What NewisCool Tecnologia Educacional does

NewisCool Tecnologia Educacional is a Brazilian EdTech firm, founded in 2017 and headquartered in Ribeirão Preto, São Paulo, that builds web-based business simulation games (jogos de empresas) used to teach entrepreneurship and business management primarily to high-school, undergraduate, graduate, and extension-program students in Brazil. The company's product portfolio spans more than ten specialized simulations—including Jogo da Sede (a soft-drink manufacturing competition), Jogo de Startups with InovaCoins advanced gamification, The Value Game (B2B negotiation), Jogo do Síndico (service quality), Banking Game, Decisões Estratégicas, Sucessão, Jogo de Marketing, Jogo de Produção, and Jogo de Logística—alongside a library of over 1,000 business concepts and ready-to-use lesson plans. The pedagogical architecture is grounded in Kolb's experiential learning cycle and Dick Duke's gaming design process, with the simulation engine reproducing real market behavior in web environments.

The company sells through two parallel channels: institutional convênio (agreement) contracts with Brazilian educational institutions covering Ensino Médio, Ensino Superior, Extensão Universitária, and Pós-graduação, and direct-to-consumer subscriptions on newis.cool and the dedicated jogos-de-empresas.com.br portal. Pricing is published in BRL and ranges from R$200 for four months of basic game access to R$406/month for the Super Empreendedor plan, R$812 for the sustainable-logistics simulation, and R$10,900 for the premium one-year CABALA DA EMPRESA mentorship program with Prof. Titton. Distribution already extends across all five major Brazilian regions (South, Southeast, Northeast, Center-West, North), with named operational presence in cities including São Paulo, Rio de Janeiro, Porto Alegre, Florianópolis, Fortaleza, Recife, Brasília, and Rio Branco.

The company is founder-led by Luiz Antonio Titton, PhD, whose doctoral and postdoctoral work at the University of São Paulo (USP) seeded the methodological IP: registered software, the Experiential Artefact for Cross-Cultural Learning Skills (MCCLS), the Learning Tool for Sustainable Decision Making (LTSDM), and publications at CSEAR and CONTECSI. Personal ties to Richard D. Duke (originator of the gaming design framework) and active participation in ISAGA underpin academic credibility. No external funding, parent company, or M&A activity is disclosed; the company operates with 1–10 employees as an independent private limited company (Newis Cool Tecnologia Educacional Ltda) registered in São Paulo, Brazil.

Name

NewisCool Tecnologia Educacional

Legal name

Newis Cool Tecnologia Educacional Ltda

Website

https://newis.cool

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

NewisCool Tecnologia Educacional is a Brazilian EdTech firm that develops web-based business simulation games (Jogo da Sede, Jogo de Startups, and 10+ others) for entrepreneurship and active-learning education, sold to high schools, universities, extension programs, and individual learners across Brazil, with published BRL pricing tiers and a premium mentorship offering.

Ownership category

akta.pro rank

Product category

Educational Simulation Software

NAICS

Educational Services (611), Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Simulation, Scenario & Serious Games Design (EDAGAKAH)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Business simulation games
• Entrepreneurship education
• Active learning software
• Experiential learning tools
• Gamified educational platforms

Headquarters

HQ city

Ribeirão

HQ country

Brazil

HQ region

Latin America

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans (Individual): Monthly and one-time subscription plans sold directly to individuals. Plans range from basic game access (R$200/4 months) to comprehensive packages (R$406/month). Premium offerings include one-year access to specialized courses.
2. Institutional/School Agreements (Convênio): Educational institutions (schools, universities) sign institutional agreements (convênio) to access the platform at reduced or no cost, then commercial contracts are established. This is the primary B2B/government revenue channel targeting the Educação Empreendedora (Entrepreneurial Education) market.
3. Premium Mentorship (CABALA DA EMPRESA): High-value one-year program at R$10.900 including pre-recorded course content and individualized mentorship with Prof. Titton, representing a premium professional services revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NewisCool Tecnologia Educacional develops and sells web-based business simulation games (jogos de empresas) used for entrepreneurship and business management education. Its portfolio covers topics such as manufacturing, startups, B2B negotiation, service quality, banking, strategy, succession, marketing, production, and logistics, applying active learning methodologies grounded in Kolb's experiential learning cycle and Richard D. Duke's gaming design framework. Products are delivered to educational institutions via convênio agreements and to individual learners via subscriptions on newis.cool and jogos-de-empresas.com.br.

Product overview

NewisCool Tecnologia Educacional is an educational technology company specializing in web-based business simulation games (jogos de empresas) for teaching entrepreneurship and business management. The core offering consists of multiple simulator products designed for different educational levels (high school, higher education, graduate programs) and business topics. The product portfolio includes: Jogo da Sede (soft drink manufacturing business simulation), Jogo de Startups with InovaCoins (startup simulation with gamification), The Value Game (B2B negotiation), Jogo do Síndico (service quality), Banking Game, Decisões Estratégicas, Sucessão, Jogo de Marketing, Jogo de Produção, and Jogo de Logística. The platform uses active learning methodologies and gamification to teach business concepts. The company also offers premium services like CABALA DA EMPRESA for business recovery, and various subscription plans (Jogo de empresas, Super Empreendedor, Jogo de startups, LogísticaSustentável) with pricing ranging from R$200 to R$10,900.

Differentiator

Problem solved

Functional benefit

Brands

• Jogo da Sede: Business game simulating manufacturing and selling of soft drinks with competing teams
• Jogo de Startups
• The Value Game
• Jogo do Síndico
• Banking Game
• Decisões estratégicas
• Sucessão
• Jogo de Marketing
• Jogo de Produção
• Jogo de Logística

Products and services

• Jogo da Sede Web-based business simulation game in which five teams of four students each manage a manufacturing and retail company that produces and sells soft drinks, competing to make the business profitable and increase company value. Covers Marketing, Operations, Human Resources, and Finance. Used by educational institutions and individual learners in Brazil, with ready-to-use lesson plans and a concept library.
• Jogo de Startups (with InovaCoins gamification) Web-based startup simulation game that lets users practice creating new businesses with innovation and observe real-world outcomes. Includes advanced gamification via the InovaCoins system. Targeted at higher education students and individual learners.
• The Value Game Simulation game focused on business-to-business (B2B) negotiation. Designed for educational use to practice value creation and negotiation tactics.
• Jogo do Síndico Simulation game for learning service-quality fundamentals. Applicable to retail services and B2B environments. Used in professional training and entrepreneurship courses.
• Banking Game Simulation game that teaches the fundamentals of banking management through active learning. Targeted at higher education courses in finance and administration.
• Decisões Estratégicas Strategic decision-making simulator where users practice handling complex decisions from a large number of available options. Used in administration and management courses.
• Sucessão Succession planning simulation that addresses the replacement of key people within the company when facing setbacks. Aimed at management and HR education.
• Jogo de Marketing Business simulation game that tests marketing fundamentals through active learning. Used in marketing and administration courses.
• Jogo de Produção Production management simulation that models a factory with its structuring and operation in the Production area. Used in operations and administration courses.
• Jogo de Logística Road distribution company simulation game covering logistics fundamentals. Used in logistics, administration, and supply chain courses.
• CABALA DA EMPRESA Premium advanced course and individualized mentorship program for company recovery from financial difficulty. Combines pre-recorded content with personalized coaching from Prof. Titton for the subscriber's specific case. Valid for one year. Targeted at individual professionals and business owners.

Quantifiable outcome

• Reduced professor preparation time — 'With little time investment the professor can start using activities immediately; the professor tutorial is also simple and objective enabling immediate start with the class'
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• CSEAR (Center for Social and Environmental Accounting Research)minorStrategic or Co-development Partner · 1 January 2016CSEAR is an international research center for social and environmental accounting. NewisCool/affiliated researchers presented at CSEAR UK Conference 2018 (St Andrews, Scotland) and CSEAR North-Asia Hong Kong Conference 2017, on business education for sustainability through experiential and multi-criteria decision-making approaches.
• University of São Paulo (USP)coreStrategic or Co-development Partner · 1 January 2015Luiz Antonio Titton's academic institution for doctoral and postdoctoral research. USP partnership produced multiple software registrations (the first at the unit), academic publications, and the Experiential Artefact for Cross-Cultural Learning (MCCLS). Titton maintains affiliation and ongoing collaboration with USP's accounting and business education departments.
• ISAGA (International Simulation and Game Association)coreStrategic or Co-development Partner · 1 January 2014ISAGA is the international academic association for simulation and gaming. Luiz Antonio Titton participated in the ISAGA 2014 congress in Dornbirn, Austria, where he received a copy of Dick Duke's gaming design process mapping. Titton has used ISAGA conferences (including in Sweden) to share research and learn from international colleagues. The company leverages ISAGA as its primary academic community for credibility, knowledge exchange, and research collaboration.
• Richard D. Duke (Creator of Gaming: The Future's Language)flagshipStrategic or Co-development Partner · 1 January 2014Richard D. Duke, creator of the gaming design process framework and author of 'Gaming: The Future's Language' (co-authored with Prof. Dr. Willy Kriz in 'Back to The Future of Gaming'), is a personal associate of Luiz Antonio Titton. Duke's framework of gaming design from 1973 is described as the most comprehensive and still unsurpassed mapping for game conception, serving as the theoretical foundation for NewisCool's simulation development.
• FEA/USP (Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto)coreStrategic or Co-development PartnerThe Accounting department's course syllabus (ementas) at FEA/USP's Ribeirão Preto campus is referenced as the benchmark for the knowledge areas covered in the Jogo da Sede simulation (Marketing I and II, Planning and Production Control, Human Resources, Finance I). The company has historical ties to this institution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forio: Forio provides an online platform for building and deploying interactive simulations and business games in education and corporate training — comparable technology stack (web-based simulation authoring) and customer base (business schools and training programs).
• Cesim: Cesim delivers a range of business simulations (strategy, finance, service operations) to universities and corporate learners worldwide; closely comparable product portfolio and pedagogy to NewisCool's simulation suite.
• Smartsims: Smartsims offers business simulations (e.g., Markstrat, Entourage) used in marketing and strategy courses, mirroring NewisCool's positioning of integrated business simulations as core teaching tools for undergraduate and graduate programs.
• Interpretive Simulations (StratSim): Interpretive Simulations produces StratSim and other business strategy simulations adopted in business schools worldwide; comparable to NewisCool in delivering web-based strategic decision-making simulators to higher-education institutions.
• Capsim: Capsim is a long-established provider of business simulation games (Capstone, Foundation, etc.) used widely in business schools for teaching management, marketing, and finance — the closest direct global peer to NewisCool's simulation-for-education model.
• Business Simulations Ltd (BSL): Business Simulations Ltd produces web-based business simulations used by business schools globally — closely comparable in product category (web-delivered business simulations for higher education) and customer base.

Regional players

• Descomplica: Major Brazilian K–12 and pre-vestibular online education platform; overlaps as a regional competitor for educational institution budgets, particularly in BNCC-aligned active learning and gamified content delivery.
• Hotmart: Brazilian edtech/infoproduct platform enabling creators to sell online courses and digital products in Portuguese-speaking markets — comparable as a Brazilian regional channel for entrepreneurship education monetization.

Broad incumbents

• Kahoot: Kahoot is a global gamified learning platform with significant traction in Brazilian schools; not a deep business simulation, but a broader incumbent that competes for the same BNCC-driven gamification budget that NewisCool targets.
• Marketplace Simulations (Harvard Business Publishing Education): Harvard Business Publishing Education offers a portfolio of business simulations including Marketplace, used across MBA programs globally. It is a broader incumbent with deeper distribution but the same core 'business simulation for active learning' proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/newis_cool
• Facebookfacebook.com/newiscool.edtech
• LinkedInresearchgate.net/profile/Luiz_Titton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewisCool Tecnologia Educacional