ProsourceFit

What ProsourceFit does

ProsourceFit is a privately held, direct-to-consumer e-commerce retailer of home fitness and recovery equipment, founded in 2011 and headquartered in Chatsworth, California, with 11–50 employees. The company sells a broad catalog spanning yoga and pilates accessories (mats, blocks, wheels, straps, rings, toning balls), strength and weight training equipment (dumbbells, kettlebells, barbells, plates, weight benches, pull-up/push-up bars, weighted vests), recovery and mobility tools (foam rollers, acupressure mats, electric massagers, massage balls, resistance bars), agility and performance gear (jump ropes, agility ladders, plyometric boxes, slide boards, gymnastics rings, medicine balls), and a Prosource Kids sub-line of rest and play mats. The catalog also includes bundled starter sets, gift cards, and higher-end adjustable and professional-grade items such as adjustable kettlebells (10–40 lb), adjustable dumbbell/barbell sets (22–55 lb), a Dual Pro percussion massager, and steel macebells.

The business runs on a Shopify-based e-commerce platform supporting the product catalog, shopping cart, customer accounts, and order management, with the prosourcefit.com storefront as the primary channel and free shipping offered on orders over $79. The revenue model is straightforward unit-pricing hardware sales (no subscription component) with product prices ranging from $6.99 to $199.99, complemented by digital gift cards in $10–$100 denominations. Customer segments are led by individual fitness enthusiasts seeking home workout solutions, with secondary segments in wholesale buyers (retailers and fitness facilities purchasing in bulk) and a GovX-affiliated program offering discounts to military, first responders, medical workers, and teachers. Marketing relies on the Fit & Healthy Blog for content/SEO, Instagram for organic social, and an affiliate partner program for referral traffic.

The company is independently owned (no disclosed VC, parent, or institutional investor), operates primarily in the U.S. with global shipping availability from its Shopify storefront, and made a single disclosed acquisition to date — Hyggelight on 2024-11-19 for an undisclosed amount. No product/technology patents, regulatory actions, leadership changes, or funding rounds are disclosed in the available data, consistent with the profile of a small, founder-managed online retailer operating in the broader U.S. fitness equipment market.

Name

ProsourceFit

Legal name

ProsourceFit

Website

https://prosourcefit.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ProsourceFit is a privately held, direct-to-consumer e-commerce retailer in Chatsworth, California, selling home fitness and recovery equipment — including yoga accessories, free weights, resistance gear, recovery tools, and kids fitness products — to individual fitness enthusiasts, with secondary wholesale and affiliate channels.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Functional Training & Conditioning Accessories Retail (Bands, Suspension Trainers, Agility/Ladders, Sleds) (CRAMADAD)

Keywords

• Fitness equipment retail
• Home workout gear
• Yoga and pilates supplies
• Strength training equipment
• Recovery and mobility products

Headquarters

HQ city

Chatsworth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of fitness equipment including yoga mats, resistance bands, kettlebells, dumbbells, and other fitness accessories. One-time purchase model with no subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ProsourceFit is a direct-to-consumer e-commerce retailer that sells a comprehensive range of fitness and recovery equipment through its Shopify-hosted website at prosourcefit.com. The product portfolio spans yoga and pilates supplies, strength and weight training gear, recovery and mobility tools, agility and performance equipment, resistance tubes and bands, children's fitness products, and accessories such as gift cards and bundle sets. Sales are made as individual unit purchases with no subscription component, complemented by a wholesale program for retailers and an affiliate partner program.

Product overview

ProsourceFit is an e-commerce retailer offering a comprehensive fitness equipment portfolio spanning yoga and pilates, strength training, recovery and mobility, agility and performance, and resistance training categories. The product line includes mats (yoga mats, exercise mats, puzzle flooring), free weights (dumbbells, kettlebells, barbells, plates, medicine balls, ankle/wrist weights, weighted vests), strength equipment (pull-up bars, benches, core trainers), recovery tools (foam rollers, massage balls, acupressure mats, electric massagers), agility equipment (ladder, slide boards, jump ropes, plyometric boxes), and specialized accessories. The company also offers children's fitness products, gift cards, and bundled starter sets. All products are sold directly through prosourcefit.com with free shipping on orders over $79.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga and Pilates Mats Extra thick, non-slip yoga and pilates mats available in various thicknesses (1/8-in to 1-in) and colors for practice support and floor protection.
• Yoga Blocks Foam bricks for yoga stability and support during poses and stretches.
• Yoga Wheels Yoga wheels for backbends and flexibility exercises in various color combinations.
• Pilates Rings Magic circle accessories for pilates and fitness training.
• Stability and Toning Balls Mini weighted balls for pilates and fitness, available in weights from 2 lb to 8 lb.
• Yoga Straps and Gloves Stretching straps and yoga gloves for flexibility training and grip support.
• Mat Bags and Slings Carriers, holders, and straps for transporting yoga and exercise mats.
• Multi-Grip Pull-Up Bar Doorway pull-up bar with multiple grip positions for conditioning shoulders, arms, back and core at home.
• Neoprene Dumbbells Coated dumbbells for weight training available in weights from 1 lb to 12 lb.
• Kettlebells Home gym equipment for swings and cleans, available in vinyl-coated, cast-iron, and adjustable variants from 5 lb to 45 lb.
• Adjustable Kettlebell Adjustable weight kettlebell ranging from 10 lb to 40 lb for versatile training.
• Ankle, Wrist, and Body Weights Body weights for ankle and wrist training, available in adjustable and fixed options from 1 lb to 15 lb.
• Weight Benches Flat and adjustable workout benches for strength training.
• Barbells and Plates Olympic, rubber and bumper plates with multipurpose barbell options.
• Resistance Tubes and Bands Exercise equipment for fitness and physical therapy available in tube and flat formats, with sets and individual bands.
• High-Density Half-Round Foam Roller High-density foam roller in half-round variant for muscle recovery and self-massage, providing a destabilizing surface and stretch booster.
• Acupressure Mats Recovery and relaxation mats for acupressure therapy.
• Electric Massagers Electric-powered massagers for muscle recovery and relaxation.
• Dual Pro Percussion Muscle Massager Percussion massager device for professional-grade muscle recovery.
• Slide Board Lateral training equipment for cardio sessions, core toning exercises and power building.
• Jump Ropes Cardio training ropes for conditioning and agility workouts.
• Agility Ladders Speed and agility training equipment for improving footwork and quickness.
• Plyometric Boxes Jump training boxes for plyometric exercises and explosive power training.
• Tread Slam Ball Weighted slam ball with tire tread texture for power training, designed for safety and durability.
• Balance Beams Balance training beams for improving stability and coordination.
• Exercise Mats and Flooring Gym floor mats and puzzle mats including diamond plate, weaved pattern, rubber-top, wood grain, and checkered designs in various thicknesses.
• Gymnastics Rings Apparatus for gymnastics strength training and bodyweight exercises.
• Core and Abdominal Trainers Home gym equipment for abs and core training including balance pads, boards, discs, sliders, and ab wheels.
• Weighted Vests Bodyweight training vests adding resistance, available from 6 lb to 20 lb.
• Pull Up and Push Up Bars Home gym equipment including doorway bars, wall-mounted bars, dip stations, push-up bars, and power towers.
• Prosource Kids Children's fitness products including rest mats and play mats for kids activities.
• Gift Cards Digital gift cards available in denominations of $10, $25, $50, $75, and $100 for gifting fitness equipment.
• 7-Piece Yoga Starter Set Complete yoga sets including blocks, strap, and mat for practitioners of all levels.
• Adjustable Dumbbell and Barbell Set Convertible dumbbell and barbell set available in 22 lb, 33 lb, 44 lb, and 55 lb configurations.
• Multi-Loop Stretching Strap Stretching strap with multiple loops for stability and safety during stretches.
• Steel Macebell Steel mace training equipment for strength and conditioning, available from 5 lb to 30 lb.
• Weight Lifting Straps and Support Gym accessories including lifting straps, wrist wraps, knee sleeves, hand grips, and barbell pads for training support.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• GovX ID ProgramminorGTM or Marketing PartnerPartnership providing appreciation discounts to military personnel, first responders, medical workers, and teachers through GovX ID verification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dick's Sporting Goods: Dick's is a national sporting goods retailer carrying yoga, strength, and recovery equipment alongside its broader assortment. It competes with ProsourceFit on assortment breadth and omnichannel reach.
• Walmart: Walmart sells fitness accessories, weights, yoga equipment, and recovery gear both in-store and online at value price points. It overlaps ProsourceFit on price-sensitive home-fitness buyers and competes on shipping and scale.
• Amazon: Amazon is the dominant online marketplace carrying ProsourceFit's exact product categories from thousands of sellers. It represents the largest competitive force on price, shipping speed, and search visibility for commodity fitness accessories.

Direct peers

• REP Fitness: REP Fitness sells home and commercial strength equipment (racks, barbells, dumbbells, benches) direct-to-consumer. It directly competes with ProsourceFit on barbells, plates, and benches at similar price tiers.
• Body-Solid: Body-Solid manufactures and distributes strength training equipment (benches, racks, free weights) for home and light-commercial use, directly overlapping with ProsourceFit's strength and weight-training catalog.
• Marcy (Impex Fitness): Marcy is a value-tier home gym equipment brand offering benches, dumbbells, and multi-gym stations. It competes with ProsourceFit on accessible price points in the strength and home-gym category.
• Rogue Fitness: Rogue Fitness is a leading strength-training and conditioning equipment brand selling barbells, plates, racks, and accessories via DTC. It overlaps with ProsourceFit's strength and weight-training catalog, particularly barbells, plates, and benches.
• Gaiam: Gaiam is a direct-to-consumer wellness brand with a heavy yoga and fitness-accessories catalog (mats, blocks, straps, resistance gear). It directly overlaps with ProsourceFit's yoga and pilates vertical and competes for the same home-fitness buyer.
• CAP Barbell: CAP Barbell is a fitness-equipment specialist offering dumbbells, kettlebells, weight benches, and bars at value price points. It directly competes with ProsourceFit's strength and weight-training vertical on assortment and price.
• Bowflex: Bowflex is a home-fitness equipment brand with strength, cardio, and recovery products sold direct. It competes with ProsourceFit for the home-gym buyer across multiple product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prosourcefit
• Xx.com/prosource_fit
• Facebookfacebook.com/prosourcefit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProsourceFit