Evoca
Evoca Group is a privately held Italian manufacturer of professional coffee machines and out-of-home vending machines, selling nine brands including Gaggia, Necta, Saeco, and Wittenborg to roughly 10,000 HORECA, office, and public-sector customers across 135+ countries, with a growing proprietary digital-services layer for payments and remote management.
- Company typePrivate
- Founded2017
- HeadquartersBergamo, Italy
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Evoca does
Evoca Group is a privately held Italian manufacturer of professional coffee machines and out-of-home vending machines, headquartered in Valbrembo (Bergamo), Italy, with operating subsidiaries across nine European countries and distribution reaching more than 135 countries. The group sells through three go-to-market motions in parallel: direct sales via wholly-owned regional subsidiaries and 30+ strategic service hubs, channel sales through dealer/distributor/reseller networks, and event-driven demand generation anchored on hospitality trade shows such as HOST Milano and SIGEP. Its revenue model rests primarily on hardware sales of bean-to-cup and traditional espresso machines, automatic coffee and snack vending machines, portioned-coffee systems, and a growing layer of digital services — Breasy mobile payments, Sophia telemetry, and the Giga machine-management software — delivered through its wholly-owned digital subsidiary Newis. A B2C-facing e-commerce channel sells spare parts and accessories to registered service technicians, generating recurring revenue from an installed base across roughly 10,000 customers in HORECA, corporate offices, and public-sector sites (universities, hospitals, transport hubs).
The company operates a multi-brand architecture built on acquisitions and heritage brands dating back to 1924: Gaggia (manual and self-service for HORECA), Necta (vending for coffee, snacks, and cold drinks), Saeco (office machines), Cafection and Wittenborg (high-volume workplace systems in North America and northern Europe), Futurmat and Visacrem (traditional bar/restaurant machines), and SGL (capsule/pod). Underlying technology includes patented bean-to-cup brewers, a Ducale-developed vacuum bean-preservation system, electronically managed milk-foam technologies, and an ISO 14067-certified Product Carbon Footprint Tool launched in April 2026. Evoca invests more than €100m cumulatively in R&D since 2019 and holds 700+ international patents.
Customer concentration is structurally low, served through long-tail HORECA operators, vending machine operators, dealers, distributors, and coffee roasters. The group's sustainability posture is unusually strong for its category — top-1% EcoVadis Platinum (86/100, second consecutive year), CDP A- Climate Change rating, SBTi-validated near-term targets, ISS ESG Prime Status, Sustainalytics Industry Top Rated, and full ISO 9001/14001/45001/14067 coverage — which is increasingly becoming a procurement requirement across European enterprise and public-sector customers.
Evoca firmographics
Firmographics- Name
- Evoca
- Legal name
- Evoca S.p.A.
- Website
- https://evocagroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Evoca Group is a privately held Italian manufacturer of professional coffee machines and out-of-home vending machines, selling nine brands including Gaggia, Necta, Saeco, and Wittenborg to roughly 10,000 HORECA, office, and public-sector customers across 135+ countries, with a growing proprietary digital-services layer for payments and remote management.
- Ownership category
- akta.pro rank
Evoca industry classification
Industry- Product category
- Professional Coffee and Vending Machines
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)
- akta.pro secondary industry
- Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)
Keywords
Where Evoca is headquartered
LocationHeadquarters
- HQ city
- Bergamo
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Evoca business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Professional Coffee Machines: Sale of professional coffee machines including manual, automatic, super-automatic, and self-service machines for the out-of-home market. Includes brands Gaggia, Saeco, Necta, Cafection, Futurmat, Visacrem, Wittenborg, and SGL.
- Vending Machines: Production and sale of vending machines for coffee, snacks, and cold drinks serving companies, universities, and public organizations.
- Digital Services: Cashless payment systems (Breasy), telemetry and remote management (Sophia), data collection and analysis for machine interaction and use patterns.
- Spare Parts and Accessories: E-commerce platform for spare parts sales to service technicians and maintenance providers.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Evoca product offering
Product offeringCore offering
Evoca manufactures and distributes professional coffee machines, espresso machines, and vending machines designed for out-of-home consumption across the HORECA, corporate, and public-space channels. The company sells through a portfolio of brands including Gaggia, Necta, Saeco, Cafection, Futurmat, Visacrem, Wittenborg, SGL, and Newis, and complements its hardware with digital services such as telemetry (Sophia) and cashless payments (Breasy).
Product overview
Evoca Group is a world-leading producer of professional coffee machines and vending machines for out-of-home consumption, operating a portfolio of nine distinct brands. The core product portfolio centers on three main brands: Gaggia (manual and automatic machines for baristas and self-service), Necta (vending machines for coffee, snacks and cold drinks), and Saeco (small automatic machines for offices and meeting rooms). Supporting these are regional brands including Cafection and Wittenborg (professional machines for high-demand workplaces in North America and northern Europe), and Futurmat and Visacrem (traditional machines for bars and restaurants). SGL offers semi-automatic portioned coffee machines for offices. Digital capabilities are delivered through Newis, which provides cashless payment systems, mobile apps (including Breasy for mobile payments), and the Sophia telemetry management platform. The company has also launched its first ISO-certified Product Carbon Footprint Tool (April 2026) for sustainability measurement. Core technologies include patented bean-to-cup brewers, tea brewers, vacuum systems, milk technologies, and Giga software for remote machine management.
Differentiator
Problem solved
Functional benefit
Brands
- Gaggia: Manual machines for baristas and automatic, self-service coffee machines, principally serving the hotel, restaurant and café sector.
- Necta
- Saeco
- Cafection
- Futurmat
- Visacrem
- Wittenborg
- SGL
- Newis
- Breasy
- Sophia
Products and services
- Gaggia professional espresso and coffee machines
Quantifiable outcome
- 42% reduction of absolute Scope 1, 2, and 3 greenhouse gas emissions by 2030 (from 2022 base year)
- +5 more outcomes
Companies that use Evoca
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Evoca technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Evoca partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NewiscoreDigital services subsidiary providing tailored digital solutions including cashless payment systems (Breasy app), remote digital machine management, and data collection for mapping use patterns of Evoca machines.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Evoca competitors and assessment
Company assessmentDirect peers
- Bianchi Vending / Bianchi Industry: Italian competitor specialised in OCS (office coffee service) and vending equipment, including hot beverage and snack/food automatic dispensers. Most direct vending peer to Evoca's Necta portfolio across European HORECA and public vending.
- La Marzocco: Italian maker of professional espresso machines for cafés, restaurants, and specialty coffee shops. Highly relevant given Evoca's Gaggia and Futurmat bars/restaurants focus and overlapping HORECA customer base in Europe.
- Franke Coffee Systems: Swiss division of Franke Group producing fully automatic professional coffee machines for offices, hospitality, and convenience retail. Highly comparable to Evoca's Saeco and Wittenborg office solutions and Necta self-service units.
- De'Longhi Group: Italian-headquartered manufacturer of coffee machines, including a professional/HO.RE.CA range and small domestic machines. Directly comparable because it competes with Evoca's Gaggia, Saeco, and Necta lines across both home and out-of-home channels, with overlapping espresso technology.
- Gruppo Cimbali: Italian manufacturer of professional espresso and cappuccino machines (La Cimbali, Faema). Comparable to Evoca's Gaggia and Futurmat brand portfolio serving HORECA espresso accounts globally.
- Bunn-O-Matic Corporation: US-based commercial beverage equipment maker specialising in coffee brewers and dispensers for foodservice and convenience channels. Comparable in target market (US workplaces, foodservice) to Evoca's Cafection brand and broader Necta snack/coffee dispensing.
- SandenVendo (Sanden Corporation): Global manufacturer of vending machines for cold drinks, snacks, and coffee, with presence across Europe. Comparable to Evoca's Necta snack-and-drink vending machines and to the broader OOH self-service equipment category.
- Rancilio Group: Italian espresso machine manufacturer (Rancilio, Egro, Promac brands) serving bars, restaurants, offices, and self-service. Comparable for traditional espresso machines and super-automatic office segments overlapping with Gaggia, Saeco, and SGL.
- Thermoplan AG: Swiss manufacturer of high-volume professional coffee machines and a leading Starbucks supplier. Comparable to Evoca on bean-to-cup technology for high-demand workplaces and quick-service restaurants.
Broad incumbents
- Lavazza Professional: Ho.Re.Ca arm of the Lavazza coffee group producing capsule and bean-to-cup machines bundled with coffee supply. Comparable to Evoca as a competitor for office and HORECA accounts, with the added leverage of Lavazza's roasting heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Evoca social profiles
Digital presenceEvoca compliance and trust
Trust signalCompliance4 records
Evoca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evoca leadership team
Management profileNumber of profiles
Profiles3 records
Evoca subsidiaries and ownership
Company hierarchySubsidiaries18 records
Evoca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evoca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evoca
What does Evoca do?
Evoca manufactures and distributes professional coffee machines, espresso machines, and vending machines designed for out-of-home consumption across the HORECA, corporate, and public-space channels. The company sells through a portfolio of brands including Gaggia, Necta, Saeco, Cafection, Futurmat, Visacrem, Wittenborg, SGL, and Newis, and complements its hardware with digital services such as telemetry (Sophia) and cashless payments (Breasy).
Is Evoca a public or private company?
Evoca is a private company. It is classified as unknown and is currently operating.
When was Evoca founded?
Evoca was founded in 2017. It employs 1,001 to 5,000 people.
Where is Evoca based?
Evoca is headquartered in Bergamo, Italy, in the Europe region.
How does Evoca make money?
Four revenue lines are on record. Professional Coffee Machines are the primary driver. The others are vending Machines, digital Services and spare Parts and Accessories.
Who are Evoca's main competitors?
Direct peers on record are Bianchi Vending / Bianchi Industry, La Marzocco, Franke Coffee Systems, De'Longhi Group, Gruppo Cimbali, Bunn-O-Matic Corporation, SandenVendo (Sanden Corporation), Rancilio Group and Thermoplan AG. Lavazza Professional is listed as a broad incumbent.
Does Evoca have an API?
No public API is recorded for Evoca.
What industry is Evoca in?
Evoca's product category is Professional Coffee and Vending Machines. Its primary akta.pro industry code is FSAMADAE, Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging), with a secondary code of CRACAGAM, Smart Home Software, Apps & Subscriptions Retail. Its NAICS code is 333310 and its SIC code is 3585.