Antara Senior Care

What Antara Senior Care does

Antara Senior Care is an integrated senior care platform and wholly owned subsidiary of Max India Limited, conceptualized in 2010 and headquartered in Noida. The company operates five interlocking business lines: independent senior living residences (Dehradun, Noida Sector 150, Estate 360 and Estate 361 in Gurugram), assisted living and transition care homes (8+ facilities across Gurugram, Noida, Bengaluru, and Chennai), memory care homes for dementia patients, in-home healthcare services (nursing, critical care, physiotherapy, pathology, X-ray, and ECG in Delhi NCR, Bengaluru, and Chennai), and the AGEasy consumer health products brand (formerly Antara MedCare Products), which sells adult diaper pants featuring proprietary Smart Liquid Distribution™ technology and a gut care range co-developed with Wellbeing Nutrition.

Revenue is generated through three primary mechanics: one-time sale of independent living units in senior living communities (Noida Phase I generated approximately ₹550 crore from 340 units across 3 towers), recurring monthly charges at care homes based on clinical assessment, room type, and care level (with TPA/insurance cashless networks enabling cashless admission), and direct-to-consumer product sales through the AGEasy e-commerce storefront and Antara Health Studios. Pricing for residences ranges from Rs 85,000 per month for assisted living components to Rs 3.5–4 crore for outright purchase of independent units in NCR. The customer base spans affluent Indian seniors seeking independent living communities (primary segment), seniors requiring assisted living or post-hospitalization rehabilitation (primary segment), seniors preferring in-home care (secondary), and family caregivers purchasing AGEasy products (secondary).

Antara is backed by the Max Group's legacy in healthcare (Max Healthcare), insurance (Max Life, Max Bupa/Cigna), hospitality, and real estate. The platform is led by Executive Chairperson Tara Singh Vachani, and the company has announced ₹500 crore for fourfold capacity expansion and ₹200 crore for 8–10 new communities over the next 4–5 years. Recent milestones include a partial Occupancy Certificate at Noida Sector 150 Phase I unlocking approximately ₹150 crore in receivables, NABH Care Home Accreditation for the Noida facility (first in Noida and only such provider in north India), and new care home launches in Bengaluru Whitefield (80 beds, November 2025) and Chennai OMR (72 beds, February 2026).

Name

Antara Senior Care

Legal name

Antara Senior Living Limited

Website

https://antaraseniorcare.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Antara Senior Care is a Max Group–backed integrated senior care platform operating senior living residences, assisted care and memory care homes, in-home healthcare services, and the AGEasy consumer health brand across India, serving affluent seniors, families requiring post-hospitalization care, and caregivers in Delhi NCR, Bengaluru, Chennai, Dehradun, and Gurugram.

Ownership category

akta.pro rank

Product category

Senior Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living residences
• Assisted care homes
• Memory care services
• Home healthcare services
• Senior consumer products

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Senior Living Residences (Antara Senior Living Limited): Antara develops and operates independent senior living residential communities. Revenue is generated from the sale of residential units in senior living communities. Phase I at Noida Sector 150 generated ~₹550 crore in total revenue; Phase II is expected to generate ~₹800 crore. Managed residences include Estate 360 and Estate 361 in Gurugram.
2. Assisted Living Care Homes: Antara operates assisted living and transition care homes providing short-term (post-hospitalisation) and long-term stays. Services include nursing care, physiotherapy, rehabilitation, memory care, and personalised care plans. Revenue is generated through room charges and level-of-care fees, with pricing varying by room type (single, double, suite), care needs, and duration. TPA/cashless insurance partnerships enable cashless admissions.
3. Care at Home: In-home healthcare services including critical care nursing, patient caregivers, physiotherapy, pathology, X-ray, and ECG. Offered in Delhi NCR, Bengaluru, and Chennai.
4. AGEasy Consumer Products: AGEasy (formerly Antara MedCare Products) develops and sells senior-specific consumer health products including adult diaper pants with Smart Liquid Distribution™ technology (patent-pending) and gut care formulations (GutBalance, ConstiCalm, BloatCalm, AcidityCalm) launched in partnership with Wellbeing Nutrition. FSSAI-certified plant-based formulations targeting digestive health issues in seniors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Antara Senior Care operates an integrated senior care ecosystem comprising independent senior living residences, assisted living and transition care homes, memory care homes for dementia patients, in-home healthcare services, and senior-specific consumer health products under the AGEasy brand. The company serves seniors across Delhi NCR, Dehradun, Bengaluru, and Chennai through directly-operated facilities, managed communities, and a direct-to-consumer product line for chronic condition management.

Product overview

Antara Senior Care operates as an integrated senior care ecosystem comprising five distinct but complementary offerings: Residences for Seniors (independent living communities in Dehradun, Noida, and Gurugram), Care Homes (assisted living and transition care facilities across multiple cities), Memory Care Homes (dementia care facilities), Care at Home (home healthcare services), and AGEasy (consumer health products for chronic conditions). The company also provides insurance and TPA services for cashless claims processing. The platform is designed to address the full spectrum of senior care needs from independent living to medical supervision and recovery care.

Differentiator

Problem solved

Functional benefit

Brands

• AGEasy: Curated Products and Solutions for Chronic Conditions - formerly known as Antara MedCare Products, provides health management solutions for seniors including adult diapers and wellness products.
• Antara Care Homes
• Antara Memory Care Homes
• Antara Care at Home
• Antara Residences

Products and services

• Antara Senior Living Residences Independent senior living communities offering fully finished residences with senior-specific design features (panic alarms, wheelchair turning radius, anti-skid flooring), primary healthcare facilities, emergency response teams, and round-the-clock resident services. Targeted at affluent seniors aged 60+ seeking active, independent lifestyles in managed communities.
• Antara Care Homes Assisted living and transition care facilities providing 24/7 medical supervision, personalized care plans, nursing care, physiotherapy, and rehabilitation services for seniors needing daily support, post-hospital recovery, or chronic disease management. Available across Gurgaon, Noida, Bengaluru, and Chennai with cashless insurance/TPA admission.
• Antara Memory Care Homes Specialized care facilities for seniors with dementia and memory-related conditions, providing a safe and supportive environment with structured programs and trained staff for cognitive care.
• Antara Care at Home In-home healthcare services including home critical care, nursing care, patient caregivers, physiotherapy, pathology, X-ray, and ECG. Available in Delhi NCR, Bengaluru, and Chennai for seniors preferring to receive professional medical support at home.
• AGEasy Adult Diaper Pants India's first adult diaper pants featuring proprietary Smart Liquid Distribution™ technology (patent-pending). Three-layer design improves absorption, reduces sagging, and provides up to 12 hours of protection for seniors managing incontinence. Sold through AGEasy's direct-to-consumer platform.
• AGEasy Gut Care Range Plant-based, FSSAI-certified digestive health formulations (GutBalance, ConstiCalm, BloatCalm, AcidityCalm) targeting digestive health issues specific to India's aging population. Co-developed with Wellbeing Nutrition and sold under the AGEasy brand.
• Antara Insurance & TPA Services Cashless admission and claims processing services through partnerships with major Indian insurance providers and Third-Party Administrators (TPAs), enabling seniors with health insurance to access Antara's transition and assisted care services without upfront payments.

Quantifiable outcome

• 340 senior families received possession of their homes at Noida Sector 150 Phase I after legal resolution through the Noida Authority and Supreme Court of India
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Noida Authority / Supreme Court of IndiacoreOthers · 27 May 2026The joint venture company Contend Builders (backed by Antara) pursued legal remedies including approaching the Hon'ble Supreme Court of India to establish that it had fulfilled all obligations for shared sports facilities in Sector 150, Noida, before the partial Occupancy Certificate was granted. The resolution unlocked ₹150 crore in receivables and enabled possession for 340 senior families.
• Wellbeing NutritioncoreStrategic or Co-development Partner · 15 December 2025Antara Assisted Care Services (a subsidiary of Max India / Antara) partnered with Wellbeing Nutrition to launch the AGEasy Gut Care Range — four plant-based, FSSAI-certified formulations (GutBalance, ConstiCalm, BloatCalm, AcidityCalm) targeting digestive health issues specific to India's aging population. The products are co-branded under the AGEasy brand and are available through Antara Health Studios, WhatsApp consultations, and home visits.
• Contend Builders Private LimitedcoreStrategic or Co-development PartnerContend Builders Private Limited is a Joint Venture Company of Antara Senior Living Limited, responsible for developing the senior living community at Sector 150, Noida. Phase I (340 units, 3 towers) was completed by Contend Builders, with Antara Senior Living managing the community operations. The joint venture pursued legal remedies including approaching the Hon'ble Supreme Court of India to establish obligations for shared sports facilities before the Occupancy Certificate was granted.
• Insurance TPAs (Third-Party Administrators)coreChannel Partner/ Reseller/ DistributorAntara Care Homes work with most major insurance TPAs in India to offer cashless admission for seniors. TPAs handle pre-authorisation, payment processing, and documentation between insurance providers and Antara facilities. The company is expanding its TPA partner network to ensure comprehensive coverage across geographies.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Ashiana Housing: One of India's leading listed developers of senior living housing with communities across multiple cities. Directly comparable to Antara's independent senior living residence business, with similar target customers (affluent Indian seniors) and real estate-led model.
• Vesta Elder Care: India-based elder care provider offering assisted living, dementia care, and home healthcare services. Direct peer in the Indian assisted living and elder care services space, serving similar mid-to-premium customer segments.
• Epoch Elder Care: Boutique elder care provider in India specializing in dementia and assisted living homes with personalized care. Comparable to Antara's memory care and assisted living services for seniors requiring professional geriatric support.
• Samarth Elder Care: Indian elder care services provider offering assisted living and home healthcare. Comparable to Antara's Care Homes and Care at Home services across the Indian senior care value chain.
• Columbia Pacific Communities: International senior living operator with significant India presence, offering independent and assisted living communities. Direct competitor in India's premium senior living segment with similar business model of managed communities.
• Primus Senior Living: Indian senior living community operator providing independent and assisted living residences. Comparable to Antara's senior living residence business with similar target market of affluent Indian seniors seeking managed communities.

Broad incumbents

• Portea Medical: India's largest home healthcare provider offering nursing, physiotherapy, and diagnostics at home. Comparable to Antara's Care at Home services, though broader in scope across all age groups, not just seniors.
• Max Healthcare: Parent group's flagship hospital chain and one of India's largest healthcare providers. Comparable as part of the Max Group ecosystem providing clinical support to Antara's care homes, and serving overlapping elderly patient population.

Emerging players

• Seniority (RPG Group): India's largest senior-focused e-commerce and lifestyle platform. Comparable to Antara's AGEasy consumer products business targeting senior-specific health and wellness products, though focused on retail rather than care services.
• Zoe Health: Indian health and wellness brand offering senior-specific nutrition and digestive health products. Comparable to AGEasy's gut care range partnership with Wellbeing Nutrition, targeting similar senior digestive health needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/antarasnrcare
• Facebookfacebook.com/antaraseniorcare
• LinkedInlinkedin.com/company/antara-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Antara Senior Care