Noland Sales Corporation

What Noland Sales Corporation does

Noland Sales Corporation is a privately held commercial floor-covering contractor founded in 1975 and headquartered in Wood Dale, Illinois, in the Chicago metropolitan area. The company self-performs commercial flooring installation across five vertical markets — Healthcare, Education, Workplace/Corporate, Specialty Retail, and Sports Turf — serving enterprise end-users, general contractors, architects, and facility managers throughout the Midwest. Its core service model spans four integrated phases: pre-construction consulting (bidding, value engineering, cut-sheet development), floor preparation (demolition, grinding, shot blasting, moisture mitigation), installation (carpet, LVT/LVP, rubber, vinyl, hardwood, ceramic tile, and sports turf), and ongoing maintenance and repair. Technical specialization includes heat-welded seams and Altro Whiterock wall panels for healthcare ORs and clean rooms, sport-specific engineered turf systems, and shot-blasted substrate profiling.

The business operates on a project-based professional services revenue model with quote-driven pricing and a growing recurring maintenance and repair stream. Go-to-market is relationship-driven enterprise field sales, sourced through competitive bidding, RFPs, long-standing client accounts, and partnerships with general contractors. The company employs over 100 INSTALL-certified installers, completes 500+ projects annually, and holds membership in ChicagoAGC, FUSE, and the INSTALL certification program. There is no disclosed external funding, no M&A activity, no parent company, and no software or AI product layer; the company's competitive position rests on installer talent, 50+ years of regional brand reputation, and long-tenured enterprise client relationships.

Name

Noland Sales Corporation

Legal name

Noland Sales Corporation

Website

https://nolandsales.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Noland Sales Corporation is a privately held, 50-year-old commercial flooring contractor in the Chicago metro area that self-performs installation, floor preparation, and maintenance across healthcare, education, workplace, retail, and sports turf markets for enterprise end-users and general contractors.

Ownership category

akta.pro rank

Product category

Commercial Flooring Contracting

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

akta.pro primary industry

Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

akta.pro secondary industries

Engineered Wood Floor Repair & Refinishing (HSAGAFAB), Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)

Keywords

• Commercial flooring installation
• Floor covering contracting
• Sports turf installation
• Substrate preparation services
• Flooring maintenance repair

Headquarters

HQ city

Wood Dale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Flooring Installation Services: One-time project-based revenue from commercial flooring installation. Projects range from single-room replacements to multi-phase campus installations, with revenue tied to project scope, square footage, and material costs. The company also generates recurring revenue through maintenance and repair services with existing clients.
2. Maintenance & Repair Services: Ongoing maintenance agreements and repair services for existing installations, providing recurring revenue from established client relationships.
3. Floor Preparation Services: Substrate preparation services including demolition, grinding, shot blasting, leveling, and moisture mitigation, typically bundled with installation projects or sold separately.
4. Pre-Construction Services: Consulting services including competitive bidding, value engineering, product analysis, and construction sequencing provided before installation begins.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Noland Sales Corporation is a commercial floor covering contractor that delivers flooring installation, pre-construction consulting, floor preparation, and ongoing maintenance and repair services for healthcare, workplace, education, specialty retail, and sports turf markets in the Chicago metropolitan area and broader Midwest. The company self-performs installation across carpet, LVT, rubber, hardwood, ceramic tile, epoxy, and engineered artificial turf, supported by in-house substrate preparation and moisture mitigation capabilities.

Product overview

Noland Sales Corporation is a commercial flooring contractor offering a unified service model with four integrated phases: Pre-Construction Services (competitive bidding, value engineering, cut sheet development), Floor Preparation (demolition, grinding, moisture mitigation), Flooring Installation (carpet, LVT, rubber, hardwood, ceramic tile, sports turf), and Maintenance & Repair. The company operates under the sub-brand Noland Sports Turf for artificial turf installations. Services are delivered through market-specific specializations (Healthcare, Workplace, Education, Specialty Retail, Sports Turf) with hand-picked, INSTALL certified crews self-performing the majority of installation work.

Differentiator

Problem solved

Functional benefit

Brands

• Noland Sports Turf: Artificial turf installation and maintenance services for athletic facilities, playgrounds, and recreational spaces including football fields, soccer fields, baseball and softball infields, batting cages, and indoor putting greens.

Products and services

• Commercial Flooring Installation Full-service commercial floor covering installation delivered across healthcare, workplace, education, specialty retail, and sports turf markets, covering carpet, LVT, rubber, hardwood, ceramic tile, epoxy, and sports turf systems through hand-picked, INSTALL-certified installers.
• Pre-Construction Services Early-stage consulting service that includes competitive bidding, value engineering, product alternative analysis, detailed bid proposals, cut sheet and layout development, and construction sequencing coordination provided before installation begins.
• Floor Preparation Substrate preparation service covering demolition and removal, concrete grinding, shot blasting, sanding and smoothing, floor leveling and patching, and moisture mitigation systems, typically bundled with installation or sold as a standalone service.
• Maintenance & Repair Ongoing floor maintenance and repair service for existing installations, including seam repair, re-adhesion, surface patching, carpet restretching, transition repair, post-installation support, and scheduled maintenance programs delivered to existing client accounts.
• Noland Sports Turf Artificial turf installation and maintenance sub-brand for athletic facilities, playgrounds, and recreational spaces, including football and soccer fields, baseball and softball infields, school playgrounds, batting cages, indoor putting greens, and indoor training facilities, with engineered infill systems, fiber construction, shock absorption, and drainage.

Quantifiable outcome

• 500+ projects completed annually
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ChicagoAGCcoreOthersIndustry association membership providing networking, advocacy, and professional development resources within the Chicago construction community.
• FUSEcoreOthersIndustry association membership supporting innovation and collaboration in the commercial construction and flooring industry.
• INSTALLcoreOthersCertification program for flooring installers ensuring standardized training, professional development, and quality craftsmanship. Every Noland installer is INSTALL certified.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Spectra Contract Flooring: One of the largest commercial flooring contractors in the U.S., self-performing commercial installation across healthcare, education, and corporate markets — directly comparable to Noland's service model, target verticals, and trade-contractor GTM.
• Constantine Commercial Flooring: Regional commercial flooring contractor focused on healthcare, education, and corporate interiors with self-perform crews — directly comparable in service scope and customer mix.
• Royal American Commercial Flooring: Commercial flooring contractor serving corporate, healthcare, and institutional interiors with a focus on occupied-space and phased installations — closely comparable to Noland's enterprise field-sales motion.
• Allred Flooring & Design: Commercial flooring contractor with project-based installation across healthcare, hospitality, and education — a comparable specialty trade flooring peer in business model and vertical mix.
• Indiana Flooring & Equipment Co. Midwest-based commercial flooring contractor offering installation, floor preparation, and maintenance services — geographically and operationally adjacent to Noland's Chicago-centric footprint.

Broad incumbents

• Shaw Industries Group: Largest U.S. commercial flooring manufacturer (Berkshire Hathaway) with a contract flooring division — overlaps with Noland at the manufacturing-and-installation layer but at vastly broader scale.
• Tarkett: Global commercial flooring manufacturer with specification-driven healthcare, education, and sports surfaces — a broader incumbent whose product and installation programs compete with Noland in the same specs.
• Interface: Large commercial modular carpet and resilient flooring manufacturer serving healthcare, education, and workplace markets — adjacent incumbent that supplies many of the same projects Noland installs.
• Mohawk Industries: U.S. flooring giant with commercial carpet, LVT, and rubber product lines that directly overlap with Noland's installed product categories at the supply/specification layer.

Regional players

• Continental Flooring Company: Commercial flooring contractor in the Midwest offering installation, floor prep, and maintenance — regionally overlapping with Noland's Chicago/Midwest footprint and operationally similar in service mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noland-sales
• Xx.com/nscflooring
• Facebookfacebook.com/nscflooring

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noland Sales Corporation