Eyedentity Games
Eyedentity Games is a Seoul-based Korean game developer (founded 2007, affiliate of Actoz Soft KOSDAQ:052790) specializing in the Dragon Nest action RPG franchise across PC and mobile, serving 200 million cumulative users in 68 countries through regional publishing partners.
- Company typePrivate
- Founded2007
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Eyedentity Games does
Eyedentity Games is a Seoul-based independent game development studio founded in 2007 by veteran developers, operating as an affiliate of Korean listed gaming group Actoz Soft Co., Ltd. (KOSDAQ: 052790). The company's product portfolio is concentrated around the Dragon Nest intellectual property: Dragon Nest, a 3D action MORPG that debuted internationally in 2010 and achieved 700,000 concurrent players in China; and World of Dragon Nest, a mobile action MMORPG developed on the same core engine that launched in Southeast Asia in January 2020 and expanded to Taiwan, Hong Kong, and Macau in January 2021. The studio's underlying technology centers on a proprietary non-targeting action combat system, an open-world mobile MMORPG architecture, and a character progression framework supporting 20+ skill combinations per class.
The company operates a free-to-play monetization model, generating revenue through in-game purchases of virtual items, cosmetics, and convenience features, while distributing through a network of regional publishing partners — Shengqu Games in China, Gamania in Taiwan/HK/Macau, Nexon Thailand and Asiasoft in SEA, ENP Games in Korea, and a wholly-owned Japan subsidiary — supplemented by direct-to-consumer game portals in select markets and distribution via Tencent's WeGame platform in China. Dragon Nest IP has reached 200 million cumulative users across 68 countries, and the company additionally operates a Creative Center division that extends the IP into webtoons, merchandise, and cross-media content.
Eyedentity Games firmographics
Firmographics- Name
- Eyedentity Games
- Legal name
- EYEDENTITY GAMES, INC.
- Website
- https://eyedentitygames.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eyedentity Games is a Seoul-based Korean game developer (founded 2007, affiliate of Actoz Soft KOSDAQ:052790) specializing in the Dragon Nest action RPG franchise across PC and mobile, serving 200 million cumulative users in 68 countries through regional publishing partners.
- Ownership category
- akta.pro rank
Eyedentity Games industry classification
Industry- Product category
- Online Action RPG Games
- NAICS
- Amusement Arcades (713120), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile & F2P Game Studios (MPAFAAAB)
Keywords
Where Eyedentity Games is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Eyedentity Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Services (Free-to-Play): Eyedentity Games operates on a free-to-play model for both Dragon Nest and World of Dragon Nest, generating revenue through in-game purchases, microtransactions, and virtual goods sales. The games are accessible without upfront payment but offer premium items, cosmetics, and convenience features for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play base game with optional in-game purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Eyedentity Games product offering
Product offeringCore offering
Eyedentity Games develops and publishes action RPG games centered on the Dragon Nest IP, including the flagship PC online action MORPG Dragon Nest (debuted internationally in 2010) and the mobile action MMORPG World of Dragon Nest (launched in Southeast Asia in January 2020 and expanded to Chinese-language markets in January 2021). The company also operates a Creative Center division extending the IP into webtoons, merchandise, and other entertainment media. Games are distributed globally through regional publishing partners and direct game portals under a free-to-play model monetized via in-game purchases of virtual goods, cosmetics, and convenience features.
Product overview
Eyedentity Games is an independent Korean game developer founded in 2007, specializing in action RPGs. Its portfolio centers on the Dragon Nest franchise, which includes the flagship PC online action MORPG Dragon Nest (debuted internationally in 2010) and the mobile action MMORPG World of Dragon Nest (launched January 2020 in SEA). The Creative Center division extends the Dragon Nest IP across games, webtoons, merchandise, and other entertainment media. The company operates in partnership with regional publishers across China, Taiwan/Hong Kong/Macau, Thailand, Japan, Korea, and Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Center: The heart of creativity that expands game intellectual property into various types of media (games, webtoons, goods, etc.) to reach across entire entertainment industry. Includes ART R&D, IP Contents, and DragonNest Graphic divisions.
Products and services
- Dragon Nest A 3D action MORPG that brings console-quality non-targeting action combat and anime-style graphics to online platforms. Available across Asia, North America, and Europe. Aimed at PC online gamers who want skill-based combat, multiple job classes, 20+ skill combinations per character, large-scale multiplayer dungeons, and PvP modes.
- World of Dragon Nest A mobile action MMORPG based on the Dragon Nest IP, featuring open-world exploration, non-targeting action combat, skill combination systems, and large-scale multiplayer battles. Distributed via Google Play and Apple App Store in Southeast Asia and Chinese-speaking markets. Aimed at mobile gamers who want Dragon Nest-quality MMORPG experiences on iOS/Android.
Quantifiable outcome
- 700,000 concurrent players achieved in China market
- +2 more outcomes
Companies that use Eyedentity Games
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Eyedentity Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eyedentity Games partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- Nexon ThailandcoreNexon Thailand serves as the publisher for World of Dragon Nest in Southeast Asia (Thailand, Philippines, Singapore, Malaysia, Vietnam, Indonesia). They conducted the successful CBT in August 2019 with 100,000 participants and handled the January 2020 regional launch.
- Shengqu Games Ltd.coreShengqu Games serves as the publisher for Dragon Nest in China, operating the game since 2010. They have successfully maintained Dragon Nest in the Chinese market for over 10 years, achieving 700,000 concurrent players.
- Actoz Soft Co., Ltd.coreActoz Soft is the parent company and affiliate of Eyedentity Games. They are listed on the Korean stock exchange (052790) and maintain a relationship as the parent organization of Eyedentity Games.
- Eyedentity Games Japan Inc.coreEyedentity Games Japan Inc. is a subsidiary company handling Dragon Nest operations and distribution in the Japanese market.
- Gamania Digital Entertainment Co., Ltd.coreGamania Digital Entertainment publishes both Dragon Nest and World of Dragon Nest in Taiwan, Hong Kong, and Macau markets. Dragon Nest launched in Taiwan in 2010 with over 50,000 peak concurrent players and maintains 500,000+ members.
- Asiasoft Corp.majorAsiasoft Corp. publishes Dragon Nest in Thailand, contributing to the strong Dragon Nest IP presence in Southeast Asia.
- ENP GamesmajorENP Games handles Dragon Nest publishing operations in Korea.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Eyedentity Games competitors and assessment
Company assessmentDirect peers
- Nexon: Korean and global game developer/publisher with a strong MMORPG and F2P mobile portfolio (MapleStory, Dungeon Fighter Online). Comparable as a Korean-listed company operating F2P action RPG/MMORPG franchises across PC and mobile with regional publishing networks.
- NCSoft: Korean MMORPG developer behind Lineage, Aion, Guild Wars, and Throne and Liberty. Comparable as a Korean game studio specializing in long-running action MMORPG IPs with global publishing reach and F2P monetization.
- Pearl Abyss: Korean developer of Black Desert Online, an action MMORPG with non-targeting combat mechanics. Closely comparable to Eyedentity given overlapping genre (action MMORPG), Korean origin, and console-quality action gameplay differentiation.
- Netmarble: Korean mobile-first game publisher with Lineage 2 Revolution and Marvel Future Fight. Comparable as a Korean F2P mobile game publisher with MMORPG expertise and strong presence across SEA and other Asian markets.
- Smilegate: Korean developer of CrossFire and Lost Ark, an isometric MMORPG with action combat. Comparable as a Korean game studio with global publishing partnerships and a flagship action-oriented online game IP.
- Gravity Co., Ltd. Korean developer and publisher of Ragnarok Online, a long-running MMORPG with global reach. Comparable as a Korean-listed studio monetizing a single major MMORPG IP across multiple regions through local publishers.
- Wemade: Korean developer of Legend of Mir series (Mir4, MIR M) with active MMORPG mobile presence. Comparable as a Korean MMORPG specialist with both legacy PC titles and mobile MMORPGs targeting Asian markets.
- Kakao Games: Korean game publisher with strong mobile and online portfolio including PlayerUnknown's Battlegrounds. Comparable as a Korean F2P game publisher operating across mobile and PC platforms with regional publishing partnerships.
- Webzen: Korean developer of MU Online and other action MMORPGs. Comparable as a Korean-listed game company with a long-running MMORPG franchise and global multi-region publishing model.
Others
- Shengqu Games: Chinese game operator and publisher of Dragon Nest in China since 2010, achieving 700K concurrent players. Comparable as Eyedentity's largest publishing partner; provides perspective on the Chinese publishing partner profile and a downstream operator view of the same IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Eyedentity Games social profiles
Digital presenceEyedentity Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyedentity Games leadership team
Management profileNumber of profiles
Profiles1 record
Eyedentity Games subsidiaries and ownership
Company hierarchySubsidiaries2 records
Eyedentity Games funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyedentity Games M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyedentity Games
What does Eyedentity Games do?
Eyedentity Games develops and publishes action RPG games centered on the Dragon Nest IP, including the flagship PC online action MORPG Dragon Nest (debuted internationally in 2010) and the mobile action MMORPG World of Dragon Nest (launched in Southeast Asia in January 2020 and expanded to Chinese-language markets in January 2021). The company also operates a Creative Center division extending the IP into webtoons, merchandise, and other entertainment media. Games are distributed globally through regional publishing partners and direct game portals under a free-to-play model monetized via in-game purchases of virtual goods, cosmetics, and convenience features.
Is Eyedentity Games a public or private company?
Eyedentity Games is a private company. It is classified as corporate owned and is currently operating.
When was Eyedentity Games founded?
Eyedentity Games was founded in 2007. It employs 101 to 250 people.
Where is Eyedentity Games based?
Eyedentity Games is headquartered in Seoul, South Korea, in the Asia region.
How does Eyedentity Games make money?
One revenue line is on record: game Services (Free-to-Play).
Who are Eyedentity Games's main competitors?
Direct peers on record are Nexon, NCSoft, Pearl Abyss, Netmarble, Smilegate, Gravity Co., Ltd., Wemade, Kakao Games and Webzen. Shengqu Games is listed as an others.
Does Eyedentity Games have an API?
No public API is recorded for Eyedentity Games.
What industry is Eyedentity Games in?
Eyedentity Games's product category is Online Action RPG Games. Its primary akta.pro industry code is MPAFAAAB, Mobile & F2P Game Studios. Its NAICS code is 713120 and its SIC code is 7900.