ENP GAMES
ENP GAMES (이엔피게임즈) is a South Korea-based mobile and web game publisher founded in 2012 that distributes casual puzzle games, idle RPGs, and MMORPGs globally through its PUPUGAME portal and app stores, reaching approximately 10 million cumulative casual downloads.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ENP GAMES does
ENP GAMES (이엔피게임즈) is a privately held South Korean game publishing company founded in September 2012 and headquartered in Daejeon, with a Seoul office and a wholly owned operating subsidiary ENPV1 Co., Ltd. The company functions primarily as a multi-platform publisher rather than a developer, distributing a mix of self-developed and third-party titles through its own web portal PUPUGAME (pupugame.com, 1M+ registered users and 5M+ cumulative visitors), global app stores (Google Play, Apple App Store), Korean platforms (Kakao Games, Naver App Store, T Store), and the Japanese subsidiary Brave that publishes World End Fantasy. ENP GAMES has approximately 40 employees and is led by Representative Director Lee Seung-jae (이승재).
The product portfolio spans mobile casual puzzle games (the Jewel series including Jewel Abyss, Jewel Legacy, Jewel World Museum, Jewel Lost Treasure, plus Food Bust and Volleyader), mobile RPGs (Merge Heroes idle RPG with global Google Play Featured placement, Conditions of a Master, Magic of Magic, Shinseonhae, Murim Gangho), mobile MMORPGs (Crow), and a back catalog of web MMORPGs channeled through PUPUGAME (LOG: Guardian's Saga, Unjungga Online, Geukhan, Cheonsinjeon, Yongmunjeon, Chronospace Wars). Multiple titles have received Google Play Featured placements; cumulative global casual mobile downloads reached approximately 10 million by January 2021, achieved within roughly three years of the company's first global casual game soft launch in 2018.
The revenue model is freemium across mobile and web platforms, monetized via in-game item purchases, gacha character unlocks, and cosmetic upsells; the company additionally earns a transaction/fee share on third-party games channeled through PUPUGAME. Distribution is a hybrid of product-led growth (global soft launch in five initial countries, later expanded to Germany, France, the US, the UK, and Canada) and channel partners (ZUM, IMI Game Mania, Pegame, Eastsoft). Strategic priorities articulated through 2021-2022 communications include a casual game platform build-up, formal designation as a Seoul "Future Growth Industry" promising leading enterprise in 2021 (digital cultural content/games), and a 2022 Series B round of 30 billion KRW earmarked for talent acquisition, global platform expansion, and entry into blockchain gaming.
ENP GAMES firmographics
Firmographics- Name
- ENP GAMES
- Legal name
- (주)이엔피게임즈
- Website
- https://enpgames.co.kr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ENP GAMES (이엔피게임즈) is a South Korea-based mobile and web game publisher founded in 2012 that distributes casual puzzle games, idle RPGs, and MMORPGs globally through its PUPUGAME portal and app stores, reaching approximately 10 million cumulative casual downloads.
- Ownership category
- akta.pro rank
ENP GAMES industry classification
Industry- Product category
- Casual Mobile Games
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- PC Digital Game Stores & Launchers (MPAFACAA)
Keywords
Where ENP GAMES is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices3 records
Markets served
ENP GAMES business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- 게임 퍼블리싱 및 글로벌 서비스: 자체 개발 및 외부 개발사와 계약 체결을 통해 확보한 게임 타이틀(푸드 버스트, 쥬얼 시리즈, 머지 히어로즈 등)의 글로벌 퍼블리싱을 통한 수익. 매치3 퍼즐, 방치형 RPG 등 캐주얼 게임에 집중하며 글로벌 市场 20조원 규모 중 매치3 퍼즐 장르 다작 전략.
- 웹게임 채널링 및 플랫폼 운영: 푸푸게임 포털을 통한 웹게임 채널링 서비스. 제이앤피게임즈(로그), 팡게임(운중가 온라인), 이스트소프트(극한) 등 제휴사의 게임을 푸푸게임에서 서비스하며 플랫폼 수수료 방식. 누적 방문자 500만 명 이상 확보.
- 투자 유치: 2022년 상반기 케이제이앤투자파트너스 및 센트럴투자파트너스를 통해 30억 원 규모의 시리즈B 투자 유치. 인력 충원 및 글로벌 게임 개발 경쟁력 강화를 위한 재원 확보.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
ENP GAMES product offering
Product offeringCore offering
ENP GAMES is a Korean game publishing company that develops, publishes and globally distributes casual mobile games (match-3 puzzle, idle RPG) and web games (MMORPG, action RPG). It operates the proprietary PUPUGAME web game portal with over 1 million registered members and 5 million visitors, and has reached more than 10 million cumulative global downloads of its casual mobile game portfolio.
Product overview
ENP Games is a Korean game publishing company established in September 2012, operating primarily as a game publisher rather than developer. The company operates through its flagship PUPUGAME portal platform, which provides access to web games, mobile games, and client games. ENP Games has developed a diverse portfolio including: casual mobile games (Jewel series puzzle games including Jewel Abyss, Jewel Legacy, Jewel World Museum, Jewel Lost Treasure; Merge Heroes idle RPG; Food Bust match-3), mobile games (Crow MMORPG, Conditions of a Master RPG, Magic of Magic puzzle battle, Shinseonhae martial arts MMORPG), and web games (Chronospace Wars historical MMORPG, various martial arts RPGs including Manse, Goddess Alliance, New Windcloud, Jecheon Daeseong, Yongmunjeon). The company achieved significant milestone with 10 million cumulative global downloads of casual games by 2021, and secured 3 billion KRW Series B investment in 2022 for blockchain gaming expansion. The company also maintains a subsidiary ENPV1 for game development.
Differentiator
Problem solved
Functional benefit
Brands
- 푸푸게임 (PUPUGAME): ENP GAMES' web game portal platform offering various web games, mobile games, and client games. The name '푸푸' represents the lively laughter sound expressing the joy obtained from games.
Products and services
- PUPUGAME (푸푸게임) Game Portal Platform ENP GAMES' proprietary game portal offering a single-account hub for web games, mobile games and client games. Aggregates self-developed and third-party titles, with over 1 million registered members and 5 million cumulative visitors.
- Merge Heroes (머지 히어로즈)
Quantifiable outcome
- 글로벌 캐주얼 게임 누적 다운로드 1,000만 건 돌파 (2021년 기준)
- +2 more outcomes
Companies that use ENP GAMES
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
ENP GAMES technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
ENP GAMES partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 인디조이 (IndiJoy)core방치형 모바일 RPG '머지 히어로즈' 글로벌 퍼블리싱 계약 체결(2019년 5월). 인디조이가 개발한 '머지 히어로즈'를 ENP GAMES가 글로벌 시장(含 구글 피처드 선정)에 서비스. 이후 iOS 버전 글로벌 출격 등 지속 협력.
- 브라브라게임즈 (일본 자회사 Brave 운영)minor일본 자회사 Brave가 운영하는 브라브라게임즈를 통해 일본 시장 서비스. 'World End Fantasy' 정식 서비스.
- 팡게임minor웹 MMORPG '운중가 온라인' CBT 및 정식 채널링 서비스. 동명 소설 '운중가' 기반 무협 MMORPG.
- 제이앤피게임즈minor웹 MMORPG '로그:수호자의 광시곡' 정식 채널링 서비스. 푸푸게임에서 제이앤피게임즈의 게임을 서비스.
- 줌인터넷 (ZUM)minor푸푸게임 – ZUM 독점 채널링 서비스 입점(2015년). 줌인터넷 게임포털 '푸푸게임줌'과 동시 서비스.
- 메이지 오브 더 이스트 (Mage of the East)core모바일 퍼즐대전게임 '마법의 매직' 퍼블리싱 계약 체결. ENP GAMES가 퍼블리싱을 담당하며 카카오 게임하기, 구글 플레이 등 글로벌 서비스. 사전등록 10만 명 돌파 등 흥행 기여.
- IMI 게임매니아minor역사적 스케일 MMORPG '시공전쟁:사라진 시대' IMI 게임매니아 채널링 서비스 시작.
- 브리디아스마트minor모바일 탁구 대전게임 '역전! 맞짱탁구K for Kakao' 서비스 이관(2016년 3월).
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
ENP GAMES competitors and assessment
Company assessmentBroad incumbents
- Netmarble: Major Korean mobile game publisher (Lineage 2 Revolution, Marvel Future Fight, Ni no Kuni). Operates as a broad incumbent with global publishing capabilities, contrasting ENP GAMES' smaller-scale focus on casual/puzzle and martial arts RPG genres.
- Playrix: Global match-3 and casual mobile game publisher (Homescapes, Gardenscapes, Township). Represents the upper-bound incumbent in the same casual puzzle genre where ENP GAMES' Jewel series competes, illustrating the global competition ENP faces for match-3 user attention.
- NHN Entertainment: Larger Korean game publisher and platform operator (Hangame, Playwith). Broader portfolio across web, mobile, and PC games with established publishing infrastructure. Comparable business model but at materially larger scale than ENP GAMES.
Direct peers
- SundayToz: Korean casual mobile game developer/publisher best known for LINE Pop series and similar match-puzzle titles. Direct comparable in casual mobile puzzle genre where ENP GAMES' Jewel series competes, with similar Google Play Featured distribution strategy.
- Com2uS: Korean mobile game publisher with comparable focus on global casual and RPG titles (Summoners War, Cookie Run partnership). Both companies publish mobile games on Google Play and Apple App Store, target global markets, and leverage Korean development/publishing infrastructure.
- CookApps: Korean casual mobile game publisher specializing in match-3 and puzzle titles with global distribution focus. Closely comparable to ENP GAMES in target genre (match-3), target demographic (female 30+), and Google Play distribution model.
- Gravity: Korean game company (Ragnarok Online franchise) with established mobile and online publishing operations. Comparable in martial arts/MMORPG publishing focus and Korean publisher structure, though at larger scale and with stronger IP ownership.
- Wemade: Korean game company with a comparable mix of mobile RPG and casual titles plus self-publishing platform capabilities. Wemade's The Legend of Mir series mirrors ENP GAMES' martial arts MMORPG focus (Yongmunjeon, Manse), making it a directly comparable publisher.
- Kakao Games: Korean game publisher operating the Kakao Game platform — the same platform through which ENP GAMES distributes titles like '역전! 맞짱탁구K for Kakao', '신선해 for Kakao', and '마법의 매직 for Kakao'. Both share mobile-first casual and RPG publishing focus on the Korean market.
- 111Percent: Korean casual mobile game studio (Block Puzzle, Make Ten) with global Google Play presence. Comparable in headcount scale and casual mobile publishing focus, with similar dependence on Google Play editorial placements for organic UA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ENP GAMES social profiles
Digital presenceENP GAMES compliance and trust
Trust signalCompliance2 records
ENP GAMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENP GAMES leadership team
Management profileNumber of profiles
Profiles1 record
ENP GAMES subsidiaries and ownership
Company hierarchySubsidiaries1 record
ENP GAMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENP GAMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENP GAMES
What does ENP GAMES do?
ENP GAMES is a Korean game publishing company that develops, publishes and globally distributes casual mobile games (match-3 puzzle, idle RPG) and web games (MMORPG, action RPG). It operates the proprietary PUPUGAME web game portal with over 1 million registered members and 5 million visitors, and has reached more than 10 million cumulative global downloads of its casual mobile game portfolio.
Is ENP GAMES a public or private company?
ENP GAMES is a private company. It is classified as venture growth investor backed and is currently operating.
When was ENP GAMES founded?
ENP GAMES was founded in 2012. It employs 11 to 50 people.
Where is ENP GAMES based?
ENP GAMES is headquartered in Seoul, South Korea, in the Asia region.
How does ENP GAMES make money?
Three revenue lines are on record. 게임 퍼블리싱 및 글로벌 서비스 is the primary driver. The others are 웹게임 채널링 및 플랫폼 운영 and 투자 유치.
Who are ENP GAMES's main competitors?
Broad incumbents on record are Netmarble, Playrix and NHN Entertainment. Direct peers are SundayToz, Com2uS, CookApps, Gravity, Wemade, Kakao Games and 111Percent.
Does ENP GAMES have an API?
No public API is recorded for ENP GAMES.
What industry is ENP GAMES in?
ENP GAMES's product category is Casual Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAA, PC Digital Game Stores & Launchers. Its NAICS code is 5132 and its SIC code is 7900.