Burson Auto Parts

What Burson Auto Parts does

Burson Auto Parts is an Australia-headquartered specialist distributor of automotive aftermarket parts, tools, workshop equipment, lubricants, and accessories, serving primarily trade customers (mechanics and independent workshops) and secondarily DIY consumers. The company was founded in 1971 in Melbourne by Garry Johnson and Ron Burgoine; today it is a wholly-owned subsidiary of ASX-listed Bapcor Ltd and operates 220+ stores across Australia and New Zealand, supported by 1,200+ delivery vehicles and approximately 2,000 team members serving more than 40,000 trade accounts. It claims to be the largest automotive aftermarket specialised company in the Asia Pacific region. Revenue is generated predominantly through repeat parts sales via trade accounts (with 30-day payment terms, exclusive pricing, and dedicated field representatives), supplemented by walk-in retail, e-commerce via the EzyParts platform, and tools/equipment sales under the Burson Equipment sub-brand.

The digital product stack is anchored by EzyParts, a web-based electronic parts catalogue and ordering system that supports vehicle search by registration, VIN, or free text, side-by-side parts comparison, and integration with workshop management systems. EzyParts is augmented by two recent modules: EzyData (launched 2025-06, powered by HaynesPro), which provides OEM-sourced technical data, guided diagnostics, technical service bulletins, verified repairs, labour times, wiring diagrams, and ADAS calibration instructions, and Quick Quotes (launched 2026-05), which automatically converts manufacturer scheduled service data into customer-ready workshop estimates. A loyalty program (Burson Rewards / Insiders Club) and motorsport sponsorships (TCR Australia, Top Fuel, S5000, grass roots racing) supplement customer retention and trade mindshare. Distribution combines physical stores, a 1,200-vehicle delivery fleet enabling within-the-hour workshop delivery, dedicated trade account managers, and the EzyParts digital platform with workshop management system integrations (notably the Auxo Workshop integration announced 2026-05).

Name

Burson Auto Parts

Legal name

Burson Automotive Pty Ltd

Website

https://burson.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Burson Auto Parts is an Australian specialist distributor of automotive aftermarket parts, tools, and workshop equipment serving trade mechanics and workshops across 220+ stores, supported by a 1,200-vehicle delivery fleet and the EzyParts digital ordering platform, with DIY retail as a secondary segment.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industries

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive parts retail
• Aftermarket parts distribution
• Trade auto parts
• Workshop supplies
• Auto parts catalogue

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Parts Sales: Sale of automotive parts including brakes, filters, and other replacement components to trade customers and DIY enthusiasts through 220+ retail stores and trade accounts.
2. Trade Account Services: Subscription-based trade accounts providing exclusive trade pricing, access to EzyParts digital platform, dedicated representatives, and preferential payment terms for mechanics and workshops.
3. Tools and Equipment Sales: Sale of workshop tools and equipment through Burson Equipment brand, including Milwaukee tools and other professional equipment brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Burson Auto Parts distributes automotive aftermarket parts, accessories, workshop tools, and equipment through 220+ retail stores across Australia and New Zealand, with same-day delivery via 1,200+ vehicles. The company serves primarily trade customers (mechanics, workshops, fleet operators) via dedicated Trade Accounts, account representatives, and the proprietary EzyParts digital catalogue and ordering platform, while also serving DIY consumers through standard in-store retail.

Product overview

Burson Auto Parts is an Australian automotive aftermarket parts, tools, and equipment supplier serving the trade (mechanics, workshops) with 220+ stores nationwide. Its core product is the EzyParts online electronic catalogue and ordering system, which trade account holders use to search parts by vehicle (Registration, VIN, Free Text), compare pricing and availability across stores, and place orders. EzyParts is augmented by two key add-on modules: Quick Quotes (within Logbook Servicing) for automated workshop estimate generation from manufacturer service data, and EzyData (powered by HaynesPro) for technical workshop information including guided diagnostics, wiring diagrams, labour times, and ADAS calibration data. EzyParts also integrates with third-party Workshop Management Systems (e.g., Auxo Workshop). Supporting services include Burson Rewards loyalty program, dedicated Trade Accounts, and sub-brands Burson Equipment and Burson Garage.

Differentiator

Problem solved

Functional benefit

Brands

• EzyParts: Online automotive parts catalogue and product ordering system for trade customers
• Burson Equipment
• Burson Garage
• Burson Rewards (Insiders Club)
• Burson Oil

Products and services

• Burson Auto Parts Retail Stores A network of 220+ physical retail stores across Australia and New Zealand supplying automotive aftermarket parts, accessories, tools, oils, and workshop equipment to trade customers and DIY consumers, supported by 1,200+ delivery vehicles for same-day parts delivery.
• EzyParts Proprietary web-based catalogue and electronic ordering platform giving trade mechanics and workshops access to parts from 100+ suppliers, with real-time pricing, stock availability, electronic ordering, integration with workshop management software (Auxo), and embedded technical repair tools.
• Burson Trade Account A dedicated trade customer account programme offering exclusive trade pricing, dedicated account representatives, same-day delivery service, and access to the EzyParts platform for mechanics, workshops, fleet operators, and other professional automotive businesses across Australia and New Zealand.
• Burson Rewards (Insiders Club) A multi-tier loyalty programme (Insiders Club) offering exclusive discounts, member-only offers, and rewards for trade and DIY customers purchasing automotive parts and accessories from Burson Auto Parts.
• Burson Equipment A sub-brand of Burson Auto Parts supplying professional workshop tools, equipment, and tooling solutions tailored to the needs of automotive repair workshops, heavy commercial operators, and agricultural service providers.
• Burson Garage A sub-brand of Burson Auto Parts targeting DIY consumer motorists with parts, accessories, and project support tailored for home vehicle maintenance and enthusiast repair work.

Quantifiable outcome

• Deliveries to workshop customer base within 30 minutes or at most within the hour
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Auxo WorkshopcoreTechnology or Integration · 26 May 2026EzyParts is now integrated directly into Auxo Workshop management software, allowing mechanics and service advisors to access the EzyParts catalogue and place parts orders within the Auxo environment without toggling between separate systems.
• HaynesProcoreTechnology or IntegrationBurson EzyData is powered by HaynesPro, providing access to OEM-sourced technical data, labour times, wiring diagrams, ADAS calibration instructions, and OEM recall data for Australian automotive workshops.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Advance Auto Parts: Advance Auto Parts is a major North American auto parts retailer and distributor serving professional and DIY customers. Comparable as a large-format aftermarket parts distributor with investments in trade-focused digital tools analogous to Burson's EzyParts.
• NAPA Auto Parts (Genuine Parts Company): NAPA is the North American automotive aftermarket distribution powerhouse under Genuine Parts Company. It is comparable as a globally scaled trade-focused parts distributor with strong private-label and digital capabilities, representing both a competitive reference point and a potential acquirer adjacent to Burson's model.
• O'Reilly Auto Parts: O'Reilly is a leading US-based auto parts retailer/distributor serving both DIY and professional installers via a dense store and distribution network. Comparable as a scaled trade-focused aftermarket parts player with strong private-label brands.
• AutoZone: AutoZone is the largest US aftermarket auto parts retailer, primarily serving DIY customers with a national store footprint. Comparable as a category leader in retail auto parts distribution with growing commercial/trade and digital capabilities.

Others

• Bapcor Trade (parent's other trade brands): Bapcor's other trade-facing brands (e.g., Truckline, Baxters) operate adjacent commercial vehicle and parts businesses under the same parent as Burson. Relevant as ecosystem peers rather than direct competitors and as context for Burson's role inside Bapcor's portfolio.
• HaynesPro: HaynesPro supplies OEM-sourced technical data, wiring diagrams, labour times, and repair procedures that power Burson's EzyData platform. It is a key technology partner/ecosystem participant comparable to the data and software layer behind Burson's workshop offering.

Direct peers

• Repco Australia: Repco is Australia's other dominant automotive aftermarket parts and accessories retailer/wholesaler, operating a similar trade-plus-DIY store network across Australia and New Zealand. It is the closest head-to-head competitor to Burson in both physical distribution and trade account proposition.
• Autobarn: Autobarn is an Australian specialty retailer of automotive parts, accessories, and tools, operating a comparable store-based model with a stronger DIY/consumer tilt than Burson's trade focus but overlapping product categories and customer base.
• Supercheap Auto: Supercheap Auto is an Australian automotive aftermarket retailer (part of Super Retail Group) selling parts, accessories, and tools through a national store network. It competes directly with Burson in parts, tools, and accessories, particularly in the DIY segment.

Regional players

• Repco New Zealand: Repco New Zealand is the New Zealand arm of Repco, directly competing with Burson's NZ operations acquired via Hellaby's. Same trade-plus-retail model but operated primarily in the NZ market rather than Australia.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BursonAutoParts
• LinkedInlinkedin.com/company/burson-automotive-pty-ltd
• Instagraminstagram.com/bursonautoparts/?hl=en
• Xx.com/BursonAutoParts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burson Auto Parts