What HogWorkz does

HogWorkz is a privately held U.S. aftermarket motorcycle parts manufacturer and retailer founded in 2013 and based in Brighton, Michigan. The company designs, sources, and sells LED lighting, saddlebags, fairings, engine guards, fenders, windshields, backrests, and related accessories, with a primary focus on Harley-Davidson motorcycles (Touring, Softail, Dyna, Sportster, and V-Rod platforms spanning model years 1984–2026) and secondary compatibility with select Indian and Honda models. Its product portfolio is organized around nine proprietary LED sub-brands (Silvertooth, Goldtooth, Sabertooth, HALOMAKER, ClearVue, TrueFire, Flowz, Visionz, Blackout) and a color-matched parts line built on PPG paint formulations that cover 100+ OEM Harley-Davidson color codes. All LED products carry a lifetime warranty and are engineered for plug-and-play installation without vehicle modification.

HogWorkz generates revenue through one-time unit sales of aftermarket parts priced between approximately $25 and $900. Its go-to-market combines a direct-to-consumer e-commerce channel (hogworkz.com on Magento, with an integrated fitment checker) and a wholesale dealer network accessed through a dealer portal and dealer map; free U.S. shipping is offered on orders above $100. The company does not operate a subscription or recurring-revenue line; its only ancillary revenue stream is branded apparel, garage signage, and touch-up paint sold through its storefront.

The company is independently owned with no disclosed outside funding, no parent company, no subsidiaries, and no publicly disclosed financial information. Headcount is reported in the 11–50 range. Brand-building is supported by content marketing via The Hog Blog, social media presence on Facebook, YouTube, and Instagram, a monthly newsletter giveaway, and event participation at rallies such as Sturgis. HogWorkz does not disclose AI/ML capabilities, partnerships with technology providers beyond PPG Paints, or any enterprise customers; its customer base is the long tail of individual Harley-Davidson owners and a fragmented dealer channel.

Name

HogWorkz

Legal name

HogWorkz

Website

https://hogworkz.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

HogWorkz is a privately held Brighton, Michigan-based manufacturer and DTC retailer of aftermarket motorcycle parts, specializing in proprietary LED lighting, color-matched components, saddlebags, and accessories primarily for Harley-Davidson motorcycles distributed via hogworkz.com and a dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Aftermarket Parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle aftermarket parts
• LED motorcycle headlights
• Color-matched parts
• Harley-Davidson accessories
• Motorcycle lighting upgrades

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Aftermarket Motorcycle Parts Sales: One-time product sales of LED lighting, saddlebags, fairings, fenders, engine guards, backrests, and other motorcycle accessories. Products are sold individually with no recurring revenue component. Revenue generated through direct consumer purchases and dealer/wholesale orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HogWorkz designs, manufactures, and sells aftermarket motorcycle parts and accessories—primarily LED headlights, taillights, turn signals, saddlebags, tour packs, engine guards, fairings, fenders, and color-matched body components—predominantly for Harley-Davidson motorcycles (with select compatibility for Indian and Honda models). Products are sold direct-to-consumer via hogworkz.com and through a dealer network, with all LED lighting backed by a lifetime warranty and plug-and-play installation.

Product overview

HogWorkz is an aftermarket motorcycle parts company specializing in LED lighting, backrests, and color-matched parts primarily for Harley-Davidson motorcycles, with some products compatible with Indian motorcycles. The product portfolio is organized around core product lines including performance LED headlights (Silvertooth™, Goldtooth™, Sabertooth™, HALOMAKER®, Dual Visionz™, Blackout series), complete tour pack assemblies with integrated backrests, saddlebag kits and liners, engine guards and crash bars, fairing systems (outer, inner, lower vented), fenders, sissy bars, and extensive color-matched parts using PPG paint formulations. The company also offers complementary accessories like luggage racks, skid plates, windshields, hand guards, and branded merchandise. All LED lighting products carry a lifetime warranty with plug-and-play installation across the motorcycle aftermarket.

Differentiator

Problem solved

Functional benefit

Brands

• Silvertooth: Performance LED headlight product line for Harley-Davidson motorcycles
• Goldtooth
• HALOMAKER
• ClearVue
• TrueFire
• Flowz
• Sabertooth
• Visionz

Products and services

• Performance LED Headlights (Silvertooth, Goldtooth, Sabertooth, HALOMAKER, Blackout, Dual Visionz lines) A family of performance LED headlights (7-inch, 5 3/4-inch, Road Glide, Low Rider ST, Fat Bob, V-Rod, Breakout fitments) built for Harley-Davidson Touring, Softail, Street Glide, Road Glide, and select Indian/Honda models. Plug-and-play installation with lifetime warranty.
• LED Turn Signals Front and rear LED turn signals with bullet, flat, fork, handlebar, vent, and saddlebag lens variants for Harley-Davidson motorcycles.
• LED Taillights LED taillights designed for Harley-Davidson motorcycles to replace or upgrade factory units.
• Passing Lamps & Running Lights LED passing lamps and running lights for Harley-Davidson and Indian motorcycles to supplement primary headlights.
• LED Underglow / Accent Lighting Kits LED accent lighting strips for motorcycle underglow effects, available in multiple color finishes including purple for Harley Road King models.
• Tour Packs with Backrests Complete tour pack assemblies with integrated backrests in King, Chopped, and Razor styles with Black or Chrome hardware options for Harley-Davidson Touring models.
• Saddlebag Kits and Liners Hard saddlebag conversion kits, replacement liners (OEM standard, stretched, chopped), and accessories for Harley-Davidson Softail and Touring models and select Indian motorcycles.
• Engine Guards Performance engine guards and crash bars in Havoc, Flat-Out, Double Barrel, and Level-Up configurations for Harley-Davidson Touring, Softail, Dyna, and Sportster models.
• Sissy Bars and Backrests Sissy bar assemblies including Lo-Pro Mini, Detachable Havoc, Detachable Tall Boy, and Freewheeler styles for various Harley-Davidson model lines.
• Front and Rear Fenders Aftermarket front and rear fenders including chopped, wrapped, mid-length, and carbon fiber options in 18-inch, 19-inch, and 21-inch sizes for various Harley-Davidson Touring and Softail models.
• Fairings (Outer, Inner, Lower Vented) Complete fairing assemblies including Batwing outer fairings, inner fairings for Touring and Road Glide applications, and lower vented fairings with Rushmore-style options.
• Windshields Replacement and upgraded windshields for Harley-Davidson Batwing, Road Glide, and Softail models, including the Flowz 4.5 series for Road Glide.
• Luggage Racks Luggage racks designed for Harley-Davidson Touring, Softail, and V-Rod motorcycles, providing additional cargo carrying capacity.
• Skid Plates and Chassis Protectors Protective skid plates and chassis protectors for Harley-Davidson Touring models, guarding engine and frame components.
• Color Matched Parts Aftermarket parts painted to match Harley-Davidson factory colors using PPG paint formulations across 100+ color options including Vivid Black, Billiard Red, Amber Whiskey, and Superior Blue.
• Performance Brake & Clutch Levers Aftermarket brake and clutch levers available in custom colors, designed for Harley-Davidson Dyna, Softail, Touring, and Sportster models.
• Tour Pack Liners Custom interior liners for Harley-Davidson and Indian motorcycle tour packs, including King, Chopped, and Razor styles with various stitching color options.
• Speaker Lids and Pods Speaker lid replacement kits and speaker pod assemblies for Harley-Davidson Touring motorcycles, supporting audio system upgrades.
• TrueFire LED Hand Guards LED-integrated hand guards for Harley-Davidson Touring motorcycles, combining rider protection with integrated lighting features.
• Carbon Fiber Oil Cooler Covers 100% carbon fiber oil cooler cover replacements for Harley-Davidson Touring models, providing lightweight aesthetic enhancement.
• ClearVue Derby Covers Transparent derby covers with ClearVue branding for Harley-Davidson Touring motorcycles, featuring custom color options.
• LED Headlight Bulbs & Lighting Adapters LED replacement bulbs and lighting adapters/trim for motorcycle lighting upgrades and custom fitment.
• Apparel & Merchandise Branded HogWorkz merchandise including garage signs, hats, hoodies, jackets, patches, shirts, shop stools, detail sprays, and touch-up paint products.

Quantifiable outcome

• In stock headlamps ship within 24 hours
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PPG PaintscoreTechnology or IntegrationHOGWORKZ uses high-quality PPG paint formulations specifically matched to OEM Harley-Davidson colors for their color-matched parts. This partnership ensures color accuracy and quality for the company's custom painted motorcycle parts.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HogWorkz
• Facebookfacebook.com/hogworkz
• Instagraminstagram.com/hogworkz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HogWorkz