Wellbeing Nutrition
- Company typePrivate
- Founded2019
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Wellbeing Nutrition firmographics
Firmographics- Name
- Wellbeing Nutrition
- Legal name
- Nutritionalab Private Limited
- Website
- https://wellbeingnutrition.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Wellbeing Nutrition industry classification
Industry- Product category
- Nutraceutical Supplements
- NAICS
- Food Manufacturing (311)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Wellbeing Nutrition is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wellbeing Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Direct-to-consumer sale of nutraceutical supplements through owned e-commerce platform, mobile apps, and third-party quick commerce channels. Products include proteins, collagen, vitamins, minerals, and specialty formulations sold at various price points with member discount programs.
- Quick Commerce: Sales through quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto. Wellbeing Nutrition dedicates 55% of marketing budget to quick commerce platforms, representing significant and growing revenue channel.
- Offline Retail Distribution: Sale through offline retail stores including health food stores, pharmacies, and modern trade. Company expanded from 600 to over 3,000 stores as part of growth strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level supplements (Daily Fiber, Apple Cider Vinegar) |
| Unit Pricing | Pay-as-you-go | Mid-tier supplements (Proteins, Collagen, Omega-3) |
| Unit Pricing | Pay-as-you-go | Premium formulations (Liposomal, Specialty) |
| Subscription | Monthly | Membership Program (WBN20) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wellbeing Nutrition product offering
Product offeringCore offering
Wellbeing Nutrition develops, formulates, and sells science-first dietary supplements and nutraceutical products directly to consumers. Its portfolio spans whey and plant-based proteins, marine and vegan collagen, oral thin strips (Melts), slow-release capsules, effervescent tablets, vitamins, minerals, and targeted solutions for kids and seniors, using proprietary delivery technologies such as nano-science, microbeadlet encapsulation, and liposomal systems.
Product overview
Wellbeing Nutrition is a science-first D2C nutraceutical brand offering a comprehensive portfolio of health and wellness supplements. The product line centers on clean-label, clinically validated formulations across protein supplements (whey and plant-based), beauty supplements (collagen peptides and glutathione), oral thin strips (Melts), slow-release capsules, effervescent tablets, and specialty products for kids and seniors. Key product families include Whey Protein and Plant Protein powders for fitness, Korean Marine Collagen and Vegan Pro Collagen for beauty, Melts oral thin strips for convenient supplementation, Slow release capsules with time-release technology, and age-specific ranges like Wellbeing Kids and Senior Health Care. The company emphasizes traceable ingredients, scientific backing, and nano-science delivery systems across its product portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Melts (Oral Thin Strips): Innovative oral thin strip delivery system for vitamins and supplements
- Slow
- Disney Kids Line
- Superfood Plant Protein
Products and services
- Whey Protein (Isolate, Concentrate, Blend)
Quantifiable outcome
- Hair fall reduction up to 50% with melts Hair Fall Control (Keranat ingredient)
- +5 more outcomes
Companies that use Wellbeing Nutrition
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Wellbeing Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Wellbeing Nutrition partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ageasy (Max India)coreAgeasy (a subsidiary of Max India) partnered with Wellbeing Nutrition to launch a specialized gut care range for seniors in December 2025. The partnership introduced four plant-based, FSSAI-certified formulations: GutBalance, ConstiCalm, BloatCalm, and AcidityCalm, targeting digestive health issues specific to India's aging population.
- DisneycoreWellbeing Nutrition partnered with Disney to launch an organic product line for kids globally. The partnership included Disney Frozen and Marvel themed melts for kids, combining entertainment appeal with nutritional supplements.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Wellbeing Nutrition competitors and assessment
Company assessmentDirect peers
- MuscleBlaze: India's leading sports nutrition brand (whey, creatine, pre-workout) with omnichannel presence including offline retail and online. Direct overlap on protein and creatine SKUs targeting the same fitness enthusiast customer segment.
- Power Gummies: India D2C supplement brand specializing in gummy vitamins for beauty, hair, and sleep. Closely comparable in delivery-format innovation (gummies as differentiator) and target use cases (beauty, sleep, hair) competing for the same urban female wellness consumer.
- Plix: India D2C plant-based nutrition and beauty supplement brand with similar target audience (fitness + beauty), strong D2C + quick commerce distribution, and a focus on innovative functional formats (effervescents, gummies). Direct competitor across protein, beauty, and lifestyle categories.
- Gynoveda: India D2C Ayurvedic wellness brand using tech-enabled distribution and content marketing. Comparable D2C-led GTM, omnichannel scaling (D2C + offline), and herbal/Ayurvedic positioning vs Wellbeing's science-led clean-label approach.
- Oziva: India D2C plant-based nutrition brand focused on proteins, beauty (collagen), and wellness with clean-label positioning. Comparable in target customer (young, urban, wellness-focused), product categories, and celebrity/influencer-led marketing model.
Peers
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellbeing Nutrition social profiles
Digital presenceWellbeing Nutrition compliance and trust
Trust signalCompliance3 records
Wellbeing Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellbeing Nutrition leadership team
Management profileNumber of profiles
Profiles11 records
Wellbeing Nutrition funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellbeing Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellbeing Nutrition
What does Wellbeing Nutrition do?
Wellbeing Nutrition develops, formulates, and sells science-first dietary supplements and nutraceutical products directly to consumers. Its portfolio spans whey and plant-based proteins, marine and vegan collagen, oral thin strips (Melts), slow-release capsules, effervescent tablets, vitamins, minerals, and targeted solutions for kids and seniors, using proprietary delivery technologies such as nano-science, microbeadlet encapsulation, and liposomal systems.
Is Wellbeing Nutrition a public or private company?
Wellbeing Nutrition is a private company. It is classified as corporate owned and is currently acquired.
When was Wellbeing Nutrition founded?
Wellbeing Nutrition was founded in 2019. It employs 101 to 250 people.
Where is Wellbeing Nutrition based?
Wellbeing Nutrition is headquartered in Mumbai, India, in the Asia region.
How does Wellbeing Nutrition make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are quick Commerce and offline Retail Distribution.
Who are Wellbeing Nutrition's main competitors?
Direct peers on record are MuscleBlaze, Power Gummies, Plix, Gynoveda and Oziva. TrueBasics (by Fullife Healthcare) is listed as a peer.
Does Wellbeing Nutrition have an API?
No public API is recorded for Wellbeing Nutrition.
What industry is Wellbeing Nutrition in?
Wellbeing Nutrition's product category is Nutraceutical Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 311 and its SIC code is 2090.