Kiwi Wealth

What Kiwi Wealth does

Kiwi Wealth was a New Zealand-based retail investment management company headquartered in Wellington, operating from 2000 until its acquisition by Fisher Funds in November 2022. The firm offered KiwiSaver schemes, managed investment funds, a superannuation scheme, and a Private Portfolio Service, primarily serving individual retail investors seeking retirement savings and wealth accumulation products. Its go-to-market was direct-to-consumer, with investors accessing products through an online portal, paper application forms tied to Product Disclosure Statements, and content-driven investor education resources on the company's digital platform. Revenue was generated on a recurring basis via management fees charged on assets under administration across the KiwiSaver and managed fund books.

The company's operating status shifted fundamentally after the 2022 acquisition. The Kiwi Wealth Super Scheme was wound up effective 31 December 2023, and on 6 March 2024 the remaining products were rebranded: the Kiwi Wealth KiwiSaver Scheme became the Fisher Funds KiwiSaver Plan, Kiwi Wealth Managed Funds became Fisher Funds Investment Funds, and the scheme manager entity changed from Kiwi Wealth Limited to Fisher Funds Wealth Limited. Following the brand transition, Kiwi Wealth's client base, reporting, and portal experience are administered under the Fisher Funds brand.

From a strategic vantage point, Kiwi Wealth is no longer an independent operating business as of mid-2024 — it exists as a legacy entity inside the Fisher Funds group. The CEO on record is Ian Burns. The company serves no new clients directly; new customer flows are routed to Fisher Funds KiwiSaver Plan and Fisher Funds Managed Funds. For diligence purposes, stand-alone Kiwi Wealth operating metrics (revenue, AUM, headcount) are no longer separately disclosed and should be assessed within the consolidated Fisher Funds reporting perimeter.

Name

Kiwi Wealth

Legal name

Kiwi Wealth Limited

Website

https://kiwiwealth.co.nz

Company type

Private

Founded year

2000

Operating status

Acquired

Headcount range

101–250 employees

Short description

Kiwi Wealth was a New Zealand retail investment manager offering KiwiSaver, managed funds, and portfolio services to individual investors, generating revenue via AUM-based management fees; acquired by Fisher Funds in November 2022 and fully rebranded under Fisher Funds by March 2024.

Ownership category

akta.pro rank

Product category

Retail Wealth Management

NAICS

Pension Funds (525110), Pension Funds (52511), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

akta.pro primary industry

Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)

Keywords

• Retail wealth management
• KiwiSaver retirement savings
• Managed investment funds
• Private portfolio service
• New Zealand superannuation

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Fees: Kiwi Wealth operated as a retail investment management company offering KiwiSaver and managed fund products, generating revenue through management fees charged on investor assets under administration.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Kiwi Wealth offered KiwiSaver retirement savings schemes, managed investment funds, a private portfolio service, and a superannuation scheme for individual New Zealand retail investors. Following its November 2022 acquisition by Fisher Funds, the products have been rebranded under the Fisher Funds brand and are now managed by Fisher Funds Wealth Limited. Revenue is generated through management fees charged on assets under administration across the KiwiSaver Plan, Investment Funds, and Private Portfolio Service offerings.

Product overview

Kiwi Wealth was a New Zealand-based financial services company offering KiwiSaver and managed investment products. Following its acquisition by Fisher Funds in November 2022, Kiwi Wealth's products have been integrated into the Fisher Funds brand. The KiwiSaver Scheme was rebranded as the Fisher Funds KiwiSaver Plan, and Managed Funds became Fisher Funds Investment Funds. The Super Scheme was wound up in December 2023, while the Private Portfolio Service was migrated to Fisher Funds. As of March 2024, all products operate under Fisher Funds' branding with Fisher Funds Wealth Limited as the new scheme manager.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisher Funds KiwiSaver Plan (formerly KiwiSaver Scheme) A KiwiSaver retirement savings scheme previously operated by Kiwi Wealth, now rebranded as the Fisher Funds KiwiSaver Plan following the November 2022 acquisition by Fisher Funds. Designed for individual New Zealand residents saving for retirement, with options to use KiwiSaver funds toward first-home purchases. New clients can join via the application form in the Fisher Funds KiwiSaver Plan Product Disclosure Statement.
• Private Portfolio Service A premium personalized portfolio management service previously offered by Kiwi Wealth, now transitioned to the Fisher Funds platform with updated portal access and information. Designed for individual clients seeking tailored discretionary portfolio management rather than off-the-shelf fund products.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fisher FundscoreStrategic or Co-development Partner · 1 November 2022In November 2022, Kiwi Wealth was acquired and became part of Fisher Funds, New Zealand's most trusted KiwiSaver provider. The Kiwi Wealth KiwiSaver Scheme was renamed to Fisher Funds KiwiSaver Plan, and Kiwi Wealth Managed Funds became Fisher Funds Investment Funds. The manager changed from Kiwi Wealth Limited to Fisher Funds Wealth Limited.

Scale indicators2 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• AMP New Zealand: Long-standing NZ wealth manager and KiwiSaver provider offering retail savings and investment products that overlap with the KiwiSaver and managed fund propositions Kiwi Wealth operated.
• Mercer (New Zealand): Global investment consultant and asset manager offering KiwiSaver and managed fund products in New Zealand, comparable to the Kiwi Wealth product set on both retirement and wealth-accumulation use cases.
• Westpac New Zealand (Westpac KiwiSaver): Major NZ bank with a KiwiSaver scheme and investment offerings targeting the same retail Kiwi investor segment Kiwi Wealth pursued, serving as a reference point for bank-affiliated competitive intensity.
• Fisher Funds Management Limited: Parent company that acquired Kiwi Wealth in November 2022; operates the rebranded KiwiSaver Plan, Investment Funds and Managed Funds that directly map onto the Kiwi Wealth product set, making it both the integrator and the closest direct comparator.
• ASB Bank (ASB KiwiSaver): Major NZ bank with a large KiwiSaver scheme and investment fund range, competing with the inherited Kiwi Wealth book for retail retirement savings flows.
• ANZ Investments: Bank-affiliated KiwiSaver scheme and managed funds provider with very large NZ retail AUA, competing for the same retail KiwiSaver customers as the Fisher Funds KiwiSaver Plan.

Direct peers

• Milford Asset Management: One of New Zealand's largest independent fund managers, offering KiwiSaver schemes, managed funds and portfolios to retail investors — directly comparable to Kiwi Wealth's pre-acquisition KiwiSaver and managed-fund proposition.
• Booster KiwiSaver: NZ specialist KiwiSaver and investment provider offering a similar mix of KiwiSaver schemes and managed funds to retail investors, competing for the same Individual Retail Investor segment Kiwi Wealth targeted.

Emerging players

• Generate KiwiSaver (Generate Investment Management): KiwiSaver-focused investment manager with a digitally led, fee-conscious proposition that overlaps directly with the KiwiSaver retirement savings product and direct-to-consumer distribution model Kiwi Wealth used.
• Simplicity (Simplicity Living Limited): New Zealand low-cost KiwiSaver and investment fund provider that has rapidly accumulated KiwiSaver market share on a fee-led value proposition, competing head-on with the Fisher Funds KiwiSaver Plan inherited from Kiwi Wealth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/kiwiwealth
• LinkedInlinkedin.com/company/kiwiwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiwi Wealth