Metal Profile
Metal Profile (Металл Профиль) is a Russian vertically integrated manufacturer founded in 1996 that produces metal roofing, facades, sandwich panels, fencing, and water drainage systems from 18 factories, selling to homeowners, corporate clients, and dealers across Russia and the CIS.
- Company typePrivate
- Founded1996
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Metal Profile does
Metal Profile (Металл Профиль) is a Russian vertically integrated manufacturer of steel construction materials, founded in 1996 in Zelenograd and headquartered in Moscow. The company produces metal roofing (metal tile, profiled sheet, standing seam panels), facades (siding, facade cassettes, linear panels), fencing systems, water drainage systems, and three-layer sandwich panels for industrial and commercial buildings, alongside a full accessory ecosystem of fasteners, insulation, membranes, ventilation, and safety elements. Manufacturing uses cold rolling, profiling, polymer coating, and cutting on modern European equipment, with a proprietary in-house R&D laboratory that develops multiple branded polymer coating formulations (VikingMP, Valori, Puretan, Purman, Agneta, Cloudy, ECOSTEEL, and others) and next-generation patented metal tile profiles (Monterrosa, Montekristo, Tramontana).
The business operates a hybrid go-to-market model: direct-to-consumer through a 7,608+ SKU e-commerce storefront and contact center; enterprise field sales through 80+ company-owned sales offices across Russia with project calculation and custom quoting; and an indirect channel through a dealer network and strategic partners in Belarus, Kazakhstan, Kyrgyzstan, and Uzbekistan. Pricing is per unit (square meter, running meter, or piece), tiered by polymer coating series (Standard, Premier, Premium) and steel thickness, with up to 50-year written warranties on premium products. Metal Profile claims the #1 global position in metal tile, steel roofs/facades, and water drainage systems, and the #1 Russia/CIS position in sandwich panels and ventilated facades, per NAFI Analytical Center research in 2017 and 2023.
The customer base spans individual private homeowners (B2C), corporate and industrial clients (B2B), construction contractors, architects/specifiers, and dealers, with 791 documented reference projects including Olympic venues, government buildings, dealership networks, and large housing complexes. Revenue is generated through one-time product sales of manufactured steel goods and complementary third-party accessories, with discounts on volume and flexible pricing by customer type. The company is privately held as ООО «Компания Металл Профиль»; ownership structure, financials, and leadership team are not publicly disclosed.
Metal Profile firmographics
Firmographics- Name
- Metal Profile
- Legal name
- ООО «Компания Металл Профиль»
- Website
- https://metallprofil.ru
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Metal Profile (Металл Профиль) is a Russian vertically integrated manufacturer founded in 1996 that produces metal roofing, facades, sandwich panels, fencing, and water drainage systems from 18 factories, selling to homeowners, corporate clients, and dealers across Russia and the CIS.
- Ownership category
- akta.pro rank
Metal Profile industry classification
Industry- Product category
- Steel Construction Materials
- NAICS
- Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Fabricated Structural Metal Manufacturing (332312), Ornamental and Architectural Metal Work Manufacturing (332323)
- SIC
- Fabricated Structural Metal Products (3440), Prefabricated Metal Buildings & Components (3448), Sheet Metal Work (3444)
- akta.pro primary industry
- Metal Roofing Systems (IMADAFAB)
- akta.pro secondary industries
- Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Cold-Formed Steel Framing & Studs (IMADACAF)
Keywords
Where Metal Profile is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices9 records
Markets served
Metal Profile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Steel Construction Material Manufacturing and Sales: Metal Profile manufactures and sells steel roofing, facade, fencing, and sandwich panel products directly to customers. Revenue is generated through one-time product sales of manufactured goods (metal tile, profiled sheet, sandwich panels, siding, fencing, water drainage systems) and accessories (fasteners, insulation, membranes, ventilation, safety elements, trim components). Products are sold through direct sales offices, an e-commerce website, and a dealer network. Volume discounts and flexible pricing are offered based on order size and customer type. The company also sells third-party complementary products (Vilpe ventilation, basement windows, attic ladders, attic windows) alongside its own manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit price per square meter or running meter, varies by product type, profile, coating, and steel thickness |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels13 records
Metal Profile product offering
Product offeringCore offering
Metal Profile is a steel construction materials manufacturer producing and selling metal tile, profiled sheet, three-layer and element-by-element sandwich panels, metal siding, facade cassettes, linear panels, FASTCLICK standing seam panels, GRANDSYSTEM and FORAMINA water drainage systems, metal picket/jalousie/ranch fences, plus related accessories (fasteners, soffits, roof safety elements, ventilation, insulation, finishing trims) for residential, commercial and industrial building envelopes across Russia and CIS countries.
Product overview
Metal Profile is a comprehensive manufacturer of steel construction and finishing materials, operating as a unified product portfolio rather than a modular platform. The core product line centers on metal roofing (metal tile/profiled sheet), metal facades (siding, facade cassettes, linear panels), and fence systems (metal picket fences, jalousie fences, ranch fences), complemented by sandwich panels for industrial buildings. Supporting these are extensive accessory lines including water drainage systems (round and rectangular), roof ventilation products, roof safety elements (snow guards, railings), soffits, fasteners, and insulation materials. The product ecosystem is designed for both private residential construction and commercial/industrial buildings, with products available in multiple polymer coatings and colors across the RAL and RR color systems.
Differentiator
Problem solved
Functional benefit
Brands
- Ламонтерра: Классический S-образный профиль металлочерепицы высотой 39 мм
- Монтекристо
- Монтерроса
- Трамонтана
- Монкатта
- Grandsystem
- Foramina
- ELLIPSE
- Lбрус
- FASTCLICK
- Клуб профессионалов
Products and services
- Monterrosa Metal Tile (Металлочерепица Монтерроса) Patented next-generation metal tile profile with up to 77 mm profile height, double capillary grooves in the side lock for hermetic joints, and a 3D horizontal cut for enhanced relief. Designed to look especially attractive on large slopes.
- Montekristo Metal Tile (Металлочерепица Монтекристо) Next-generation metal tile with a horizontal 3D cut that repeats wave shapes adding visual volume; the 5 mm wide edge is nearly invisible at sheet joints.
- Lamonterra Metal Tile (Металлочерепица Ламонтерра) Classic S-shaped metal tile profile with 39 mm height and asymmetric 'incoming' waves. One of the most popular metal tiles on the market.
- Tramontana Metal Tile (Металлочерепица Трамонтана) Metal tile profile with the largest working width in the Metal Profile lineup at 1,155 mm. Optimized side-lock form increases usable sheet area, reducing material costs.
- Monkatta Metal Tile (Металлочерепица Монкатта) Metal tile with a non-traditional rectangular tile shape, low 45 mm profile height and medium 350 mm step length. Aesthetically pleasing on small and medium slopes.
- Profiled Sheet (Профилированный лист) Corrugated galvanized steel sheets produced by cold rolling, available in profiles МП-20, МП-35, Н-60, Н-75, Н-114, НС-35, С-21, С-44 for roofing, facade cladding and fencing applications.
- FASTCLICK Standing Seam Panels (Фальцевые панели FASTCLICK) Self-clamping standing seam roofing panels that enable fast installation with a leak-proof seal, eliminating traditional seaming tools. Includes optimized side-lock technology for increased usable sheet width.
- Metal Siding (Металлический сайдинг) Steel siding combining wood aesthetics with galvanized steel reliability. Does not rot, burn or get damaged by insects.
- Facade Cassettes (Фасадные кассеты) Metal facade cassettes for ventilated facade systems used in commercial, industrial and residential buildings.
- Linear Panels (Линеарные панели Primepanel / Primepanel S) Linear facade panels available in Primepanel and Primepanel S variants for architectural facades.
- Metal Picket Fence (Металлический штакетник) ELLIPSE Steel fence pickets available in profiles including ELLIPSE with a semi-rounded profile resembling wooden fences, featuring safe rolled edges.
- Jalousie Fence (Забор-жалюзи) Horizontal slat steel fence with angled slats that provide ventilation while maintaining privacy.
- Ranch Fence (Забор Ранчо) Horizontal rail steel fence in ranch style for boundary demarcation.
- Kuban Fence (Забор Кубань) Steel fence in the Kuban regional style with characteristic horizontal rails.
- Water Drainage Systems (Водосточные системы GRANDSYSTEM and FORAMINA) Steel water drainage systems. GRANDSYSTEM provides round-section gutters with snap-fit assembly without rivets; FORAMINA provides rectangular-section gutters and pipes with option to mix rectangular gutter with round pipe. Both hermetically seal and assemble tool-free.
- Three-Layer Sandwich Panels (Сэндвич-панели трёхслойные) Factory-assembled three-layer sandwich panels used as walls and roofs of industrial, commercial, sports and administrative buildings.
- Element-by-Element Sandwich Panels / SPPS (Сэндвич-панели поэлементной сборки) On-site assembled sandwich panel system using a 100 or 150 mm steel sandwich profile combined with insulation and exterior cladding (profiled sheet, metal siding, facade cassettes, linear panels or ceramic granite). Categorized by thermal insulation thickness for different climate zones.
- Roof Ventilation and Antenna Outlets (Кровельная вентиляция) Roof ventilation elements and antenna outputs made from impact-resistant polypropylene, including Metal Profile's own ventilation systems and resold Vilpe brand products.
- Roof Safety Elements (Элементы безопасности кровли) Snow guards, roof railings, transition bridges and ladders for safe roof maintenance and snow retention.
- Soffits (Софиты) Perforated steel panels for finishing roof eaves and gables, providing ventilation and aesthetic completion.
- Standard Finishing Elements (Стандартные элементы отделки) Roof and facade finishing components including ridge caps, wind strips, drip edges and other trim pieces.
- Fasteners (Крепёж) Roofing screws and fasteners including Standard segment screws with 12 μm zinc coating for corrosion protection.
- Atmosfera Waterproofing Membrane (Гидро-, ветроизоляционные материалы) Three-layer breathable waterproof membrane Atmosfera (not less than 1,600 g/m²) that can be installed on insulation without a ventilation gap.
- Thermal Insulation (Теплоизоляция) Basalt and quartz mineral wool insulation for roofs and facades for thermal protection.
- Vertical Architectural Fence «Вертикаль» (Забор архитектурный Вертикаль) New architectural fence product «Вертикаль» (Vertical) featuring completely new aesthetics for the Metal Profile fence line.
Quantifiable outcome
- Warranty up to 50 years on selected products with polymer coatings
- +4 more outcomes
Companies that use Metal Profile
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
Metal Profile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Metal Profile partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights6 records
Metal Profile competitors and assessment
Company assessmentBroad incumbents
- Tata BlueScope Steel: Tata BlueScope Steel is a joint venture producing coated steel building products including metal roofing, wall panels, and structural solutions across South Asia and the Middle East. Comparable color-coated steel building-products business model and roll-forming production methods.
- Kingspan Group: Kingspan is the global leader in insulated sandwich panels and building envelope solutions for non-residential construction. Direct overlap with Metal Profile's three-layer sandwich panels and SPPS elemental-assembly panel systems used in industrial, warehouse, and commercial buildings.
- ArcelorMittal Construction: ArcelorMittal's construction-products division manufactures profiled steel roofing, wall cladding, sandwich panels, and steel rainwater systems worldwide. Competes with Metal Profile especially in international and CIS market projects where global procurement teams prefer OEM-grade suppliers.
Emerging players
- Metipol / StroyMet composite (Строймет): Metipol and other second-tier Russian roll-formers compete with Metal Profile in profiled sheet, metal tile, and accessories on price in regional Russian markets. They lack Metal Profile's brand depth and proprietary coatings but pressure volume and pricing in commodity tier.
- Astron Buildings: Astron designs and supplies pre-engineered steel buildings using sandwich panels, profiled sheet, and steel framing for commercial/industrial buildings. Adjacent rather than direct—competes at the same end customers via integrator partnerships where panel systems can be specified.
Direct peers
- Pruszyński (Blachy Pruszynski): Pruszyński is one of the largest Polish metal roofing and facade manufacturers, producing metal tiles, trapezoidal sheet, sandwich panels, and steel rainwater systems. Comparable vertically integrated manufacturing + dealer-distribution model to Metal Profile in Central/Eastern Europe.
- Budmat: Budmat is a Polish manufacturer of metal roofing tiles, profiled sheets, and sandwich panels with own-brand dealer networks across Central and Eastern Europe. Direct product overlap with Metal Profile's Monterrosa/Lamonterra tile ranges and similar residential-segment go-to-market model.
- SSAB / former Ruukki Construction: SSAB's building-products division (formerly Ruukki) is a European leader in steel roofing, sandwich panels, and facade systems, serving the same commercial/industrial end markets as Metal Profile. Comparable product portfolio in roll-formed roofing, structural panels, and complete envelope systems across Europe and CIS-adjacent markets.
- Grand Line (Гранд Лайн): Grand Line is the closest domestic competitor in Russia for metal roofing tiles, profiled sheet, fencing, and water drainage systems. It operates its own factories, dealer network, and an e-commerce channel, competing head-to-head with Metal Profile on SKU breadth, pricing, and warranty.
- Blachotrapez: Blachotrapez is a leading Polish/Central European producer of metal roofing tiles, trapezoidal sheet, and modular roofing panels. Competes with Metal Profile in roll-formed roofing and shares similar dealer-driven distribution, though primarily serving EU rather than CIS markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metal Profile social profiles
Digital presenceMetal Profile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metal Profile leadership team
Management profileNumber of profiles
Metal Profile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metal Profile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metal Profile
What does Metal Profile do?
Metal Profile is a steel construction materials manufacturer producing and selling metal tile, profiled sheet, three-layer and element-by-element sandwich panels, metal siding, facade cassettes, linear panels, FASTCLICK standing seam panels, GRANDSYSTEM and FORAMINA water drainage systems, metal picket/jalousie/ranch fences, plus related accessories (fasteners, soffits, roof safety elements, ventilation, insulation, finishing trims) for residential, commercial and industrial building envelopes across Russia and CIS countries.
Is Metal Profile a public or private company?
Metal Profile is a private company. It is classified as unknown and is currently operating.
When was Metal Profile founded?
Metal Profile was founded in 1996. It employs 1,001 to 5,000 people.
Where is Metal Profile based?
Metal Profile is headquartered in Moscow, Russia, in the Europe region.
How does Metal Profile make money?
One revenue line is on record: steel Construction Material Manufacturing and Sales.
Who are Metal Profile's main competitors?
Broad incumbents on record are Tata BlueScope Steel, Kingspan Group and ArcelorMittal Construction. Emerging players are Metipol / StroyMet composite (Строймет) and Astron Buildings. Direct peers are Pruszyński (Blachy Pruszynski), Budmat, SSAB / former Ruukki Construction, Grand Line (Гранд Лайн) and Blachotrapez.
Does Metal Profile have an API?
No public API is recorded for Metal Profile.
What industry is Metal Profile in?
Metal Profile's product category is Steel Construction Materials. Its primary akta.pro industry code is IMADAFAB, Metal Roofing Systems, with a secondary code of IMADACAG, Metal Roofing & Wall Panels (Architectural/Structural). Its NAICS code is 332322 and its SIC code is 3440.