DivMob
DivMob is a Vietnamese mobile game developer founded in 2012 that produces free-to-play games across multiple genres for Android and iOS. Its portfolio of eight titles has accumulated over 100 million downloads, including Editor's Choice and Android Excellence award winners.
- Company typePrivate
- Founded2012
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What DivMob does
DivMob is a Vietnamese mobile game development studio founded in 2012 and headquartered in Ho Chi Minh City, with a team of 51-100 employees. The company designs, develops, and publishes free-to-play mobile games for Android and iOS using the Unity engine, with a catalog of eight titles spanning casual (Panda Jump), action (Ninja Revenge), survival (Zombie Age 2 and Zombie Age 3), real-time strategy/RPG (Epic Heroes War), action-RPG (Heroes Infinity), pirate adventure (Myth of Pirates), and fantasy sports (Fantasy League). The studio has accumulated over 100 million cumulative downloads and holds Top Developer status on Google Play, with Zombie Age 3 and Epic Heroes War receiving Editors' Choice recognition and Zombie Age 3 winning the Android Excellence award in 2017. Heroes Infinity additionally won Best Graphic at Unity Unite Singapore 2017.
DivMob monetizes exclusively through consumer-facing channels, with no enterprise or B2B offering. Revenue is generated via two streams: in-app purchases (virtual currency, gem packs, premium items, and progression accelerators such as crystals in Epic Heroes War) and in-game advertising, validated by DivMob's appearance as a Google AdMob case study. Distribution is global through Google Play and the Apple App Store, with localized pricing support, and includes Epic Heroes War on the Kakao Games platform for Korean-market reach; the company's website serves as a direct download hub linking into the app stores. Leadership is concentrated under founder/CEO Ngô Văn Luyện, and the company is privately held with no disclosed institutional investors, parent company, or funding history.
The company's go-to-market is product-led growth, relying on platform featuring (Editors' Choice, Top Developer, Android Excellence), third-party earned media (Forbes Vietnam, Google Developer Stories, Intel Atom co-marketing), and a diversified genre portfolio to drive organic user acquisition. Awards and recognition functions as a meaningful moat by sustaining app-store visibility and reducing user-acquisition cost relative to non-featured titles.
DivMob firmographics
Firmographics- Name
- DivMob
- Legal name
- DivMob
- Website
- https://divmob.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DivMob is a Vietnamese mobile game developer founded in 2012 that produces free-to-play games across multiple genres for Android and iOS. Its portfolio of eight titles has accumulated over 100 million downloads, including Editor's Choice and Android Excellence award winners.
- Ownership category
- akta.pro rank
DivMob industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where DivMob is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
DivMob business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- In-App Purchases: Free-to-play mobile games monetized through in-app purchases including gem packs, virtual currency, and premium items. Players can purchase 'crystals' and other premium currency to progress faster in games like Epic Heroes War.
- Advertising (Google AdMob): Games likely include advertising monetization through Google AdMob integration, as evidenced by Google AdMob Case Study featuring DivMob
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
DivMob product offering
Product offeringCore offering
DivMob is a mobile game development studio that designs, builds, and publishes free-to-play games for Android and iOS using the Unity game engine. Its portfolio spans casual to hardcore genres including action, RPG, real-time strategy, zombie survival, adventure, and fantasy sports, with eight current titles distributed globally through Google Play, Apple App Store, and the Kakao Games platform. Revenue is generated via in-app purchases (virtual currency, gem packs, premium items) and in-game advertising (Google AdMob).
Product overview
DivMob is a mobile game development company that produces games ranging from casual to hardcore for Android and iOS platforms. Their product portfolio includes eight distinct games: Fantasy League (fantasy sports), Heroes Infinity (action RPG), Zombie Age 3 (zombie survival), Epic Heroes War (real-time strategy/RPG), Zombie Age 2 (survival horror), Ninja Revenge (action), Myth of Pirates (adventure RPG), and Panda Jump (casual platformer). The games share a common distribution through Google Play and App Store, with select titles also available on Kakao platform. Most games are free-to-play with in-app purchases. Their titles have garnered over 100 million downloads and received recognition including Editor's Choice and Android Excellence awards.
Differentiator
Problem solved
Functional benefit
Products and services
- Fantasy League A fantasy sports league game in which players build and manage their own dream teams. Targeted at mobile gaming consumers seeking sports-themed strategy gameplay.
- Heroes Infinity An action RPG featuring heroes battling in an Epic Gods War theme. Won Best Graphic award at Unity Unite Singapore 2017. Aimed at hardcore mobile gamers who enjoy hero-collection and progression gameplay.
- Zombie Age 3 A zombie survival game in which players must survive against waves of undead. Featured as Editors' Choice on Google Play and received Android Excellence award in 2017.
- Epic Heroes War A real-time strategy online side-scroller defense game that combines RPG elements, allowing players to progress via gem packs and crystals. Designated Editors' Choice on Google Play. Also distributed on the Kakao Games platform in Korea.
- Zombie Age 2 A survival game set in a town overrun by the walking dead, where players must survive as everyone around has turned into zombies. Targets casual and mid-core mobile action gamers.
- Ninja Revenge An action game in which the player takes on the role of an enraged ninja seeking revenge for the death of his wife by killing assassins. Targets action-game fans on mobile.
- Myth of Pirates A pirate-themed adventure game featuring 99+ campaigns, multiple captains to challenge, and three factions (pirate, undead, marine) with different crews, weapons, and skills. Supports WiFi multiplayer combat and both SD and HD displays.
- Panda Jump A casual jumping game where players control a panda jumping between bamboos to fight enemies including angry birds, monkeys, and fire foxes. Features tap-to-jump mechanics, 10 missions, and simple controls suitable for all ages.
Quantifiable outcome
- Over 100 million cumulative downloads across game portfolio
- +3 more outcomes
Companies that use DivMob
Customer profileSegments1 record
Ideal customer profiles1 record
DivMob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DivMob partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GooglecoreGoogle features DivMob games in multiple contexts including Android Developer Story video, Google AdMob Case Study, and platform featuring. DivMob participates in Google's localized pricing program on Google Play. The partnership provides platform credibility and distribution advantages.
- Kakao GamesminorEpic Heroes War is distributed on Kakao Games platform for Korean market, providing access to Kakao's user base and platform ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DivMob competitors and assessment
Company assessmentBroad incumbents
- Rovio Entertainment: Rovio, the maker of Angry Birds, is a publicly listed mobile F2P studio with a multi-IP portfolio. It is comparable as a multi-game mobile publisher with global app store presence, though it operates at substantially larger scale.
- Garena (Sea Limited): Garena publishes mobile games including Free Fire across Southeast Asia and globally. It is comparable as a Southeast Asia-rooted mobile game publisher with strong regional distribution, though its scale and free-to-play esports focus are far larger than DivMob's.
- Zynga: Zynga is a major incumbent in mobile F2P social and casual gaming. It is comparable as a portfolio-based mobile publisher monetizing via IAP and ads, though at materially larger scale and with broader genre coverage than DivMob.
- King (Activision Blizzard): King, the maker of Candy Crush, is a broad incumbent in mobile F2P casual/match-3. It is comparable in platform-led distribution and IAP-driven monetization, but operates globally at significantly larger scale.
Direct peers
- Voodoo: Voodoo is a Paris-based mobile game publisher specializing in hyper-casual and hybridcasual F2P titles distributed via Google Play and Apple App Store. It is comparable to DivMob as a cross-platform mobile F2P studio relying primarily on app store distribution and ads/IAP monetization.
- Amanotes: Amanotes is a Vietnamese mobile game studio and music-game publisher, directly comparable as a Vietnam-headquartered F2P mobile developer operating on Google Play and Apple App Store with a similar mid-core/casual mix and global distribution strategy.
- Outfit7: Outfit7 (Talking Tom Gold Run, My Talking Tom) is a mobile F2P studio with a multi-IP portfolio of casual games distributed globally via app stores. It is comparable to DivMob in its reliance on character-driven casual mobile games and IAP/ads monetization.
- Kakao Games: Kakao Games is a Korean publisher that distributes mobile and PC games via the KakaoTalk platform. It is directly comparable as a partner/distributor of DivMob's Epic Heroes War and as a mobile game publisher with regional platform-distribution muscle.
- Playrix: Playrix is a Russian-founded mobile F2P studio behind hits like Homescapes and Gardenscapes. It is comparable as a multi-title Unity-based mobile developer using a portfolio approach to mitigate single-game risk on Google Play and iOS.
Regional players
- VNG Corporation: VNG is a leading Vietnamese internet company that publishes mobile games (including ZingPlay titles) across Southeast Asia. It is comparable as a Vietnam-rooted mobile game publisher, though it operates at larger scale and across multiple internet verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DivMob social profiles
Digital presenceDivMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
DivMob leadership team
Management profileNumber of profiles
Profiles1 record
DivMob funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DivMob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DivMob
What does DivMob do?
DivMob is a mobile game development studio that designs, builds, and publishes free-to-play games for Android and iOS using the Unity game engine. Its portfolio spans casual to hardcore genres including action, RPG, real-time strategy, zombie survival, adventure, and fantasy sports, with eight current titles distributed globally through Google Play, Apple App Store, and the Kakao Games platform. Revenue is generated via in-app purchases (virtual currency, gem packs, premium items) and in-game advertising (Google AdMob).
Is DivMob a public or private company?
DivMob is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DivMob founded?
DivMob was founded in 2012. It employs 51 to 100 people.
Where is DivMob based?
DivMob is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does DivMob make money?
Two revenue lines are on record. In-App Purchases are the primary driver. The others are advertising (Google AdMob).
Who are DivMob's main competitors?
Broad incumbents on record are Rovio Entertainment, Garena (Sea Limited), Zynga and King (Activision Blizzard). Direct peers are Voodoo, Amanotes, Outfit7, Kakao Games and Playrix. VNG Corporation is listed as a regional player.
Does DivMob have an API?
No public API is recorded for DivMob.
What industry is DivMob in?
DivMob's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 713 and its SIC code is 7990.