Auxo Software

What Auxo Software does

Auxo Software, trading as Australian Automotive Business Solutions Ltd, is a privately held New Zealand-based vertical SaaS provider founded in 1993, delivering software to automotive workshops, dealerships, fleet operators, rental businesses, and parts importers. The company is headquartered in Auckland and operates through wholly-owned subsidiaries Systime Automotive Solutions Ltd and SAM Computers Ltd, serving customers primarily across New Zealand and Australia with additional global reach through the Systime platform.

The product portfolio spans cloud, desktop, and mobile. Auxo Workshop is a cloud-based workshop management system for small-to-medium teams with online booking, customer communications, and a companion technician mobile app. Orion is a desktop platform for multi-site or larger workshops, extending into dealer, fleet, rental, inventory management, and a built-in Sales Workboard CRM. SAM is a desktop workshop management system with deep Repco Navigator Pro integration for parts ordering and reconciliation. Systime is a marquee dealer management system used by 96,000+ dealerships globally, with an Importer Management module for OEM parts. Synergy covers accounting, POS/PumpLink, fuel management, and stock control. Web-based variants (webWorkshop, webSAM) and add-ons (SmartCheck Pro, SmartCheck eWoF, Tjekvik check-in, tiered SMS, Axel AI support chatbot) extend the core platform.

Revenue is generated through subscription pricing for the cloud product, licence or subscription arrangements for desktop products, tiered SMS subscription plans publicly listed at NZ$12–NZ$640 per month, Support & Maintenance Plans (SMP) for desktop customers, and paid add-ons including Repco Navigator Pro integration and eWoF. Go-to-market combines product-led growth for the cloud product (free trials, app store distribution) with enterprise field sales and franchise-network distribution for larger multi-site and franchise customers such as Cooper Automotive and Pit Stop. Auxo maintains channel partnerships with Repco/NAPA and sells both directly and through industry integrators.

Name

Auxo Software

Legal name

Australian Automotive Business Solutions Ltd

Website

https://auxosoftware.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Auxo Software is a New Zealand-based vertical SaaS provider, founded in 1993, delivering workshop, dealer, fleet, rental, and parts management software to automotive businesses across Oceania and select global markets via cloud, desktop, and mobile platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Cloud-based Auxo Workshop operates on a subscription model, with mobile app access free for active subscribers. Desktop products (SAM, Orion, Synergy) may use one-time license or subscription approaches.
2. SMS Messaging: Tiered SMS subscription plans (SMSP0 through SMSP9) offering 45 to 4,500 SMS per month, with overage charges at 21c per SMS beyond plan allocation.
3. Add-ons and Integrations: Paid add-ons such as Repco Navigator Pro integration activated through the SAM team; eWoF (electronic Warrant of Fitness) add-on; other add-ons requested via forms.
4. Support and Maintenance Plans: Synergy and SAM customers on Support & Maintenance Plans (SMP) receive software updates, free Centralised Documents Module, and priority support. After-hours support is chargeable.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Auxo Software provides vertically specialised software for the automotive industry, including cloud-based and desktop workshop management systems (Auxo Workshop, SAM, Orion, Synergy), a marquee dealer management system (Systime) used globally by 96,000+ dealerships, and complementary modules for fleet, rental, inventory, parts importing, electronic warrant of fitness inspections, and technician mobility.

Product overview

Auxo Software provides a portfolio of workshop management and dealer management systems for the automotive industry. The product lineup includes: Auxo Workshop (cloud-based, small-to-medium teams), SAM (desktop, medium-to-large workshops), and Orion (desktop, multisite/larger operations) as the primary workshop/dealer management platforms. Systime serves as a marquee dealer management system used by 96,000+ dealerships globally. Web-based variants (webWorkshop, webSAM) provide remote access. Add-ons include SmartCheck Pro/eWoF for vehicle inspections, Tjekvik for customer check-in, Repco Navigator Pro integration for parts sourcing, and Auxo Workshop Mobile for technician field access. Synergy is an older desktop product line covering accounting, POS, fuel management, and seed dressing.

Differentiator

Problem solved

Functional benefit

Brands

• Auxo Workshop: Cloud-based workshop management system for small to medium sized teams
• Orion
• SAM
• Systime
• webWorkshop
• webSAM
• SmartCheck Pro
• Tjekvik
• Auxo Workshop Mobile

Products and services

• Auxo Workshop Cloud-based workshop management system designed for small to medium-sized teams, providing online booking, job management, customer communications, parts ordering, invoicing, and technician mobile workflows.
• SAM Workshop Management System Desktop software for medium to large automotive workshops, providing comprehensive job tracking, parts ordering, customer management, and integrations such as Repco Navigator Pro.
• Orion Desktop software for multisite or larger workshops and dealer management for marine, automotive, or power equipment, including fleet, rental, and inventory management modules.
• Systime Dealer Management System Marquee management system covering first customer touch to resale, used globally by 96,000 dealerships, with importer management for OEM parts importing.
• webWorkshop Web-based interface for the Auxo Workshop system, providing browser access for remote business monitoring.
• webSAM Web-based version of the SAM system, offering remote access capabilities for workshop management.
• SmartCheck Pro Digital inspection solution and warrant of fitness companion to Auxo Workshop for vehicle inspections.
• SmartCheck eWoF Electronic Warrant of Fitness system for New Zealand vehicle inspections.
• Auxo Workshop Mobile Mobile companion app for technicians, available on Google Play Store and App Store, providing job views, customer/vehicle details, parts recording, time clocking, and job notes. Free for Auxo Workshop subscribers.
• Tjekvik Customer self-service check-in solution integrated with Auxo Workshop, providing automated vehicle check-in capabilities for workshops.
• Synergy Desktop software system for automotive businesses including accounts receivable/payable, stock control, POS/PumpLink, booking diary, cashbook, general ledger, SMS functionality, and modules for fuel management and seed dressing.

Quantifiable outcome

• BP Redcliff saves at least 1 hour per day on admin after switching to Auxo Workshop
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Repco (Navigator Pro / NAPA Pro Link)coreTechnology or IntegrationRepco Navigator Pro and NAPA Pro Link integration with SAM workshop management system, enabling automated PO and invoice reconciliation, suggested buys for low stock, and vehicle identification by rego/VIN/make/model.
• Repco Authorised Service CentrecoreChannel Partner/ Reseller/ DistributorCity Automotive, a Repco Authorised Service Centre, is operated by Cooper Automotive and uses Orion, demonstrating integration with the Repco authorised service network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tekion: Cloud-native automotive dealer management platform serving new-car dealerships with CRM, sales, service, and parts workflows. Comparable as a modern cloud DMS challenging legacy desktop incumbents in the same buyer base as Auxo's Systime/Orion dealer modules.
• GaragePlug: Cloud workshop management software for independent auto service centers, with job cards, invoicing, and inventory features. Comparable as a modern cloud workshop platform targeting the same SMB workshop segment as Auxo Workshop.

Broad incumbents

• CDK Global: One of the largest global dealer management system providers for automotive retailers, offering integrated CRM, F&I, service, and parts platforms. Comparable as the dominant DMS incumbent competing for the same dealer customers Auxo addresses with Systime and Orion DMS.
• ALLDATA: Provides automotive repair, collision, and estimating software plus OEM diagnostic information to workshops globally. Comparable as a broad workshop software and repair data incumbent with overlapping service shop workflows.
• Dealertrack (Cox Automotive): Dealer management and F&I platform serving thousands of franchise dealerships in North America. Comparable as an enterprise-scale DMS alternative to Auxo for multi-site dealership groups.
• Mitchell 1: Provides automotive repair information, shop management systems (Manager SE), and diagnostic tools used by independent workshops. Comparable as an incumbent workshop management vendor competing for the same independent auto service customer base as Auxo Workshop and SAM.
• Reynolds and Reynolds: Long-established US dealer management system and document services provider for automotive retail. Comparable as a legacy multi-decade vertical DMS vendor serving franchise dealerships, with similar product breadth to Auxo's Systime.
• Cox Automotive Australia: Provides dealer software, automotive data, and digital marketing solutions across Australia and globally. Comparable as a large incumbent offering overlapping dealer management capabilities in Auxo's core ANZ market.

Direct peers

• Shop-Ware: Cloud-based shop management software for independent automotive repair shops, with digital inspections, estimates, and workflow tools. Closely comparable as a cloud-native workshop management direct competitor to Auxo Workshop in the SMB segment.
• Tjekvik: Provides automated self-service check-in and digital key handover solutions for automotive workshops, integrated into Auxo's product set. Comparable as a directly integrated partner product targeting the same workshop digitalization use case Auxo Workshop addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@auxosoftware
• Facebookfacebook.com/SAM.by.Auxo
• LinkedInlinkedin.com/company/auxo-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auxo Software