What PPG Paints does

PPG Paints is the architectural coatings brand of PPG Industries (NYSE: PPG), a publicly traded US corporation with origins in 1883 and corporate headquarters in Pittsburgh. The brand is currently transitioning back to its heritage Pittsburgh Paints name, a multi-year rebrand rolled out beginning in 2025. PPG Paints supplies professional-grade architectural coatings—including interior and exterior paints, primers, specialty coatings, concrete stains, sealants, traffic and zone marking paints, and tinting colorants—to painting contractors, property and facility managers, architects and specifiers, new homebuilders, industrial painters, and consumer DIY buyers across the US and Canada.

Its product portfolio spans value tiers (SPEEDHIDE, MULTI-PRO, HI-HIDE) through premium 100% acrylic formulations (MANOR HALL, PPG PROMINENCE, PPG ULTRALAST, METALLIC TONES) and specialty/coatings systems including PITT-GLAZE WB1 (zero-VOC pre-catalyzed waterborne epoxy for high-traffic commercial spaces) and Building Renewal NeverFade with Kynar Aquatec PVDF resin technology (over 20-year proven exterior durability). More than 2,000 colors are offered across comprehensive color families, supported by LEED v4–v11, GREENGUARD, GREENGUARD Gold, SCAQMD, and CARB 2000 certifications, a virtual room visualizer with edge-detect functionality, color rendering services, and free professional estimating. Protective coatings sit under the recently relaunched Pittsburgh Paints Protective Coatings 2.0 banner.

Revenue is generated through one-time product sales across a multi-channel distribution network: company-owned PPG Paints retail stores, an independent dealer network, the HD Supply partnership for maintenance professionals, and direct online ordering through ppgpaints.com and the PPG Paints mobile app. GTM is professional-led, combining enterprise field sales targeting healthcare, senior living, education, hospitality, multi-family, retail, and single-family-rental verticals with inside sales and digital ordering for professional accounts. Parent PPG Industries reported $3.9B in Q1 2026 net sales (+7% YoY), its fifth consecutive quarter of organic sales growth, with pricing actions of up to 20% announced in April 2026 in response to input cost inflation and recent bolt-on M&A (Ozark Materials road markings business, $65M).

Name

PPG Paints

Legal name

PPG Industries Ohio, Inc.

Website

https://ppgpaints.com

Company type

Public

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

PPG Paints is the architectural coatings brand of PPG Industries (NYSE: PPG), supplying professional-grade paints, primers, specialty coatings, and color tools to contractors, property managers, architects, and consumers across the US and Canada.

Ownership category

akta.pro rank

Product category

Architectural Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Architectural & Decorative Paints (IMAEAHAA)

Keywords

• Architectural coatings
• Interior paint
• Exterior paint
• Specialty coatings
• Protective coatings

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural Coatings Sales: One-time product sales of paints, coatings, primers, stains, and specialty products through PPG Paints stores, independent dealers, and HD Supply. Revenue generated from direct product purchases by professional contractors and consumers.
2. Professional Services: Color rendering services, job estimating services, and professional painter support/resources provided to contractors and design professionals as value-added services to drive product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PPG Paints manufactures and sells architectural paints, primers, stains, and specialty coatings under brands including SPEEDHIDE, PERMANIZER, MANOR HALL, ULTRALAST, BREAK-THROUGH, PITT-GLAZE WB1, PERMA-CRETE, and protective coatings such as NeverFade with Kynar Aquatec. The portfolio spans interior latex, exterior acrylic latex, pre-catalyzed waterborne epoxy, concrete stains, traffic/zone marking paints, and tinting colorants, serving professional contractors, facility managers, architects/specifiers, and homeowners across over 2,000 colors.

Product overview

PPG Paints is a professional coatings and paint solutions company offering a comprehensive portfolio of architectural paints, specialty coatings, primers, and color products. The product lineup includes core interior paints (SPEEDHIDE, ULTRALAST, PROMINENCE, MANOR HALL, WONDER-TONES, MULTI-PRO), exterior paints (PERMANIZER, ACRI-SHIELD MAX, SUN PROOF, SPEED CRYL, MANOR HALL Exterior), specialty paints (BREAK-THROUGH for trim/cabinets, PITT-GLAZE WB1 epoxy coatings, METALLIC TONES, floor/porch coatings, traffic markings), primers (PVA Drywall Primer, SEAL GRIP line, PURE PERFORMANCE, SPEEDHIDE MaxBuild), concrete stains (PERMA-CRETE COLOR SEAL), water repellents (PERMA-CRETE AQUA-PEL), and colorants (COLORIZER, PPG 96-Line). The company also offers protective coatings under the Pittsburgh Paints Protective Coatings brand, including NeverFade with Kynar Aquatec technology. Products range from economy-tier options to premium professional-grade formulations, with many featuring zero-VOC, low-odor, and environmental certifications like LEED and GREENGUARD.

Differentiator

Problem solved

Functional benefit

Brands

• Pittsburgh Paints: Professional paint brand targeting contractors and painters with products for interior, exterior, and specialty applications.
• SPEEDHIDE
• PPG PERMANIZER
• PPG PROMINENCE
• PPG ULTRALAST
• MANOR HALL
• ACRI-SHIELD MAX
• PITTSBURGH PAINTS ANTI-SCUFF
• BREAK-THROUGH
• PERMA-CRETE
• PITT-GLAZE WB1
• Pittsburgh Paints Protective Coatings
• MULTI-PRO
• SUN PROOF
• PPG SEAL GRIP
• HI-HIDE
• PURE PERFORMANCE
• PPG ULTRA-HIDE
• PPG MANOR HALL Exterior
• PPG WONDER-TONES
• PPG METALLIC TONES
• ZONELINE
• ZONEMARK
• GLIDDEN ULTRA-HIDE

Products and services

• SPEEDHIDE Interior Latex Professional-grade interior latex paint with excellent hiding power, good color and sheen uniformity, and good film build and sag resistance for professional applicators.
• SPEEDHIDE Exterior Latex Exterior latex paint featuring excellent adhesion, good UV and weathering resistance, and mildew resistance on the dry paint film for building exteriors.
• PPG PERMANIZER Exterior Acrylic Latex Complete one coat hide, coverage, and durability with excellent fade resistance for exterior applications.
• PPG PROMINENCE Interior Paint and Primer Ultra-smooth resilient zero-VOC interior paint and primer in one that is highly stain and scrub resistant.
• PPG ULTRALAST Interior Latex Interior latex engineered for the longest lasting freshly painted look, repelling the most difficult stains and resisting scuffs and abrasion.
• MANOR HALL Interior Latex Zero-VOC 100% acrylic interior latex paint and primer in one with exceptional durability, hide, washability, and scrubbability.
• ACRI-SHIELD MAX Exterior Latex Exterior latex with 7-year Portersept Mildew Proof warranty, exceptional coverage and hide, and urethane-modified durability.
• BREAK-THROUGH Low VOC Interior and Exterior Door, Trim and Cabinet Paint Low VOC formulation with excellent flow and leveling, quick dry, and outstanding early block resistance for doors, trim, and cabinets.
• PITT-GLAZE WB1 High-Performance Pre-Catalyzed Waterborne Epoxy Zero-VOC pre-catalyzed single-component waterborne epoxy for high-traffic commercial and institutional spaces such as healthcare, schools, and public buildings.
• PERMA-CRETE COLOR SEAL WB Interior/Exterior Concrete Stain Film-forming, tintable, waterborne acrylic concrete stain for interior and exterior above-ground vertical and horizontal surfaces; fast drying, water- and chemical-resistant with hot-tire resistance.
• Pittsburgh Paints ANTI-SCUFF Interior Interior paint with unrivaled scuff resistance across all sheens and bases, high-hiding coverage and smooth application finish for high-traffic residential and commercial interiors.
• SUN PROOF Exterior Latex Exterior latex with great adhesion, dirt resistance, and a tough, durable, mildew-resistant coating for residential and commercial exteriors.
• PPG METALLIC TONES Interior Interior specialty paint available in 42 curated colors that delivers a hammered metal finish for walls, trim, and accents.
• PURE PERFORMANCE Interior Latex Zero VOC low-odor interior paint and primer in one with mold and mildew resistant coating for residential and commercial interiors.
• PPG SEAL GRIP Primers and Sealers Line of interior and exterior primers and sealers including stain-killing, universal alkyd, acrylic, and vapor barrier variants for professional substrate preparation.
• ZONELINE Exterior Traffic and Zone Marking Paint Fast-drying, highly durable exterior paint designed for traffic and zone marking that resists dirt pick-up in parking lots and roadways.
• Building Renewal NeverFade with Kynar Aquatec Technology High-performance protective coating system for architectural exteriors using Kynar Aquatec PVDF resin, proven to extend the life of industrial and commercial building materials for over 20 years; available in Original Base, Metal Base, Universal Primer, and Bonding Primer variants.
• PPG Floor and Porch Interior/Exterior Latex 100% acrylic waterborne porch, floor, and deck enamel with excellent impact, abrasion resistance, and adhesion over wood, concrete, and masonry.
• PPG MANOR HALL Exterior Paint and Primer Premium 100% acrylic exterior house paint and primer in one with exceptional coverage, hide, durability, and mold and mildew resistance, applicable down to 35°F.
• Professional Color Rendering Services Free color rendering service provided to architects, interior designers, and contractors to visualize paint color palettes for client presentations.
• Job Estimating Service Professional job estimating support provided to painting contractors to scope labor and material requirements for commercial and residential painting projects.

Quantifiable outcome

• Over 20 years proven performance for NeverFade exterior coatings with Kynar Aquatec technology
• +2 more outcomes

Segments14 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• HD SupplycoreChannel Partner/ Reseller/ DistributorHD Supply is a key distribution partner providing PPG Paints products to maintenance professionals and contractors through monthly promotional deals on paint supplies.

Scale indicators9 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Sherwin-Williams: The largest architectural coatings competitor in North America with overlapping professional paint brands, extensive store network, and direct competition in contractor and DIY segments. Compares directly to PPG Paints in core architectural interior/exterior paint categories.
• Benjamin Moore: Premium architectural paint brand owned by Berkshire Hathaway, widely specified by designers and architects. Directly competes with PPG Paints in interior premium paint and color systems for residential and commercial projects.
• Behr Paint: Architectural paint brand sold primarily through The Home Depot, including Behr Premium Plus and Behr Ultra lines. Directly competes in the DIY and pro segments and captures significant share in residential repaint cycles.
• Glidden: Owned by PPG Industries, targeting the value-tier architectural coatings segment through Home Depot. Directly competes within PPG's own portfolio and against value brands from Sherwin-Williams and others.
• Rust-Oleum: Specialty coatings brand offering paints, stains, and protective finishes for consumer and industrial use. Overlaps with PPG Paints' specialty paint portfolio including floor/porch, concrete stains, and protective coatings segments.

Broad incumbents

• Valspar: Architectural and industrial coatings brand now owned by Sherwin-Williams following the 2017 acquisition. Competes with PPG Paints across architectural and retail paint channels including Lowe's.
• AkzoNobel / Dulux: Global paints and coatings major whose Dulux brand competes in architectural coatings worldwide. Comparable at the parent-company level with PPG Industries but with stronger EMEA/APAC presence and weaker North America share.

Regional players

• Dunn-Edwards: Regional architectural paint brand concentrated in the Southwestern US, with strong pro and specification presence. Competes with PPG Paints in commercial and residential paint channels across the Western US.
• Kelly-Moore Paints: West Coast-focused architectural paint brand known for professional contractor loyalty. Comparable to PPG Paints in pro and architectural paint channels but with narrower geographic footprint.

Emerging players

• California Paints: Northeast US regional paint manufacturer with a focus on professional and architectural markets. Comparable at the contract/pro channel level to PPG Paints but with significantly smaller scale and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pittpaints
• LinkedInlinkedin.com/company/ppg-paints
• Instagraminstagram.com/pittsburghpaints
• Xx.com/ppgpaints

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PPG Paints