corporate Advisory Consulting and advisory services including business growth advisory, owner advisory, and business/investor readiness assessments for lower middle market businesses.

Quantifiable outcome

• Access to hundreds of investor networks including Private Equity Groups, Venture Capital Groups, Family Offices, Investment Banks, and other Lenders
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting and flagship.

• Accountants and AttorneyssupportingStrategic or Co-development PartnerProfessional service partners including accountants and attorneys who provide expertise and referrals for M&A and capital raising transactions.
• C.E. Hutton, LLCflagshipStrategic or Co-development PartnerStrategic Partnership announced through Boston Herald and Daily Herald. SA Capital Partners and C.E. Hutton, LLC announced a strategic partnership for joint business development.
• GoPage CorporationflagshipStrategic or Co-development PartnerGoPage Corporation appointed Maz Pawar, CEO of SA Capital Partners, as Partner. EIN Presswire announcement indicates strategic appointment for business development.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Generational Equity: One of the largest US M&A advisory firms focused on lower middle market and Main Street businesses, with a similar flat-fee/value-based engagement model and deal size profile. Direct competitor for SA Capital Partners' sell-side and capital raising mandates.
• Morgan & Westfield: M&A advisory firm specializing in the sale of small and lower middle market businesses, offering similar engagement-fee-based services. Competes head-to-head for the same SMB seller client profile.
• Calder Capital: Lower middle market M&A advisory and business brokerage serving SMBs across the US. Directly comparable in deal size, target customer, and service offering (sell-side, buy-side, capital raise).
• MidStreet Mergers & Acquisitions: Lower middle market M&A advisor focused on businesses with $1M–$50M in revenue, offering similar sell-side and capital advisory services. Closely overlaps SA Capital Partners' deal profile and customer type.
• Sunbelt Business Brokers: Large business brokerage network focused on SMB M&A transactions, with a franchise model and broad geographic coverage. Closely comparable buyer/seller matching service and target deal size.
• Cornerstone Business Services: M&A and exit planning advisory firm serving lower middle market businesses, providing valuation, deal structuring, and capital advisory similar to SA Capital Partners' offering.
• Succession Resource Group: Lower middle market M&A and exit planning advisory firm focused on SMB owners planning business transitions. Directly comparable on client profile (first-time sellers) and service scope.
• Woodbridge International: Middle market M&A advisory firm with global reach, providing sell-side, buy-side, and capital raising services to companies in SA Capital Partners' general size bracket and customer type.

Broad incumbents

• Benchmark International: Larger global M&A advisory firm serving the middle market with a broader geographic and deal-size footprint than SA Capital Partners. Operates in adjacent deal tiers and competes for the upper end of the lower middle market.

Emerging players

• Axial: Online platform and network connecting lower middle market dealmakers, buyers, and capital providers. Represents the digital-native competitive threat to traditional advisory firms like SA Capital Partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SA_CAP_PARTNERS
• Facebookfacebook.com/sacapitalpartnersllc
• LinkedInlinkedin.com/company/sa-capital-partners
• Instagraminstagram.com/sacapitalpartners
• YouTubeyoutube.com/watch?v=KbZukXH0boY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SA Capital Partners